Luận Văn Thạc Sĩ Quản Trị Kinh Doanh Quốc Tế MBA 84: Nghiên Cứu Chiến Lược Kinh Doanh Tại VietinBank

Luận văn thạc sĩ nghiên cứu kinh doanh quốc tế mba 84, đánh giá hiện trạng, phân tích vấn đề, đề xuất biện pháp hoàn thiện trong lĩnh vực kinh tế.

• Trường học: Griggs University
• Chuyên ngành: Quản Trị Kinh Doanh
• Đề tài: Nghiên Cứu Chiến Lược Kinh Doanh Tại VietinBank
• Loại tài liệu: luận văn
• Năm xuất bản: 2011
• Địa điểm: Hà Nội

Mục lục chi tiết

• COMMITMENTS
• ACKNOWLEDGEMENTS
• TABLE OF CONTENTS
• LIST OF ABBREVIATIONS
• LIST OF TABLE, FIGURES, DIAGRAMME
• INTRODUCTION
• 1. CHAPTER 1: FUNDAMENTAL PROBLEMS ABOUT BUSINESS STRATEGY OF CORPORATE
• 1.1. FUNDAMENTAL PROBLEMS ABOUT BUSINESS STRATEGY OF CORPORATE
• 1.2. Definition of business strategy of corporate
• 1.3. Typical characteristics of business strategy
• 1.4. Business strategy of commercial bank
• 1.4.1. Definition of commercial bank
• 1.4.2. Basic operations and characteristics of business activities of commercial banks
• 1.5. Role of banking business strategy for commercial bank
• 1.6. Conclusion of Chapter I
• 2. CHAPTER II: CURRENT SITUATION OF BUSINESS STRATEGY OF VIETNAM JOINT STOCK COMMERCIAL BANK FOR INDUSTRY AND TRADE – NINH BINH BRANCH
• 2.1. Overall business activity of Vietnam Joint Stock Commercial Bank for Industry and Trade – Ninh Binh Branch
• 2.2. Mission, vision and core value and business philosophy of Vietnam Joint Stock Commercial Bank for Industry and Trade
• 2.3. Process of establishment and development of VietinBank – Ninh Binh Branch
• 2.4. Overviewing the current situation of VietinBank Ninh Binh
• 2.5. Current business strategy of VietinBank Ninh Binh
• 2.6. Assessment about business strategy of VietinBank Ninh Binh
• 2.7. Conclusion of Chapter II
• 3. CHAPTER III: SOLUTIONS TO FULFILL BUSINESS STRATEGY OF JOINT STOCK COMMERCIAL BANK VIETNAM FOR INDUSTRY AND TRADE NINH BINH TO THE YEAR OF 2015
• 3.1. Orienting business activity of VietinBank – Ninh Binh Branch
• 3.2. Solutions to perfect business strategy of VietinBank – Ninh Binh Branch to the year of 2015
• 3.2.1. Establishing the procedure of strategic administration suitable for the specific conditions of VietinBank – Ninh Binh branch
• 3.2.2. Expanding the forms of mobilizing funds suitable for each period
• 3.2.3. Identifying customers strategy suitable for business strategy for each period
• 3.2.4. Strategy of expanding funds base on improving management quality, credit quality and diversifying banking services
• 3.2.5. Improving the quality of management and checking, internal control
• 3.2.6. Developing information technology towards modern style
• 3.2.7. Completing, improving the quality of collecting and solving information
• 3.2.8. For Government, Parliament
• 3.2.9. For Central Bank
• 3.3. Conclusion of Chapter III
• GENERAL CONCLUSION
• REFERENCE MATERIAL
• ABBREVIATIONS TABLE
• LIST OF TABLES, GRAPHS AND DIAGRAMS

Tóm tắt

I. Tổng Quan Về Luận Văn Thạc Sĩ Quản Trị Kinh Doanh Quốc Tế MBA 84

Luận văn thạc sĩ quản trị kinh doanh quốc tế MBA 84 tập trung vào việc nghiên cứu chiến lược kinh doanh tại VietinBank. Đây là một chủ đề quan trọng trong bối cảnh ngân hàng Việt Nam đang đối mặt với nhiều thách thức và cơ hội trong quá trình hội nhập quốc tế. Nghiên cứu này không chỉ giúp hiểu rõ hơn về chiến lược kinh doanh của VietinBank mà còn cung cấp những giải pháp thiết thực nhằm nâng cao hiệu quả hoạt động của ngân hàng.

1.1. Mục Tiêu Nghiên Cứu Chiến Lược Kinh Doanh Tại VietinBank

Mục tiêu chính của nghiên cứu là phân tích và đánh giá chiến lược kinh doanh hiện tại của VietinBank, từ đó đề xuất các giải pháp cải thiện nhằm nâng cao khả năng cạnh tranh và phát triển bền vững.

1.2. Ý Nghĩa Của Nghiên Cứu Đối Với Ngành Ngân Hàng

Nghiên cứu này có ý nghĩa quan trọng trong việc cung cấp cái nhìn sâu sắc về các chiến lược kinh doanh của ngân hàng, giúp các nhà quản lý đưa ra quyết định đúng đắn trong bối cảnh thị trường đầy biến động.

II. Thách Thức Trong Chiến Lược Kinh Doanh Của VietinBank

VietinBank đang phải đối mặt với nhiều thách thức trong việc thực hiện chiến lược kinh doanh của mình. Những thách thức này bao gồm sự cạnh tranh gay gắt từ các ngân hàng nước ngoài, sự thay đổi nhanh chóng của công nghệ và yêu cầu ngày càng cao từ phía khách hàng. Để tồn tại và phát triển, VietinBank cần phải có những chiến lược linh hoạt và hiệu quả.

2.1. Cạnh Tranh Từ Ngân Hàng Nước Ngoài

Sự gia tăng của các ngân hàng nước ngoài tại Việt Nam đã tạo ra áp lực lớn cho VietinBank. Ngân hàng cần phải cải thiện chất lượng dịch vụ và sản phẩm để giữ chân khách hàng.

2.2. Thay Đổi Công Nghệ Trong Ngành Ngân Hàng

Công nghệ ngân hàng đang phát triển nhanh chóng, yêu cầu VietinBank phải đầu tư vào công nghệ mới để nâng cao hiệu quả hoạt động và đáp ứng nhu cầu của khách hàng.

III. Phương Pháp Nghiên Cứu Chiến Lược Kinh Doanh Tại VietinBank

Nghiên cứu chiến lược kinh doanh tại VietinBank được thực hiện thông qua các phương pháp phân tích SWOT, khảo sát và phỏng vấn chuyên gia trong ngành. Những phương pháp này giúp thu thập dữ liệu chính xác và đáng tin cậy để đưa ra các kết luận và đề xuất hợp lý.

3.1. Phân Tích SWOT Trong Nghiên Cứu

Phân tích SWOT giúp xác định điểm mạnh, điểm yếu, cơ hội và thách thức của VietinBank, từ đó đưa ra các chiến lược phù hợp để phát triển.

3.2. Khảo Sát Thực Tế Từ Khách Hàng

Khảo sát khách hàng giúp VietinBank hiểu rõ hơn về nhu cầu và mong muốn của khách hàng, từ đó điều chỉnh chiến lược kinh doanh cho phù hợp.

IV. Ứng Dụng Thực Tiễn Của Nghiên Cứu Chiến Lược Kinh Doanh

Nghiên cứu chiến lược kinh doanh tại VietinBank không chỉ dừng lại ở lý thuyết mà còn có ứng dụng thực tiễn rõ ràng. Các giải pháp được đề xuất từ nghiên cứu có thể được áp dụng ngay trong hoạt động hàng ngày của ngân hàng, giúp nâng cao hiệu quả và khả năng cạnh tranh.

4.1. Cải Thiện Dịch Vụ Khách Hàng

Các giải pháp từ nghiên cứu sẽ giúp VietinBank cải thiện dịch vụ khách hàng, từ đó tăng cường sự hài lòng và trung thành của khách hàng.

4.2. Tăng Cường Hiệu Quả Hoạt Động Kinh Doanh

Việc áp dụng các chiến lược kinh doanh hiệu quả sẽ giúp VietinBank tối ưu hóa quy trình hoạt động và giảm chi phí, từ đó nâng cao lợi nhuận.

V. Kết Luận Về Chiến Lược Kinh Doanh Tại VietinBank

Chiến lược kinh doanh tại VietinBank cần được điều chỉnh và cải tiến liên tục để đáp ứng yêu cầu của thị trường. Nghiên cứu này đã chỉ ra rằng việc áp dụng các giải pháp linh hoạt và sáng tạo sẽ giúp VietinBank phát triển bền vững trong tương lai.

5.1. Tương Lai Của VietinBank Trong Ngành Ngân Hàng

VietinBank cần phải tiếp tục đổi mới và cải tiến để giữ vững vị thế cạnh tranh trong ngành ngân hàng Việt Nam.

5.2. Đề Xuất Các Giải Pháp Chiến Lược Mới

Nghiên cứu đề xuất một số giải pháp chiến lược mới nhằm giúp VietinBank phát triển bền vững và nâng cao hiệu quả hoạt động trong tương lai.

Trích đoạn nội dung tài liệu

GRIGGS UNIVERSITY GLOBAL ADVANCED MASTER OF BUSSINESS ADMINISTRATION CAPTONE OF PROJECT REPORT SOLUTIONS FULFIL BUSSINESS STRATEGY OF VIETNAM JOINT STOCK COMMERCIAL BANK FOR INDUSTRY AND TRADE – NINH BINH BRACH TO THE YEAR OF 2015 HA NOI 2011 COMMITMENTS We made a commitment that this is own study of group 1, data and studying result in the capstone project report are honest, and they have not been used for any studies. We committed that every help in implementing the capstone project report is allowed by VietinBank – Ninh Binh branch and information is quoted in this capstone project report is honest and has a clear source. Authors of capstone project reports THANKS Firstly, we express our sincere thanks to Training Technology Centre and Job System – Hanoi National University and Griggs University – United States which organized and implemented GaMBA program at Vietnam. With this program, we had opportunities to access the knowledge modern and the most updated business administration.

We also express my sincere thanks for the enthusiasm during the teaching process of lecturers and staffs system of Training Technology Centre and Jobs System – Hanoi National University and Griggs University – United States. We sincerely thank to Management Board of VietinBank – Ninh Binh branch created opportunities and helped us in collecting data and providing necessary information for studying of this capstone project report. In order to fulfill this capstone project report, we have received many enthusiastically and scientifically contributed ideas from the lecturers of Training Technology Centre and Jobs System – Hanoi National University, Board of leaders and officials, staffs of VietinBank – Ninh Binh branch. We really thanks for all helps.

Groups of author of capstone project report ACKNOWLEDGEMENTS TABLE OF CONTENTS LIST OF ABBREVIATIONS LIST OF TABLE, FIGURES, DIAGRAMME INTRODUCTION…….1 CHAPTER 1: FUNDALMENTAL PROBLEMS ABOUT BUSINESS STRATEGY OF CORPORATE …………………. FUNDAMENTAL PROBLEMS ABOUT BUSINESS STRATEGY OF CORPORATE………………………………. Definition of business strategy of corporate…………………………………. Typical characteristics of business strategy………………………………….

Business strategy of commercial bank …………………………………………5 1. Definition of commercial bank ………………………………. Basic operations and characteristics of business activities of commercial banks……………………………………………………………. The necessity of business strategy of commercial banks…………………….

Nature and foundation to build, plan business strategy of commercial banks. Nature of building the business strategy of commercial banks…………. Foundation to build the business strategy……………. The procedure of planning the business strategy in commercial banks…….

Analyzing business environment………. Analyzing internal bank………………………………………. Combining with guidelines and expectations of leaders…………………. Identifying mission, strategic objective and strategic measures………….

Analyzing and choosing strategy…………………………………………. Identifying program, plan, budget aimed at implementing strategy……. Standard system to assess banking business strategy system………………. ROLE OF BANKING BUSINESS STRATEGY FOR COMMCERCIAL BANK……………………………………………………………………….

The task of planning business strategy plays an orientation for operation of bank in specific business environment……………………………………………. Business strategy plays basic role in building and implementing the short- term plan, building and carrying out specific policies…………………………. Business strategy is foundation to control and assess specifically the effectiveness of administrative activity.20 CONCLUSION OF CHAPTER I…………………………………………………20 CHAPTER II: CURRENT SITUATION OF BUSINESS STRATEGY OF VIETNAM JOINT STOCK COMMERCIAL BANK FOR INDUSTRY AND TRADE – NINH BINH BRANCH…………………………………………………………………………21 2. OVERALL BUSINESS ACTIVITY OF VIETNAM JOINT STOCK COMMERCIAL BANK FOR INDUSTRY AND TRADE – NINH BINH BRANCH………………………………………………………………………….

Mission, vision and core value and business philosophy of Vietnam Joint Stock Commercial Bank for Industry and Trade. Process of establishment and development of VietinBank – Ninh Binh Branch……………………………………………………………………………. Overviewing the current situation of VietinBank Ninh Binh………………23 2. CURRENT BUSINESS STRATEGY OF VIETINBANK NINH BINH……24 2.

Macro economics environment affects on business strategy of VietinBank Ninh Binh…. Procedure of building strategy of VietinBank Ninh Bi. Current business strategy of VietinBank Ninh Binh………………………. ASSESSMENT ABOUT BUSINESS STRATEGY OF VIETINBANK NINH BINH……………………………………………………………………….

Existences an causes…….…………………………………………………39 CONCLUSION OF CHAPTER II ……………………………………………….41 CHAPTER III: SOLUTIONS TO FULFILL BUSINESS STRATEGY OF JOINT STOCK COMMERCIAL BANK VIETNAM FOR INDUSTRY AND TRADE NINH BINH TO THE YEAR OF 2015…………………………………………. ORIENTING BUSINESS ACTIVITY OF VIETINBANK – NINH BINH BRANCH…………………………………………………………………………. Orienting the activity of Joint Stock Commercial Bank Vietnam for Industry and Trade……………………………………………………………. Orienting business activity of VietinBank Ninh Binh………………………44 3.

SOLUTIONS TO PERFECT BUSINESS STRATEGY OF VIETINBANK – NINH BINH BRANCH TO THE YEAR OF 2015………………………………. Establishing the procedure of strategic administration suitable for the specific conditions of VietinBank – Ninh Binh branch……………………………………. Expanding the forms of mobilizing funds suitable for each period………. Identifying customers strategy suitable for business strategy for each period………………………………………………………………………………54 3.

Strategy of expanding funds base on improving management quality, credit quality and diversifying banking services…………………………………………. Improving the quality of management and checking, internal control……. Developing information technology towards modern style…………………64 3. Completing, improving the quality of collecting and solving information…64 3.

For Government, Parliament………………………………………………. For Central Bank……………………………………………………………66 3.66 CONCLUSION OF CHAPTER III……………………………………………….67 GENERAL CONCLUSION………………………………………………………68 REFERENCE MATERIAL ………………………………………………………69 ABBREVIATIONS TABLE Abbreviations Full name Vietinbank Vietnam Joint Stock Commercial Bank for Industry and Trade GDP Gross Domestic Product USD United State Dollar VND Viet Nam Dong WTO World Trade Organization AFTA ASEAN Free Trade Area APEC Asia Pacific Economics Cooperation ATM Automatic Teller Machine LIST OF TABLES, GRAPHS AND DIAGRAMS Table 2.1: Some main business critieria of years 2007 - 2009 and 9/30/2010 Table 2.2: Analyzing business environment of VietinBank Ninh Binh Table 2.3: Opportunities and threats of VietinBank Ninh Binh Table 2.4: Structure of mobilized funds according to time Table 2.5: Structure of deposits in funding source.6: Saving accounts Table 2.7: Loans for the economy Table 2.8: Yearly outstanding Table 2.9: Structure of lending according to economics component Table 2.10: Foreign currency business activity Table 2.11: International activity payment Table 2.11a: Internal guarantee Table 2.11b: External guarantee Table 2.11c: Card service Table 2.12: Average mobilized capital interest rate and average loan Table 3.1: Criteria about finance and activity safety to the year of 2015 Table 3.2: Some activity criteria of VietinBank Ninh Binh Table 3.1 : Funding source and outstanding Graph 2.2 : Outstanding according to economics component Graph 2.3 : Outstanding according to time Diagram 1.1: Procedure of building business strategy of commerical banks Diagram 1.2: Business environment of Commercial Banks Diagram 1.3: SWOT analysis matrix Diagram 1.4 : SWOT matrix Graph 2.1: Organizational structure of VietinBank Ninh Binh Graph 2.2: Procedure of building strategy of VietinBank Ninh Binh.1: Strategic management 6 steps. The necessity of topic: In recent years, Vietnam Banking has achieved significantly, which contributed considerably in the development of our country. These achievements are thanks to the huge contributions of Vietnam Commercial Banks.

The ability of making use of opportunities and facing the challenges in activity is the basic factor for existence and sustainable development of Vietnam Commercial Banks. Maintaining the tasks in the following year, besides available advantages Vietnam Commercial Banks will be able to face many threats. Especially, the process of reform and integration will make the competitive level become harsher and harsher. It is the competition among Vietnam Commercial Banks and it is more difficult when it is the competition between Vietnam Commercial Banks and Foreign Commercial Banks.

To meet the actual demand of business activity in the process of development and international integration, Vietnam government has made commitments with international finance organizations on opening finance market and banking market of Vietnam. Therefore, Vietnam Commercial Banks need have changes about their direction in order to meet the demands of new situation. In order to be successful in a volatile business environment and to take the initiative in the process of integration, Vietnam Commercial Banks must build business strategies and solutions to implement more effectively and become prestigious, competitive and effective Commercial. The role of business strategy is very important, however, to fulfill business strategy is actually a new activity for Vietnam Commercial Banks.

However, in comparison with development demand of the economy, directly being economics in the local has got many problems which need to be studied and discussed, such as the policy mechanism of State, the loan procedures and regulations, interest rate, …and especially, the activities of investing capital have not become business strategies of commercial banks, including Vietinbank– Ninh Binh Branch. From the above reason, Group 1 chose the topic “Solutions to fulfill 1 business strategy of Vietinbank– Ninh Binh Branch to the year of 2015” to be the objective for research of Group 1. Objective of research - Systematizing the basic theories about business of Commercial Banks and business strategy role for Commercial Banks. - Analyzing to assess the current situation of business strategy of Vietinbank – Ninh Binh branch.

- Suggesting solutions and proposals aimed at implementing business strategy of Vietnam Joint Stock Commercial Bank – Ninh Binh branch in the process of sustainable development. Object and scope of research - Research object: Problems of basic theories about business and business strategy of Vietinbank – Ninh Binh branch. - Research scope: Current situation of business strategy of Vietinbank – Ninh Binh branch. The capstone project report mainly studies about the contents of business strategy.

Research method The capstone project report uses many research methods: analysis, statistics, group-dividing survey, science abstracting, using tables, graphs and actual data to prove. Structure of big lesson Besides introduction, conclusion, reference material, the big lesson is divided into 3 chapters: Chapter 1: Fundamental problems of business strategy of Commercial Bank. Chapter2: Current situation of business strategy of Vietinbank – Ninh Binh branch. Chapter 3: Solutions to fulfill business strategy of Vietnam Joint Commercial Bank for Industry and Trade – Ninh Binh branch.

2 Chapter 1 FUNDAMENTAL PROBLEMS ABOUT BUSINESS STRATEGY OF COMMERCIAL BANK 1. FUNDAMENTAL PROBLEMS ABOUT BUSNINESS STRATEGY OF CORPORATE. Definition of business strategy of corporate In terms of history, business strategy was firstly used in military, after that it was imported into other field of social economics field, from the 50’s of XXth century, business strategy was implemented widely in the management field and strategic management asserted that it was a direction and an effective management method. Because of different approaches about strategy, many different definitions of strategy were given, up to now there has not been a common and united definition about this term.

We can raise some concepts as following: According to competitive approach, Micheal Porter supposed that “business strategy is an art of building the sustainable competitive advantage to defense” According to K.Ohmae: “Objective of strategy is to bring the most advantages for one side, assesses the point of attacking or withdrawing, identifies the border of the deal and he emphasized that “there is no competitor, not need strategy, the only objective of strategy is to ensure winning sustainable competitor”. According to planning approach, James B.Quinn supposed that: “business strategy is a form or a plan which combines all main objectives, the policies and the activity programs into general program linked with each other”. And according to William J.Gluech: “Business strategy is a united plan, a comprehensive plan and cooperated plan to ensure that the basic objectives of corporate will be implemented”. According to considering business strategy as a category of management science, Alfred Chandler wrote: “Business strategy is to identify basic and long term objectives of corporate, chooses to choose policy, action program aimed at distributing the sources to gain the basic objectives.” In general, the above concepts about strategy term include and reflect following problems: 3 + Objective of strategy + Implementing period of time + Process of giving strategy + Environmental factor + Strengths, weaknesses, opportunities, risks of corporate in general and for each activity in particular.

So, we see that the business strategy of corporate is understood to be a united collection of objectives, policies and combination among activities of business units in comprehensive strategy of corporate. Typical characteristics of business strategy. In order to understand more about business strategy term, we need take into consideration its typical characteristics, from that we can distinguish it and related concepts and categories. Business strategy has got following typical characteristics: - Business strategy identifies basic objectives, the business directions of each corporate in each period of time and are grasped thoroughly in all business production activities of corporate aimed at ensuring corporate to develop continuously and sustain ably (larger than 1 year).