ĐẠI HỌC QUỐC GIA HÀ NỘI KHOA QUẢN TRỊ VÀ KINH DOANH --------------------- NGUYỄN VIỆT HƯNG KNOWLEDGE MANAGEMENT TO ENHANCE COMPETITIVENESS OF VNPT SOFTWARE COMPANY QUẢN TRỊ TRI THỨC NHẰM NÂNG CAO NĂNG LỰC CẠNH TRANH TẠI CÔNG TY PHẦN MỀM VNPT LUẬN VĂN THẠC SĨ QUẢN TRỊ KINH DOANH HÀ NỘI - 2018 LUAN VAN CHAT LUONG download : add luanvanchat@agmail.com ĐẠI HỌC QUỐC GIA HÀ NỘI KHOA QUẢN TRỊ VÀ KINH DOANH --------------------- NGUYỄN VIỆT HƯNG KNOWLEDGE MANAGEMENT TO ENHANCE COMPETITIVENESS OF VNPT SOFTWARE COMPANY QUẢN TRỊ TRI THỨC NHẰM NÂNG CAO NĂNG LỰC CẠNH TRANH TẠI CÔNG TY PHẦN MỀM VNPT Chuyên ngành: Quản trị kinh doanh Mã số: 60 34 01 02 LUẬN VĂN THẠC SĨ QUẢN TRỊ KINH DOANH NGƯỜI HƯỚNG DẪN KHOA HỌC: PGS. NGUYỄN NGỌC THẮNG Hà Nội - 2018 LUAN VAN CHAT LUONG download : add luanvanchat@agmail.com DECLARATION The author confirms that the research outcome in the thesis is the result of author‟s independent work during study and research period and it is not yet published in other‟s research and article. The other‟s research result and documentation (extraction, table, figure, formula, and other document) used in the thesis are cited properly and the permission (if required) is given. The author is responsible in front of the Thesis Assessment Committee, Hanoi School of Business and Management, and the laws for above-mentioned declaration.
3 LUAN VAN CHAT LUONG download : add luanvanchat@agmail.com ACKNOWLEDGEMENT I would like to express my deeply thank to Assoc. Nguyen Ngoc Thang for his support since the beginning of my research with his advice about the very interesting research topic, then going through research outline, until the end of this research. From this research, I can have a deep understanding of knowledge and knowledge management impact to competitiveness of VNPT Software Company. I would like to thank everyone who are VNPTSoftware‟s staffs and managers, who have assisted me to be fulfillment with this research‟s aims and scopes.
They also took the time to answer my questionnaire and the Managers gave thoughtful instructions so that everyone responded fully. Through that I was able to collect the necessary responses for the analysis present status of knowledge management and its impact on the competitiveness of VNPTSoftware. Because limited time and ability so it cannot avoid some mistakes in my research. I look forward to receiving comments from lecturers and colleagues in order have more completed and better achieved of research result.
LUAN VAN CHAT LUONG download : add luanvanchat@agmail.com CONTENT INTRODUCTION. Aims of research. Scopes of research. THEORETICAL BACKGROUND ON COMPETITIVENESS WITH KNOWLEDGE MANAGEMENT.
Theoretical basis of knowledge management. Knowledge management of the organization. Factors influence to knowledge management of the organization. Elements of knowledge management of the organization.
Tools of knowledge management. Knowledge management model of the organization. Evaluation of knowledge management. Theoretical basis of competitiveness.
Evaluate competitiveness of the organization. Research model and assumptions. Design to questionnaires and scales. Data collection method.
Check the reliability scale. Exploratory factor analysis. 43 LUAN VAN CHAT LUONG download : add luanvanchat@agmail. Regression and test hypothesis.
ASSESSING THE SITUATION OF COMPETITIVENESS WITH KNOWLEDGE MANAGEMENT IN VNPTSOFTWARE. Introduction of VNPTSoftware. Introduction of VNPT Group. Introduction of VNPT Software Company.
About to knowledge management and competitiveness in VNPTSoftware. Situation of knowledge management in VNPTSoftware. Situation of competitiveness in VNPTSoftware. Quantitative analysis of the relationship between knowledge management and competitiveness in VNPTSoftware.
Research sample description. Alanyze scales reliability of survey samples. Analyze exploratory factor of survey samples. Regression analysis of the relationship between knowledge management and competitiveness in VNPTSoftware.
Test of research model. Comment on research results. Comment on research results from the KM model impact to competitiveness. Describe the interaction between knowledge management factors and competitiveness from research results.
PROPOSAL ON SOLUTION TO ENHANCE COMPETITIVENESS ASSOCIATED WITH KNOWLEDGE MANAGEMENT IN VNPTSOFTWARE. Orientation in enhance competitiveness of VNPTSoftware. Solutions on enhance competitiveness of VNPTSoftware. 74 CONCLUSION, LIMITATION AND IMPLICATION.
75 LUAN VAN CHAT LUONG download : add luanvanchat@agmail. QUESTIONNAIRE IN ENGLISH. QUESTIONNAIRE IN VIETNAMESE. 86 APPENDIX 3: SUMMARY RESULT OF ANALYSIS.
91 APPENDIX 4: RESULT OF ANALYSIS. 92 APPENDIX 5: EXPLORATORY FACTOR ANALYSIS ABOUT KNOWLEDGE MANAGEMENT AND COMPETITIVENESS. 101 APPENDIX 6: REGRESSION RESULTS ABOUT KNOWLEDGE MANAGEMENT AND COMPETITIVENESS LUAN VAN CHAT LUONG download : add luanvanchat@agmail.com LIST OF TABLES Table 1.1: Typical Knowledge Sources .2: What is knowledge management .3: Why do we have to manage knowledge? .4: Technology Appropriate to Knowledge Management Approach .5: The Productivity Challenge: A Closer Look? .6: Initiative for Knowledge Sharing and Dissemination .7: Document Management: KM Starting Point .8: Description of hypothesis .9: Scales of Leadership .10: Scales of Organization .11: Scales of Technology .12: Scales of Learning .13: Scales of Competitiveness .1: Data of VNPTSoftware‟s Managers .2: Statistics of activity status of FAW vnpt.3: Restructuring of the company .4: List of Training Course of VNPTSoftware from July to December, 2017 .5: Market share of main services of VNPTSoftware.6: Market share of CA Service in 2016 .7: Plan of development VNPT IVAN service in the next 3 years .8: Reliability of the scales .9: Analysis results of knowledge management factors affect competitiveness .10: Knowledge management factors affect competitiveness .11: Results of regression of six factors of knowledge management effect competitiveness .12: The test results of the pair of hypoyheses .13: Statistical results of the servey .1: Price of VNPT-ERP HRM module. 72 LUAN VAN CHAT LUONG download : add luanvanchat@agmail.com LIST OF FIGURES Figure 1: Enterprise knowledge management architecture .1: Levels of conceptual development from data to knowledge.2: Interaction between of Tacit and Explicit knowledge .3: Elements of a knowledge map .4: Contents must be management .5: Knowledge Capture and Sharing .6: Knowledge management model of the organization.7: Flowchart of the research process .8: Research model of competitiveness of VNPTSoftware .1: Top 10 most valuable Vietnamese brands 2017 .2: Organizational chart of VNPTSoftware .3: Top 10 most valuable Vietnamese brands 2017 .4: The research model of "Knowlwdge management - Competitiveness" adjusted after the survey .5: Relationalship with "Knowlwdge management” and ”Competitiveness" .1: Key services of the SaaS market.
71 LUAN VAN CHAT LUONG download : add luanvanchat@agmail. Rationale Vietnam Posts and Telecommunications Group (VNPT) is the leading group in Vietnam in the segment of telecommunications and information technology. Brand of VNPT Vinaphone ranked in the top 10 strongest brand in Vietnam (Financial Brand - 2017). VNPT Software Company (VNPTSoftware) is the main unit of VNPT in the research and development of software solutions, has won many prestigious national awards in the field of information technology such as “Sao Khuê”, „Nhân Tài Đất Việt”.VNPTSoftware is providing software products and services to many national organizations, ministries and enterprises in the following fields: (1) Governmental foundation electronic, (2) Ministries: Ministry of Health, Education, Environmental Resources,… and (3) Business and community.
VNPTSoftware was established during the strong transfer of perceptions and the way people use, communicate with technology. Inheriting 70 years of development in VNPT's telecom market in Vietnam include 31.6 million mobile subscribers (2016) and 3.8 million broadband Internet subscribers (2016),VNPTSoftwareis aware that all software products developed and deployed are closely linked to the development of Vietnam, the social life and the development of enterprises. The goal and vision of VNPTSoftware is to be No.1 in the segment of providing software as a service (SaaS) in Vietnam.Therefore, to achieve this goal, VNPTSoftware must improve its competitiveness to lead the SaaS segment in the Vietnamese market. The question is how to improve the competitiveness to meet the objectives? From many researchs, in organizations, knowledge is the key factor to the long- term development of the organization to be able to implement its new strategy.
To develop a knowledge management system, you must be developed the good knowledge management model. According to Dr. Chesebrough, the enterprise‟s knowledge management model is influenced by four pillars: (1) leadership, (2) organization, (3) technology, and (4) learning in order to improve overall organization performance (Figure 1. 1 LUAN VAN CHAT LUONG download : add luanvanchat@agmail.com Figure 1: Enterprise knowledge management architecture Source: Stankosk, Calabrese, Baldanza (1999);Chesebrough (2006) Today, we realize that we live in a world where knowledge is the last factor to create value.
On the microeconomics level, knowledge is becoming the most important source of corporate strategy, while managing their knowledge of ultimate competitiveness (Giju, 2010). The knowledge base of a firm is considered as intellectual capital, and is increasingly emphasized as a importance source of competitive advantage. Developing, managing, and leveraging knowledge (consits individual, group, department, and firm- level knowledge) are becoming strategic activities in many firms for achieving competitive advantage. In this context, building organizational capabilities to acquire, create, and transfer knowledge has become a key challenge for strategy and organizational managers.
But the weakness of VNPTSoftware is have not the knowledge management system. With the desire to contribute to the development of the company, from the above analysis, I decided to select the topic «Knowledge management to enhance competitiveness of VNPT Software Company» for my graduate thesis. Literature review There has been many researchs dealing relationship between knowledge management capability and competitiveness. In the following section, the author presents a summary of relevant case studies: Bogdanovska Djurovic, Andrijana (2010) studies the structure of organizations and their culture in order to discover the benefits of applying knowledge management 2 LUAN VAN CHAT LUONG download : add luanvanchat@agmail.
The finding emphasize the need to look at the structure, culture and technology as knowledge management infrastructures and assets, allow implement effective knowledge management processes within and between organizations. The methodology used in this analysis is a case study approach applied on a single case with the use of multiple embedded units of analysis. This is a longitudinal study of the same case at two or more time points, secondary data sources and information used as Accenture records, Thomas Cook data, high-level manager interviews and other information from relevant sources (Economist, Business Week). The result of study is an efficient knowledge management process allows for the creation of a sustainable competitive advantage to financial and non-financial performance of companies.
In another study, P.L Liu et al. (2004) said that knowledge has become a major part of resources and prerequisites for success in the manufacturing environment. Competitiveness and resulting benefits can be obtained by utilizing knowledge management and intensive learning. This study discusses the effectiveness of knowledge management of competitiveness in Taiwan's industries.
It focuses on four main functions of knowledge management is obtaining, refining, storing, and sharing knowledge as independent variables. The company characteristics, technology advantages and size of enterprises are dependent variables. The results show that knowledge management has a great influence on competitiveness. Assume hypothesis that "The more knowledge management capability you have, the more competitiveness you process" has been verified by statistical analysis.
There variables are company characteristics, technology advantages and size of enterprises which has been proven to interact with management-ability knowledge, also produces many positive effects on the competitiveness of the product. This paper demonstrates that the size of the business is one of the key success factors. This empirical study confirms the relationship-ship between knowledge management and competitiveness in Taiwan's industries. This study shows the impact of knowledge management on competitiveness.
Testa published the paper using a comparative case study approach to investigate how two Italian food producers manage their knowledge. The first company to be considered focus on marketing, while the second on the knowledge technology. This paper providing examples of how companies can succeed in managing their knowledge base based on relative knowledge. This paper compares two case studies of small local professional food producers, exploring how they manage, exploit and nurture their knowledge.
The authors collected data from semi-structured interviews with 3 LUAN VAN CHAT LUONG download : add luanvanchat@agmail.