GRADUATE THESIS TOPIC BUILDING SOCIAL MEDIA CONTENT ON FACEBOOK FOR CAMBRIDGE LANGUAGE CENTER PRACTICE UNIT: CLC ENGLISH CENTER Instructor : Th.S Pham Hoang Cuong Student’s full name : Nguyen Tuan Huy Student code : 5063106012 Class : CLC 6.1 Course : VI HaNoi, June 2019 1 LUAN VAN CHAT LUONG download : add luanvanchat@agmail.com DECLARATION I swear that this graduation thesis is my own study under the guidance of the professors of the Academy of Policy and Development. The data and results in the thesis are honest and have not been published in any previous research. Table data for analysis, comments, and evaluations collected from different sources are clearly labeled and sourced. In addition, the subject also uses a number of comments, reviews as well as data from other authors and organizations and is also shown in the reference section.
The results are completely honest. I take full responsibilities for any invalid duplication that violates the rules of thesis writing. Hanoi, June 5, 2019 Student Nguyen Tuan Huy LUAN VAN CHAT LUONG download : add luanvanchat@agmail.com THANK YOU First of all, I would like to thank CLC English Center and the Academy of Policy and Development for facilitating me during my internship and reporting graduation internship. I would also like to express my gratitude to the Board of Directors, brothers and sisters who are working in Marketing Department - Personnel of CLC English Center especially Ms.
Truong Thi Anh Tu for helping enthusiastically in the internship and supply. Provide necessary documents and data for me to complete graduation thesis. In particular, I would like to express my deep gratitude to Mr. Pham Hoang Cuong - Lecturer, Marketing Manager of the Training Management Department, Academy of Policy and Development for guiding me sincerely to complete the internship as well as writing this report.
Finally, I would like to thank the teachers and friends in the Faculty of Foreign Economic Relations - Institute of Policy and Development for creating favorable conditions and support for me to complete my thematic internship. Thank you very much! Ha Noi, June 2019 Student Nguyen Tuan Huy 3 LUAN VAN CHAT LUONG download : add luanvanchat@agmail.com LUAN VAN CHAT LUONG download1 : add luanvanchat@agmail. The urgency of the subject Internet era boom in recent times has contributed to bringing businesses closer to their potential customers. Gone are annoying phone calls or flyers through the door, modern businesses are interacting with customers through online social networks like Facebook, Youtube, Twitter or LinkedIn.
Currently, in the brilliant era of the internet, you can unleash creative content such as blog, videos, websites to attract customers to you, instead of traditional marketing methods. Not only that, you can persuade customers to share those things with people around because of the power of the information network. Content is the power of dominance, which is an important factor to develop the company's social media. With increasingly fierce competition between companies, companies that create better and more creative content will be more successful.
Therefore, I chose the topic "Building social media content on Facebook for Cambridge English center" to study. Objectives of the study The thesis researches the theory of social networks, the theory of social media used to develop social media for Cambridge language center. Understand the current situation of building and developing the center's fanpage and group content and point out the limitations and reasons for affecting the effectiveness of social media development for Cambridge English Language Center. Proposals and solutions to promote the company's social media effectiveness.
Object and scope of the study Object: Social media content on facebook for Cambridge language center LUAN VAN CHAT LUONG download3 : add luanvanchat@agmail.com Scope: - Research period: from February to April 2019 - Cambridge language center fanpage and group (facebook). Research methods - Theoretical research method: Synthesis of the theory of online market, social networking, social media, content marketing in books, newspapers, magazines, theses, on the internet and some related sources this topic. - Statistical method by tables: Statistics of information and characteristics about popular social networks. - Methods of data collection: collecting data from reports and documents of working agencies, newspapers, television, internet and previous studies.
Subject structure The thesis consists of 3 chapters: Chapter 1: Rationale for social networking, social media and social media content Chapter 2: The situation of deploying social media content of Cambridge language center Chapter 3: Proposals and solutions to promote social media effectiveness for the Cambride language center LUAN VAN CHAT LUONG download4 : add luanvanchat@agmail.com CHAPTER 1: RATIONALE OF SOCIAL NETWORKS, SOCIAL MEDIA AND SOCIAL CONTENT 1.1 The theory of social networks 1.1 Concept of social network Picture 1. 1 Illustration of social network Social network (social network) is a service that connects the same hobby members on the Internet together with many different purposes regardless of space and time. People who participate in social networks are called netizens. Social networks have features such as chat, e-mail, movies, voice chat, file sharing, blog and editorial.
The innovation network is completely how netizens link together and become an inevitable part of every day for hundreds of millions of members around the world. These services have many ways for members to find friends and partners: based on group, based on personal information, or based on personal interests, areas of interest: business, purchase. + Basically, social networking is like an open website with many different applications. Social networks are different from regular websites in the way of information transmission and application integration.
LUAN VAN CHAT LUONG download5 : add luanvanchat@agmail.com + In essence, social networking is a form of word of mouth marketing on the Internet environment. A statistic made by Appota (Vietnam) on the use of smartphones (smartphones) helps us understand the purpose of using Internet in Vietnam. Accordingly, telephone internet users spend a lot of time on social networks, texting and searching for entertainment information. Conversely, reading via phone accounts for a low percentage of time.
These are completely identical results compared to using the Internet on a computer. Entertainment needs are still the thing that the majority of Internet users in Vietnam seek. 2 Statistics on the use of smartphones in Vietnam (according to statistics in the second quarter of 2018) – Source: soha.vn The meaning of social networks: - Strong connection and sharing. It breaks down geographical, language, gender and national separations.
Every member of the social network is connected and each is a link to create a vast network of information. - Create an Internet-based system that allows users to communicate and share information effectively, beyond the geographical and time limits. LUAN VAN CHAT LUONG download6 : add luanvanchat@agmail.com - Enhance the role of each citizen in creating relationships and self- organization around common interests in communities that promote the association of social organizations. - Update news, knowledge, trends: Facebook with the ability to like pages, readers will immediately receive updated information of their favorite or interested websites about all categories and suppliers or houses.
Ads can also quickly update the latest trends of their favorite fields. You can also watch news or update the latest movies, music video clips on youtube, facebook or other social network sites very quickly. - Improving the quality and speed of newspapers and public services: Due to the fast updating and spreading features of social networks, press agencies and mass media are actively posting at the same time on paper. , in your online newspaper and website to keep up with the trend of the times and keep your readership.
Legal agencies or public services are also gradually "airing" social networks to update their news and new regulations or listen to criticism of people's opinions to help reduce bureaucracy. complex or error in public service, to move toward a more intelligent and simplified public administration. - Improving life skills and knowledge: Currently, on social networks, there are more and more foreign language, cooking, repair, communication, psychological and sports teaching sites for you to see, Self-study without going to class or paying fees. Thanks to participating in this online community, we are becoming more and more complete with the basic skills needed in modern life such as using foreign languages, civilized communication or having a healthy body.
- As a business and advertising channel: The dream of owning a fashion, electronic or book shop is not too far away thanks to the speed of image and information transfer via Twitter, Zalo, Viber or Facebook. Risks and harms of social networks: LUAN VAN CHAT LUONG download7 : add luanvanchat@agmail.com - Reduce interaction with people: When spending too much time on social networks, attention to those present in real life is less, relationships gradually become distant. - Increasing the feeling of wanting to draw attention: Posting vague and confusing states on Facebook to attract the attention of others is becoming an annoying habit of social network users. The competitive battle likes and announces that there will be no end.
- Risk of depression: According to recent studies, people who regularly use social networks often have more negative emotions, including depression. Using social networks is particularly harmful to people with pre-existing depression. If you start feeling sad, pessimistic, stop using social networks for a while. - Lack of privacy: Social networking sites are still silently saving (and selling) your personal information.
- The risk of contacting with inaccurate and unhealthy information: Is a channel to receive information, but the information on social networks is not verified, resulting in incorrect and incorrect information. good content is simply information like sentences. Controlling quality and content of information posted on social networks is a difficult problem, it is impossible to avoid encountering an unhealthy information while using social networks. - Spending too much time: Spending too much time on social networks makes a tight time that is needed to rest, relax and reduce the quality of work and life.2 Popular social networks Table 1.
1 Popular social networks LUAN VAN CHAT LUONG download8 : add luanvanchat@agmail.com Social network Characteristics Facebook - Facebook is where users can join networks organized by city, workplace, school and region to link and communicate with others. People can also make friends and send messages to them, and update their profile page to inform their friends about them. - This is the fastest growing social networking site, Facebook has grown from a network of college students so far it has grown globally, a multi-ethnic and multi-age network. - This is one of the best social networks with many outstanding features and huge benefits that it brings.
Twitter - Twitter is a free social networking service that allows users to read, message and update small news items called tweets - a type of microblogging. Tweets that are limited to a maximum of 140 characters are spread quickly within the group of friends of the message or can be widely displayed to everyone. - Established since 2006, Twitter has become a global phenomenon. Tweets can be just a personal stream of news until timely news updates are quicker and more timely than mainstream media.
- Advantages: The limit on the length of messages, 140 characters, with compatibility with SMS (Short Message Service) gives the network community a remarkable form of shorthand, which has been widely used for with SMS. Character limits also help to promote website address reduction services such as tinyurl, bit.ly, and tr.im, or domain content services such as: Twitpic and NotePub to collect information. multimedia and sections longer than LUAN VAN CHAT LUONG download9 : add luanvanchat@agmail. - Disadvantages: Characters are limited to 140 characters Instagram - Instagram is a free photo sharing software that allows users to take photos on their phones, add image filters, and then share on many different social networks, including Instagram.
The photos taken will be in a square with a 4: 3 aspect ratio that is commonly used in mobile devices.