BUILDING TRANSPORTATION BUSINESS STRATEGY For PTS NGHE TINH GRIGGS UNIVERSITY - GLOBAL ADVANCED MBA PROGRAM CAPSTONE PROJECT REPORT BUILDING TRANSPORTATION BUSINESS STRATEGY FOR PETROLIMEX NGHE TINH TRANSPORTATION AND SERVICE JOINT-STOCK COMPANY BY 2020 GROUP NUMBER: 04 STUDENT NAMES: Vo Van Tan Tran Minh Tinh Vo Thi Hong Lam Phan Thi Nguyet Minh NGHE AN 2011 1 CLASS: GaMBA01. 04 BUILDING TRANSPORTATION BUSINESS STRATEGY For PTS NGHE TINH COMMENT Reviews of the Petrolimex Nghe Tinh transportation and services Joint Stock Company thesis on the group 4, class Ga.V03-Griggs University, USA. Thesis of the group was sticking business situation at Petrolimex Nghe Tinh transportation and services Joint Stock Company; 2. Content " Building transportation business strategy for Petrolimex Nghe Tinh transportation and services Joint Stock Company by 2020" was referring to the status and objectives, long-term strategies that companies are trying to achieved; 3.
This article is practical and feasible, as a result of the hard work of members of group 4 in Nghe Tinh PTS. PTS NGHE TINH JSC Director (Signed) 2 CLASS: GaMBA01. 04 BUILDING TRANSPORTATION BUSINESS STRATEGY For PTS NGHE TINH ACKNOWLEDGEMENTS We are pleased to send my most sincere thanks to all teachers participate in teaching the MBA program at the University of Griggs, the management company shares and transport services Petrolimex Nghe Tinh siblings with central office ETC has dedicated mind teaching, guidance, suggestions and help us in the learning process, as well as completion of this dissertation. Although our team has made great efforts, but in the process of finishing dissertations will inevitable shortcomings so we hope to receive the valuable contribution of teachers and friends.
COMMITMENT I swear this is the work of our own group. The results and data of the thesis is honest and clear origin. The authors 3 CLASS: GaMBA01. 04 BUILDING TRANSPORTATION BUSINESS STRATEGY For PTS NGHE TINH TABLE OF CONTENTS INTRODUCTION.1 CHAPTER I: RATIONALE OF BUSINESS STRATEGY.
Classification of business strategy in the enterprise. The role of business strategy. Process for building strategy. Mission and strategic vision.
Analyzing the external environment. Analyzing the macro environment - PEST model. Political factors - the law (P). Socio-cultural factors (S).
Natural - demographic factors (+). Analyzing the industry environment. General performance analysis of the external environment. Analyzing the internal environment.
Tools for strategy building. EFE matrix - External Factor Evaluation matrix. IFE matrix - Internal Factor Evaluation matrix. Competitive Profile Matrix.5 Quantitative Strategic Planning Matrix (QSPM).
04 BUILDING TRANSPORTATION BUSINESS STRATEGY For PTS NGHE TINH CHAPTER II: TO BUILD TRANSPORTATION BUSINESS STRATEGY OF PTS NGHE TINH COMPANY BY 2020. Introduction about PTS Nghe Tinh Company. The establishment and development of company. Functions and tasks of the company.
Analyzing internal factors of PTS Nghe Tinh Company. Analyzing external factors in the PTS Nghe Tinh company. Analyzing the macro environment factors. Analyzing the industry environment in the PTS Nghe Tinh.
Analyzing the existing intensity of competition. Analyzing customer pressure.3 Analyzing the supplier pressure. Analyzing the risk new competitors. Analyzing the risk alternative products.
External factors evaluation Matrix (EFE). PTS Nghe Tinh’s competitive profile Matrix.57 CHAPTER III: IMPLEMENTING SOLUTIONS OF STRATEGY FOR FUEL TRANSPORTATION BUSINESS IN PST NGHE TINH BY 2020. Orientation and development objectives of the Petrolimex Nghe Tinh transportation and services Joint Stock Company in the time to come. Strategic objectives by 2020:.
Alternative investment plan:. 04 BUILDING TRANSPORTATION BUSINESS STRATEGY For PTS NGHE TINH 1. Implement solutions for fleet development strategy. Fleet development strategy with plans for buying multi-purpose vehicles.
Strengthening strategic marketing with brand development. Strategic restructuring of the organizational structure. For the government. For the corporation.
04 BUILDING TRANSPORTATION BUSINESS STRATEGY For PTS NGHE TINH LIST OF TABLE Table 1.1: Analyzing the macro environment.2: Impact Assessment of opportunities for enterprises.3: Table of impact assessment of challenges for enterprises.1: The matrix method about Internal factors evaluation (IFE).2: The matrix method about external factors evaluation (EFE) of PTS Nghe Tinh Company.3: Competitive profile Matrix of Corporation.1: Some economic targets of PTS Nghe Tinh period 2011 – 2020.2: Vehicle type have in hand.3: Vehicle investment for period 2011 – 2015.4: Vehicle Investment for period 2016 – 2020. 04 BUILDING TRANSPORTATION BUSINESS STRATEGY For PTS NGHE TINH REFERENCES 1. Schewe, Alexander Watson Hiam (The Portable MBA in Marketing) translated by Huynh Minh Em - Youth Publisher. Nguyen Thanh Do, Ngo Kim Thanh (1999), Business Strategy and Policy, Post-graduate Textbook.
Nguyen Huu Lam (1998), Strategic Management for Developing Competition Position, Education Publisher. Le The Gioi and Nguyen Thanh Liem, Tran Huu Hai, Strategic Management, Statistics Publisher, 2009. Le The Gioi; Dr. Nguyen Thanh Liem; MA Mai Huu Ai (2007); Strategic Management, Statistics Publisher.
David, Francis Marion University, Florence, South Caroline, (2005), Strategic Management Concept, 10th Edition, Upper Saddle River, New Jersey 07458. Report on implementation of the plan in 2010 and the planned task in 2011 prepared by PTS Nghe Tinh Company. Organizational and operational regulations of PTS Nghe Tinh Company as of 2010. 04 BUILDING TRANSPORTATION BUSINESS STRATEGY For PTS NGHE TINH INTRODUCTION 1.Topic "Building transportation Petrolimex Nghe Tinh transportation and services Joint Stock business strategy in Company by 2020" 2.
The urgency of the topic. In the general development trend, especially, when Vietnam has officially become the 150th member of World Trade Organization (WTO), Vietnam's economy gradually integrates into the world economy; Vietnamese enterprises are forced to orient development, compete in new conditions and circumstances. Business strategy play a crucial role in the success of enterprises in general and Vietnam in particular. Business strategystrategy indicate that enterprises can see the path or the way of competition to be applied.
Like most Vietnamese enterprises, so far, Petrolimex Nghe Tinh transportation and services Joint Stock Company (PTS Nghe Tinh) has not built and selected a business strategy by themselves. Therefore, it is necessary to analyze strategystrategy, build and select the ones which are suitable for PTS Nghe Tinh. Aware of "Petroleum is the blood vessel of the nation", we consider oil transportation business not just for the profit of the company but also a political task for the country. Besides, the competition of the units in industry is more and fiercer, in addition to the existing competitors such as PV Oil, Petroleum Army.
other units are also investing in more fuel transportation vehicles that make the fuel transportation market widely segmented. Hence, selecting appropriate business strategystrategy will help PTS Nghe Tinh affirm and create their own advanced competitive edge. Objectives and aims of the research Beside of the purpose of systematizing the theory in building and selecting business strategystrategy; the research topic applied the theory of constructing and 9 CLASS: GaMBA01. 04 BUILDING TRANSPORTATION BUSINESS STRATEGY For PTS NGHE TINH selecting business strategy and practicalizing the construction and selection of business strategy for PTS Nghe Tinh.
Research methods - Quantitative Methods - Case Study of PTS Nghe Tinh - Specific Methodology: Analysis, comparison, synthesis - Methods of data collection: direct interviews of leading experts and opinions collected through interviews, surveys and gathering opinions within and outside the enterprise and from the officials of transportation companies. Object and scope of research This thesis focuses on the constructing and selecting business strategy for fuel transporting services of Petrolimex Nghe Tinh transportation and services Joint Stock Company (PTS Nghe Tinh) by 2020. The meaning of the topictopic - Applying the theory of building business strategy into specific cases of PTS Nghe Tinh. - Building and selecting the appropriate business strategy for the PTS Nghe Tinh to exploit the maximum strength of PTS Nghe Tinh, taking advantage of market opportunities (focus resources towards the best chance of the market) - As a reference case for other studies.
Limitation of the topic: - The topic focuses on building & options business strategy for PTS Nghe Tinh; therefore, the drawn conclusions as well as selected strategy are only applied for the PTS Nghe Tinh. - If applying these conclusions or strategy for other sectors or companies, additional research is required. Structure of the topic: Introduction 10 CLASS: GaMBA01. 04 BUILDING TRANSPORTATION BUSINESS STRATEGY For PTS NGHE TINH Chapter I: Reason for building business strategy.
Chapter II: Building strategy for petroleum transportation business of the PTS Nghe Tinh by 2020 Chapter III: Solutions implemented for the business strategy of petroleum transportation service Nghe Tinh by 2010. 04 BUILDING TRANSPORTATION BUSINESS STRATEGY For PTS NGHE TINH CHAPTER I: REASON FOR BUILDING BUSINESS STRATEGY 1. Business Strategy Historically, strategy was first used in the military field. Then introduced into other areas of social and economic life.
Currently, strategy are developed and widely applied in management; and strategy have really established themselves as a direction, a method of effective management. There are still many different opinions about the business strategy. However, common approach today is confirmed that: Business strategy is a combination of long-term goals, huge policies and solutions for business, finance and human resources in order to bring business activities of enterprises to a higher quality. It is understandable that a business strategy is a general operating program that the enterprise outlines to achieve objectives within a certain period.
Nevertheless, to comprehend the concept of strategy, it is necessary to see clearly the characteristics of the strategy which includes: - The long-term orientation: the business strategy sets out targets and determines the direction of business development in the long term (3 years, 5 years to re-orient the business activities in a dynamic business environment) - The target: business strategy often defines clearly the basic objectives, the business directions of each enterprise in each period and policies to comply with the objectives, which are set out. - Relevance: This will require enterprises to build business strategy necessary to appreciate the real situation of production and business activities of its enterprise. In addition, it should regularly review and adjust itself to match the changes in the environment. - Continuity: Business strategy should be reflected across consecutive stages of construction, implementation and evaluation and strategy adjustment.
04 BUILDING TRANSPORTATION BUSINESS STRATEGY For PTS NGHE TINH - Business strategy in today's conditions cannot be separated from the competition because a business strategy partly ensures the enterprises to have competitiveness in the market. In the globalization process today, business activities have been connected everywhere in the world to create the influence and interdependence. From which it has created fierce competition among firms in the industry as well as other sectors in the economy. In any organizations, strategy exists in several different levels - stretching from the entire enterprise (or group of firms) to the individuals working in it.
Corporate Strategy relates to the overall purpose and scope of business to meet the expectations of the investors. This is an important level because investors in the enterprise influences heavily on it and at the same time, it guides the process of making strategic decisions throughout the enterprise. Business strategy - more related to how a firm can compete successfully in a specific market. It involves strategic decisions about selecting products to meet customer needs and gain competitive advantage over competitors, exploiting or creating new opportunities, etc.
To make corporate strategy successful, operational strategy plays a very big role - concerning how each department in the enterprise be held to implement the strategic direction at corporate level and at each department of the enterprise. Therefore, the operational strategy focuses on the issues of resources, processes and human, etc. Classification of business strategy in the enterprise Depending on the criteria for classification of different types to have different business strategies Basing on the practicality of business strategy: - Planned business strategy: an overall combination of objectives, policies and action plans to achieve the planned target of the business. This strategy is developed to express the aim and long-term action plan of a business offered by a leader, and a manager.
04 BUILDING TRANSPORTATION BUSINESS STRATEGY For PTS NGHE TINH - Realistic business strategy: a business strategy expected to be adjusted to suit the factors of the business climate that actually happen when it is organized for implementation.