UNIVERSITY OF ECONOMICS HO CHI MINH CITY International School of Business ------------------------------ Tran Duc Hieu CREATIVE ABILITY AT 3DBLOCK COMPANY MASTER OF BUSINESS Ho Chi Minh City – Year 2019 LUAN VAN CHAT LUONG download : add luanvanchat@agmail.com UNIVERSITY OF ECONOMICS HO CHI MINH CITY International School of Business ------------------------------ Tran Duc Hieu CREATIVE ABILITY AT 3DBLOCK COMPANY MASTER OF BUSINESS SUPERVISOR: Assoc. Tran Ha Minh Quan Ho Chi Minh City – Year 2019 1 LUAN VAN CHAT LUONG download : add luanvanchat@agmail.com SUPERVISOR’S REPORT ON THE THESIS SUBMITTED FOR DEGREE OF MASTER of BUSINESS ADMINISTRATION The thesis title: CREATIVE ABILITY AT 3DBLOCK COMPANY Student Name: Tran Duc Hieu Supervisor: Assoc. Tran Ha Minh Quan 1. General comments • Remarks on the student’s attitude:.
• Remarks on the assignment’s academic quality:. Overall assessment: Meet requirement for submitting Not meet requirement for submitting 3. Other remarks: - Did the student follow the report schedule? Yes No Other ……………………………… - The Turnitin plagiarism percentage: Supervisor’s signature 2 LUAN VAN CHAT LUONG download : add luanvanchat@agmail.com Table of contents Executive summary .1 Design quality decreases and instability .2 Problem analysis and problem mess .3 Lack of practical experience .4 Lack of creative ability .5 Lack of design cooperation .5 The existence and importance of main problem. Cause and effect .1 Cause and effect tree .1 Lack of artistic activities.3 Lack of challenges .3 Main cause: lack of artistic activities.
29 3 LUAN VAN CHAT LUONG download : add luanvanchat@agmail.1 Alternative solution 1: Activities after work .2 Alternative solution 2: Changes in the workflow .3 Alternative solution 3: In work and life. 40 4 LUAN VAN CHAT LUONG download : add luanvanchat@agmail.com Executive summary Architectural design industry is one of the growing industries and has many innovations in present. With the change of technology and customer needs requires change in the way people operate and manage people who work with high creativity. 3DBlock is one of the companies wishing to improve the design quality and creativity in their products for customers.
The purpose of this study is to find the right scale for creativity in design and apply it to improve the quality of design products, creating competitive advantages and sustainable development for businesses. By learning about the relationships of the work environment, the way the architect works in creating their design products, combined with their understanding of their work processes in. In recent years, it is important to provide an important element to improve the design quality in the future. 5 LUAN VAN CHAT LUONG download : add luanvanchat@agmail.1 3DBlock company 3DBlock Company was established in 2007 is one of the leading companies in high-class civil architecture in Phu My Hung in Ho Chi Minh City.
The company started its business by creating a design department with an architect who is the owner of the company, by building a company based on innovative and different designs along with finding contractors about construction to create projects that bring prestige and image to the company. Taking design and solutions as core to bring value to the company, after 12 years the company has owned quite a full range of components from design, production to construction for the purpose of quality management from the beginning. to the end of a civil project. - In 2007, Established 3DBlock Company Limited - In 2010, create good image with customers in the market by applying new technologies in construction such as lightweight concrete production in construction, high-class furniture production and putting into prestigious exhibitions.
- In 2013, Build 2 showrooms for classic and modern furniture. - In 2016, Building an interior production workshop of 2000m2 in Binh Duong. Company provides 3 main services on architectural design, furniture production and construction with some other side services. Along with that are some competitive advantages such as: full service package for housing, combination of self-production and sub-constructors, good image with regular customers, convenient showroom location.
In recent years, there has been a change in the housing needs of customers, customers not only require external architecture but also require more interior and interior decoration, along with requirements of such a market, there are more and more companies and services in furniture and home decoration, education also has a lot of changes in training for furniture and decoration. Realizing that trend, 3dblock is also one 6 LUAN VAN CHAT LUONG download : add luanvanchat@agmail.com of the companies that have early changes in work structure and updated needs into practice. In the near future, 3DBlock plans to expand the scale by building one more brand of furniture, retailing furniture and a brand of construction and installation of assembled houses by modules, deployment time from 2018 to the end of 2023.2 Company structure Since 2016, after owning a new furniture workshop in Binh Duong, the company's structure so far is: DIRECTOR (OWNER) VICE DIRECTOR ACCOUNTING FURNITURE CONSTRUCTION SALES DEP'T ADMIN. DEP'T DESIGN DEP'T WORKSHOP DEP'T SHOWROOM WORK NATURAL ARCHITECTURE WORKER WOOD INDUSTRIAL INTERIOR MAINTENANCE MATERIALS TECHNICAL SUPERVISION Diagram 1: 3DBlock company’s structure 3DBlock with a structure of 7 main parts: sales department, administration department, accounting department, design department, furniture showroom, workshop and construction work.
In these 7 departments, 3 important divisions that bring profits and build the company image are design department, workshop and construction work, these 3 parts correspond to 3 main services which are architectural design, production furnishing and construction works. In it, the workshop is a new part developed from 2016 7 LUAN VAN CHAT LUONG download : add luanvanchat@agmail.com to match the market demand for high quality furniture. Compared to the former combination of two design and construction departments, the company is currently coordinating these three components to meet the development needs and customer requirements. INTERIOR FINISHING (WORKSHOP) CONTRUCTION WORK ARCHITECTURAL DESIGN (DESIGN DEP'T) Diagram 2: Three main services of 3DBlock company 1.3 Design department Design department is the first part that has been built since the beginning of the company, and is both the core value building component and the enthusiasm of the company owner, design department is the core parts, branding and support for the development process throughout the company's operations.
The main staff of this department is architects, designers and engineers working with passion and perseverance in civil architecture. In the early stages of developing the design department, the department has both brought about profit and built up the image for the company, but with the orientation of developing parts related to production and construction as the main source of revenue, the ministry the design department is designed to ensure the handling of design work for 8 LUAN VAN CHAT LUONG download : add luanvanchat@agmail.com production and construction processes, not focusing on increasing the number of design products but focusing on innovative design solutions for customers' needs, economical and optimal during construction, bringing both design value and construction production. About design work, there are 2 main contents: architectural design and interior design. Each project will form a team consisting of the team leader and designer members.
Team leaders are usually experienced architects in design and construction and advising customers to ensure overall coordination requirements for work such as working with customers, with workshops and construction sites. With the requirement of work that is synthetic and creative, it always requires optimization solutions that require highly flexible individuals. The needs for architects will also be quite specific. 9 LUAN VAN CHAT LUONG download : add luanvanchat@agmail.1 Symptoms In the development process of the company, the expansion of the scale and the workload has caused many difficulties, which is the combination of main components from design to finishing construction.
With the core position linking the components of projects, the design department has encountered many issues such as customer reviews, complaints from the workshop and from project managers. Along with the innovation of the market and the demand of customers requires a lot of changes to find innovative and contemporary solutions.1 Design quality decreases and instability The evaluation of the performance of a design employee is based on the monthly KPI value including 60% of the design progress results and 40% of the quality design results. Design progress is calculated by the job task norm completed on the number of working days in a month, this result also divides the work structure of an employee by 6 skills: consulting - concept design, exterior 3D drawing , 3D furniture, 2D architecture, 2D shopdrawing architecture, 2D shopdrawing furniture. Design quality is evaluated by averaging the results from the evaluation form according to the rating scale: very bad - bad - intermediate - good - very good, according to 6 evaluation criteria on skills, efficiency, attitude, exchanging information, costructive creativity and acquiring contributions.
Meet the timeline Design Progress (60%) Get the number of tasks Design Department KPI (%) Customer satisfaction Design Quality Co-worker satisfaction (40%) Project manager satisfaction 10 LUAN VAN CHAT LUONG download : add luanvanchat@agmail.com Diagram 3: Design department KPI’s structure Based on the statistics of the quality of design work from 2016 up to now, it shows instability in design quality, although KPI is quite stable. Design progress is very stable, demonstrating that the work done is progressing and the amount of work is not overloaded. Meanwhile, design quality is quite unstable, however, this instability is not suitable for the peak periods of the industry during the year, usually the design work will be more and more urgent in September to December when The demand for individual housing design and improvement has increased, but the design quality shows a decrease in the time periods like Q1 / 2017, Q4 / 2017 and Q2-Q3 / 2018. Quality Evaluation of Design Department (Q4/2016-Q3/2018) KPI Design Progress Design Quality 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% Q4 2016 Q1 2017 Q2 2017 Q3 2017 Q4 2017 Q1 2018 Q2 2018 Q3 2018 Figure 1: Quality Evaluation of Design Department (Q4/2016-Q3/2018) Based on the average design quality evaluation results from 2016 up to now, based on 6 evaluation criteria from related departments (direct management, collaborators from related departments, project management .) to shows that the subjective assessment of 11 LUAN VAN CHAT LUONG download : add luanvanchat@agmail.com the parties involved is evaluated, indicating that the majority of evaluating efficiency and creativity is quite poor for design department employees (where: 1 = very bad; 2 = bad ; 3 = intermediate; 4 = good; 5 = very good.
Design Quality Evaluation Results (Q4/2016-Q3/2018) 1. Skill, fast handling - flexible 2. Enthusiastic, proactive attitude 4. Communication, information exchange 5.
Absorbing and improving 1 2 3 4 5 Figure 2: Design Quality Evaluation Results (Q4/2016-Q3/2018) Among the 6 evaluation criteria with the scale is the same, but based on the development orientation and competitive advantage of the company is to create innovative design solutions for customer needs and increase efficiency construction should be adjusted and evaluated more appropriate for the current evaluation structure. For the purpose of evaluating the situation of instability of design quality over the past time, the information from interviewing related subjects is: - HR manager (Ms. Hau) - Project manager (Ms. Hien) - Designer staff (Mr.
Cuong) - Customer (Ms. Phuong) The assessment of staff quality was consistent between the departments of the company, and this adjustment and monitoring was completed by the administration 12 LUAN VAN CHAT LUONG download : add luanvanchat@agmail. During the interview with Ms. Hau is a manager at the administration department who is aware that the company has considered this design quality problem and has made preliminary judgments about the design department's personnel that is the work experience.
Recruitment for designer usually starts at the beginning of each year from February to April, in Q1/2017 and Q1/2018, the change of recruitment requirements is to recruit employees over 5 years of alternative experience for 2 years of experience for architects, recruiting employees over 2 years of experience replacing 1 year of experience for designers. Interview with Ms.