VVIETNAM NATIONAL UNIVERSITY University of Economics & Business oS A Se FINAL EXAM ENTREPRENEURSHIP Freshtee - Detox Drink With Natural Ingredients Lecturer: Dr. Cao Tu Oanh MsC. Lé Nguyễn Hồng Phương Student: Vũ Thị Thanh Duyên Student ID: 21050164 Course Code: BSA3031-E* Ha Noi - 2023 TABLE OF CONTENTS TABLE OF CONTENTS 1 I, EXECUTIVE SUMMARY. Who is the customer? na.
What value does the business deliver to the customers? 00. cc eect eeees 6 2. How does the business operate? oo. How does the business make money?.
Macro analysis: PESTEL, ModelL. Business form 18 PS N0 oi. 20 Pˆ Na ch hố ố. The management †eam.
Marketing plan 22 PA N ca. Production plan 28 PNN gio.- 2c 2c 22211211121 121 111112 111011111111 1111 111110 1H 12211 kg 30 P N NN soi ah on. 33 P NĐuu ii coi. Operating and Capital Budgets (First three months).
óc sc sec se. Capital and venture fund mobilization LIST OF FIGURES No _ | Picture Page 1.1 | The operation process 7 2.2 | E-commerce share of total retail sales in Vietnam from 2015 to 2022 9 23 Products and services purchased to improve health and wellness in 10 Vietnam as of January 2023 24 Penetration rate of leading social media apps among internet users l2 in Vietnam as of 3rd quarter of 2023, by generation E-commerce market value in Vietnam from 2014 to 2022 with a 2s forecast for 2023(in billion U.8 | Fruit and vegetable cleaning equipment 30 2.11 | Receipt and label print 33 2.17 | Freshtee’s Tiktok 37 LIST OF TABLES No Table Page 2.2 | Initial investment costs 38 2.4 | Cost of raw materials used in the first 3 months 40,41 2.5 | Operating Budgets in first three months 41,42 2. Introduction The Detox drink is becoming an increasingly popular idea due to increasing awareness of the importance of maintaining a healthy lifestyle, ensuring health and improving body shape, especially for women who want to give themselves a beautiful, balanced and healthy body. Recognizing the importance and potential needs of the market, we began to research, learn and come up with the idea of a Detox drinking water business.
Our business promises to not only meet the mncreasing needs of the health and beauty market but also demonstrate a commitment to natural, healthy, sustainable and safe product quality e@ Business name: Freshtee Freshtee means fresh and new. The business always aims to provide customers with fresh, nutritious products made from fresh, clean ingredients of the highest quality to ensure consumer health safety. e@ Address: Number 25, Lane 89 Pham Van Dong, Cau Giay District, Hanot. e Slogan: “Renew from within, regain vitality with Freshtee.” ® Business philosophy: Freshtee business philosophy is not just a statement, but a guide for all decisions and actions of the business.
It is not only the foundation of the brand but also a principle for building solid relationships with customers and the community.1: Freshtee’s logo Source: Authors 1. Products The business “Freshtee” aims to bring to market a series of detox drink products with a diverse combination of natural ingredients to meet the needs, tastes and preferences of customers. The company’s detox products are divided into many categories such as: ® Melon Detox Ingredients: Melon, pineapple, mango Benefits: Supports fat burning, rejuvenates the skin, and boosts energy. @ Smoothie Detox: Ingredients: Spinach, apple, orange, pineapple, chia seeds and banana Benefits: Provides fiber, vitamins, and minerals, cleanses the intestines, and supports weight loss.
® Orange and Ginger Detox Water: Ingredients: Fresh orange juice, ginger, and a little honey if needed. Benefits: Ginger can stimulate digestion, reduce cravings, promote overall health, and give a radiant complexion. @ Cashews Detox: Ingredients: Cashews, filtered water, dates, copra Benefits: Easy to drink, reduces hunger, cools the body, and provides minerals from coconut water. @ Carrot and Turmeric Detox Juice: Ingredients: Fresh carrot juice, fresh turmeric, filtered water, and a little honey if needed.
Benefits: Carrots provide vitamin A, while turmeric has antibacterial and anti- inflammatory properties. e@ Infused Water with Strawberries, Watermelon, and Mint: Ingredients: Strawberries, watermelon, mint, and filtered water. Benefits: Supports weight loss, provides pollution-fighting compounds, and refreshes the body. e Apple and Pomegranate Detox Juice: Ingredients: Fresh apple, pomegranate seeds, filtered water.
Benefits: Provides antioxidants, fiber, and vitamins, promoting heart health. e Banana and Chia Seeds Detox Smoothie: Ingredients: Banana, chia seeds, filtered water. Benefits: Provides energy, fiber, and omega-3 fatty acids from chia seeds. @ Celery, Spinach, Honey Detox: Ingredients:Celery, apple, romaine, cucumber, spinach, kale, ginger, lemon Benefits: Beautifies the skin, detoxifies the body, cools the liver, supports acne reduction, and contributes to weight loss.
e® Pennywort, Spinach, Basil Detox: Benefits: Improves skin pigmentation, supports skin beauty, enhances sleep.2: Freshtee’s Product Source: Authors We provide detox water products with 100% natural ingredients. The product has a 3-day schedule, 6 bottles a day provide the body with the necessary nutrients for | day. Products are produced every day and delivered to customers every morning according to the schedule. The company's detox products not only support the weight loss process but also help eliminate toxins in the body, helping to purify and balance the body after absorbing harmful substances.
These are Freshtee products designed to support weight loss and rejuvenate the body by eliminating toxins. However, maintaining a balanced and healthy diet, along with regular physical activity, is crucial to achieving desired results and maintaining overall well-being. All Detox products from the company are ensured to be safe and 3 compliant with food safety regulations They have been tested and registered according to the standards of food safety authorities and the Ministry of Health to ensure they are safe and meet nutritional and health standards. The origin of Detox ingredients: The company aims to use Detox ingredients that are 100% natural, sourced mainly from fruits, vegetables, and herbs.
Detox beverages ensure the provision of necessary energy and nutrients, effectively supporting the body's rejuvenation process, improving health, and promoting a healthy lifestyle. Choosing products sourced from nature not only improves consumers’ health but also contributes to environmental sustainability. However, we need to note that customers with symptoms of blood pressure and stomach problems should consider before using Detox water and avoid highly acidic water. For customers who want to apply the Detox menu, we need to combine it with a reasonable diet, balancing eating with exercise to bring about the health and body shape that we desire.
Value, Vision and Missions e® Freshtee Vision: Our vision is to build a world where people are inspired and supported to live healthier lives through the use of natural detox drinks. We are committed to creating high quality, safe and effective products that help people feel energized and bring balance to their lives. We not only focus on providing detox products but also want to spread the message of a healthier lifestyle and being more aware of health care. We aim to inspire, educate and support the community in promoting an active, healthy lifestyle.
® Freshtee’s Mission: We are committed to bringing everyone a healthy experience and ensuring good health through high-quality detox products, made from pure natural ingredients. Our mission is not not only providing detox drinks, but also being a companion in every consumer's health care journey. We believe that health is the most valuable, the golden key and everyone deserves a good life. Live healthy and full of energy.
Understanding the value of nature and fresh vitality, we constantly strive to bring customers exquisite and unique detox experiences, helping them renew their bodies, increase energy, and lead a healthier, happier life. The business aims to develop and exist sustainably in the market to provide products with safe quality and bring the best experiences to consumers. Businesses will absorb and improve product quality every day so that consumers can trust and choose products, contributing to increasing the business's reputation in the market. Who is the customer? Age: 18 - 45 Gender: We develop products for all, but primarily focus on the female customer base.
Income level: We focus on 2 classes: B Class (7.5 - 15 million VND) and A Class (15 - 150 million VND). Geography: Our customer we aim is mainly in Ha Noi. Lifestyle: People interested in healthy lifestyle, health care and using natural products. Busy people want to purify their bodies and lose weight but don't have time to detox water.
What value does the business deliver to the customers? Supplement vitamins and minerals: These detox drinks often contain vitamins, minerals, and antioxidants from the added fruits and vegetables, that are beneficial for the body. For example, citrus fruits like lemons and oranges add vitamin C, while cucumber and mint might offer refreshing properties. Body purification and lose weight: After a three-day detox treatment, the body will metabolize, purify cells and the metabolic process will take place strongly. Fat 1s burned to provide energy for the body and weight can vary between | - 2 kg.
Convenience: Detox water can be a convenient choice for busy people who want to supplement essential vitamins and minerals more effectively while being very fresh, delicious and scientific. Nature Vibe products are often pre-packaged in glass bottles and delivered by appointment to help ensure hygiene and convenience for customers. Build a healthy lifestyle: Detoxing with fruit and vegetable juice not only helps you get the necessary nutrients for your body, but also builds and starts a healthy lifestyle, staying away from processed foods that are harmful to the body. Trust: Our company invests heavily in product research and development, is committed to using healthy ingredients, and at the same time ensures the quality and effectiveness of detox drink products.
As a result, customers can feel more confident when making a purchase. How does the business operate? The operation process of Freshtee is presented step by step as follows: Market Product Manufacturing Quality Marketing Customer Business research development Process control & Sales service management Figure 2.1: The operation process Source: Authors Market research: Conduct market research to understand the demand for detox drinks, popular products and competitors in the market. Product development: Develop a range of products that are in demand and cater to different customer needs. Manufacturing Process: Source high-quality ingredients and manufacture the products.
This may include hand-crafting or using machines and other equipment. Quality control: Ensure that all products meet high-quality standards and make necessary adjustments to improve the quality of products. Marketing and Sales: Develop and implement marketing strategies to promote the products. This may include traditional marketing, advertising, social media marketing, etc.
Sell the products through many different online channels, such as websites, social media. Customer service: Provide excellent customer service to ensure customer satisfaction and loyalty. This may include responding to customer inquiries, handling complaints, and offering after-sales support. Business management: Manage the finances, and other business operations to ensure smooth functioning of the company.
How does the business make money? The main business model of the business is B2C (business to customer), the Freshtee's revenue source will come from selling detox drink products to customers through many different channels, such as websites, social media. Macro analysis: PESTEL Model Political: e@ Stability and Continuity Vietnam's stable one-party government provides a foundation for long-term business planning, fostering an investor-friendly climate. This stability potentially boosts demand for premium detox products like ours. e@ Health and Wellness Focus Government initiatives like the National Strategy on Nutrition 2021-2030 promote healthy lifestyles, aligning seamlessly with our brand's message.
This supportive climate fosters a conducive environment for our detox drinks to empower individuals to embrace well-being. e Trade Agreements Furthermore, Vietnam's extensive network of free trade agreements, including the Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP), opens doors to lucrative export markets, allowing us to share the Freshtee experience with a global audience. Economic: e Rising Disposable Income Vietnam's economic growth is fostering a rising middle class, a key target audience for our brand.