RESEARCH PROJECT (BMBR5103) RESEARCH ABOUT JOB SATISFACTION AT THANH CONG TEXTILE & GARMENT GROUP STUDENT’S FULL NAME : TRAN VAN LOC STUDENT ID : CGS00019898 INTAKE : SEPTEMBER, 2015 ADVISOR’S NAME & TITLE : DBA. NGUYEN THE KHAI March 2017 Advisor’s assessment. Advisor’s signature DBA. NGUYEN THE KHAI ACKNOWLEDGEMENT I would first like to thank my thesis advisor Dr Nguyen The Khai.
The door to Dr Khai office was always open whenever I ran into a trouble spot or had a question about my research or writing. He consistently allowed this paper to be my own work, but steered me in the right the direction whenever he thought I needed it. I would also like to thank the management and HR team in Thanh Cong Textile/Garment Group who were involved in the validation survey for this research project. Without their passionate participation and input, the validation survey could not have been successfully conducted.
Finally, I must express my very profound gratitude to my family for providing me with unfailing support and continuous encouragement throughout my years of study and through the process of researching and writing this thesis. This accomplishment would not have been possible without them. Tran Van Loc Contents ABSTRACT .1 PART ONE: INTRODUCTION .2 Introduction of Thanh Cong Group .4 Vision, Mission and Core Values .6 Research Problem Statement .8 Significances of research .9 Limitation of research .9 Structure of the research .10 PART TWO: LITERATURE REVIEW.11 Definition of constructs .12 Goal and Process Clarity .13 Job Role Discretion .13 Discussing relationship of the constructs .18 PART THREE: RESEARCH METHODS .19 Design survey template for data collection .19 Data collection progress .28 PART FOUR: RESULT .29 Cronbach’s Alpha standard applied .29 Cronbach’s Alpha of constructs .36 PART FIVE: CONCLUSION .39 Limitation and suggestion for further research .53 LIST OF FIGURE Figure 1: Company Organization Structure 6 Figure 2: Research Model 18 LIST OF TABLE Table 1: Thanh Cong Group at a Glance 4 Table 2: Job Satisfaction Scale 20 Table 3: Supervisory Support Scale 22 Table 4: Development Experiences Scale 23 Table 5: Goal and Process Clarity Scale 24 Table 6: Job Role Discretion Scale 27 Table 7: Cronbach’s Alpha Internal Consistency 30 Table 8: Cronbach’s Alpha Job Satisfaction 30 Table 9: Cronbach’s Alpha of Supervisory Support 30 Table 10: Cronbach’s Alpha of Developmental Experiences 31 Table 11: Cronbach’s Alpha of Goal and Process Clarity 31 Table 12: Cronbach’s Alpha of Job Role Discretion 31 Table 13: Descriptive Statistic 32 Table 14: Correlation Coefficient 33 Table 15: Model Summary and Coefficient 35 Business Research Methods Page 1 of 56 ABSTRACT Having invested time and resources in selecting, training and appraising employees, the employer naturally wants its employees to stay with the firm. Unfortunately, keeping good employees can be challenging for the organization and managers.
Through various empirical studies, it is found that Job satisfaction (JS) is one of the important aspect determining employee’s retention and talent development for organization. This study aims to explore the impact of Supervisory Support, Development Experiences, Goal and Process Clarity and Job Role Discretion on Job Satisfaction at Thanh Cong Textile & Garment Group. In order to answer the research questions, an exploratory qualitative method was employed with source data was collected from offline surveys with 500 employees at Thanh Cong Group to collect their ideas and feedbacks about Job Satisfaction. To reach the purpose of the research and support the Company HR strategies, interviewees are all staffs from junior, middle and senior level and have certain experiences in their own professions.
The collected data were statistically analyzed by software SSPS version 22 to give us an overview of relationship and impact of four factors: Supervisory Support, Development Experiences, Goal and Process Clarity and Job Role Discretion on Job Satisfaction. We hop the research’s findings would help the company managers in implementing HR systems and procedures, employees' competency, motivation and performance. Keywords: Job Satisfaction, Supervisory Support, Development Experiences, Goal and Process Clarity, Job Role Discretion. Student: Tran Van Loc Business Research Methods Page 2 of 56 PART ONE: INTRODUCTION Introduction of Thanh Cong Group History Thanh Cong Group is a typical enterprise with long history in Vietnam textile industry.
The group has gone through ups and downs with both failures and achievements: 1967 – 1975 Foundation Started as a small private textile workshop with 500 employees which was named “Tai Thanh Ky Nghe Det” with knitting and dyeing. Main products: Oxford, Poly Soir, Sanderep…consumed mainly in the south Vietnam and Cambodia 1976 – 1985 Endeavour to survive Was taken over by the Government and turned into a state-owned enterprise. First textile enterprise proposed and successfully implemented “ Triangle Export” model in 1985 1986 – 2005 Invest to develop Developed to Thanh Cong Textile Company Invested 55 million USD to increase productivity and improve the quality. From selling products in domestic market only, Thanh Cong then exported to many countries in the world Carried out comprehensive reform in human resources, working style, sales and marketing as well as costing controlling Student: Tran Van Loc Business Research Methods Page 3 of 56 2006 – 2012 Reform to Integrate and Grow 2006 – 2009: Was important period, Thanh Cong was equitized and changed official name into Thanh Cong Textile Garment – Investment – Trading Joint Stock Company.
It was listed on Ho Chi Minh Stock Exchange coded TCM. 2010 – 2012: Implemented modern management tools such as Lean System in production, ERP & BSC in administration, focused on people development for future growth through internship program. 2013 – 2017 Stabilize and Flying Growth Build the new knitting factory to expand capacity Get investment certificate and establish real estate business division Second CSR Award by Vietnamese and Korean Government Top 5 “ Typical VN Textile garment enterprise” selected by VITAS Certificate of excellent performance awarded by Ministry of Industrial and Trade Build Thanh Cong Vinh Long factory Certificate of Top 10 Best Annual Report in Vietnam stock market Award of the Best 50 listed companies in Vietnam elected by Forbes VN Award of Ho Chi Minh Typical Enterprise Student: Tran Van Loc Business Research Methods Page 4 of 56 Company profile Thanh Cong is recognized as one of most dynamic domestic firm in textile industry. Throughout our history company has strived to maintain core visions and values to achieve mutually successful partnerships drive the business forward and offer the highest levels of quality and value.
Partners that share the firm’s vision of quality, integrity and a desire to succeed will find that Thanh Cong delivers on every level. In 2015, the group started launching unrelated diversification strategy by investing on new business fields: Real Estate, Construction and Managing Project, Touring & Golf Service and Medical Service. Thanh Cong Group at A Glance Head office 36 Tay Thanh Street, Tay Thanh Ward, Tan Phu District, Ho Chi Minh City, Vietnam Established year 1967 Equitized date 1st July 2006 Main Business Scope 1. Textile and Garment: Manufacturing and trading products of spinning, weaving, knitting, dyeing and garment.
Trademarks: TCM Market capitalization 1,242 Billion VND (as of Dec 2015) Number of employees 4,286 (as of December 2015) Stock exchange HOSE (Ho Chi Minh Stock Exchange, Vietnam) (Table 1: Thanh Cong Group at a Glance) Student: Tran Van Loc Business Research Methods Page 5 of 56 Vision, Mission and Core Values Vision: WHAT WE SEE… The influence upon the society through our different way of day-to-day working while our people and business grow up with the integrity and knowledge Mission: WHOM WE WORK FOR… Customers: Who are benefited by our product and service Investors: Who trust in our integrity and knowledge for their financial gain Employees: Who become more confident in their lives through the meaningful contribution Suppliers: who are satisfied with our fair and transparent deal Core Values: WHY WE WORK… Profitability: To Need to maintain the sustainable profit for all the stakeholders as well as the enhance of the company Integrity: To try to be integrated in the course of the business Learning: To consider that our working place is the learning place in terms of finding talents and cultivating knowledge & character Serving: To serve our customers as a king and social minorities as a family with our sincerity & passion Student: Tran Van Loc Business Research Methods Page 6 of 56 Organization Structure (Figure 1: Company Organization Structure) Student: Tran Van Loc Business Research Methods Page 7 of 56 Research Problem Statement Textile/Garment is one of important industry in Vietnam. Under current situation, Vietnam has signed off Free Trade Agreement with US, EU and Asian Countries which have brought a lot of opportunities for business. However, there are number of challenges as many of local textile enterprises have not prepared well enough for global competitiveness. To catch up opportunities from Free Trade Agreement, Textile and Garment companies from different countries began to expanding their production in Vietnam.
Above context has created high competition in textile labor market. Many of employees in domestic enterprises resign to seek for better job in FDI companies. The management of Thanh Cong Group has realized that the company needs to implement right employee retention strategy in order to avoid high turnover in a very near future. The management determined Job Satisfaction is important in increasing employee retention, especially talent retention.
Therefore, this study aims to synthetize and analyze factors that how these factors impact Job Satisfaction of employees in company: Supervisory Support, Development Experiences, Goal and Process Clarity and Job Role Discretion. The study contributes to Human Resource Management activities in implementing employee retention strategies. Learning about job satisfactions also gives company an opportunity to increase organizational commitment of qualified staffs. Student: Tran Van Loc Business Research Methods Page 8 of 56 Research Objectives The main purpose of this thesis is to investigate the impact of factors as Supervisory Support, Developmental Experiences, Goal and Process Clarity and Job Role Discretion on the Job Satisfaction of employees in Thanh Cong group.
Therefore, two research questions need to be answered: 1. How do four factors impact on Job Satisfaction? 2. How do the findings of this research contribute to the organization? In order to solve these questions and reach the study purpose, two objectives are set. The first objective is to explain the concept of Job satisfaction, and then four factors impact on Job satisfaction.
The second objective is through literature review, to explore the relationship of these factors with job satisfaction. Then discussing and proposing recommendation for the human resource management at Thanh Cong Group to develop and implement employee retention strategy. Also this study will provide knowledge to the managers in company to manage staff most effectively. Research Scope This research is conducted for all employees at Thanh Cong Group, includes: General Director, Division Directors, Business Unit Managers, Supervisors, and all staff levels are working in the group.
It does not include: Chairman, Board of Directors, Shareholder, Supervisory Board, and employees are under probation period or in maturity leave. Student: Tran Van Loc Business Research Methods Page 9 of 56 The research scope is only for employees in Vietnam, which includes 500 staffs of Thanh Cong Group. The feedback of employees will be collected to support the research and improvement in future. There is no intention of reorganizing, restructuring or replacing any position.
The survey was carried out at Thanh Cong Group from 1st November to 25th November 2016. Significances of research The research helps the management team in Thanh Cong Group has more understanding the importance of Job Satisfaction. High job satisfaction may lead to improved productivity, decreased turnover, and improved attendance, reduced accidents, less job stress and less unionization. Besides, we hope the study would contribute to Human Resource Management activities in implementing employee retention strategies.
Learning about job satisfactions also gives company an opportunity to increase organizational commitment of qualified staffs.