GRIGGS UNIVERSITY GLOBAL ADVANCED MASTER OF BUSINESS ADMINISTRATION PROGRAM CAPSTONE PROJECT REPORT BUSINESS STRATEGY CMCSOFTWARE Ltd. Co 2011-2015 Student's name: Nguyen Van Xuan Duong Minh Chau Vu Duc Cuong Dinh Phuc Anh Ha Noi, April 2011 TABLE OF CONTENTS LIST OF FIGURES.5 LIST OF TABLES.5 LIST OF ABBREVIATIONS. REASONS FOR CHOOSING TOPIC. OBJECTIVES OF THE RESEARCH.
OBJECTS AND SCOPE OF RESEARCH. METHOD OF RESEARCH. CONTENTS OF THE CAPSTONE PROJECT REPORT.9 CHAPTER II: THEORETICAL BASIS. DEFINITION, ROLE AND MODEL OF BUSINESS STRATEGY.
What is the business strategy?. Feasibility of the business strategy. Why does CMCsoft need to build the business strategy?. Models of the business strategy.
POSITION OF THE ENTERPRISE IN THIS SECTOR. Definition of position. The necessity of building strategies for CMCSoftware Ltd. CONSTRUCTION PROCESS AND OPTIONS TRADING STRATEGY.
MENTIONED ISSUES IN BUILDING BUSINESS STRATEGY. Determine enterprise targets. Analyze external environment. Analyze internal environment.
Steps to build strategy. MAJOR TOOLS TO BUILD AND SELECT STRATEGY. External Factor Evaluation Matrix (EFE). Example of External Factor Evaluation Matrix.
Examples of Competitive Image Matrix. Competitive Image Matrix. Internal Factor Evaluation Matrix. CONCLUSION OF CHAPTER I.18 CHAPTER III: ANALYZE RESULTS OF RECENT PRODUCTION BUSINESS OPERATION OF CMCSOFT IN RECENT 3 YEARS.
INTRODUCTION OF THE COMPANY. Capacity of the company. Summary of software products, services. Handling software for markets of Government, enterprises and organizations.
Handling software for markets of Insuarance, Finance, Banking. Handling software for Information and Library. Handling software for Education and Training. Services of consultancy and providing software solutions.
Development, provides software solutions according to the demand. CMC Business Results from software (VND). General introduction on software market. ANALYZE EXTERNAL FACTORS.
Predictions for economic factors affecting software using. Government-based projects will fuel IT spending in the public sector. Data center services will further expand with more significant growth. Rural/remote geography will gain bigger IT attention.
Social media will play a bigger role in local business marketing efforts. Cloud computing services will become true. Potential for security-as-a-service. Business Process Outsourcing (BPO) services will gain traction in enterprises.
Digital content will see increased commercialism. 3G deployments will raise mobile operators value-added services. Predictions for social factors affecting software using. Predictions for spending policies in software in Vietnam.
Forecast table for spending on software of the same kind 2011-2015. BCG matrix on market shares. Forecast chart for software spending in Vietnam (VND). Analysis table on CMC market shares of similar products in 2010 (VND).
Analysis chart on CMC market shares in 2010 (VND). Analysis of industrial competition, direct and hidden competitors in Vietnam. Competitive matrix table. Matrix table of External Factor Evaluation.
ANALYZE INTERNAL FACTORS. Table analysis of business results (VND). Chart analysis of business results. Table analysis of revenue structure.
Chart of Revenue Structure. Table analysis of compensation elements in recent 3 years. Chart analysis of worker’s compensation in recent 3 years. Analysis of yields following each year.
Chart analysis of yields in recent 3 years. Analyze price of products following years. Chart analysis of the price in recent 3 years. Analysis of revenue, expenditure in 2010 (VND).
Factors of process, control, quality. Analysis of motivation management, change. Table of Internal Factor Evaluation Matrix (IFE) of the company. THE COMPETITIVE PRESSURES FROM CUSTOMERS.
Can simulate specifically software before customers decide to buy?. Are modules, functions suitable?. Besides suitable using demands, How about issues of security and safety?. Tools and utilities of software?.
Services are faster than ones which I’m using or not?. Services are cheaper than ones which I’m using or not?. CONCLUSION OF CHAPTER III.54 CHAPTER IV: SET UP STRATEGIES IN 2011-2015. Planning Profit target for 5 year (billion vnd).
Products revenue structure (short-term revenue plan). Market positioning target. Meeting customer’s satisfication target. Remuneration, treatment target.
Program of news Products and news services. Improve labor productivity. Finance for annual activities. Measures to control plans and prevention of threats.59 Page 4 LIST OF FIGURES Figure 2.1: Model of comprehensive strategic management.1: CMC business results from software (VND).2: BCG matrix on market shares.3: Forecast chart for software spending in Vietnam (VND).4: Analysis chart on CMC market shares in 2010 (VND).5: Chart analysis of business results.6: Chart of revenue structure.7: Chart analysis of worker’s compensation in recent 3 years.8: Chart analysis of yields in recent 3 years.9: Chart analysis of price in recent 3 years.44 LIST OF TABLES Table 2.1: Example of external factor evaluation matrix.2: Examples of competitive image matrix.3: Internal factor evaluation matrix.1: Forecast table for spending on software of the same kind 2011-2015.2: Analysis table on CMC market shares of similar products in 2010 (VND)33 Table 3.3: Competitive matrix table.4: Matrix table of external factor evaluation.5: Table analysis of business results (VND).6: Table analysis of revenue structure.7: Table analysis of compensation elements on recent 3 years.8: Analysis of yields following each year.9: Analyze price of products following years.10: Analysis of revenue, expenditure in 2010 (VND).11: Table of internal factor evaluation matrix (IFE) of the company.1: Planning profit target for 5 year (billion vnd).2: Products revenue structure (short-term revenue plan).3: Finace for annual activities.58 LIST OF ABBREVIATIONS IT Information Technology IDC Named the corporation Research of information technology companies and markets.
CMC Named the corporation Information Technology in vietnam CMCsoft Named the corporation Information Technology in vietnam Lac Viet Named the corporation Information Technology in vietnam FPT Named the corporation Information Technology in vietnam NAT Network Address Translation IP Internet protocol suite Java is a programming language, object-oriented programming JSP JavaServer Pages is a programming language Servlet is a small Java program that runs within a Web server Struts Apache is an open-source web application framework for developing JSF Faces technology simplifies building user interfaces for JavaServer applications JavaServer Developers of various skill levels can quickly build web C #, C+, C++ Is programming language, object-oriented programming VB.NET is an object-oriented computer programming language that can be viewed as an evolution of the classic Visual Basic ASP.NET is a web application platform (web application framework) were developed and provided by Microsoft Association of Software Professionals Oracle Oracle is the name of a software firm, a database administrator popular in the world, SQL Server Microsoft SQL Server is a relational model database server produced by Microsoft Page 6 DB2 is a family of relational database management system MySQL is the database administrator's most popular open source world and the developers are very popular in the process of application development UML Unified Modeling Language is a standardized general-purpose modeling language in the field of object-oriented software engineering OOAD Object-oriented analysis and design is a software engineering approach that models a system as a group of interacting objects J2EE Java 2 Platform, Enterprise Edition Java Platform, version 2 - for the business is the technology of Sun Microsystems EJB Enterprise JavaBeans (EJB) is the server-side component architecture Java SNMP Simple Network Management Protocol TCP / IP Internet protocol suite hoặc IP suite hoặc TCP/IP protocol suite NAT Network Address Translation IP Sec Internet Protocol Security VPN is secure method of encircling the official line that the book DSL CMMi Capability Maturity Model Integration (CMMI) is a process improvement approach whose goal is to help organizations improve their performance. WebSphere is the leading software for on demand business, delivering business integration, application & transaction infrastructure File net Manager manages images, graphics, video, web content, email, compliance documents, and more IU named management software solutions and training for universities, colleges, secondary vocational schools by the software company producing CMCsoft Vietnam iLib named management software solutions for library and information sector by the software company producing CMCsoft Vietnam EDocman Named of software solutions for e-government by companies producing CMCsoft Vietnam PBO Business process outsourcing (BPO) is a subset of outsourcing that involves the contracting of the operations and responsibilities of Page 7 specific business CDM Software developed by orders Page 8 CHAPTER I: INTRODUCTION 1. REASONS FOR CHOOSING TOPIC Information Technology (IT) is the motivation to promote economic growth and stimulate innovation for the global economy in general and national economy of each country in particular. As calculated by IDC, the turnover of IT products and services market in the world in 2010 reached US$ 3,000 billion; expected to reach US$ 8,400 billion in 2015.
It is forecasted in 2011-2015 that the growth of IT in Vietnam will increase from 4.6% per year on average. According to data of the U. Department of Commerce, the proportion of computer software industry has contributed one third of the economic growth of this superpower. As a member of CMC Technology Group (cmc.vn), CMCsoft has face with fierce competition from many sides during its operation.
To maintain market shares and achieve the goal to be always a leading service provider, that so CMCsoft needs to have a business strategy suitable to the new period. Thus, I chose “Business strategies of CMCsoft from 2011 to 2015” as a topic for my capstone project report. OBJECTIVES OF THE RESEARCH Build business strategies, action plans to help the company develop sustainably, provide a good material and spiritual life for its officers, employees; and bring benefits for the community and society. OBJECTS AND SCOPE OF RESEARCH Research needs, trends of domestic software market; Analyze capacity of production and business, position of CMCsoft and competitors in the industry; Propose action plans to achieve business goals in the period 2011-2015; Page 9 This paper only focuses on a research of domestic market.
Foreign markets shall not be presented. METHOD OF RESEARCH There are some methods used in this capstone project report: General analytical methods; Data statistics method and statistical analysis; Comparative method and comparative analysis; Expert method. CONTENTS OF THE CAPSTONE PROJECT REPORT Name of the capstone project report: “Building business strategies for CMCSoftInfo (CMCsoft.vn) in 2011-2015” This capstone project report is divided into three parts: Part 1: General theory of business strategy. This part summarizes the theory of business strategy; Part 2: Analyze current situation of business.
This part analyzes the current situation of production and business, provide assessment on strengths, weakness, challenges and opportunities; Identify opportunities, markets, challenges, competition. Part 3: Business strategy. This party shall build the company’s business strategy Make action plans to achieve targets. Page 10 CHAPTER II: THEORETICAL BASIS 2.
DEFINITION, ROLE AND MODEL OF BUSINESS STRATEGY 2. What is the business strategy? Business strategy appeared in 1960s of the 20th century with many different views and definitions as Fred David, Alfred Chadler, Harvard University, James B Quinn. The business strategy of CMCsoft is a business orientation with long-term objectives along with a system of policies, measures and methods of allocating resources to achieve its objectives in the corresponding period. Feasibility of the business strategy Enhance the power of the enterprise and gain competitive advantages; Ensure the safety of business; Define the business scope, objectives and basic conditions for achiving the objectives; Forecast the future business environment ; Have preventative strategies; Combine maturity and time.
Why does CMCsoft need to build the business strategy? Firstly, the business strategy helps CMCsoft determine its objectives and direction. The strategy forces managers to consider and determine which direction to follow and when to reach a certain position; Secondly, the business strategy forces managers to analyze and forecast conditions in the near and distant future; Thirdly, thanks to the business strategy, CMCsoft shall connect decisions with conditions of business environment; Forthly, the business strategy will help managers use available resources of CMCsoft effectively and allocate them appropriately. Page 11 Fifthly, the business strategy helps managers coordinate with authorities in the organization effectively to achieve common goals of the organization. Models of the business strategy Overal economic strategy; Corporate-level strategy; Business-level strategy; Department-level strategy.
POSITION OF THE ấp kinh doanh ENTERPRISE IN THIS SECTOR - Xác định nhiệm vụ và mục tiêu 2. Definition of position - Phân tích lựa chọn chiến lược The position of CMCsoft is the appearance, creates impression and shows inner features of products and services of CMCsoft. Therefore, the value of position is the profit prospects that the position brings to the investors in the future.