VIETNAM MARITIME UNIVERSITY DEPARTMENT OF ECONOMICS INDUSTRY: FOREIGN TRADE ECONOMY Ee G2 Re. <a ML Z“ DISERTATION INTERNATIONAL BUSINESS INTERNATIONAL BUSINESS COURSE PROJECT PLAN TO EXPORT LEATHER SHOES OF VIETNAM BUSINESS TO THE US INSTRUCTOR: TEACHER. DOAN TRONG HIEU STUDENTS: 1. GROUP: HAIPHONG, 2022 CATEGORY 0.
2 LIST OF ACRONYME. 1 2n HH 1112 011g 1111k 5 LIST OF TABLES.L Q1 2n 1n 1H11 11111111111 H xxx uy cr 6 INDUCTION. 010110 11112 11111011111 H11 n1 1111k Hy Hà 7 CHAPTER I: SOME THEORIES OF INTERNATIONAL BUSINES. Theories of international business.
Make a goods export planner of international business. Overview of Vietnam's leather footwear export Industry. 10 CHAPTER 2: INTRODUCTION ABOUT COMPANY, GOODS AND US MARKET.oo ccccccccccccecceetecees sete seteseeteeeessetseetieeceeenseetireeteeeteeenes 13 2. Introduction about company.
Vietnamese export ennterpFIS€S:. Introduction about 200dS.3 Target export plan.4 Overview of US matlket. ác ch HT HH Hy 22 2.1 The characteristics of the US market impact on imports of leather sÌO€§. HH HH HH hà 22 2.2 US trade policy affects leather shoes Imporfs.3 Us leather, shoes and bags market.4 Trade barriers, technical barriers Im the US market.5 Marketing products and Services.6 Opportunities and challenges for export company.-- 34 CHAPTER 3: SOME SOLUTIONS TO PROMOTE THE EXPORT OF LEATHER SHOES OF THE LEATHER FOOTWEAR IMPORT AND EXPORT COMPANY TO THE US MARKET IN THE NEAR EUTURE.
Q2 112 nh nh nà nà tà Tà Hà kg 35 3.1 The prospect of exporting Vietnamese leather shoes to the US market Footwear Import-Export Company to the US market.1 Solution from the Company.2 Promote market expansion research.3 Promote the company's products and Images. Invest In human r€SOUTC€S.5 Improve product qualIty. + c2 2xx 38 CHAPTER 4: CALCULATION OF PROFTT AND COST. 42 CHAPTER 5: ORGANIZATIONAL IMPLEMENTATION OF PLAN FOR EXPORTING LEATHER SHOES TO THE US MARKET.1 Select transaction form.
ic th HH Ha 45 5.2 Send the partner's Order acceptance letter.3 Leather Footwear Making Exporting Corporation.4 Partner sends confirmation Ïett€T:.5 Sign export contracts with US partners according to orders:.6 Orpgamization of contract performmance.: cv v2 v2 se 49 Importing raw materials and manufacturing productfs. 49 Goods will be paid from the importer in accordance with the payment time, the payment amount as committed between the parties, shown in the contract and L/C.- 51 CHAPTER 6: SOLƯTIONS AND RECOMMENDATIONS. Proposing some general soÏutIons. Solutions of the Leather and Footwear Iindustry.
Solutions of the Leather and Footwear Industry. Proposing some specrffc solutions and measures. Some specIfic soÏutIoTi§:. - óc 2c cty t2v2 53 THE ENDÙ.
02 0 12h nh 11111 Hy ra 56 LIST OF ACRONYMS STT|TU VIETITEN DAY DU Y NGHIA TAT 1 B/L |Biloflading Vận đơn đường biên 2 C/O_ |Certificate oforlegm Chứng nhận nguồn gốc 3 CFS — |Container freight station INơi thu gom hàng lẻ 4 CI Commercial invoice Hóa đơn thương mại 5 CIC |Container imbalance charge Phí mất cân bằng container 6 D/O_ |Delivery order Lénh giao hang 7 DEM _ |Demuarrage charge Phí lưu hàng trong cont 8 DET _ |Detention charge Chi phi hru cont tai kho riêng cua chu hang 9 EIR |Equipmentintercharpe receipt |Phiêu giao nhận container 10 ETA {Estimated time arrival Dư kiên thời gian tàu đến 11 FCL [Full container load Gui/nhan hàng — nguyénl container 12 | FIATA [International federation offMiép hoi quốc tế các tô chức Freight Forwarders Association |giao nhan 13 FWD _ [Forwarder Công ty giao nhận LIST OF TABLES No. Table name Page P.1 {Company structure diagram PQ P.2 [The production and business results of the units PI P.3 Business plan P2 INDUCTION Export activities are considered a particularly important task, play an important role in the country's development and are prioritized by the party and state. Use and expand advantages, convert these strengths into international competitiveness. Vietnam's main export industries have brought great benefits, such as rice, oil and gas, leather shoes, agricultural products, forest products, aquatic products; The main products are pepper, rubber, coffee.
In particular, shoes, one of the spearheads of Vietnamese exports, which are very competitive internationally, should not go unmentioned. Over the years, the shoe mdustry has made good use of the existing potential and strengths for development, the production not only meets domestic demand, but also exports to many different countries and continents. in the world and makes a significant contribution to Vietnam's industrialization, modernization, economic stability and development and integration into the world. Recognizing the opportunities and potential of the industry, the group chose the topic "Exporting Leather Shoes from Vietnam to the US Market".
To explore this topic, my group was divided into 3 study chapters: Chapter 1: General theory of export and the process of exporting leather shoes of vietnamese enterprises to the us market Chapter 2: Overview of leather shoes company and us market. Chapter 3: Some solutions to promote the export of leather shoes of the leather footwear import and export company to the us market in the near future. During the analysis process, my cluster received the eager steerage of the teacher, however the group still couldn't avoid some shortcomings. Therefore, my team is wanting forward to receiving your comments in order that we are able to draw lessons for the subsequent projects.
We sincerely convey you! CHAPTER I: SOME THEORIES OF INTERNATIONAL BUSINESS 1. Theories of international business - International business: is activities that include all exchanges and commercial transactions such as the transfer of goods, services, resources, labors, ideas and technologies between countries. - International business administration: is the process of planning, organizing the implementation of plans, leading, controlling and controlling the international business process of an enterprise in order to achieve its goals and develop its work. - Supply Cham: A system of organizations, activities, information, people, and resources that are directly or indirectly involved in the movement of goods from the supplier to the final consumer.
- Strategy: is the framework that managers apply to determine the competitive moves and business approaches that run company. - Global Strategy: a competitive strategy to crease profits by cutting costs on a global scale. - International marketing: is an organization function and a set of process for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. - Tariff rate quota: is a measure applied by a competent state agency to decide the quantity, volume, and value of imported or exported goods at a specific preferential tax rate.
- Non-tariff barriers to trade (NTBs): are non-tariff measures set by the Governments of some countries to protect imported and exported goods from exceeding the set quantity, limit imports to protect businesses domestic. Make a goods export planner of international business Before we dive deeper into the process of preparing and implementing a complete busmess plan, let's explore the concept of a business plan and its importance to businesses: ° What is an export business plan? An export business plan is a plan that describes the process of doing business and exporting goods of a business for a certain period of time. In the plan, the enterprise identifies the context of the target market, the main customers, the current business situation, the competitors in the industry, and the future development direction of the business. * The purpose of the export business plan: +) How to determine your export readiness.
+) Training and counseling information. +) Helpful resources for exporters. +) Learn more about European requirements, legislation and certification. +) Find out which opportunities there are for your company on international markets.
° Why is it necessary to make an export business plan? The export business plan plays an extremely important role for any business. Internally, the export business plan is a measure of assessing the current performance of that enterprise, helping them determine the strengths they are mastering, the weaknesses that need to be modified, the market opportunities that need to be changed. grasp, and the challenges of external factors to plan to cope. In terms of external relations, the export business plan is also an important document for external parties (such as partners, investors, customers) to recognize the business's operation process and make decisions in the future.
° Benefits of Exporting for business: +) Enhance domestic competitiveness. +) Increase sales and profits. +) Gain global market share. +) Reduce dependence on existing markets.
+) Exploit corporate technology and know-how. +) Extend the sales potential of existing products. +) Stabilize seasonal market fluctuations. +) Enhance potential for corporate expansion.
+) Sell excess production capacity. +) Gain information about foreign competition. ° How to make this planner? To develop a complete export business plan, it is necessary need to follow these steps: 1. Determining a long-term vision: To develop and be stable, enterprises need to have a long-term and short-term export business strategy.
This will be the target orientation for enterprises in the future business and export process. Set specific goals: Goals in the business plan are a must-have item. But it also needs to be specific, easy to set, practical, and challenging. A good goal should follow the $.T principle: +) Specific: means coherent.
A good goal should be clear. Be clear about: the goal set?, where?, when?, how to change?. +) Measurable: In setting goals, businesses must incorporate measurable factors. Often these factors are indicators, profits, revenue, etc,.
+) Achievable: The set goals must be feasible with the current situation of the business. +) Realistic: Objectives must be realistic with the current market and customer context. +) Time-bound: Goals must have a specific timeline to limit. Identify a unique selling advantage: A unique selling point (USP) is a business's point of departure from its competitors.
This is what helps the business stand out m the eyes of customers. Research competitors: Need to find out what the current state of the business market is?, how many competitors are there?, who are they?, what is their size?. From there, businesses can easily map out the right plan in the future. Understanding key customers: Focused customers are those who will directly consume products and services of the business.
An important thing when making an export business plan is to accurately determine the audience you will serve, to have the appropriate direction. Market supply and demand research: Accurately determining the supply and demand of the market has an important impact on the business planning to produce and supply products to the outside. Develop business goals: After doing market research, businesses need to plan for specific financial, sales and marketing goals for their products. Make a specific business strategy: With certain goals, businesses need to develop a specific strategy for each goal.
For example: Introduce your products through which media channels?, how to apply product marketing programs?, how long does the application last? How much capital is required? How much business capital is needed? 9. Carrying out activities: After setting specific goals and strategies, it is time for businesses to put their plans into practice. At the same time, you must regularly monitor the changing process of the market to have certain updates for your export business plan. Overview of Vietnam's leather footwear export industry Vietnam ranks second in the world in terms of footwear exports after China, exporting | billion pairs of footwear each year to countries around the world.
Leather and footwear exports flourished By the end of 2021, the country has about 2,200 footwear manufacturing enterprises in Vietnam, mainly in the area around Ho Chi Minh City. Ho Chi Minh. And earn about $20.78 billion from footwear exports by 2021. China - the world's largest footwear producer - is also home to the world's largest footwear spenders.
While mainland spending on footwear was significantly lower, Hong Kong residents spent the largest amount on footwear globally, at $372 per capita in 2021. Vietnam may not have as much domestic demand as China, but the footwear industry is booming, exporting billions of pairs of shoes a year.
