ĐẠI HỌC QUOC GIA HÀ NỘI TRUONG QUAN TRI VÀ KINH DOANH NGUYEN THANH HIEP BUILDING AND COMPLETING CORPORATE CULTURE AT LOTTE SHOPPING VIETNAM COMPANY UNDER THE INFLUENCE OF MULTINATIONAL CULTURE LUẬN VAN THẠC SĨ QUAN TRI KINH DOANH Hà Nội - 2024 ĐẠI HỌC QUOC GIA HÀ NỘI TRUONG QUAN TRI VÀ KINH DOANH NGUYEN THANH HIEP BUILDING AND COMPLETING CORPORATE CULTURE AT LOTTE SHOPPING VIETNAM COMPANY UNDER THE INFLUENCE OF MULTINATIONAL CULTURE XAY DUNG VA HOAN THIEN VAN HOA DOANH NGHIEP Chuyén nganh: Quan tri kinh doanh Mã số: 8340101.01 LUẬN VĂN THẠC SĨ QUẢN TRỊ KINH DOANH NGƯỜI HƯỚNG DAN KHOA HỌC: TS. TRUONG MINH ĐỨC Hà Nội - 2024 DECLARATION The author confirms that the research outcome in the thesis is the result of author’s independent work during study and research period and it is not yet published in other’s research and article. The other’s research result and documentation (extraction, table, figure, formula, and other document) used in the thesis are cited properly and the permission (if required) is given. The author is responsible in front of the Thesis Assessment Committee, Hanoi School of Business, and the laws for above-mentioned declaration.
Hanoi, September 20", 2023 Author ACHKNOWLEDGEMENT With sincere and deep gratitude, I would like to sincerely thank the Board of Directors, staff and lecturers of the School of Business Administration - Hanoi National University and all lecturers at the units for wholeheartedly teaching and supporting me during my studies and research. In particular, I would like to express my deep gratitude to Dr. Truong Minh Duc, my teacher, for guiding me throughout the research process and completion of my thesis. At the same time, I would like to sincerely thank: The leaders and staff of Lotte Shopping Vietnam company, colleagues, and relatives who have encouraged and created the best conditions for me to study, research and Complete your thesis.
Although I myself have tried very hard in the process of researching the topic, the thesis certainly cannot avoid limitations and shortcomings. I look forward to receiving valuable comments from my teachers and colleagues to make this thesis more complete. I look forward to receiving valuable comments from my teachers and colleagues to make this thesis more complete. il TABLE OF CONTENTS 0)» 08.
- Ăn SH TH HH HH ng nh ii LIST OF TABLES. Vili CHAPTER 1: INTRODUCTION. c1 nh TH ng TH HH 1 1. Research goals and ObJ€@CfIV€S.- óc SH HH HH HH ngu 8 1.
-- 5 11 TH HH ng 8 1.2 Detailed objectives of the Research. Subjects of the ResearCH. Questions of the Research na. Missions of the Research nh .-- G9 HH ngư 10 CHAPTER 2: THEORETICAL BASIS OF CORPORATE CULTURE.
Overview of research SIfUAfIOII.- ong ng ng 2 2. Studies in the World. Studies in I€ffiaïm. Theory of corporate CUÏẨUIF€.- G- G11 1E 1911211 911 1119 1 ng HH nhớt 11 2.
Definition of corporate CUÏfUIT€. Characteristics of corporate CUILUTE. The role of corporate culture in production and business activities. Building core values of corporate CUIUTE.
eee eect eseeseeseteeeteeseeeeeeseeseens 28 2. Building the current state of corporate CUÏfUT€. Practical assessment method of corporate CuÌÏ(UTe. Organize and build corporate CUÏfUIT€.
Factors affecting the building of corporate CuÏfUT€. Relationships between members of the enterprise. Traditional history of the DUSINESS. Business lines of the €Tf€TDTIS€.
Form of business OWnI€rShI .-- -- «xxx vn nh TH HH HH nghệ 36 2. Learned cultural VaÌÏU€S. 90 90 TH nh HH nến 37 CHAPTER 3: RESEARCH METHODS .1 Research process nh. - s5 HH HH HH HH HH kh 39 3.
Select research criteria and develop research instruments. Location and time of r€S€arCH. Results of data collection, analysis, and synthesis of data. Quantitative research methods.
Qualitative research methods .3 Data collection method (Primary / Secondary). Primary data collection methO. Secondary data collection methOd.4 Tools used in research (Interview, Description, Comparison, Analysis). Build research fOO ÏS.- -- s11 919v TH TH HH ngư.
44 CHAPTER 4: ANALYZING THE CURRENT SITUATION OF BUILDING AND COMPLETING CORPORATE CULTURE AT LOTTE SHOPPING VIETNAM COMPANY UNDER THE INFLUENCE OF MULTINATIONAL CULTURE. Introducing Lotte Shopping Vietnam. ---- c vs ng re 46 4. The formation and development process of Lotte Shopping Vietnam.
Organizational structure of Lotte Shopping Vietnam. Current status of Lotte Shopping Plaza VN's corporate culture. Philosophy of core values of Lotte Shopping Plaza VN. Characteristics of Lotte Shopping Plaza VN's corporate culture.
Assessing the current status of Lotte Shopping Plaza Vietnam's corporate 0110101120017. Current issues regarding corporate culture at Lotte Shopping Vietnam ®9i 177. Some causes Of limitations .- -- 6 5+ 311kg Hit 83 CHAPTER 5: SOLUTIONS TO BUILD AND COMPLETE CORPORATE CULTURE AT LOTTE SHOPPING VIETNAM COMPANY UNDER THE INFLUENCE OF MULTINATIONAL CULTURE AND RECOMMENDATIONS 5. Some solutions to complete corporate culture at Lotte Shopping Vietnam company under the influence of multinational culture.
Raise awareness of employees about the importance of Corporate Culture at Lotte Shopping Vietnam COmpA'V. Perfecting solutions for visual symbols in corporate culture at Lotte Shopping Vietnam company under the influence of multinational culture. Improve the quality of corporate culture communication at Lotte Shopping Vietnam company under the influence of multinational culture. The organization brings corporate culture into the activities of Lotte Shopping Vietnam COMPANY.
Recommendations to state management agencies and other relevant PATUICS CC dd. Recommendations to the Association of businesses and social 0831121510127. Recommendations to Lotte Shopping Vietnam company. VI LIST OF TABLES Table 4.
Table summarizing the results of the implementation of invisible corporate culture at Lotte Shopping Vietnam company under the influence of multinational Table 4. Summary of survey results: How is the implementation of tangible corporate culture at Lotte Shopping Vietnam company under the influence of multinational CUÏtUIT€. - -s s +3 1 9 90 vn TH nh HH Hệ 55 Table 4. Summary of survey results on current orientation and development path at Lotte Shopping Vietnam company under the influence of multinational culture.
Summary of survey results to learn about the market and customers at Lotte Shopping Vietnam company under the influence of multinational culture. Summary of results of surveying the current situation of building a system to effectively implement business orientations at Lotte Shopping Vietnam company under the influence of multinational Culture. Summary of survey results on the implementation of staff commitments with set goals and orientations at Lotte Shopping Vietnam company under the influence of multinational CUILUTE .--- -- 22221111 eeeeeeeeeeeeeees 73 Vii LIST OF FIGURE Figure 3.3: Logo of Lotte Shopping Company) viii CHAPTER 1: PREAMBLE 1. Theoretical basis Corporate culture has played an important role for many decades, and now corporate culture has been increasingly recognized clearly.
According to Business Insider, about 70% of managers believe that corporate culture is an important factor leading to success in innovation and providing competitive advantages. In a large society, each business is considered a miniature society. Big societies have big cultures, so businesses also need to build their own separate cultures. Corporate culture is the material and spiritual values that are built and developed during the operation of the enterprise, guiding the thinking and behavior of individuals in the enterprise, with customers, and other employees.
partners, as well as the whole society and are voluntarily followed by business members. In Vietnam, our Party and government also value corporate culture, which is shown through Decision No. 1846/QD-TTg dated September 26, 2016 of the Prime Minister on Vietnam Corporate Culture Day[ 15] and Decision No. 248/QD-TTg dated February 28, 2018 of the Prime Minister on establishing the Organizing Committee to implement the campaign "Building Vietnamese business culture"[16], showing the role of culture has been widely recognized and the development of corporate culture no longer depends on the subjective wishes of leaders, but it is now the responsibility of the business.
In the current knowledge revolution and the context of the 4.0 industrial revolution, businesses gradually realize that technical problems can be easily solved thanks to advanced technology in the short term, but human-related problems require long-term changes. Businesses that want to be successful must always create new values for society, always innovate and be creative to keep pace with the world's rapidly developing trends, and this requires participation, dedication and enthusiassm of every employee in the enterprise. In other words, in the new business context, administrators need strong and specific solutions to build and maintain employees’ commitment to the organization. Attachment plays an important role in maintaining personnel stability, as well as improving employee performance, thereby making an important contribution to the overall success of the business.
Over the past many years, LOTTE Shopping Vietnam Company has continuously expanded its stores and searched for new types of businesses and commercialized them. LOTTE Shopping has led the development of the product distribution industry in Korea with a comfortable shopping environment, high quality products, classy service and advanced goods distribution system. To become a gathering place, help individuals connect and bond closely with each other, and contribute to the sustainable development of businesses, LOTTE shopping Vietnam Company is required to build, develop and perfect a solid foundation. A unique culture that promotes and develops capabilities and promotes everyone's contribution to achieving the organization's common goals - that is corporate culture.
Therefore, building and perfecting corporate culture is becoming a very urgent requirement for LOTTE Shopping Vietnam Company to develop sustainably, meet and grow strongly in the fullly dynamic international business environment. However, during the process of building corporate culture at Lotte Shopping Vietnam, under the influence of multinational culture, there are still certain limitations and inadequacies such as: The company's cultural model is inconsistent with employees’ expectations. The current cultural model does not highly promote creativity and cultural values in the company's business activities The company is not yet strong, has not brought high efficiency, communication work on corporate culture internally has not been given due attention, is not carried out regularly. Therefore, the author chose the topic "Building and completing corporate culture at Lotte Shopping Vietnam company under the influence of multinational culture" to do my research thesis to solve theoretical and practical problems.
Overview of research situation 1. Studies in the world Nowadays, corporate culture is no longer a new issue, so there have been many different research projects on corporate culture in the world: Edgar H. Corporate culture and leadership. Schein - classic author in the field of organizational culture and corporate culture - has presented in this book a general topic, discussing many aspects of corporate culture and their relationships.
Deal and Allan A. The publication of the book made this term extremely popular afterwards. Deal and Kennedy studied corporate America to discover the keys to business excellence. That is corporate culture - an important factor for the long-term prosperity of the company, affecting the company's success [22].
This is one of the aspects that the author's topic applies to build a theoretical framework, creating criteria to evaluate the influence of corporate culture on the sustainable development of the company. Hofstede (2001) studies organizational culture internationally but has a relatively different approach from other scholars when starting from national cultures. This research is important in exploring an emerging issue at this stage - cultural differences in organizations. However, the limitation of this approach is that associating corporate culture with national culture will make it difficult to research organizations with mixed cultures of many countries [26].
Through this research, the author applies the important significance of the current period as cultural differences in organizations. On the other hand, from this research limitation, the author continues to study the gap that linking corporate culture with national culture will cause difficulties when researching organizations with mixed cultures of many countries.