vietnam national university, HANOI school of business Nguyen Thi Bich Hien MOTIVATING EMPLOYEES THROUGH HUMAN RESOURCES MANAGEMENT ACTIVITIES AT THANGLONG UNIVERSITY Major: Business Administration Code: 60 34 05 Master of business administration thesis Supervisors: Dr. Pham Quy Long Mr. Ha Nguyen, MBA Hanoi - 2012 LUAN VAN CHAT LUONG download : add luanvanchat@agmail.com ACKNOWLEDGEMENTS This dissertation would not have been completed without the guidance and the help of several individuals who contributed and extended their valuable assistance in the preparation and completion of this study. First and foremost, I would like to express my sincerest thanks to my supervisors Dr.
Pham Quy Long and Mr. Ha Nguyen for their patience and steadfast encouragement and supervision to complete this study; I would like to thank all my professor of ReMBA course, HSB, who have trained and help me to improve my knowledge on business management. And in fact is that I have applied it for my work effectively; I would like to send my thank to all staff of HSB for their supportive assistance during my study here; Last but not least, I want to thank my family, and my friends, my colleagues at TLU for their encouragement, information, and valuable ideas to complete this thesis. Hanoi, July 2012 Nguyen Thi Bich Hien i LUAN VAN CHAT LUONG download : add luanvanchat@agmail.com ABSTRACT MOTIVATING EMPLOYEES THROUGH HUMAN RESOURCES MANAGEMENT ACTIVITES AT THANGLONG UNIVERSITY Prepared by: Nguyen Thi Bich Hien MBA Candidate, 2009 – 20011 School of Business Vietnam National University, Hanoi Supervisors: Dr.
Pham Quy Long Mr. Ha Nguyen, MBA August, 2012, 86 Pages Established in 1988, Thang Long University is the first private higher education institution in Vietnam. In a short time of operation, the number of students has risen from 85 at the very beginning up to over 10.000 in the school year of 2011-2012. This exploration of labor market demand requires a big amount of high-qualified teachers and staffs.
However, there are a lot of employees who quit their jobs at TLU recently. Besides, by observation and confidential exchanging with current staffs and lectures from this organization, there is existing some unsatisfactory among them. This thesis aims at determining the causes of low motivation of TLU’s employees and proposing the solutions to enhance their motivation, by exploiting achievement of Human Resource Management science. A number of surveys and interviews were conducted to collect data and make this study a reliable research.
By analyzing HRM activities at the university, the key findings of this study are the specification of motivation in educational institutions and the insufficiency in HR functions of Personnel Section in term of HR Planning, Recruitment and Selection Process, Training and Development, Performance Management, and Compensation System at TLU. The recommendations to improve the motivation of employees at TLU through the HR activities are also proposed respectively to the findings in this thesis. ii LUAN VAN CHAT LUONG download : add luanvanchat@agmail.com TÓM TẮT KHÍCH LỆ NHÂN VIÊN THÔNG QUA CÁC HOẠT ĐỘNG QUẢN TRỊ NHÂN SỰ TẠI ĐẠI HỌC THĂNG LONG Nguyễn Thị Bích Hiền Khoa Quản trị Kinh doanh Đại học Quốc gia Hà Nội Giáo viên hướng dẫn: TS. Phạm Quý Long ThS.
Hà Nguyên Tháng 8, năm 2012, 86 trang. Thành lập năm 1988, Đại học Thăng Long là đơn vị đào tạo đại học ngoài công lập đầu tiên ở Việt Nam. Trong hơn 20 năm hoạt động, số lượng sinh viên theo học tại trường đã tăng từ 85 sinh viên lúc đầu lên đến hơn 10.000 sinh viên trong năm học 2011-2012. Sự phát triển mạnh mẽ về nhu cầu học tập ở bậc đại học đòi hỏi cơ sở đào tạo phải có một nguồn nhân lực lớn đảm bảo những yêu cầu cao theo đặc thù ngành.
Tuy nhiên, trong những năm gần đây, số lượng cán bộ, giảng viên của Đại học Thăng Long xin chuyển công tác tương đối nhiều, những cán bộ giáo viên hiện tại đang làm việc tại trường cũng tỏ ra không hoàn toàn thỏa mãn với các chính sách về nhân sự của nơi họ cống hiến. Vì vậy, mục đích của luận văn này là tìm ra các nguyên nhân thiếu động lực làm việc của cán bộ giáo viên của TLU, từ đó đề xuất các giải pháp nhằm cải thiện hứng thú làm việc của họ thông qua kiến thức và các công cụ quản trị nguồn nhân lực. Để tăng tính thuyết phục của luận văn, tác giả đã sử dụng phương pháp điều tra khảo sát và phỏng vấn để thu thập các dữ liệu phục vụ nghiên cứu. Thông qua việc phân tích các hoạt động quản trị nhân sự tại TLU, luận văn này đã chỉ ra những đặc thù của công tác khích lệ cán bộ giảng viên trong các tổ chức giáo dục, đồng thời chỉ ra những tồn tại trong các hoạt động Lập kế hoạch nhân sự, Tuyển dụng, chiêu mộ, Đào tạo, Đánh giá nhân viên và Chế độ đãi ngộ.
Từ đó, tác giả cũng đề xuất những giải pháp tương ứng nhằm nâng cao động lực làm việc cho cán bộ nhân viên Đại học Thăng Long. iii LUAN VAN CHAT LUONG download : add luanvanchat@agmail.com TABLE OF CONTENT ACKNOWLEDGEMENTS .iii TABLE OF CONTENT. iv LIST OF FIGURES. vii LIST OF ABBREVIATIONS.
1 Necessity of the thesis. 1 The research questions. 2 CHAPTER 1: HRM AND MOTIVATION WORKS IN EDUCATIONAL INSTITUTIONS .1 Human resources management in organization .1 Concepts and Definition .3 Functions of HRM in an organization. HRM in Educational Institutions .2 Motivation in organization .1 Concepts of motivation.
Motivation Works in Educational Institution .3 Factors affecting motivation. Factors in Vietnamese Educational Environment. The linkage between HRM and Expectancy Theory of Motivation. Job Analysis and Expectancy theory.
Recruitment and Selection. 23 iv LUAN VAN CHAT LUONG download : add luanvanchat@agmail. Training and Development. : ANALYSES OF MOTIVATION WORKS AT TLU .1 Thang Long University’s development strategy and orientation.
Human resource management policies of TLU. The University’s growth and its labor force. TLU’s human resource management activities. An analysis of employees motivation at TLU.
Analyzing tasks, duties and job performance standards of employees. Analyzing factors affecting to work performance of employees at TLU. Incentive for employees. HR Plan and Strategy.
Recruitment and selection. Training and development. 49 CHAPTER 3: SOLUTIONS FOR MOTIVATING EMPLOYEES AT TLU. Recommendation on the general term.
Recommendation on the HRM term. Recruitment and selection process. Training and development. 75 APPENDIX 1: PERFORMANCE APPRAISAL FORM.
76 v LUAN VAN CHAT LUONG download : add luanvanchat@agmail.com APPENDIX 2: SURVEY QUESTIONAIRE PREPARED FOR THANG LONG UNIVERSITY EMPLOYEES. 79 APPENDIX 3: LIST OF INTERVIEWEES. 82 APPENDIX 4: THANG LONG UNIVERSITY’S PROFILE. 84 APPENDIX 5: THANG LONG UNIVERSITY’S ORGANIZATION.
86 vi LUAN VAN CHAT LUONG download : add luanvanchat@agmail.com LIST OF FIGURES Figure 1-1: HRM Objectives Figure 1-2: HRM Functions Figure 1-3: Motivation Theories Figure 1-4: Maslow’s needs hierarchy Figure 1-5: Alderfer’s ERG theory Figure 1-6: A Comparison between Content and Process Theories Figure 1-7: Hierarchy of needs implemented in educational institutions Figure 1-8: Factors in Educational Environment Figure 1-9: Linkage between HRM and Expectancy Theory Figure 2-1: Staffs of TLU Figure 2-2: Comparison between Recruitment from out-side candidates and newly graduated students Figure 2-3: TLU’s performance appraisal form Figure 2-4: Basic Salary rate applied at TLU Figure 2-5: Guidelines to perform tasks and duties of employees at TLU Figure 2-6: Perceived level of Performance Appraisal Figure 2-7: Salary Satisfactory Level Figure 2-8: Expectation for salary increased Figure 2-9: Survey data on Training at TLU Figure 2-10: Survey data on Internal relations at TLU Figure 3-1: A sample of Job description Figure 3-2: A sample of Job specification Figure 3-3: Proposed Selection Process Figure 3-4: Proposed Training Process Figure 3-5: Proposed basic salary level for the school year 2012-2013 Figure 3-6: Action Plan vii LUAN VAN CHAT LUONG download : add luanvanchat@agmail.com LIST OF ABBREVIATIONS BGs Business Games BOD Board of Director HR Human Resources HRM Human Resource Management HRP Human Resources Plan JA Job Analysis JD Job Description JS Job Specification MOET Ministry of Education and Training OB Organizational Behavior OJT On-the-job Training PA Performance Appraisal PR Public Relations ST Simulations Training TLU Thang Long University viii LUAN VAN CHAT LUONG download : add luanvanchat@agmail.com INTRODUCTION Necessity of the thesis Human Resources Management is an important part in any organization administration. However, TLU has no Human Resources Department over its time of operation. There is no actually HRM plan or strategy for the university to manage its staff. The employees, thus, can see no or little motivation for their jobs.
This fact may cause not only the inconvenience in management but also result in the ineffectiveness in daily working. For that reason, improving the HRM activities at TLU is an essential step to ensure the development of the institution. Problem statement Under the fierce competition in Vietnamese educational market nowadays, one of the main tasks that TLU has to face with to achieve its goal of maintaining and increasing its market share is how to receive the highest contribution from all the lectures as well as office staffs. The more successful TLU wants to obtain in doing business, the better motivation for intellectual employees it should pay attention to.
It raises the questions for the Human Resource Management at TLU. Research objectives The overall objective of this research is to determine what are the causes of low motivation of TLU’s employees and how it should be improved to enhance the motivation of them. As the result, it found out the solution to encourage them to contribute as much as they can to make TLU stronger. Particularly, the following objectives are targeted to reach: 1.
To describe the current situation of motivation of employees at TLU 2. To analyze the factors affecting motivation at TLU 2.1 Job description, job specification and job performance standard 2.2 The process of recruitment and selection 2.3 The need and the method of training and development 2.4 The implementation of performance appraisal 1 LUAN VAN CHAT LUONG download : add luanvanchat@agmail.5 The compensation system 2.6 And the disciplinary policies 3. To propose recommendations for motivating employees at TLU The study focused on employees with under graduation background. Organization Behavior theories, particularly the Expectancy Model was applied to analyze the current individual motivation at TLU and find out the causes and solutions accordingly.
The research questions Below are the research questions of this thesis. What is the nature of motivation in education institution? What are the causes the low motivation at TLU? ii. What are solutions to enhancing motivation of employees at TLU? What is the action plan to enhance the motivation of employees at TLU? Research methodology: To achieve the stated objectives, the project involves gathering of primary and secondary data. The secondary data was got from the HR Department of TLU.
The questionnaire was a supportive tool to get opinion from most of TLU' employees to check, confirm and deeply understand about the situation and also get the recommendation. Besides that, it is possible the subjective observations. Getting the experience of an insider at TLU, the author has many advantages to see directly what and how the individual motivation is in TLU. A number of interviews were conducted with both the HR manager and the employees of TLU in order to determine the satisfaction of the employees at TLU.
Structure of the thesis The thesis was conducted with three chapters: Chapter 1: HRM and Motivation works in educational institutions Chapter 2: Analyses of Motivation works at TLU Chapter 3: Solutions for motivating employees at TLU 2 LUAN VAN CHAT LUONG download : add luanvanchat@agmail.