HO CHI MINH CITY UNIVERSITY OF FOREIGN LANGUAGES - INFORMATION TECHNOLOGY DEPARTMENT OF INTERNATIONAL RELATIONS RESEARCH METHODOLOGY FINAL PAPER THE INFLUENCE OF SOCIAL MEDIA ON PERSONAL BRANDING OF HIEUTHUHAI FROM 2022 TO 2024 RESEARCH GROUP name Ng6 Tan Dat Lé Tran Yén Nhi Nguyén ThiD My Abstract In recent years, with the development of social media, many industries have benefited, particularly the music industry. Artists now have the opportunity to build their personal brand through social media platforms easily. This research aims to explain how social media influences personal branding through the case of HIEUTHUHAI and the connection between communication strategies and personal branding. This study is Primary Research, using Quantitative Research Methods.
A Google Form survey will be used to gather opinions from survey participants on the research topic. The purpose of the survey is to collect data based on the social media usage habits of the respondents, to assess the impact of social media on personal branding. This research aims to explain the effects of social media on personal branding, focusing on the subject of HIEUTHUHAI. TABLE OF CONTENTS CHAPTER 1: INTRODUOCTION.- HH nh nH HH HE 5 1.
Background of the S†Udj.-- HH TH nh ng krrr 5 1. Significance of doing researcl. --cc chen rer 6 -.- -- ch kh HH kh 7 1. The Marketing Mastery Pyramid.
The Be, Do, Have Diagram.-- ---- L1 TS HH TH kh kh 9 1. Conceptual Framework/Paradigm. Scope And Delimitation. HH TH HH Tho Họ HH kế 11 CHAPTER II: LITERATURE REVIEW .ccccccceceeeeeeeeeeceeeeeeeeee tee eaeeeeeeeeeeenee 13 2.
Overview about Social Media and Personal Branding:. Overview about Social Media .--- - che nành Hết 13 2.1 The definition of Social Media. History development of social medlia. Types of social medla.--- -- -- HH TH nh nhe 14 2.
Overview about Personal Branding.1 The definition of Personal Branding. The factor that affect personal branding. History development of personal branding. Distinguish Personal brand and Brand.
The influence of Social Media on Personal Branding. The impact of social media on personal branding. social media strategies on personal branding. Overview about Social Media on Personal Branding of HIEUTHUHAI.
Overview of HIEUT HUHAI.--- c1 HH HH HH ky 21 2. The development of HIEUTHUHAI. The strategy personal branding of HIEUTHUHAI. Evaluate the effectiveness of communication strategies.
- HH TH HH th 29 CHAPTER III: METHODOLOGY 00. sce ee eect e tere eee eneeeee eee eeeteaeaeee seer eenenaee 31 8.--- -- -- ---c nnnnnnn*n Hàn nh HH kế 33 Si 0n. Statistical treA@tMent H4.QQ QC HH HH» TH HH Họ KH To KH TU 40 APPENDIX. LH HH HH nọ KT ok HT kh 42 CHAPTER 1: INTRODUCTION 1.
Background of the Study "In this era, users are utilizing online social media to create, modify, share, and discuss content" (Kietzmann, Hermkens, McCarthy, & Silvestre, 2011). Social media has become an important part of everyone's life.“Technological development has meant that an increasing number of potential recipients, for messages designed to create a brand image, are made up of Intemet users. Social media's growth in the last decade has benefited personal branding, particularly in the artistic industry. According to a study,"Due to the increasing use of social media, various industries and celebrities have shifted their focus towards integrating their social media platforms to lead the new generation, drive gaming traffic and fans, and turn it into value" (DeMers, 2013).
“An analysis of 18th century auction records revealed that artists have always been branded, as the prices for their artworks were determined by their reputation and status in society” (Preece and Kerrigan, 2015). As a result, artists promote their personal brands by utilizing the growth of social media sites like Facebook, Instagram, YouTube, and, more recently, TikTok. From there, they have an impact on the community and the general public. In summary, a good image-building strategy has transformed a celebrity or artist into a personal brand, transforming them into successful people who are well-known to the general public.
In Hollywood, there are many personal phenomenon cases on social media sites such as Justin Bieber, Lady Gaga, Katty Perry, Selena Gomez (Elite, 2013) By just using social media to gain their popularity and this directly contributed towards the corporate SMS, Social SMS and Political SMS (Jon Caramanica. (2013)), Selena Gomez, the Disney princess, and Justin Bieber, known as the Prince of Pop, are just two of the well-known Hollywood celebrities who have developed their personal brands on YouTube, a social me. This social media sitepopular at the time. In order to market their personal photos, they have made YouTube their main social networking site.
In addition to their YouTube promotion, they use various image promotion techniques on Facebook, Instagram, and Twitter. These celebrities have an impact on the public by cultivating their online personas on social media. Celebrities with millions of followers 5 on their social media platforms had the tremendous influence towards the mass (Bartholomew, 2012- Mitchell K. Schoppe-Sullivan, Michael Glassman, Claire M.
Kamp Dush & Jason M. "The public always follows their idols and views them as ideal role models to emulate. Media or followers always keep track of celebrity posting, sharing their posting on their social media accounts and even making it into news (Chosun Ilbo. This is because celebrities are being referred as a group of people who are in the limelight and attention of public via mass media (Marshall, 1997 - P.
(1997)) K-POP is a South Korean music industry that is popular in the Asian music market. YouTube is the first social media channel used to promote the South Korean music market. Artists use official music videos and live performance videos to market their music, pictures, and performing styles. BTS and BLACKPINK, among others, use YouTube and its features to help their music industry achieve definite success.
They have expanded the reach of K-POP music internationally and increased its global recognition. Along with YouTube as the primary promotional medium, the K-POP industry has developed a number of social media channels, including VLIVE and WEVERSE programs, that help fans and artists communicate. South Korea has effectively leveraged the benefits of the technological age, particularly social media, to enhance and advance its public image. Social media platforms have helped many well-known artists in the domestic art scene, such as BigDaddy and Tran Thanh, to establish their reputations, especially HIEUTHUHAI.
This study will elucidate the elements that contribute to HIEUTHUHAI's influence in the process of developing his personal brand through social media platforms, with a particular emphasis on the years 2022-2024. In addition, it will clarify how HIEUTHUHAI's personal branding and social media relate to each other between 2022 and 2024. Significance of doing research The most important level in the development of a brand on the Internet is the ability to form a community around it, regardless of whether it is the brand of an organization, a product or a personal brand. Social media will play a key role in this.
Thanks to the strong development has helped many professions and individuals become 6 widely recognized. A study has shown that “The exposure and reputation are the major incentives for contributors. The most powerful and well-versed individuals on these social media platforms are celebrities” (Erik & Davidson, 2009 - Davidson, Christina (2009). One person who has a certain impact on young people is HIEUTHUHAI.
This study is crucial to understanding the elements that have influenced HIEUTHUHAI's process of personal branding. In addition to explaining the factors that affect personal branding, this study explain how social media and HIEUTHUHAI's branding relate to one another between 2022 and 2024. From then, we can learn from this study and then develop our personal brand 1. Research Questions The research question is “What factors of social media that affect HIEUTHUHAI’s personal branding from 2022 to 2024” and “ The relationship between Social media Strategies and Personal Branding of HIEUTHUHAI from 2022-2024”.
These research question will explain the influence of social media on personal branding and the relationship between social media strategies and personal branding 1. Objective This research is performed with following objectives: Answering the primary question “What factors of social media that affect HIEUTHUHAI’s personal branding from 2022 to 2024” Explaining the relationship between social media strategies and person branding 1. The Marketing Mastery Pyramid Se THOUGHT Brand Authority Nees14 LEADERSHIP Brand Expansion & Acceleration BRAND AND Buzz BUILDING Brand Design & Strategy PLATFORM DEVELOPMENT © THE MARKETING MASTERY PYRAMID Phase one: Platform development - Brand design & strategy: Phase one is about developing a solid platform on which you can build your brand and market your business. It requires defining, articulating, and declaring your brand and then translating that into places ( online and offline) where people can effectively engage with your business.
e First, clearly articulate your brand and messages e Next, create a modern and marketing-oriented, up-to-date websites e Finally,create brand consistency on social media Phase two: Brand and Buzz Building - Brand Expansion And Acceleration With your platform solidly in place, you’re ready to take on some serious buzz building. There are hundreds of significant tactics you can use to build brand and buzz. e Traditional public relations (PR) e Publishing/ content marketing e Social media e Speaking (including podcasting, webcasting, conference, and radio) e Networking e Awards/ honors The trick is to sit down and carefully consider which of these tactics (based on your business, brand, personal preferences, time, money, and energy) you are going to include in your overall brand - and buzz-building strategy Phase three: Thought/Industry Leadership - Brand Authority You have carefully articulated your brand, built a stellar website, and created a ton of buzz. Your brand is steadily gaining ground, and the time has come to break out and become the “it” girl, guy, or company in your field.
In other words, you are ready to make the leap into thought leadership (for individuals) or industry leadership ( for companies). Either way, making that leap generally requires the following e Adding something new e Being a trusted source of information e Consistently generating high - quality content 1. Online World Figure 1. Online World THE ONLINE WORD BY SOO WINCCI, WARDAH MOHAMAD This advancement of technologies will lead us to two worlds, that is virtual (online) and physical world ( operational).
In many ways, individuals' virtual identities on their social media platforms will supersede as the trails individuals leave will remain engraved online in perpetuity. Meaning, what one posts or shares online shapes one’s virtual identities. In the future, social media will bé divided into four major scopes; they are Political, Social, Corporate and Personal. The Be, Do, Have Diagram YOUR BRAND IN ACTION Contribution Service Results Character Process Outcomes Qualities Offerings Impact THE BE, DO, HAVE DIAGRAM The most powerful part of our brand is the “being” part, yet ironically, that’s the aspect we spend the least time articulating.
What we are contributing with what we offer (do) and the result we produce (have) are important - but the biggest difference we make is with what we bring to the party by what we are (being) For this reason it’s important that the layers of your core Anchor Statement include all three levels of brand definition: what you do, the results you have your clients produce, and the way you are being that makes the difference. Conceptual Framework/Paradigm character | Bene Platform Development Socia Media me. Doing — Branding —— Brand and Buzz Building Having Thought/Industry/Leadership result ESTABLISHED BY RESEARCHER To develop personal brand through social media need these following factors e Being: Who are they? They have to define their unique style through their story. They have to understand their weakness and strengh.
They have to know clearly about themselves. To let the public know who they are, first they have to answer the question “Who are they ?” e Doing: After determining your style and understanding who you are.