Báo cáo thực tập: Marketing trực tuyến cho Hoàng Việt Travel

Chuyên khảo phân tích Luận văn tmu internship report online marketing for hoangviettravel, đánh giá các khía cạnh quan trọng, đề xuất hướng nghiên cứu tiếp theo.

• Tác giả: Nguyen Duy Hung
• Người hướng dẫn: Mr. Nguyen Hoang
• Trường học: Jean Moulin Lyon 3 University
• Chuyên ngành: Marketing
• Đề tài: Online Marketing for Hoang Viet Travel
• Loại tài liệu: internship report
• Năm xuất bản: 2018
• Địa điểm: Ha Noi

Tóm tắt

I. Tổng quan về báo cáo thực tập marketing trực tuyến cho Hoàng Việt Travel

Báo cáo thực tập này nhằm mục đích phân tích và đánh giá các hoạt động marketing trực tuyến của Hoàng Việt Travel. Trong bối cảnh thị trường du lịch ngày càng cạnh tranh, việc áp dụng các chiến lược marketing hiệu quả là rất cần thiết. Hoàng Việt Travel đã thực hiện nhiều chiến lược để nâng cao sự hiện diện trực tuyến và thu hút khách hàng.

1.1. Giới thiệu về Hoàng Việt Travel và lĩnh vực hoạt động

Hoàng Việt Travel là một trong những công ty du lịch hàng đầu tại Việt Nam, chuyên cung cấp các tour du lịch trong nước và quốc tế. Công ty được thành lập vào năm 2005 và đã xây dựng được uy tín vững chắc trong ngành du lịch.

1.2. Mục tiêu của báo cáo thực tập

Mục tiêu của báo cáo là cung cấp cái nhìn tổng quan về các hoạt động marketing trực tuyến của Hoàng Việt Travel, từ đó đưa ra những đề xuất cải tiến nhằm nâng cao hiệu quả kinh doanh.

II. Vấn đề và thách thức trong marketing trực tuyến cho Hoàng Việt Travel

Trong bối cảnh thị trường du lịch cạnh tranh, Hoàng Việt Travel phải đối mặt với nhiều thách thức trong việc thu hút khách hàng qua các kênh marketing trực tuyến. Các vấn đề như sự cạnh tranh gay gắt và thay đổi trong hành vi tiêu dùng của khách hàng là những yếu tố cần được xem xét.

2.1. Cạnh tranh trong ngành du lịch

Ngành du lịch tại Việt Nam có nhiều đối thủ cạnh tranh mạnh mẽ như Vietravel và Hanoitourist. Điều này tạo ra áp lực lớn cho Hoàng Việt Travel trong việc duy trì thị phần và phát triển thương hiệu.

2.2. Thay đổi trong hành vi tiêu dùng

Khách hàng ngày càng có xu hướng tìm kiếm thông tin và đặt tour trực tuyến. Việc nắm bắt xu hướng này là rất quan trọng để Hoàng Việt Travel có thể điều chỉnh chiến lược marketing của mình.

III. Phương pháp marketing trực tuyến hiệu quả cho Hoàng Việt Travel

Để nâng cao hiệu quả marketing trực tuyến, Hoàng Việt Travel cần áp dụng các phương pháp như tối ưu hóa công cụ tìm kiếm (SEO), quảng cáo trên mạng xã hội và email marketing. Những phương pháp này sẽ giúp công ty tiếp cận được nhiều khách hàng tiềm năng hơn.

3.1. Tối ưu hóa công cụ tìm kiếm SEO

SEO là một trong những phương pháp quan trọng giúp nâng cao thứ hạng website của Hoàng Việt Travel trên các công cụ tìm kiếm. Việc tối ưu hóa từ khóa và nội dung sẽ thu hút nhiều lượt truy cập hơn.

3.2. Quảng cáo trên mạng xã hội

Sử dụng các nền tảng mạng xã hội như Facebook và Instagram để quảng bá các tour du lịch sẽ giúp Hoàng Việt Travel tiếp cận được đối tượng khách hàng trẻ tuổi, những người thường xuyên sử dụng mạng xã hội.

3.3. Email marketing

Email marketing là một công cụ hiệu quả để giữ liên lạc với khách hàng cũ và thu hút khách hàng mới. Hoàng Việt Travel có thể gửi thông tin về các chương trình khuyến mãi và tour mới qua email.

IV. Ứng dụng thực tiễn và kết quả nghiên cứu từ thực tập

Trong quá trình thực tập tại Hoàng Việt Travel, nhiều hoạt động marketing trực tuyến đã được triển khai và mang lại kết quả tích cực. Các chiến dịch quảng cáo đã giúp tăng lượng khách hàng và doanh thu cho công ty.

4.1. Kết quả từ các chiến dịch quảng cáo

Các chiến dịch quảng cáo trực tuyến đã giúp Hoàng Việt Travel tăng trưởng doanh thu lên đến 20% trong năm qua. Điều này cho thấy hiệu quả của việc đầu tư vào marketing trực tuyến.

4.2. Phản hồi từ khách hàng

Khách hàng đã có những phản hồi tích cực về các dịch vụ của Hoàng Việt Travel, đặc biệt là về chất lượng tour và dịch vụ khách hàng. Điều này khẳng định sự thành công của các chiến lược marketing đã triển khai.

V. Kết luận và tương lai của marketing trực tuyến tại Hoàng Việt Travel

Báo cáo thực tập đã chỉ ra rằng marketing trực tuyến là một yếu tố quan trọng trong chiến lược phát triển của Hoàng Việt Travel. Công ty cần tiếp tục đầu tư vào các kênh marketing này để duy trì và mở rộng thị phần.

5.1. Định hướng phát triển trong tương lai

Hoàng Việt Travel cần xây dựng một chiến lược marketing trực tuyến bền vững, tập trung vào việc cải thiện trải nghiệm khách hàng và tối ưu hóa quy trình đặt tour.

5.2. Tăng cường sự hiện diện trực tuyến

Công ty nên tăng cường sự hiện diện trên các nền tảng trực tuyến và phát triển nội dung chất lượng để thu hút khách hàng mới và giữ chân khách hàng cũ.

Trích đoạn nội dung tài liệu

MARKETING MANAGEMENT PROFESSIONAL IN SALES AND MARKETING COURSE: 2015-2018 Nguyen Duy Hung - Marketing 9 INTERNSHIP REPORT “Online Marketing for HoangVietTravel.” Working period from March 3 2018 to May 24 2018 Tutor in University Tutor in Company MR. NGUYEN HOANG MRS. CAO HOAI HUONG MR. LA TIEN DUNG Prof.

CORINNE MONTOYA HA NOI - 2018 ACKNOWLEDGEMENT During my internship period, I learned a lot about the marketing knowledge at the company, communication skills, working experience in a competitive environment as well as real life. First of all, I would like to express my gratitude to Hoang Viet Travel Company for helping me complete successfully the report "Online Marketing for Hoang Viet Travel Company", especially with the help of staffs in the company. After that, I would like to express my gratitude to those who helped me a lot in the process of completing the report: Ms. Cao Hoai Huong- Manager of Marketing Department at Hoang Viet Travel Company and she is also my instructor.

Corinne Montoya - Jean Moulin Lyon 3 University. Tien- Advisor for my report Mr. Nguyen Hoang- Instructor for my report Under their guidance I could write and complete the report successfully. Finally, I would also like to thank all the staffs of Marketing and Sales Department of Hoang Viet Travel Company for helping me in the implementation of this report.

With limited time, knowledge and experience, the report will inevitably make mistakes. I would like to receive valuable comments from teachers so that I can improve my knowledge. I would like to sincerely thank you ! 1 SUMMARY My internship report was named "Online marketing for HoangVietTravel", my report aims to contribute some ideas about building online marketing for Hoang Viet Travel Company. The internship report will be divided into 3 chapters.

In the first chapter, I will introduce briefly about Hoang Viet Travel Joint Stock Company. In the next chapter, I will describe in detail the work that I have done during my internship. In the final chapter, I evaluated the results of the internship and the experience that I have learned from internship period. 2 TABLE OF CONTENTS ACKNOWLEDGEMENT.2 TABLE OF CONTENTS.3 CHAPTER I: INTRODUCTION ABOUT HOANG VIET TRAVEL COMPANY.2 Business activities of Hoang Viet Travel Company:.

Some branches of Hoang Viet Travel Company:.4 The objective, quality and price of Hoang Viet Travel Company:.2: Quality and Price:.3: Company strategy in the future:.5: Outstanding achievements of Hoang Viet Travel Company:.7 CHAPTER II: DETAILED DESCRIPTION OF THE INTERSHIP RESPONSIBILITIES. The expectations during internship period:.2: Analysis of tourism market in Vietnam:.4: Marketing mix of the Hoang Viet Travel:. Description of the tasks given during the period of internship:. Stimulate consumption to boost sales:.

Search for posts and comments of customer about travel destinations:. Build the post ads on google to promote brand of the company. Build a good relationships with agents that supply the source of customers to the company.26 CHAPTER III: RESULTS ACHIEVED DURING THE INTERNSHIP.32 3 CHAPTER I: INTRODUCTION ABOUT HOANG VIET TRAVEL COMPANY 1.1 Company background: The company has full name is: Hoang Viet Investment - Transport - Tourism Joint Stock Company. The company was established in 2005 and inherited the nationwide distribution system all over the country.

Hoang Viet Travel is also a prestigious company in the design, organization of special programs required by customers from all over the world, such as: Asia, Europe, America, etc. Business Name: Hoang Viet Travel., JSC Address: No. 93 , Hong Ha Street, Ba Dinh District, Hanoi Phone number: [phone] - 38372626 Date of establishment: 1/2005 Business Code: 0101594871 E-mail: [e-mail] Website: https://tour.vn Director: Mr. Vu Quyet Thang 4 1.2 Business activities of Hoang Viet Travel Company: 1.

Type of business: Hoang Viet Travel is a travel company. The company is one of the best travel companies in the field of organizing and providing tours. The main tour programs of Hoang Viet Travel are mainly domestic tours and foreign tours. - Domestic tourism: Domestic travel Department of Hoang Viet Travel Company always provides domestic tours with reasonable price and high quality service.

Include: • Tourism, relaxation and ecotourism • Tourism festivals • Tourism combines the organization of teambuilding activities - Foreign tourism: Foreign travel Department of Hoang Viet Travel Company was established in October 2005. The Foreign Travel Department is responsible for organizing tours for both individuals and organizations with the best quality and reasonable price. Mission of the company: - Hoang Viet Travel Company operates in the field of travel, so their mission is customer service and bringing convenience to customers (save time and money …). Besides, they also want to bring the best quality for everyone.

With the message "Do not provide cheap and poor quality services to customers", Hoang Viet Travel always provide customers with the best products. - Hoang Viet Travel Company always strives to maintain its position as one of the best tourism companies in Vietnam and the region in terms of price, quality and prestige. - The company has a lot of valuable resources, such as: strong finance situation, experience and prestige in the field of tourism, close relationships with partners around the world, dynamic and professional staffs. Hoang Viet Travel Company always tries to bring customers the most valuable travel products.

Revenue and human resources of the company: - Revenue: The Company was founded by the investment cooperation of prestigious brands in the tourism industry. We are one of the best travel companies in Vietnam with average annual revenues of company in 2014-2015 is 300 billion VND. - Human resources: Company has valuable and dynamic human resources. The staff of the company has been trained very professionally and enthusiastically with customers.

The number of staffs in 2016 is more than 250 people. - Departments of the company  Organization chart of Hoang Viet Travel Company: DIRECTOR VICE VICE DIRECTOR DIRECTOR MARKETING ĐIỀU HÀNH SELLING TOUR ACCOUNTING DEPARTMENT OPERATORS DEPARTMENT DEPARTMENT TOUR - On the other hand, Hoang Viet Travel Company includes many different departments such as: Reception Department, Accounting-Finance Department, Sales Department, Tour Operator Department, Marketing Department, Domestic Tourism Department, Foreign Tourism Department. Some branches of Hoang Viet Travel Company: The company has a distribution network all over the country, such as: Hanoi, Hai Phong, Da Nang, Ho Chi Minh. and a lot of representative offices in many countries.

Accordingly, the company wants to promote the image of tourism in Vietnam to different countries. Ha Noi: 93 Hong Ha Street, Ba Dinh District, Ha Noi (Tel: [phone] Tran Vi Street, Cau Giay District, Ha Noi (Tel: [phone]) Hai Phong: 22 Ly Tu Trong Street, Hong Bang District, Hai Phong Ho Chi Minh City: 9 Phan Ke Binh Street, 1 District, HCMC (Tel: [phone]) Da Nang: 7 76 Bach Dang Street, Hai Chau District, Da Nang 1.4 The objective, quality and price of Hoang Viet Travel Company: 1. Objectives: The company has been looking for other markets in different provinces to open many branches to expand distribution channels all over the country. Hoang Viet Travel Company is trying to gain more revenue than previous year.

The company has set out a lot of plans to implement the objectives of the company.2: Quality and Price: Hoang Viet Travel Company always strives to have the most competitive prices for the highest quality and professional services. The company has close relationships with airlines, shipping company, car travel suppliers. so the company can always prepare in transport. The company has also signed a lot of contracts with hotels, resorts and other support services with special preferential price.

The following factors have created a special advantage in terms of price and quality of our tours, such as: the staffs are honest, experienced and knowledgeable; along with the policy always putting PRESTIGE on top.3: Company strategy in the future: The company will continue to invest and expand both domestic and foreign tourism, looking for prominent locations to improve new tours for customers. For foreign tours, the company has been trying to co-operate with a number of branded travel companies in the country. In addition, the company is going to open more branches in some countries to be able to add a lot of tour programs that are suitable for customer’s demand. For domestic tours, the company has been expanding its customer network, trying to open a number of branches in many provinces to meet the needs of visitors.

The company should focus on diversifying tour programs, building a brand with solid foundation in the hearts of consumers.5: Outstanding achievements of Hoang Viet Travel Company: - Top Brands 2014. - High quality products and services. - Top 100 reliable suppliers in Vietnam. … 8 9 CHAPTER II: DETAILED DESCRIPTION OF THE INTERSHIP RESPONSIBILITIES 2.

The expectations during internship period: - Study and work in a professional environment in the field of Marketing through online marketing at the company - Practice skills and learn from my colleagues in the Marketing department as well as in the company - Experienced in a practical environment and apply effectively the knowledge into the work. - Expand the relationship with customer, coworkers…; access to the field of Marketing in real life. I chose Marketing Department when I had an internship period at Hoang Viet Travel Company, because of the following reasons:  First of all, this is the Department where I can apply the knowledge I have learned in my university. It can be a place where I could develop my strengths and be able to work with my major.

 Second, this is an good environment that I can accumulate more about the experience during my internship period.  Third, the marketing department is a high-promoted department. It also gave me opportunities to experience, communicate with customers as well as experience employees in the Marketing Department.  Finally, when doing the marketing and especially doing online marketing, I could be creative and had good opportunities in a professional environment.2: Analysis of tourism market in Vietnam: 2.

Economy: In Vietnam, Rate of economic growth in 2016 slowed to 6.21%, lower than the rate of economic growth in 2015 – 6. The reason is that the mining industry (crude oil, coal), which is the strong contribution to economic growth of Vietnam, sharply dropped to 5. Agriculture industry grew at a slower rate of 1.36% (the lowest level since 2011) due to bad weather conditions and environmental pollution. 10 Gross Domestic Product (GDP) of Vietnam in 2017 is estimated to grow about 6.

However, international organizations said that Vietnam is a bright spot for economic growth in the world, but they forecasted that rate of growth would be around 6% (IMF) to 6, 3% (WB, ADB). In opinion of LPB Research, rate of economic growth in 2017 would continue to decline from 2015, but it would be better in 2016 with a growth rate about 6. Tourism industry is also growing year by year. According to this report, rate of tourism growth in the period of 2006-2010 is 35%, in the period of 2010-2014 reached 45%.

It is forecasted that growth will be around 57% from 2015-2019, because tourism is indispensable for people to relax and rest. Nielsen's survey of consumer confidence in the third quarter of 2017 showed that about two in five Vietnamese said they were willing to spend on tourism after paying for essential living expenses. This rate is 44%, and it is higher than the rate in the second quarter of 2017 (6%) 2: Natural environment: The natural environment of each country is different and it also affects to the development of tourism. The countries that are famous for landscapes, geographical conditions and good weather, will be the ideal destination for visitors.

The Company need pay more attention to launch these tours with ideal locations and suitable for customers. 11 12 3: Politic: The State has a lot of policies for the tourism industry such as Article 6 - the Law on Tourism and policies on protecting and conserving natural resources tourism .