Nghiên cứu về các yếu tố ảnh hưởng đến quyết định cưới của cặp đôi tại TP.HCM - Dinh Thi To Nhu, ...

Người đăng

Ẩn danh

Thể loại

thesis

2014

81
0
0

Phí lưu trữ

30 Point

Mục lục chi tiết

1. Chapter 1: Introduction

1.1. Scope of the study and methodology

2. Chapter 2: Literature review

2.1. Concept of contemporary wedding and wedding event decoration

2.1.1. A contemporary wedding

2.1.2. Wedding event decoration

2.2. Definition of Consumer behavior and theories of factors affecting consumer purchasing decision

2.3. Previous researches about factors affecting couple’s decision making and identifying hypotheses in this study

3. Chapter 3: Research Methodology

3.1. Quatitative pilot research and results

4. Chapter 4: Data Analysis

4.1. Descriptive statistic of sample

4.2. Adjustment of hypotheses and research model

4.3. Testing of normal distribution

5. Chapter 5: General conclusion

5.1. Contributions of research

5.2. Limitations and further researches

References

Luận văn thạc sĩ factors afecting couples decision amking in comtemporary wedding event decoration family influence social status and pertinaol valuies