Vietnam General Confederation of Labour, TON DUC THANG UNIVERSITY Faculty of business administration Food and beverage management Final report BAMGE BOX CAFÉ - A COFFEE IN BED CONCEPT Lecturer: MSC. Nguyen Hai Nam Group members: 1. Mai Thúy Vy 718H1814 2. Lê Hoàng Phương Liên 718H0156 3.
Trần Thanh Vy 718H1819 4. Nguyễn Hoàng Anh 718H1588 5. Nguyễn Ngọc Như Thúy 718H1772 6. Phạm Thủy Tiên 718H0769 7.
Sơn Hà Mỹ Tú 718H1800 Major: Hospitality Management HCMC, May 2021. Vietnam General Confederation of Labour, TON DUC THANG UNIVERSITY Faculty of business administration Food and beverage management Final report BAMGE BOX CAFÉ - A COFFEE IN BED CONCEPT Lecturer: MSC. Nguyen Hai Nam Group members: 1. Mai Thúy Vy 718H1814 2.
Lê Hoàng Phương Liên 718H0156 3. Trần Thanh Vy 718H1819 4. Nguyễn Hoàng Anh 718H1588 5. Nguyễn Ngọc Như Thúy 718H1772 6.
Phạm Thủy Tiên 718H0769 7. Sơn Hà Mỹ Tú 718H1800 Major: Hospitality Management HCMC, May 2021. GROUP MEMBER LIST No Name Student CONTENT HAS BEEN EVALUATE% SIGNATURE ID IMPLEMENT 1 Mai Thúy Vy 718H1814 Concept refinement (leader) Product selling price Purchase and storage Hazard analysis and Critical control point (HACCP) Design and analyse 97% signed HACCP processes Customer service process Compare with opponent Analyze STP strategy (Positioning, 4P) Conclusion 2 Lê Hoàng Phương 718H0156 Menu design - Menu Liên pricing Designing 3D Bamge Box Café Theme and design Purchasing and storage 97% signed Hazard analysis and Critical control points (HACCP) Analyze STP strategy (Positioning) Touch up and editing 3 Trần Thanh Vy 718H1819 Location and Local 97% signed Market Area Product selling price Local Market area Analyze STP Strategy (Positioning, 4P) Service process Process of cooperation between staff, cashier, bartender Compare with opponent 4 Nguyễn Hoàng 718H1588 Strength and weakness of Anh competitor Unique selling point Analyzing the import cycle 97% signed Step 2, 3, 12 HACCP Targetting Standard recipes FBO menu recipes Raw material preservation 5 Nguyễn Ngọc 718H1772 Finance project Như Thúy Pricing of drinks Engineering graph model Portion control chart 100% signed HACCP processes with 12 steps Segmentation 6 Phạm Thủy Tiên 718H0769 Business topic + survey 97% signed Finance projection Pricing of drinks Portion control chart Step 7 8 11 of HACCP process Human resource Segmentation 7 Sơn Hà Mỹ Tú 718H1800 Standard recipes Industry trend Competitor STP (Targetting) Definition and explanation perishable 95% signed and non-perishable food. Allocating items in two perishable and non - perishable groups.
Analyze the number of items need to buy TABLE OF CONTENTS GROUP MEMBER LIST.3 TABLE OF CONTENTS.4 1 NAME-TYPE OF BUSINESS.8 2 FEASIBILITY OF THE TOPIC.1 LOCATION AND LOCAL MARKET AREA.1 Overview of Chidori Coffee in bed.2 Strength and Weakness.3 Expected profit margin.24 3 MENU DESIGN – MENU PRICING.30 4 DESIGN AN EXAMPLE OF A COFFEE SHOP ENGINEERING GRAPH MODEL 31 4.1 PRODUCTS’ SELLING PRICE IN BAMGE BOX CAFÉ.2 ENGINEERING GRAPH MODEL.31 5 PURCHASING AND STORAGE.1 ANALYZING THE IMPORT CYCLE OF OUR MODEL.2 ALLOCATING ITEMS TO BUY IN TWO PERISHABLE AND NON - PERISHABLE GROUPS.3 BASED ON A RECIPE TO ANALYZE THE NUMBER OF ITEMS YOU NEED TO BUY.50 6 DESIGN AND ANALYSIS OF APPROPRIATE COOKING PROCEDURES.1 ESTABLISHING A HAACP PROCESS IN ACCORDANCE WITH THE GROUP'S BUSINESS MODEL.1 Hazard Analysis and Critical Control Points (HACCP).1 7 principles of the HACCP system.2 Benefits of HACCP program.2 Design and analyze HACCP processes with 12 steps.2 DESCRIBE THE SERVICE PROCESS IN ACCORDANCE WITH THE BUSINESS MODEL, MENU OF THE GROUP.1 Customer service process.2 Process of cooperation between staff, casher, and bartender.1 DESIGNING A SUITABLE ORGANIZATION STRUCTURE CHART FOR YOUR RESTAURANT MODEL.2 DESIGN EXAMPLE WORK SCHEDULE FOR ALL EMPLOYEES.3 SOME COMMON PROBLEMS WHEN DEVELOPING HUMAN RESOURCES.P STRATEGY OF OUR BUSINESS MODEL.1 Demographics and Geographic.5 Types of positioning strategies.103 FIGURES AND TABL Figure 1.1 There are many university and high school in this area.2 There are many markets in this area.1 The area of the building.2 The location of the building.3 Interior design of Bamge Box Cafe.4 Interior design of Bamge Box Cafe.5 Interior of floor 1.6 Interior of floor 2.7 Interior of floor 3.8 Spaces at Chidori.9 Outside of Chidori.10 Combo packs of Chidori.11 Spaces at Chidori.13 Design of Bamge.14 Reason why people use food ordering apps.1 Menu of Bamge Box Cafe.2 Combo packs of Bamge Box Cafe.3 Customers can choose the taste of their coffee.1 Organization structure chart of Bamge.92 Y Table 2-1 Initial investment.27 Table 2-2 Prices of combo packs.28 Table 2-3 Full capacity and Expected revenue.29 Table 2-4 Expected profit margin.30 Table 2-5 Payment on Human Resources.31 Table 4-1 Recipe and selling price of a drink.40 Table 4-2 Selling price of a pastry.41 Table 4-3 Milk tea matrix.42 Table 4-4 Fruit tea matrix.42 Table 4-5 Coffee, non-coffee, juice matrix.43 Table 5-1 Purchasing ingredients.48 Table 5-2 Purchasing ingredients.49 Table 5-3 Analyzing the import cycle of business.51 Table 5-4 Table allocating items.61 Table 5-5 Number of items need to buy.63 Table 6-1 Description of Affogato.70 Table 6-2 Table Description of Peach tea macchiato.71 Table 6-3 Table Description of Oolong tea macchiato.72 Table 6-4 Table Description of ice watermelon tea.73 Table 6-5 Table Description of apple juice.74 Table 6-6 Table Description of egg coffee.75 Table 6-7 Hazards from importing, storing, processing and serving.78 Table 6-8 Table tracking shelf life and storage of ingredients.79 Table 7-1 Working schedule in 1 month (June-2021).99 Table 7-2 Table salary-reward structure for employees.100 1 NAME-TYPE OF BUSINESS For students and students, a nap is very important, to regain energy for both afternoon and evening, studying and working stressful. When you are in good health, you can study well and make a lot of money. With the speed of working in a hustle and bustle like in Saigon and the lack of napping care services, it is a great loss. Following that trend, Bamge Box Cafe is really a potential market that is lacking in Ho Chi Minh City and this is an opportunity that we cannot ignore.
Our cafe not only provides drinks and cakes, but more especially a service that provides a place to nap, and many other attractive amenities (reading, Wi-Fi, and so on) is exactly what the project is aiming for. With the highest purpose of taking care of sleep and health for students, office workers, freelancers, the project also hopes Bamge Box Cafe will bring positive and great social effects. That creates a culture of "nap" civilized and polite, they will not need to sleep at their school or workplace, not having comfort but also lost image aesthetics. And it is also creating a habit of napping for students and office workers, thereby helping them increase their productivity and have better health.
Our main target group of customers is the pupils and students of the schools in the area. Include: College of Foreign Economic Relations (about 8,150 students) Ho Chi Minh City Pedagogical University (about 18,899 students) Sai Gon Practical High School (about 22 classes - each class 40 students => 880 students) The total number of pupils and students is estimated at 27,929 students. However, our group is only targeting about 24% of the total number of students 27,929 x 24% = 6,702 guests / month. => So, our store has about 223 guests/ day.
Therefore, every day our store has about 223 customers. This means that the business model our group has chosen is "high-margin". Because the main purpose of Bamge Box Café is to provide lunch break services to customers. Therefore, the location of the shop is carefully selected, the quiet, airy space is a must and the traffic in front of the cafe is not too large.
As a central district of the city, District 5 has a long history and culture of over 300 years of establishment and development of the Saigon – Lon Market area associated with synchronous infrastructure, convenient transportation, and busy business. Wherever you go, you will find wholesale markets, universities and hospitals. Focusing on the system of wholesale markets, higher education centers of the city: University of Natural Sciences, University of Medicine and Pharmacy at Ho Chi Minh City, University of Economics Ho Chi Minh City, Saigon University, University of Education, .1 There are many university and high school in this area.2 There are many markets in this are In particular, the location of Bamge Box Café is close to major wholesale markets, typically Binh Tay Market (Lon Market). This is a famous market in Saigon, the area stretching from District 5 to District 6 and is one of the most popular markets in the country with a variety of wholesale products at very low prices.
And this is also where the Bamge Box Café chooses to buy materials. 2 FEASIBILITY OF THE TOPIC 2.1 LOCATION AND LOCAL MARKET AREA The building we chose to open Bamge Box Café is located on Tran Binh Trong Street - Opposite of College of Economics and the rent price for the whole building is 60 million per month Address: 84 Tran Binh Trong, Ward 1, District 5, Ho Chi Minh City The length of this house: 25. It includes 1 ground floor, 1 upper floor, 2 floors and 1 terrace. Structure includes 1 ground floor, 1 mezzanine, 2 floors, with terrace, toilet, solid staircase, … (Can be installed elevator + The terrace has a solid roof) More details about the location: The location of the building adjacent to some major streets in District 5 such as Le Hong Phong, Huynh Man Dat, An Duong Vuong, Tran Phu, Tran Hung Dao,.This area is also a prime location, busy center of District 5.
It is on the opposite of College of Foreign Economics, in the middle of Tran Hung Dao street and Cao Dat street, 30m from Tran Hung Dao intersection, 50m from Cao Dat intersection and 30m from the People's Committee of Ward 1, District 5. Tran Binh Trong street is a 2-way road which is 8 meters in width. The traffic flow there is quite heavy but there are not too many vehicles. In addition, the road is not flooded during rainy season.
The sidewalk on Tran Binh Trong street is 3 meters in width, which is convenient for motorbike parking. Moreover, cars can also be parked along the street or in front of Diplomatic Economic College from 6AM to 9PM daily.3 The area of the building Additionally, this location is surrounded by many schools such as Hoa Mi nursery school, Saigon Practical High School, Bau Sen Primary School, Ho Chi Minh University of Education, University of Saigon, University of Natural Sciences, Le Hong Phong specialized high school, Ba Dinh secondary school, … Besides, it is also near some apartments and offices, NowZone shopping center, an English center, a spa, headquarters of the Ministry of Industry and Trade, mobile world stores, drug stores, fashion stores, convenience stores, Trung Nguyen coffee, milk tea, corporate offices near Bau Sen market, Hoa Binh market, Cao Dat market. Because of the advantages of the location, Bamge Box Cafe can find and buy material more Figure 2.4 The location of the building easily, which can save the delivery fee,… The cafe box model with products served like coffee, fruit tea, milk tea, pastries/snacks. Therefore, the target customer groups are students; officers; Freelancers,.
Mainly students, students who like a novelty, wishing to find a place to rest/ group meeting/ discussion or need a private space,. The reason for choosing this location: The business location that we chose matches the amount of the project rental and is suitable for the target customers that we target. When choosing a concentrated business location in the right areas to target customers, the store's competitiveness will be high, but the efficiency obtained from customers is better. Being opened in an area with many young people such as schools (Primary schools, Secondary schools, Universities,.
This helps us focus properly on our customer goals. The strong points of the location: Tran Binh Trong frontage on 2-way street.