ASSESSMENT ONLINE SHOPPING TRENDS OF VIETNAM AFTER COVID 19 PASSION. Student name: La Luong Hai Vinh Student ID: GBS200362 Tutor: NGUYEN THI BICH DIEP Class: GBS0909B 1 ASSIGNMENT 02 FRONT SHEET Qualification BTEC Level 5 HND Diploma in Business Unit number and title Unit 19: Research Project Submission date Date received (1st Submission) Re-submission date Date received (2nd Submission) Student Name La Luong Hai Vinh Student ID GBS200362 Class No. GBS0909B Assessor Name Student declaration I certify that the assignment submission is entirely my own work and I fully understand the consequences of pla I understand that making a false declaration is a form of malpractice. Student Signature Grading Grid P4 P5 P6 P7 M3 M4 D2 D3 i Summative Feedbacks Resubmission Feedbacks Grade: Assessor Signature: Date: Internal Verifier’s Comments: Signature & Date: ii ACKNOWLEDGEMENT The author would like to gratefully appreciate instructor NGUYEN THI BICH DIEP for her help with the research in order to finish this thesis.
With the passionate and dedicated help of lecturers, the author successfully completed the research. The author is grateful for the survey participants' comments as well. The "ASSESSMENT ONLINE SHOPPING TRENDS OF VIETNAM AFTER COVID 19 PASSION." thesis, according to the author, benefited from their independent study. All of the conclusions made in this thesis were evaluated using survey information gathered directly by the author as well as study-related material that was cited from reliable sources.
All data are original to the thesis and have not previously been published in any other kind of study iii ABSTRACT This study intends to evaluate current developments in internet purchasing behaviors among Vietnamese consumers. To accomplish this, research hypotheses were created using the SERVQUAL, PESTLE, and TAM models of technology acceptability. For this hypothetical analysis, more than 300 students, office employees, and other Ho Chi Minh residents responded to an online poll. Regression analysis is used by the author to assess the feasibility of these study ideas.
The analysis and investigation of Vietnamese consumers' online buying behaviors is the main emphasis of this study. In light of the research's findings, the author will make some recommendations to assist corporate organizations in expanding their online presence. 4 Summary As a consequence of improvements in contemporary science and technology and the internet's important role, there has been a considerable shift in consumer buying behaviors both globally and in Vietnam in particular. The usual in-person, in-person viewing-in-person style of shopping has increasingly given way to one that entails using e-commerce networks (online shopping or online shopping).
The popularity of online buying has grown significantly, especially since the Covid-19 pandemic. There are many benefits to online shopping, including time savings, accessibility from anywhere, ease, availability 24/7, a large range of products, and a variety of methods to compare products and brands. Perceived risks include things like monetary loss, product performance risk, delivery risk, and psychological components like website design, trust, and security. These ostensibly dangerous and psychological elements also have an impact on how customers conduct when they purchase online.
The components of internet purchasing that affect customer attitudes regarding it are the topic of this study. The goals of this study were to identify the age distribution of online consumers as well as to describe risk factors and psychology in the setting of Vietnam. The author of this study employed a quantitative methodology and distributed survey questionnaires to office employees, college students, and schoolchildren in Ho Chi Minh City. 300 respondents were selected as the population for the experiment in order to collect data.
According to the research findings, design is the most crucial element when respondents purchase online (after researching the literature and examining actual data). When it comes to online buying, risks related to product performance and other aspects, such trust and security, have a big impact on customer behavior. influence consumers' perceptions of online buying greatly.) 5 Contents CHAPTER I: INTRODUCTION.7 Define online shopping method?.7 Define online shopping behavior?.7 Online shopping trends in Vietnam and other countries.8 My company i choose.9 PROBLEM STATEMENT/ RATIONALE OF THE DISSERTATION.10 RESEARCH OBJECTIVE & RESEARCH QUESTION.10 RESEARCH METHOD OVERVIEW.11 CHAPTER 2: LITERATURE REVIEW.12 THE CHANGE AND DEVELOPMENT OF VIETNAMESE PEOPLE'S ONLINE SHOPPING BEHAVIOR AFTER THE COVID-19.12 The benefits and drawbacks of online shopping behavior have an impact on consumer behavior.13 Benefits of internet retail.13 Negative aspects of internet buying Along with the benefits, there are also drawbacks to internet buying, including the following:.14 WHAT ELEMENTS AFFECT ONLINE SHOPPERS' ACTIONS?.17 Technology acceptance model (TAM).19 How to limit the risks in online shopping?.24 RESEARCH DESIGN OR RESEARCH PROCESS.24 Preliminary assessment of the scale.29 HAND-TO-HAND DISCUSSION OUTLINE.36 Content of discussion:.36 CHAPTER 4: ANALYSIS & DISCUSSION.42 Analyze differences by age.42 Analyze differences by education level.43 Analyze differences by expertise.43 Analysis of differences by income.44 Recognition rate of online sales websites popular in Vietnam.44 Average time of using the Internet/ 1 day According to table Shopee.45 Statistics of Internet use experience shopee.46 Average time/ 1 visit to websites sixty one 20.46 Number of visits/ 1 month to shopee in recent time.46 Sex ratio of the observed sample.47 Age of the observed sample.47 Education level of the observed sample.48 Specialization of Observation Pattern.49 Earnings of the observed sample.49 Assess the reliability of the scale.50 EFA discovery factor analysis. CONCLUSIONS AND RECOMMENDATIONS.53 Limitations and direction of further research.55 7 CHAPTER I: INTRODUCTION INTRODUCE Define online shopping method? Organization for Economic Cooperation and Development (OECD) figures show that the percentage of online purchasing climbed from 37% in 2014 to 50% in 2015.
This perception is based on the very clear benefits of internet shopping, including: - Consumers have easy access to product information from a variety of sources, including websites and social media (facebook, instagram,. Particularly, there are websites that provide services for other websites' product price comparisons, which greatly aid customers making online purchases. - Online retailers provide a wide range of goods and services, specializing in apparel, electronics, toys, and cosmetics. - Customers may rate items after making a purchase on the majority of e-commerce platforms.
Customers may therefore extensively research a product before making a purchase. - Consumers saving time. B2C (Business to Customer) (Business to Customer) E-commerce is the online exchange of products or services between businesses and consumers. E-commerce is one of the fastest- growing industries because of how convenient online purchasing is for customers and how much simpler it is to launch an online business than a physical one.
the bulk of the economy. Consumer to Consumer, often known as C2C in English, may be loosely translated as "consumer to consumer." In a C2C business model, people serve as the buyers' and sellers' agents. Through third-party intermediary online sales platforms or intermediate auction websites, this transaction will take place in an online setting. In a business-to-business (B2B) e-commerce transaction, both the buyer and the seller are other companies.
These transactions happen right there on the company's website or e-commerce platform. Among them, the whole procedure—from choosing a product to making a payment—is carried out entirely online. Define online shopping behavior? Modern information technology has enabled customers to make decisions and complete purchases from the comfort of their homes using full-motion video, audio, and product specs. Customers may choose the appropriate items and pay using the aforementioned ways.
This is more time-efficient than conventional shopping and highly handy. 8 Wide variety of products and many suppliers: Online shoppers may choose from a variety of products since they can access more providers with only one click. reasonable cost and manner of transaction: Customers have various alternatives, as was already discussed, making it easier for them to choose the ideal goods at a lower price than conventional purchasing. The cost of renting space or recruiting staff is significantly decreased for suppliers, which lowers the selling price of goods.
Additionally, customers may choose the payment options that work best for them. Online shopping trends in Vietnam and other countries. Through this research, readers will get an overview of the e-commerce sectors in Vietnam and Southeast Asia, where e-commerce has been a significant driver of and contributor to economic development. This report also includes trends for 2021 based on data gathered from e-commerce platforms, such as trends in response to shoppertainment activities (shopping combined with entertainment), grocery shopping on e-commerce platforms, an increase in the quantity of new sellers, and a significant investment in internal logistics systems.
Regarding shifts in customer behavior, the study indicated that 58% of Vietnamese consumers anticipate keeping their current practice of buying groceries online due of its ease. with 53% acknowledging that doing their food shopping online has become a regular part of their life. Additionally, Vietnamese customers are prepared to spend more online. The Covid-19 outbreak generated a number of challenges and disruptions, but it also created a wealth of new prospects for the growth of the digital economy and online businesses, according to Mr.
James Dong, General Director of Shopee Vietnam and Thailand. We anticipate that this research will be a helpful resource for businesses and people interested in knowing more about how Covid-19 has affected the Vietnamese e-commerce industry, changes in consumer behavior, the recent digital revolution, and market trends expected to emerge in 2022. Popular e-commerce sites in Vietnam 9 Source: vietnamcredit.vn The top 10 South East Asian Shopee with the most visitors include 5 Vietnamese enterprises. Vietnam is one of just two nations—the other being Indonesia—where e-commerce website traffic is increasing, whereas it is falling in Thailand, Malaysia, Singapore, and the Philippines.
The general Ecommerce market report for the six South East Asian countries, including Vietnam, has recently been released by iPrice, the seven ASEAN markets' e-commerce platform. The ten Ecommerce sites with the most online traffic in the South East Asia market have been identified by the iPrice Group research. As a consequence, it can be seen that Tiki, Sendo, The Gioi Di Dong (Mobile World JSC), Dien May Xanh (Blue Electronics), and FPTShop are among the local Vietnamese businesses that own half of these websites. Lazada and Shopee, two very well-known businesses, and the three Indonesian "unicorn" start-ups Tokopedia, Bukalapak, and Blibli round out the remaining five businesses.
My company i choose The COVID-19 pandemic has caused people's behavior to change, such as people increasingly staying away from public places and offline retail stores, so online sales for some sectors is increasing. The purpose of this study is to determine the impact of the COVID-19 pandemic on e-commerce transactions at Shopee. Conversions for the food, medical and pharmaceutical sectors have increased dramatically. Food sector grew 55%, Health 19% and pharmaceutical 11%.
To prevent the spread of the covid-19 virus pandemic, the use of online shopping apps has increased by 300%. E-commerce as a means of buying and selling online can 10 increase income for a company or individual and bring success to the company and its sustainability. This type of study is hybrid. Sampling technique is used for purposeful sampling.
The data used in this study are primary data. The data collection was used through questionnaires. The data analysis method used is linear regression. The results show that the research results show that the COVID-19 pandemic affects e-commerce transactions on Shopee as in the economic field, people's habits have changed a lot from consumers usually prefer shop online to start shopping online.
Thus, the trend of buying online on e-commerce and social media platforms is very popular among students in the study sample and this is also one of the activities that is considered important for students in cyberspace. Students tend to choose the most popular Shopee shopping, and students' online shopping rates on Shopee are significantly higher than other e-commerce platforms. In addition to the common choices, male and female students also tend to choose different groups of online shopping items. The research results suggest solutions for e-commerce platforms to better understand the online shopping trend of students when they want to develop student-oriented customers in the future.