NATIONAL ECONOMICS UNIVERSITY FACULTY OF FOREIGN LANGUAGES DEPARTMENT OF BUSINESS ENGLISH LANG THI NGOC ANH FACTORS IN CORPORATE CULTURE AFFECTING EMPLOYEES’ MOTIVATION AT ZINZA TECHNOLOGY COMPANY AND SOME RECOMMENDATIONS NATIONAL ECONOMIC UNIVERSITY FACULTY OF FOREIGN LANGUAGES DEPARTMENT OF BUSINESS ENGLISH LANG THI NGOC ANH FACTORS IN CORPORATE CULTURE AFFECTING EMPLOYEES’ MOTIVATION AT ZINZA TECHNOLOGY COMPANY AND SOME RECOMMENDATIONS Hanoi, March 2023 Lang Thị Ngọc Ánh - 11190643 - Business English 61A ACKNOWLEDGEMENT I would like to thank my supervisor for her invaluable support and guidance. Her excellent advice and warm encouragement got me through the process of finishing our thesis. Mrs Diep's support and comments really enriched and improved my work. Without her directions and inspiration, it would have been difficult to complete the thesis satisfactorily.
I also appreciate Zinza Technology Company's cooperation with the study. The firm not only allows me to intern and experience the dynamic and professional working atmosphere, but it also offers me access to the company's data, which 1s very useful for the study. I want to thank Mr. Nguyen Thanh Hai, CEO of Zinza Technology and Mr.
Nguyen Phuong Thao, Human Resource Manager, for enabling me to intern at Zinza Technology. They also gave me excellent advice and insightful remarks that helped me gain significant experience in improving my study. Finally, I would like to thank everyone who took part in the questionnaire and interview. Without their help, I would not have been able to complete the research.
Lang Thị Ngọc Ánh - 11190643 - Business English 61A EXECUTIVE SUMMARY In the past twenty years, the issue of corporate culture has been a significant topic in business management because it affects aspects of organizations and individuals such as motivation. Employees, who are fully qualified and talented, can be exploited and operate other activities in inner enterprise through corporate culture. Among many diverse theories of corporate culture, this study selects Recardo and Jolly (1997)'s theory with eight types of corporate culture for analysis. Then the author explains the influence of corporate culture towards employee motivation.
After that, the author proposes suggestions for improving the culture at Zinza Technology basing on 4 main factors in corporate culture from Recardo and Jolly (1997)'s theory to reach to conclusion : e Communication: Communication is a means of stimulating work that has a positive impact on each individual's productivity. Leaders must establish efficient communication channels amongst individuals - both individuals and leaders. e Training and development: Corporate managers must focus on organizing fundamental skills training courses through on-the-job training programs, as well as developing other common courses to assist departmental employees in acquiring information and abilities. e Rewards and recognition: Recognizing and rewarding employee performance must be considered as one of the important policies of every business.
In addition, timely recognition and reward will help employees keep their enthusiasm and create a wave of competition for other employees. e Teamwork: Teamwork has a strong impact on employee engagement. Company leaders need to identify the model of teamwork and maintain an effective team model through group orientation of employees It is essential to receive responses from Zinza Technology’s employees. The questionnaire is sent to employees at Zinza Technology.
Interviews are used to process and analyze the collected data from managers in order to operate acceptable experiments on research theories and, as a result, interpret and discuss the research findings as well as draw the conclusions about the study. Then, the authors suggested some recommendations to improve corporate culture in Zinza Technology Company. Lang Thị Ngọc Ánh - 11190643 - Business English 61A TABLE OF CONTENT ACKNOWLEDGIEMETN TT,.o- << 5 HH HH HH ngu g0 1 EXECUTIVE SUMMARYY. 908960 4 LIST OF TABLES .- <5 << HH 0008000804 5 LIST OF FIGURES.
HH HC 000808080804 6 INTRODUCTTIOÌN.- <5 << HH HH HH 000054 1 Rational .000 080 2 Scope Of F€S€AAFCH. 05-5 < 5 9 HT 0009500900060 080 2 Research methodology .0004 009009 600006 08 2 Structure Of F€S€iAFCC TH. 440 0000900509680664 3 CHAPTER 1: INTRODUCTION OF ZINZA TECHNOLOGY. Core business aCÍÏVÏẨÏ€S.
Vision and Core ViÏUC.00090000900040 5009 0896 7 CHAPTER 2: LITERATURE REV HE YW. HH mm gom 10 2. Theory of corporate CUIÏẨUITF. Definitions of corporate CUÏfUTC€.
Levels of corporate CUÏfUTC. Factors of corporate CUÏfUTC.- 5 + 1119111 9 E9 kg ng re 13 2. Functions of corporate CUÏUT€. The importance of corporate CUILULE.
The influences of corporate towards employee’s mofivafion.1 Definitions Of TOfIVAfIOH. Types of employees’ mofIVAfIOI. The influences of corporate towards employees’ motivation. 26 CHAPTER 3: RESEARCH METHODOLOGY.
Participants of the research .96 98995899584 896 31 CHAPTER 4: DATA ANALYSIS AND RESULTS OF STUDY. 32 Lang Thị Ngọc Ánh - 11190643 - Business English 61A 4. Feature of F€SDOII€TIÉS. Evaluating current status about corporate culture in Zinza Technology.
Descriptive analysis 4 factors for improving corporate culture. Training and developMent. Rewards and T€COBðTIẨIOTI. 45 CHAPTER 5: RECOMMENDA TIONS.
Training and development. Rewards and F€COðTIÏẨÏOIN. GỌI HỌC HC H000090.0 50 Summary Of the finding .98994988949898948889489994869468866 50 Limitations of the SUỈY. HH 000006080 50 Suggestions for further Fr€S€AarFCH,.
5 HC HH HH 00000 g0 52 APPENDIX Í,. œ5 (SH GHI 0000 0000009086 55 APPENDIX2. so Họ HO. HH 00 000808089480480807000801008086 62 Lang Thị Ngọc Ánh - 11190643 - Business English 61A ABBREVIATIONS Japanese Language Proficiency Test User Interface User Experience Curriculum Vitae Human Resources Information Technology Internal Communication Lang Thị Ngọc Ánh - 11190643 - Business English 61A LIST OF TABLES Table 1.
Basic Information of Zinza TechnoÏOEV.- -- c5 55s ssss+sseeseerses 4 Table 1. Synthesizing types of corporate culture (following to value). Synthesizing types of corporate culture (following to action). 16 Lang Thị Ngọc Ánh - 11190643 - Business English 61A LIST OF FIGURES Figure 1.
Zinza Technology’s company Structure .- --- «kh TH ng ngư 12 Figure 1. Three levels of corporate CUÏfUTC. Research DFOC€SS.- Án k1 HH HH HH HH 27 Figure 4. The percentage of employee’s age at Zinza Technology.
The percentage of employee’s income at Zinza Technology. The percentage of employee’s marriage status at Zinza Technology 33 Figure 4. Level of education at Zinza Technology’s employees. The statistics current status about corporate culture in Zinza W 9000/2217.
Evaluating influences of communication towards corporate cultures at ZinZa Technology. Evaluating influences of training and development towards corporate cultures at Zinza Technology 0Piiiaia. Evaluating influences of rewards and recognition towards corporate cultures at Zinza Technology. Evaluating influences of teamwork towards corporate cultures at Zinza Technology .csccscccssscsssscesseceseeeeeesseesceceseeceseeseneesseecsseeceseeeeseessaeceseeceseeeeseneaeeneas 43 Lang Thị Ngọc Ánh - 11190643 - Business English 61A INTRODUCTION Rational In the context of globalization and fierce international competition, corporate culture is focused on building and developing.
Business culture has evolved into an intangible asset that plays a critical role in company assets. It is also one of the key competitive instruments. Companies that lack a strong culture will struggle to compete in the market. At the same time, organizations may establish and enhance their market credibility by establishing and cultivating a strong corporate culture.
In the world, the issue of building corporate culture has been an interest of businesses for a long time, especially the success of technological enterprises. All have a great contribution. The important thing is the cultural factor. These businesses that have built a good culture create creativity of employees and the closeness, loyalty.
of employees to the business. Many Vietnamese enterprises today, especially small and medium technological enterprises, do not really pay attention to the factor of corporate culture. So their development is only reused to a certain extent, and it does not make its own mark. To discover a means to construct their own culture, technology businesses must first grasp the impact of corporate culture on business development, as well as the principles and process of developing culture in general.
Along with the fierce competition of the technological market, Zinza Technology company cannot avoid that fierce competition. Therefore, in parallel with promoting and introducing to attract customers, Zinza Technology needs to pay attention to and build a "good" corporate culture, create an ideal working environment and attract human resources. Therefore, this is the reason for me to choose the topic “Factors in corporate culture affecting employees' motivation at Zinza Technology Company and some recommendations” Research Objectives 2. General objective The study is carried out to: (1) Determine and analyzing the factors of corporate culture which affect employees’ motivation at Zinza Technology Lang Thị Ngọc Ánh - 11190643 - Business English 61A (2) Propose some appropriate recommendations to improve the corporate culture.
Detail goals The following research is expected to achieve these objectives: (1) Identifying the factors of corporate culture in Zinza Technology (2) Analyzing corporate culture factors which affect the employees’ motivation in Zinza Technology. (3) Proposing some recommendations to adapt and improve the company’s corporate culture. Research questions To achieve the mentioned objectives, the paper is conducted to answer the following questions: (1) What corporate culture factors affect the employees’ motivation at the workplace? (2) What are some suggestions to improve corporate culture for motivating employees of Zinza Technology Company? Scope of research Content scope: The research focus on the main factors which affect strongly the employees’ motivation at Zinza Technology Geographical scope: The research is based on Zinza Technology Company in Hanoi. Time scope: The research was conducted about data in Zinza Technology Company in 2022.
Research methodology The research uses both qualitative and quantitative methods to answer the research questions. The first method is the quantitative method through a survey questionnaire. Survey questions are utilized by directly interviewing employees who have been working in Zinza Technology until March 2023 to obtain insights. The survey is conducted via email and social media with multiple-choice questionnaires to collect answers from employees.
That data will be converted to chart and table for more manageable process and analysis later. Lang Thị Ngọc Ánh - 11190643 - Business English 61A Qualitative methods are implemented by in-depth interviews with the Internal Communication Manager in Zina Technology. This method is utilized after the survey questionnaire is done. The answers are noted and recorded to find suitable suggestions to adapt and improve the corporate culture.
This method helps to decide how many main factors in corporate culture affect motivation of employees in Zinza Technology Company. Structure of research The study consists of 5 main parts: Chapter I: Introduction of Zinza Technology The first chapter of the study provides general information about the Zinza Technology Chapter II: Literature review The second chapter focuses on presenting prior literature of personnel including the definitions, components, function of culture corporation and terms relevant that used for later analysis. On the other hand, the theory framework is shown from many past researches. Chapter III: Research methodology The third chapter explains the procedures employed to accomplish the research objectives.
This chapter will cover the participants’ introductions, data collection, and data analysis procedures. Chapter IV: Data analysis & results of study In this chapter, the researcher aims to evaluate which factors have the most impact on a positive culture at Zinza Technology. Following, data collected from questionnaires and interviews. Finally, a summary of the findings is provided at the end of the chapter.
Chapter V: Recommendations The fifth chapter proposes a discussion about determinants of corporation culture and some recommendations to improve a positive culture and this chapter also suggests further possible research topics. CHAPTER 1: INTRODUCTION OF ZINZA TECHNOLOGY Lang Thị Ngọc Ánh - 11190643 - Business English 61A 1. General Information Overall, Zinza Technology Company is illustrated through some basic information in table 1.1 below: Company English Name Zinza Technology = —— —— zinza Beyond the expected Company Vietnamese Name ZINZA TECHNOLOGY COMPANY LIMITED 1. Development Lang Thị Ngọc Ánh - 11190643 - Business English 61A Zinza Technology is a Japanese and American technology company that provides technological services.
It was launched in June 2016 by four entrepreneurs with extensive expertise in the outsourcing industry: Chief Officer Executive is Nguyen Thanh Hai. In 2004, he graduated from Hanoi University of Technology.