g UNIVERSITY OF ECONOMIC HO CHI MINH CITY International School of Business ------------------------------- Vo Thi Thanh Giang THE LOW AWARENESS OF THE CONSULTANCY AND RECRUITMENT DEPARTMENT IN SAIGON HI – TECH PARK MASTER OF BUSINESS ADMINISTRATION Ho Chi Minh City - 2017 1 TIEU LUAN MOI download : skknchat@gmail.com UNIVERSITY OF ECONOMIC HO CHI MINH CITY International School of Business ------------------------------- Vo Thi Thanh Giang THE LOW AWARENESS OF THE CONSULTANCY AND RECRUITMENT DEPARTMENT IN SAIGON HI – TECH PARK MASTER OF BUSINESS ADMINISTRATION SUPERVISOR: Prof. Tran Ha Minh Quan Ho Chi Minh City - 2017 2 TIEU LUAN MOI download : skknchat@gmail.com SUPERVISOR’S REPORT ON THE THESIS PROPOSAL SUBMITTED FOR DEGREE OF MASTER of BUSINESS ADMINISTRATION The thesis proposal title: THE LOW AWARENESS OF THE CONSULTANCY AND RECRUITMENT DEPARTMENT IN SAIGON HI – TECH PARK Student Name: Vo Thi Thanh Giang Supervisor: Prof. Tran Ha Minh Quan 1. Remarks on the student’s attitude: …………………………………………………………………………… …………………………………………………………………………… 2.
Remarks on the assignment’s academic quality: …………………………………………………………………………… …………………………………………………………………………… 2. Overall assessment: Meet requirement for submitting Not meet requirement for submitting 3. Other remarks: Did the student follow the report schedule? Yes No Other…………………………. The Turnitin plagiarism percentage: Supervisor’s signature 3 TIEU LUAN MOI download : skknchat@gmail.com ACKNOWLEDGEMENTS I would first like to thank my thesis advisor Prof.
Tran Ha Minh Quan of the International School of Business. He consistently allowed this paper to be my own work, but steered me in the right the direction whenever he thought I needed it. Without his guidance, support and good nature, I would never have been able to pursue the thesis. I would also like to acknowledge Dr.
Phan Thi Minh Thu of the International School of Business as the second reader of this thesis. I am gratefully indebted to her for her very valuable comments on this thesis. Finally, I must express my very profound gratitude to my staffs in SHTP Training center for providing me with unfailing support and continuous encouragement throughout my years of study and through the process of researching and writing this thesis. This accomplishment would not have been possible without them.
4 TIEU LUAN MOI download : skknchat@gmail.com Table of Contents LIST OF FIGURE. 6 LIST OF TABLES. 7 CHAPTER 1: BACKGROUND INFORMATION. 10 CHAPTER 2: PROBLEM IDENTIFICATION.
Initial cause effect map. 17 CHAPTER 3: CENTRAL PROBLEM VALIDATION. Central problem identification. Central problem validation.
26 CHAPTER 4: ROOT CAUSE VALIDATION. 28 CHAPTER 5: ALTERNATIVE SOLUTIONS AND ACTION PLAN. 32 CHAPTER 6: SUPPORTING INFORMATION. 44 5 TIEU LUAN MOI download : skknchat@gmail.com LIST OF FIGURE Figure 1: The Consultancy and Recruitment Department structure Figure 2: Communication channels in the recruitment LIST OF TABLES Table 1: Job description of Nidec R&D Recruitment Table 2: The result of recruitment through the end 2016 to early 2017 Table 3: Respondents information at the Consultancy and Recruitment Department in SHTP Training Centre Table 4: Location and timing interview Table 5: Planning of Nidec Recruitment in the early 2017 Table 6: Cost budget of Nidec R&D Recruitment Table 7: Action plan for the first solution Table 8: Action plan for the second solution Table 9: Level of factors affect ineffective communication 6 TIEU LUAN MOI download : skknchat@gmail.com EXECUTIVE SUMMARY In the process of attracting foreign investors to invest in Saigon Hi-Tech Park, the Government has encouraged enterprises to focus on human resources and technology for long-term development.
Specifically, the Board of Management of the Saigon High- Tech Park support Nidec established Nidec R&D Center for research and business development, in addition to the development of SHTP. However, it is difficult in the recruit the talent engineers for dedication. In the scope of the thesis, it is aim to practically analyze the shortage applications provided for Nidec R&D center at the Consultancy and Recruitment Department in Saigon hi-tech Park Training center. The object of this report is to outline in broad terms the information and engineering considerations required for and the principle involved in the recruiting engineer for Nidec R&D center.
The study tries to identify the main different factors which contributed to the issue by the literatures informed reviews and the collected data from colleagues during deep interviews with managers position and staffs. The study uses these factors in developing practical techniques, which can solve the problem. The low awareness of brand is the central problem because it come from the poor skill of staffs and the ineffective communication channels as advertising. It led to the inefficiency in recruiting.
The report is intended to provide the executive board with background information to assess the feasibility of a proposal they have been asked to assess some recommendations: 1. Develop the social advertising channels. Training skill for staff. The findings impact on the result of the following recruitment with the numerous applicants in this project.
The Nidec R&D center can recruit more talent engineers. 7 TIEU LUAN MOI download : skknchat@gmail.com CHAPTER 1: BACKGROUND INFORMATION 1. Organization background Saigon Hi-tech Park (SHTP) is one of three nationals high - tech parks in Viet Nam which was established by the Decision 146/QD-TTg dated 24 October 2002 of the Prime Minister. It is located in District 9 of Ho Chi Minh City (HCMC).
The Park is developed on an area of 913 hectares and includes two phases of development, of which the first Phase occupies 300 hectares and 613 hectares of the remaining area is of the second Phase (1). With a strategic location which is in proximity to the city's center, airport and sea ports of HCMC, and surrounded by 43 industrial parks and export processing zones of the Focal Economic Region of Southern Vietnam, the Park has full advantages to become a technological and scientific urban area that will be the foundation for development of knowledge economy of HCMC and the Southern Key Economic Region of Vietnam (2). Besides, together with other advantages such as receiving strong support of central and local governments, offering "one-stop-shop" application service and highest legitimate tax incentives to investors, etc. SHTP has been considered a bright point of foreign investment attraction in fields of high technology throughout Vietnam.
The Park was proudly the investment destination of projects from global hi-tech corporations including Intel (the U.S) with its $US 1-billion project, Nidec (Japan), Sanofi (France), Datalogic (Italia), Microchip (the U., as well as from leading domestic educational institutions and companies including FPT Corp., Hutech, Nanogen, etc. After 11 years of development, as one of the only three national hi-tech parks and one of Ho Chi Minh City's five focal projects serving as the driving force for the city's development until 2015, SHTP has become a trustworthy destination for hi- tech investment in Vietnam (1). Generally, SHTP has four functions: attracting investment in high-tech products, researching, developing and applying high technology, training high-tech human resources and organizing high-tech development support services. SHTP Training center (SHTP Training) is one of the units under the Board of Management of SHTP, was established by the Decision 2669/QD-UB dated 31 May 2005 of the People’s Committee of HCMC.
SHTP Training Center has the mission of training and supplying 8 TIEU LUAN MOI download : skknchat@gmail.com human resources in the field of economy associated with technology and technology in order to accelerate the process of integration and development of the city and the country (3). The SHTP Training Center is a connection between the practical requirements of the enterprises and the knowledge and skills of employees, through training consulting services, job introduction and especially the curriculum according to the enterprises’ requirements. In order to realize its vision and mission, the SHTP Training Center needs to understand more about the human resource needs of enterprises in the technology sector, thereby offering and delivering training programs. Create, more appropriate consulting services, can meet the needs of the business to the maximum.
The consultancy and Recruitment Deparment plays the main role in this recruitment. It mainly conlsulting sevices, introducing jobs, supporting the supply of human resources for businesses operating in and out of SHTP in many different fields, especially in science, engineering and technology. SHTP SHTP Training Center Consultancy and Recruitment Department Vice manager Professional labour Manual labour Marketing staff Consultancy Consultancy Figure: The Consultancy and Recruitment Department structure (Source: SHTP Training Center Structure) 9 TIEU LUAN MOI download : skknchat@gmail.com Over the years, SHTP Training has become more and more familiar with employees. With the demand of recruiting hundreds of jobs from general labor to specialized engineers, senior managers of enterprises inside and outside the Hi-Tech Park, especially those with Foreign Direct Investment (FDI).
The Consultancy and Recruitment of SHTP Training continues to expand the scope of activities of the Information - Employment Station in particular and the scale of services in general for service activities to develop. The Consultant and Recruitment Office at SHTP Training Center has 4 staff members, 1 vice manager, 2 consultants are divided into 1 professional skilled labor consultant and 1 mannual labor consultant and 1 marketing employee. The recruitment is reported directly to the Director of the SHTP Training Center. The Director od SHTP tarining center is responsible for reporting to the SHTP Board of Directors quarterly and annually.
Situation analysis Towards 2020, SHTP is to be a technopolis playing an important role of strongly enhancing the technological and intellectual base of HCMC and the Focal Economic Region of Southern Vietnam, and serving as a Vietnam's model of technological innovation, intellectual capital development and innovation economy. Investors in SHTP with extensive and modern infrastructure with highly qualified staff, SHTP Training center has been rapidly evolving into a training and human resource provider (1). The consultancy and recruiting department in SHTP Training is facing a problem of the decrease of specialized labor source to supply for foreign businesses in SHTP. Particurlarly, NIDEC Group is one of the leading corporations in the field of precision engineering and machine building in Japan (4) which is operates in SHTP with five subsidiaries as NIDEC Sankyo, NIDEC Vietnam Corporation, NIDEC Servo, NIDEC Copal and NIDEC Seimitsu Corporation) as well as one of the pioneer investors of SHTP total of almost 15,000 employees and annual revenues of more than 500 million dollars.
Manufacturing of precision engine parts, manufacturing of automotive components, precision motors for mobile and digital devices, etc. Shigenobu Nagamori - Chairman of Nidec said: "Nidec currently has investments in 46 countries and territories around the world. In Vietnam, Nidec has been running for more than 20 10 TIEU LUAN MOI download : skknchat@gmail.com years to projects with a total investment more than 1 billion dollars " (5). Investing in SHTP of Nidec in recent years focused in the field of precision engineering for microelectronics.
The planned opening of the R&D center will motivate investors to develop new innovative products for the Group. The objective of the laboratory is to enhance and fortify basic research and expand the field of applied studies. Its concept is to function as "a world-leading motor research and development base suitable for the world's No.1 manufacturer of comprehensive drive technology". As the Nidec Group's global growth, it is follow three objectives (6): 1.
Enhance Nidec’s fundamental R&D capability and competence in applied technology to create high-value-added products. Serve as a hub to create technological synergies with our group companies around the world. Train researchers and engineers to be world-class experts through research activities. At the meeting between Mr.
Go Watanabe, First Senior Vice President of Nidec Corporation and HCM City Chairman Nguyen Thanh Phong on the 1st August, 2016 in HCMC. According to Mr. Watanabe, investment and production activities in recent years is quite convenient and high support from the city administration and the board management of SHTP. The Nidec Group decided to expand its investment there, which will set up a R&D center to improve the high-tech products it manufactures in HCMC.
It is located in SHTP and come into operation in early 2018.