NATIONAL ECONOMICS UNIVERSITY CENTER OF ADVANCED EDUCATION PROGRAMS GROUP ASSIGNMENT NO.1 Compare tourism development strategy and master plan of Vietnam and Japan Class: POHE Hospitality Management 61 Lecturer: PhD. Hoang Thi Thu Huong Group member: Hoang Viet Anh Tran Thi Phuong Anh Phung Viet Anh Do Ngoc Huyen Hoang Thi Bao Chau Nguyen Vu Thao My Nguyen Thi Hong Ngoc Nguyen Thu Trang Nguyen Thuy Trang Chu Anh Tra Ha Thi Trang Linh Doan Thu Thao Ha Noi, 04/09/2022. TABLE OF CONTENTS 1. Tourism in Viet Nam______________________________________________________________4 1.
Related and supporting industry______________________________________________9 1. SWOT and competitors______________________________________________________13 1. Destination Mission, Vision and Actions___________________________________17 1. Man-made and cultural attraction_______________________________________23 1.
Related and supporting industry____________________________________________26 1. SWOT and Competitors______________________________________________________28 1. Mission, Vision, Goals and Actions_________________________________________31 1. Tourism development strategy in Japan and Vietnam___________________________37 2.
Tourism development strategy in Japan______________________________________37 2. DT (Digital Transformation) in tourism____________________________________37 2. Vietnam tourism development strategy 2030_________________________________38 2.1 Continue to renew awareness and thinking about tourism development _____________________________________________________________________________________39 2. Completing institutions and policies for tourism development__________39 2.
Develop infrastructure, material and technical facilities for tourism___40 2. Developing tourism human resources___________________________________40 2. Developing and diversifying the tourist market_________________________41 2. Tourism product development____________________________________________41 2.
Promote promotion, advertising, tourism branding, cooperation and international integration in tourism______________________________________________42 2. Applied science and technology__________________________________________42 2. State management of tourism____________________________________________43 3. Comparison between tourism in Vietnam and tourism in Japan________________44 REFERENCES:________________________________________________________________________61 3 1.
Tourism in Viet Nam 1. Market According to the General Statistics Office, international customers to Vietnam in August 2022 reached 486,400 arrivals, an increase of 38% compared to July and 52.3 times higher than the same period in 2021 because Vietnam has opened up to tourism. International flights are restored. According to the announcement on August 29, in the 8 months of 2022, international visitors to Vietnam reached more than 1.7 times higher than the same period last year (2021) but still down 87.3% over the same period in 2019 when COVID-19 was not yet epidemic.2% came to Vietnam by air, 18.5 times higher than the same period last year; by land use 11.8%; and by sea use 0.
Image 1: The number of tourists in Vietnam (Source: General Statistics Office of Vietnam, 2019) 1.2 Resources Vietnam is a country that has abundant natural, exceptional cuisine and cultural tourism assets with historical ruins and traditional temples, handicraft villages and traditional events, natural scenic places and ethnic villages on various geographical features (coastal, plain, and mountain areas). According to the World Economic 4 Forum’s (WEF) latest 2017 Tourism Competitiveness Index, Vietnam ranks 32nd globally (out of 120 countries) in terms of the volume and attractiveness of its natural and cultural resources and 3rd within the Southeast Asia region. Particularly, Viet Nam has great potential for developing tourism as it is endowed with favorable geographical location, climate and natural conditions, including a long coastline of more than 3,000 km along the country with green forests and majestic landscapes. Viet Nam boasts of more than 125 beaches and ranks among the top 12 countries for the most beautiful bays in the world.
Viet Nam possesses more than 3,000 landscapes and historical places listed as national heritages. Notably, eight natural and cultural heritage of Viet Nam recognized by UNESCO as world heritages are the Central Sector of the Imperial Citadel of Thang Long, Ha Long Bay, Trang An Landscape Complex, Citadel of the Ho Dynasty, Phong Nha-Ke Bang National Park, Hue Monument Complex, Hoi An Ancient Town and My Son Sanctuary. As of December 2014, UNESCO had recognized 9 Vietnamese intangible cultural heritages which are the Space of Gong Culture in the Central Highlands, Nha nhac-Vietnamese Court Music (Nguyen Dynasty), the Art of Don Ca Tai Tu Music in the South of Viet Nam, Quan Ho Bac Ninh Folk Songs, Ca Tru Singing, Xoan Singing, Worship of the Hung Kings, Giong Festivals in Phu Dong, Soc Temple,… Viet Nam has 8 world biosphere reserves which include Can Gio Mangrove Forest (Ho Chi Minh City), Cat Ba Island (Hai Phong), Sea and Coastline Kien Giang, Cu Lao Cham-Hoi An, Ca Mau Cape,. Dong Van Karst Plateau Global Geopark in Ha Giang province was also recognized by UNESCO.
Vietnam features premier urban tourism destinations, such as Hanoi, the busy and lively metropolitan of Ho Chi Minh city, and Da Nang. Vietnam is famous for limestone mountains; terraced rice fields at Sapa, the country’s former capital of Hue, one of the most beautiful beaches in the coastal city of Nha Trang, and the countryside rice paddies at the Mekong Delta. Vietnam is also known as the country with unique social cultural resources embracing colorful ethnic minorities with traditional dress, attractive performance, traditional ceremony and characteristic life style can be observed mainly in the Highland or mountainous areas such as Hmong, Tay, Nung, Jarai, Bahanar, Sedang, Ede, Cham tribes,. At present, many efforts have been made to divert tourist flow to new tourist resources in combination with major tourist destinations.
Tourism revenue has been increasing fast in previous years. In the year 2019, Vietnam welcomed 18 million international visitors (a raise 16% compared to 2018), 5 serving 85 million domestic visitors (a raise over 6% compared to the previous year). Related to the number of tourists, the tourism revenue has reached a new record when estimated at over VND 726 trillion (as nearly USD 31.5 billion), accounting for nearly 11.5% of the national GDP. According to the statistics of GSO, the Vietnamese tourism revenue was up to VND 68 trillion (approximately USD 2.95 billion) in 2009 and then reached VND 726 trillion (approximately USD 31.
During the period of 2000-2019 (20 years), the tourism revenue of Vietnam was 42.5 times higher as compared to the 2000 level. Due to the robust demand of both domestic and foreign tourists, the number of accommodations has significantly grown in recent years. In detail, by the end of 2018, the country had about 15.6 thousand accommodation establishments with 353.2 thousand standard rooms (an increase of 56.7% of the number of establishments and 61.6% of the number of standard rooms compared to 2013). Besides, many large-scale accommodation facilities with high standards have been put into operation throughout the country.
Industry Tourism has become one of the major sectors within the economy of Vietnam in recent years, with a direct GDP contribution of over 9% in 2019. In the same year, Vietnam also welcomed a record-high number of international visitor arrivals. Tourism has been an essential part of economic growth in recent years. The country had one of the highest numbers of international tourist arrivals in the Asia Pacific region in 2019, with yearly increases in tourism receipts before 2020.
Visitors from East Asian countries accounted for the largest group of international tourists in Vietnam. Meanwhile, domestic tourist arrivals had been increasing fast, although inbound tourism receipts still surpassed domestic ones. Total tourism receipts: VND 755 thousand billion (approx.8 billion), of which: Tourism receipts from inbound tourism (tourism exports): VND 421 thousand billion (approx. Tourism receipts from domestic tourism: VND 334 thousand billion (approx.
-> Lấy image 2 thui Direct contribution of tourism to the GDP: 9. 6 Document continues below Discover more from: Destination Management 17 documents Go to course Individual Assignment 2 2 Destination Management 100% (2) Destination Management Report 25 Destination Management None ĐỀ THPT QUỐC GIA 2017 môn toán 6 Destination Management None Final Tờ-trình-lớp-POHE-62 63-Khách-sạn-HP-Quản-trị- điểm-đến-1 10 Destination Management None Chiến lược phát triển điểm đến Sunshine Coast 11 Destination Management None Group-assignment-no - New tourism product development in different destinantion in Viet Nam 38 Destination Management None Image 2: Proportion of total tourism receipts, 2019 (Source: Calculated according to Tourism Satellite Accounts (TSA) recommended by UNWTO) Image 3: Tourism receipts from inbound and domestic tourism, 2015 - 2019 (VND thousand billion) (Source: Calculated according to Tourism Satellite Accounts (TSA) recommended by UNWTO) Tourism receipts from inbound tourism are considered tourism exports, which increased by 2.1 times during the period 2015-2019, from VND 197 thousand billion 7 (USD 9 billion) in 2015 to VND 421 thousand billion (USD 18.3 billion) in 2019, recording an average annual growth of 20. Thanks to the rise of Viet Nam’s economy, Vietnamese people have been capable of spending more for tourism purposes. expenditure of domestic visitors considerably contributed to total tourism receipts of the country.
from 2015 to 2019, tourism receipts from domestic tourism rose by 2.1 times (an average annual growth of 21.0%), while the number of domestic visitors increased only by 1.5 times in the same period. According to the reports of the World economic forum (WEF), Vietnam tourism’s competitiveness index jumps from 75th/141 economies (2015) to 63rd/140 (2019). The best indicators of Vietnam tourism include: Price Competitiveness (22nd/140), Cultural re- sources and Business Travel (29th/140), Natural resources (35th/140). In Southeast Asia, Viet Nam’s Cultural resources indicator ranks 2nd, standing just behind Indonesia; Natural resources indicator ranks 3rd, behind Thailand and Indonesia.
The most improved indicator is Visa requirements, up by 62 places from 116th/136 (2017) to 53rd/140 (2019). The advancement of the indica- tor was driven by e-visa policy piloted by the Gov- ernment since early 2017. By 2019, the policy was applied to the nationals of 80 countries. Image 4: Score and rank of Vietnam tourism Competitiveness Index 8 1.
Related and supporting industry In a developing economy like Vietnam, a boom in the tourism industry can help to generate a sustainable amount of economic benefits directly through hotels, resorts, restaurants, pubs, taxis, souvenir sales, etc., and directly to tourism-related businesses through the supply of goods and services. In order to push for tourism development growth in Vietnam, the local government has put effort into improving infrastructures like airports, public transportation networks, sewage systems, electricity, and roads. Airline Vietnam is the world’s seventh fastest-growing aviation market. For the period 2016-2021, Vietnam is expected to have the highest average growth rate in Southeast Asia at 17.4%, compared to the 6.
The major drivers of this development include a growing tourism industry, the emergence of low-cost carriers, and strong economic growth. In 2019, Vietnam’s airports welcomed 116 million passengers, an increase of 12% compared to 2018. Cargo increased by 11% to 1.5 million tons and aircraft movement increased by 13% to 740,000 flights. Vietnam has 22 airports, of which 11 are international and 11 are domestic.
The Government has set key priority for airport infrastructure investment from now till 2030 by investing in the construction of 6 new airports and upgrading most tourism hub airports with a total investment of approximately $16 billion to increase to a total of 28 airports (14 international and 14 domestic airports). Currently, Airports Corporation of Vietnam (ACV), the largest airport operator in Vietnam, is working to expand its two largest airports – Tan Son Nhat (Ho Chi Minh City) with investment in $470 million- 20MPA T3 terminal and Noi Bai (Hanoi) with investment in 30MPA new T3 terminal to address overloaded capacity issues. Other short-term expansions are $129 million - 5MPA T2 Terminal at Vinh Airport, $155 million -5MPA T2 terminal at Cat Bi Airport. In the longer term, the construction of the new giant Long Thanh International Airport (Dong Nai) -Phase 1, a $5.45 billion- new 25MPA T1 terminal, started in 2021 and a smaller new Sapa project is also in the pipeline.
Other long-term expansion projects at Danang, Cam Ranh, Dong Hoi, Dien Bien Airport are under the investment preparation phase. Roads The total length of the Vietnamese road system is about 222,179 km, mainly national roads and provincial roads (source: Vietnam Road Administration, 2004). The national road system length is 17,295 km. The provincial road system is 27,762 km long.
The road network is relatively well developed, but in poor condition. Due to congestion and lack of safety, the average speed on the national roads is a mere 50 kilometers per hour (31 mph). Currently, the Ministry of Transport is paying special attention to the state by drafting, promulgating and organizing the implementation of full legal documents to create the best conditions for development.