TABLE OF CONTENTS ABSTRACT.10 CHAPTER 2: RESEARCH DESIGN.4 Expected contributions of the research.13 CHAPTER 3: LITERATURE REVIEW. Concepts and related studies. Concepts of technological innovation. Technological innovation and Business structure.
Technological innovation and Business performance. Previous studies on case of Amazon. Conceptual framework and hypotheses.22 CHAPTER 4: DATA ANALYSIS. Amazon‘s Competitive Profile Matrix Analysis.
Barnes & Noble Introduction. The comparison between Amazon, eBay and Barnes & Noble. Competitive profile matrix of Amazon, eBay, and Barnes & Noble. Impact of technological innovation and value chain analysis of Amazon.
Technological innovation and Amazon‘s Business structure. Monetization activities, total assets, and shareholders‘ equity. The monetization activities. Technological innovation impacts on total assets and shareholders‘s equity and total assets.
The impact of technological innovation on Business performance. Products – Services development. The analysis of business performance result. Business performance result review before 2014.
Business performance result review between 2014 and 2019. The special period of Amazons‘ business performance result in 2020 55 4. Covid – 19 pandemic overview. Technological innovation and commercial triumph during Covid–19 pandemic 56 CHAPTER 5: CONCLUSION, IMPLICATIONS AND LESSONS.
Implications and Lessons. For other SMEs. Limitation and future research. 71 3 FIGURES Figure 1: Amazon.com Business structure.21 Figure 2:The conceptual Framework of the thesis.com value chain analysis in technology stream.com Value chain.36 Figure 5: The main activities generate revenue for Amazon.40 Figure 6: The bar chart of Amazon‘s Shareholders's Equity.41 Figure 7: Technology and content.43 Figure 8: The investment of Amazon's field.45 Figure 8: The Total Assets of Amazon.46 Figure 9: Emloyees in Amazon.47 Figure 10: R&D Expenses and Inventory.50 Figure 11: Revenue, Cost of goof sold, EBIT.53 TABLES Table 1: The comparison between Amazon, eBay and Barnes & Nobles.26 Table 2: CPM of Amazon.com, eBay, and Barnes & Noble.32 Table 3: Revenue generating activities in Amazon.39 Table 4: The investment of Shareholder‘s Equity.42 Table 5: Information about Amazon's Executive Officer.48 Table 6: Financials ratios of Amazon.54 Table 7: AWS market share.57 Table 8: The table of Amazon Income Statement (2014-2019).71 Table 9: The table of Amazon Balance Sheet (2014-2020).72 Table 10: Amazon Financial Ratio 2014-2020.73 Table 11: CashFlow Statement of Amazon 2014-2019.74 4 ABBREVIATION AWS: Amazon Web Service CEO: Chief Executive Officer CFO: Chief Financial Officer SPV: Senior Vice President B2B: Business to business B2C: Business to customer CPM: Competitive Profile Matrix KDP: Kindle Direct Publishing IT: Information Technology SMEs: Small and Medium Enterprises EBIT: Earnings before interest and taxes EPS: Earning per share ROA: Return on Assets ROI: Return on Investment ROE: Return on Equity EBITDA: Earnings before interest, taxes, depreciation, and amortization MWPVL International: A global supply chain and logistics consulting services 5 ABSTRACT Amazon.com Corporation - one of the largest and most tremendous successful web- based shopping worldwide.com is the most famous for modern innovation in all academic fields they have typically involved.
In the world, technology innovation has been applied and developed in many fields like security, military, medicine, entertainment, commerce, and post. and brings many great benefits. High technologies are the right procedure in the commerce field both now and in the future. Therefore, the importance of the research is to highlight the benefits, advantages, and the strength that technology innovation brings about in the Amazon.com fulfillment centers, contributions, and warehouses, in such the way that alters the enterprise in the long term by improving the value chain.
Furthermore, this study shows that continuous technological innovation creates impact on business structure and business performance of Amazon. Background Technology has stopped being strange and advantaged all through the modern world, and its efficient utilization has instantly become an essential component in the business field. In a particularly dynamic and globalized world, if a business does not innovate or improve manufacturing processes of such enterprises by technological innovation so that becoming technologically out of date can mean preventing it penetrate the market. Some other previous research has focused on development as the vital of corporate development and technology innovation is the most widely recognized methodology to expand the development of the corporation (Hervas-Oliver, J.
That is the reason companies should bargain each day with technological advances and adjust to them, in order to accelerate their processes and maintain competitiveness in the market. In a turbulent market, those firms which have high technological capabilities become leaders of the market and gain high profitability (Chae, H. The fundamental companies are attempting to create and implement their own technical advances in order to overcome their rivals. These innovations give various services that assist organizations with building up more straightforward associations with their clients and providers, incomes, improve processes, make modern procedures for the new strategy of the organization.
Technological innovation is regarded as an important driver factor that significantly contributes to business performance (Hervas-Oliver, J. The importance of a firm‘s technological innovation capability, which can be beneficial to the company and leads to improved competitiveness, has been confirmed by many studies (Zhang, Y. It was proven that Industry4.0 is key to the improvement of sustainable business performance for SMEs.com Overview In 1994, when the internet speed was boom over 2.3 percent per year. Although this leader - Jeff Bezos had no experience in sales and had no understanding of the Internet, he saw the future of online sales, and he also had seen the difficulties in researching and finding the document, materials,… Hence, Jeff Bezos conceived the idea of selling books online.
The successful company was sufficiently established in 1994 by Jeff Bezos in Seattle with the first official name correctly was Cadabra, Inc. but has been instantly changed to a name-based Amazon.com – Amazon‘s the largest river in the world, and begin with the letter "A" which is the first letter of the alphabet. Amazon is a multinational focused multinational technology company focused on cloud computing, digital broadcasting, artificial intelligence, and e-commerce. (NASDAQ: AMZN) is an e-commerce company located in Seattle, the United States, Washington.
This precious corporation is the largest US retail system with sales revenue of 280.522 billion USD (in 2019), business profit of 14. Amazon is a multidisciplinary business company such as books, music services, IT software, home decoration, games,. Amazon advertisements catch our brilliant eye whenever our modern devices (Smartphones, laptops, TVs,…) are accessed network. Experts call Amazon one of the potential companies now and until the future.
With annual revenue of trillions of dollars in just four years of development, it is clear online retail stores are one of the giants of the e-commerce world. Amazon set up separate websites in Canada, the UK, Germany, France, China, and Japan,… serving more than 17 million conscious consumers in 160 developed countries. In 25 years of establishment and development, Amazon has a lot of great improvements, and accomplishments to the company have been like today.com currently possesses 80 tremendous label brand that they ordinarily have on their ideal platform: (Flamand, Wisher, & Riley, 2020).com Amazon Prime Air Amazon Marketplace Amazon Go Amazon Pantry Amazon Music Unlimited Amazon Fresh Amazon Tickets Amazon Payments Amazon Web Services Amazon Games Amazon Prime Amazon Art Amazon Music Amazon Video Amazon Fire Tv Amazon Basics Echo and Alexa Amazon Elements Amazon Kindle Fire Audible 9 Additionally, the fulfillment centers, warehouses, and standard distributions of Amazon.com allow tremendous robotics and artificial intelligence devices such as RFID, red laser code,. to graciously please Amazon customers by responding to potential clients' valuable goods quickly.
Currently, Amazon owns more than 200,000 robotic vehicles to increase labor productivity and appreciably reduce shipping time. The e-commerce industry in the modern world is developing strongly and diversifying innovative products and services. Technology is constantly changing and developing, causing businesses to constantly innovate and innovate to meet the competitive needs of competitors in the market in the 4. If a company stops creating and adopting technology innovation it immediately makes obsolete by a radically various rival in the corresponding markets.
On the contrary, it will gain an aggressive and firm position in the economy. To express the economic importance of technological innovation in today is the modern economy, the author chose Amazon.com Enterprise - one of the leading enterprises in technology innovation trends to study the revolution impact of practical application in this business. Therefore, the author chooses the topic of this research as ―Technological Innovation and its impact on Amazon.com Enterprise: A focus on Business Structure and Business Performance.‖ Amazon is one of the most enormous business groups in the world, so this research based on analyzing the impact on Amazon will provide many valuable lessons for local and foreign enterprises to develop the business. Research Purpose This study aims to uniquely identify and clarify economic issues with the practical application of technological innovation in the Amazon positively affecting business structure and operations results.
Recognizing the strength of technology innovation reduces inventory costs, labor,. Also, increase the revenue for Amazon and reduce the latest price for customers. The study is expected not only to highlight the potential benefits of technological innovation in the creative exploration of strategic 10 management of the Amazon fulfillment centers focused on the US market, but also point out the strength of a corporation when applied technological innovation in all their facilities, which have boosted their business performance results. In addition, the academic study also gives some practical suggestions suitable for this American company's business strategy in the long term and in the current Covid-19 pandemic.
Valuable lessons from Amazon.com can be used for other companies to improve trading performance results and business structure to gain a position in the market, competing with competitors in the same industry. In addition, entrepreneurs and start- up organizations can apply technological innovation to make a difference from others. 11 CHAPTER 2: RESEARCH DESIGN 2. Research objectives In this research, the author will attempt to uncover what is the new innovations that Amazon utilizes and what is the competitive, strategic, and operational advantage it brings to Amazon.
This research needs to discover what are the key technological innovation that can change enterprises, corporations, and the impact of technological innovation on the internal and external specifically in business structure and business performance. The results of the research will provide useful recommendations to help drive and discover the technological innovation that will drive Amazon's strategic development in the future. The objective of the research is to evaluate and analyze the technologies exploited in Amazon‘s fulfillment centers from when the customer clicks the button until it is received, to review improvements in Amazon's fulfillment centers technology innovation, thereby bringing benefits to the Amazon organization in business structure and business performance result, especially the Amazon value chain - manufacturers to customers. Typically based on that, the main research objective proposes some suitable solutions for Amazon to progressively increase the economic value of corporate strategic management in the long term.
In this study, the author properly conducted the Amazon. The proper subject of this extensive research in common is technology innovation that impacts on the business performance and the business structure of the Amazon. Research questions In order to complete the purpose of this research, the thesis must answer these research questions: Question 1: What are the strengths of Amazon that make it different from competitors in the same industry? 12 Question 2: How does technological innovation affect the business structure and Amazon.com‘s business performance result? Question 3: What are further lessons that Amazon and other businesses can learn to benefit from technological changes in the future? 2.3 Research methodology This research consumes mostly secondary data stemmed from different sources are used in this study to answer the research questions. The researcher uses both qualitative and quantitative to analyze and evaluate the data and materials.
This study utilizes secondary data collected from different sources and from previous studies. Particularly, first, secondary data are sourced from scientific studies on technology innovation management, strategic management definition, the definition of technology innovation are used to develop research ideas, research model and research questions. Second, the data gathered via both academic and non-academic channels such as Google device, Google Scholar, ProQuest.