MINISTRY OF EDUCATION AND TRAINING HO CHI MINH CITY UNIVERSITY OF TECHNOLOGY AND EDUCATION FACULTY FOR HIGH QUALITY TRAINING GRADUATION PROJECT INDUSTRIAL MANAGEMENT IMPROVING EFFECTIVELY THE HUMAN RESOURCES RECRUITMENT AT BACH HOA XANH SUPERMARKETS CHAIN SUPERVISOR: PH.D NGUYEN THI THANH VAN STUDENT: PHAN THI THU THAO SKL008222 Ho Chi Minh City, May, 2021 MINISTRY OF EDUCATION AND TRAINING HO CHI MINH CITY UNIVERSITY OF TECHNOLOGY AND EDUCATION FACULTY OF ECONOMICS GRADUATION THESIS Topic: IMPROVING EFFECTIVELY THE HUMAN RESOURCES RECRUITMENT AT BACH HOA XANH SUPERMARKETS CHAIN Student name : Phan Thi Thu Thao Student ID : 17124201 Course : 2017 Major : Industrial management Instructor : Ph.D Nguyen Thi Thanh Van HCMC, 29th May 2021 FEEDBACK FROM THE INSTRUCTOR ------------------------------------------------------------------------------------------------------- ------------------------------------------------------------------------------------------------------- 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------------------------------------------------------------------------------------------------------- ------------------------------------------------------------------------------------------------------- ------------------------------------------------------------------------------------------------------- ------------------------------------------------------------------------------------------------------- HCMC, date …month…year…… Review Panel 2 ACKNOWLEDGEMENT First of all, I would like to express my sincere thanks and deep gratitude to the School Administrators who have given me an opportunity to study at a wonderful university with state-of-the-art facilities and excellent lecturers. Secondly, I would like to deeply thank to all teachers working at the Faculty of Economics of Ho Chi Minh City University of Technology and Education because they are desperately dedicated and enthusiastic to help and support me during my studying period and internship time. I firmly believe that I could complete the graduation thesis well thanks to the strong knowledge base what I have acquired from my teachers. In particular, sending a special and sincere appreciation to my instructor, Ms.
Nguyen Thi Thanh Van, who gave valuable advices for me to better complete my research, even profound and useful advices for my own career path after graduating from my university. Finally, I would like thank to the Board of Directors of Mobile World Investment Company (MWG) for creating conditions for me to have a chance to learn and have a large amount of practical experiences here. At the same time, I also thank all talented members in Human resources Department, especially Mr. Trinh Huu Huan - Recruitment Specialist, who gave me valuable feedback to complete this study as well as more necessary knowledge and specialized experience in the field that I am pursuing.
Once again, Thank you sincerely! HCMC, date …month…year…… Student Phan Thi Thu Thao 3 LIST OF ABBREVIATIONS ABBREVIATIONS DEFINITION MWG Mobile World Group BHX Bach Hoa Xanh HR Human Resources TA Talented Acquisition GMO Genetically Modified Organism AM Area Manager RSM Regional Sales Manager COB Chairman of the board RS Recruitment Specialist FMCGs Fast-Moving Customer Goods 4 LIST OF TABLES Table 1. 1: MWG’s foundation and development. 2: Revenue from MWG’s business performance (2017-2019). 3: Expense of MWG’s business performance (2017-2019).
4: Profit of MWG’s business performance (2017-2019). 1: BHX’s Reality of HR fluctuations (2017-2019). 2: Labor structure by gender (2017-2019). 3: Labor structure by age (2017-2019).
4: Labor structure by education level (2017-2019). 5: Labor structure by seniority (2017-2019). 6: Criteria of HR recruitment in BHX. 7: Recruitment results at BHX supermarkets chain (2017 - 2019).
8: Average recruitment cost per year (2017-2019). 1: The income policy of a recruitment. 62 5 LIST OF FIGURES Figure 1. 2: MWG’s Organizational structure.
3: BHX’s Organizational structure. 1: Recruitment process in a business. 1: Recruitment process at Bach Hoa Xanh supermarkets chain. 2: The official job website of MWG.
3: Website for candidates to access and apply for job positions at BHX supermarkets. 4: MWG’s website for candidates to check their results after interviewing. 5: The number of job applications which is submitted by a candidate. 1: Steps of a procedure in instructing to complete the job application.
2: The notarized Letter of Guarantee. 67 6 TABLES OF CONTENTS FEEDBACK FROM THE INSTRUCTOR. 1 FEEDBACK FROM THE REVIEW PANEL. 3 LIST OF ACRONYMS.
4 LIST OF TABLES. 5 LIST OF FIGURES. Reason for choosing the topic. Subjects and Scope of the study.
Structure of the study. 11 CHAPTER 1: OVERVIEW OF MOBILE WORLD INVESTMENT CORPORATION (MWG). Overview of Mobile World Investment Corporation. Foundation and development.
Commitments, vision and core values. Business performance from 2017 to 2019. Organizational structure and functions of each department in MWG company. Overview of Bach Hoa Xanh supermarkets chain.
27 CHAPTER 2: THE UNDERPINNING THEORIES OF HR RECRUITMENT. Concepts and roles of HR recruitment. Concepts of HR recruitment. Roles of HR recruitment.
Sources of HR recruitment. HR Recruitment Process. Receiving and screening job applications. Assessment by multiple-choice job tests.
Factors affecting HR recruitment. 36 CHAPTER 3: REALITY OF HR RECRUITMENT AT BACH HOA XANH SUPERMARKETS CHAIN. Reality of HR at Bach Hoa Xanh supermarkets chain. Reality of HR fluctuations.
Reality of HR recruitment at Bach Hoa Xanh supermarkets chain. HR recruitment process. Evaluation of HR recruitment. Benefits in recruitment.
Drawbacks in recruitment. 55 CHAPTER 4: SOLUTIONS TO COMPLETE HR RECRUITMENT AT BACH HOA XANH SUPERMARKETS CHAIN. Objectives and orientation of HR development. Orientation of HR development until 2023.
Advanced solutions for HR recruitment. Improve the professional qualification for all the recruiters. Upgrade the company's job search website: vieclam.com to limit the number of the candidates’ job applications. Upgrade the internal website (baocaonoibo.com) to better manage the candidate’s job application.
Improve 2 form of the interview. Have a specific procedure in instructing candidates to complete their job application. Make a probationary period assessment to have the final hiring decision. Reason for choosing the topic Nowadays, a business cannot prosperously survive and thrive without the operation of a human resources department.
In other words, the Human Resources Department can be considered as the "Head Office" of the company, where always creates outstanding strategies to attract, maintain and develop the company's human resources. Therefore, Human Resources Management plays an extremely important role in the business. However, HR Management is a difficult field, including 3 main areas: Recruitment and Selection, Training Human Resources, Compensation and Benefits; but managing human resources effectively is not an easy task, it requires HR managers to have high specialized knowledge and skills to be able to operate human resources well. In particular, recruitment is the first and most integral step because it shows the first steps of managers along with talented insight into human resources, they can recognize precisely the potential candidates who are the most suitable, capable and responsible for the company.
Due to the non-stop progression of the international economic integration over 20 years, Vietnamese companies also have changed relentlessly their business strategies to adapt to foreign market. Mobile World Investment Corporation (MWG) is not an exceptional business. MWG is the No. 1 retailer in Vietnam by revenue and net profit after tax, with a network of approximately 4,000 stores nationwide.
To be able to maintain such a large corporation, MWG also concentrates on HR recruitment. However, there are also some problems of recruitment process existing in the company and the leader have to tackle to limit them. In fact, those issues can make the employees are behind the schedule with the work and even have a significant impact on the business performance or MWG’s reputation on the market. That is the reason why the Human Resources Department plays an important and indispensable role in the company.
Thus, realizing the role and importance of recruitment – a part of Human Resources Management (HRM), I decided to choose the topic: “IMPROVING EFFECTIVELY THE HUMAN RESOURCES RECRUITMENT AT BACH HOA XANH SUPERMARKETS CHAIN” to better have an extensive and intensive insight into the recruitment process at the company in 10 order to give appropriate solutions to help businesses partly solve the difficulties existing in HR recruitment. Research objectives • Theoretical background of Human Resources Recruitment • Analyzing the reality of Human Resources at Bach Hoa Xanh supermarkets chain. • Proposing the appropriate solutions to improve the recruitment process. Subjects and Scope of the study • Research subjects: the HR recruitment process at Bach Hoa Xanh supermarkets chain Mobile World Investment Corporation.
• Research scope: o Space: Mobile World Investment Corporation (MWG). o Time: Period of 3 years from 2017 to 2020. Research Methodology • Methodology of research: o Observing the reality of recruiting employees directly at Bach Hoa Xanh stores. o Investigation, statistics, analysis: Collect data, gather information from reality and company reports.
o Comparing information and data of business performance over 3 years. o Making conclusion after collecting, analyzing and comparing all data and information. • Research data: Using secondary data, including theoretical data from textbooks of HR Management, data on MWG’s website, annual statistical reports provided by the company and other relevant documents on the Internet. Structure of the study The study includes 4 chapters, which are: Chapter 1: Overview of Mobile World Investment Corporation (MWG) Chapter 2: Theoretical background of Human Resources Recruitment 11 Chapter 3: Reality of Human Resources at Bach Hoa Xanh supermarkets chain.
Chapter 4: Solutions to complete Human Resources Recruitment at Bach Hoa Xanh supermarkets chain. 12 CHAPTER 1: OVERVIEW OF MOBILE WORLD INVESTMENT CORPORATION (MWG) 1. Overview of Mobile World Investment Corporation 1. General instruction Mobile World Investment Corporation (MWG) was founded in March, 2004 by Mr.
Nguyen Duc Tai - Chairman of the board (COB). MWG is the second largest private company headquartered at the High-Tech Park in District 9, Vietnam. MWG operates the following concepts: “thegioididong” mobile phone retail chain, “Dien May Xanh” consumer electronics retail chains, “Bach Hoa Xanh” grocery retail chain. In addition, MWG has expanded into foreign markets with the phones and consumer electronics retail chain in Cambodia.
The company has recently developed a new high-tech agricultural project named “4KFarm” to offer consumers with safely-grown fresh products with “4 No” standards (zero pesticide, non-GMO seeds, zero preservatives and zero growth substances). Over past 16 years of operation, MWG achieved some predominant achievements as follows: • MWG primarily focuses on enhancing excellent customer services that are similar to the corporate culture of putting customers at the center as the first priority in all thoughts and actions. • MWG was honored in TOP 50 best big public companies in Asia (voted by Forbes) and the only Vietnamese representative was in Top 100 Asia- Pacific Retailers voted by Retail Asia Magazine and Euromonitor. • MWG was proud to be the Champion in TOP 50 best performing companies in Vietnam (The Business Review – Nhip Cau Dau Tu).
MWG’s success story was considered as an interesting case study for researches at Harvard University, UC Berkeley, Tuck Business School (US). • Not only be acknowledged as the best performing company by investors and professional organizations, but MWG also gains a strong belief from employees when MWG has been 4 times constantly in the TOP 50 Best 13 Places to Work in Vietnam and won the “Best Winner” in HR Award for Effective HR Policies. MWG’s logo: Figure 1. 1: MWG’s logo (Source: MWG’s Website) The meaning of MWG’s logo: The round shape goes with the symbol of the human shape demonstrating the strong vitality of the whole team, with the goal of reaching out to the world.
At the same time, the human image also represents the customers that the company wants to meet and satisfy customers' needs with the "5-star" standard. In addition, the combination of two colors: yellow and black also shows the dynamism, youthfulness and elegance of the whole staff in this company. Foundation and development Table 1. 1: MWG’s foundation and development Year Event 2004 Thegioididong.