ĐẠI HỌC QUỐC GIA HA NOT KHOA QUẦN TRỊ VÀ KINH DOANH NGUYÊN VIỆT HƯUNG KNOWLEDGE MANAGEMENT TO ENHANCE COMPETITIVENESS OF VNPT SOFTWARE COMPANY QUAN TRI TRI THUC NHAM NANG CAO NANG LUC CANIT TRANIT TAI CONG TY PITAN MEM VNPT LUẬN VĂN THẠC SĨ QUẦN TRỊ KINI DOANTI HÀ NỘI -2018 ĐẠI HỌC QUỐC GIA HA NOT KHOA QUẦN TRỊ VÀ KINH DOANH NGUYEN VIET HUNG. KNOWLEDGE MANAGEMENT TO ENHANCE COMPETITIVENESS OF VNPT SOFTWARE COMPANY QUAN TRI TRIETHUC NHAM NANG CAO NANG LUC CANH TRANH TAT CONG TY PHAN MEM VNPT Chuyén nganh: Quan tri kinh doanh Mã số: 6034 01 02 LUAN VAN THAC Si QUAN TRL KLNH DOANH NGƯỜI HƯỚNG DẪN KHOA HỌC: PGS. NGUYÊN NGỌC THẮNG DECLARATION ‘The author confinns that the research outcome in the thesis is the result of author’s independent work during study and research period and it is not yet published in other's research and article The other’s rescarch result and documentation (extraction, table, figure, formula, and other document) used in the thesis are cited properly and the permission (if required) is given ‘The author is responsible in front of the Thesis Assessment Comunittee, Hanoi School of Business and Management, and the laws for above-mentioned declaration. Regression and test hypothesis - 2 AB CHAPTER 2.
ASSESSING THE SIfTLATION OF COMPETITIVENESS WITH KNOWLEDGE MANAGEMENT IN VNPTSOPTWARE 45 3. Introduction of VNPTSoflwarc - - - .1, Introduction of VNPT Group 45 2.2, Introduction of VNPT Software Company 48 2. About to knowledge management and competitiveness in VNPTSoftware.1, Situation of knowledge management in VNP1'Software - 252 3. Situation of competitiveness in VNPT'Software - 258 2.
Quantitative analysis of the relationship between knowledge management and competitiveness in VNPTSaflware: 61 2. Research sample description 61 2. Alanyze scales reliability of survey samples. Analyze exploratory factor of survey samples 62 2.4, Regression analysis of the relationship between knowledge management and compelitiveness in VNPTSoflware - 2 65 3.
Toal of research model - - 66 2. Comment on research results - - -. Comment on research resulfs from the KM model impact to competitiveness. Deseribe the interaction between knowledge management factors and competitiveness from research results - - 69 CHAPTER 3.
ON SOLIITION TO ENTIANCE COMPETITIVENESS ASSOCIATED WITH KNOWLEDGE MANAGEMENT IN VNPTSOFTWARE. Oricntation in enhancc corpcfitivcncss o£ VNPTSoÑwarc. Solutions on enhanee competifiveness of VXPTSoftware. 74 CONCLISION, LIMITATION AND IMPLICATION T5 INTRODUCTION 1.
Rationale Vieinam Posts and ‘Telecommunications Group (VNP'I) is the leading group in Vietnam in the segtnenl of telecormmunicalions and information technology. Brand of VNPT Vinaphone anked in the top 10 strongest brand in Vietnam (Financial Brand - 2017). VNPT Software Company (VNPTSoftware) is the main unit of VNPT in the rescarch and development of software solutions, has won many prcstigious national awards in the field of information technology such as “Sao Khué”, ‘Nhan Tài Dat Vie VNPTSoflwarz is providing soflware producis and services to many national organizations, ministries and enterprises in the following fields: (1) Governmental foundation electronic, (2) Ministries’ Ministry of Health, Education, Environmental Resources,. and (3) Business and community.
VNPTSuftware was established during (he stong lransfer of perezplions and the way people use, communicate with technology. Inheriting 70 years of development in VNPT's telecom market in Vietnam include 31.6 million mobile subsenbars (2016) and 3.8 million broadband Tnicrnct subscribers (2016), YNPTSofiwareis aware thai all sofware products developed and deployed are closely linked to the development of Vietnam, the social life and the development of enterprises. The goal and vision of VNPTSoftwarc is to be No.1 in the scgment of providing software as a service (SaaS) in Vietnam Therefore, to achieve this goal, VKPTSoftware amust improve its competitiveness to lead the SaaS segment in the Vietnamese market The question is how to improve the competitiveness to meet the objectives? From many researchs, in organizations, knowledge is the key factor to the long- jerm development of the organization to be able to implement its new strategy. ‘To develop a knowledge management syslem, you must be developed the good knowledge management model.
According to Dr. Chesebrough, the enterprise’s knowledge management model is influenced by four pillars: (1) leadership, (2) organization, (3) technology, and (4) learning in order to improve uvcrall organization performance (Figure LD. TAST OF TABLES Table 1.1: Typioal Knowledge SoUCes,.2: What is knowledge management Table 1.3: Why do we have lo manage knowledge? Table 1.4: Technology Appropriate to Knowledge Management Approach.5: fhe Productivity Challenge: A Closer Look? ‘Table 1.6: Initiative for Knowledge Sharing and Dissemination Table 1.7: Document Managcment: KM Starting Point.8: Description of hypothesis Table 1.9: Scales of Leadership Table 1.10: §calzs of Organization.11: Scales of Technology Table 1.12: Scales of Learning Table 1.13: Scales of Competitiveness ‘Table 2.1: Data of VNPTSoftware’s Managers ‘Table 2.2: Statistics of activity status of FAW vnpt facebook. Table Restructuring of the company Table 2.4: List of Traiming Course of VNPTSottware from July to December, 201 Table 2.5: Market share of main services of VNPT Software.6: Market share of CA Service in 2016.7: Plan of development VNPT 1VAN service in the next 3 years.8: Reliability of the scales Table 2.9: Analysis results of knowledge management thetars affect competitiveness .10: Knowledge managsrnent faclors afTsct competitiveness.11: Results of regression of six factors of knowledge management effect compctitivensss 66 Table 2.12; The test results of the pair of hypoyheses.13: Statistical results of the servey Table 3.1: Price of VNPT-ERP HRM modilc.ăicceninntie Ha tHerereeirerieeraerieieooue TẾ 3.
cung Hee Hgengerrerrrroireoeooe TẾ APPENDIX 1. QUESTIONNAIRE IN ENGLISH 82 APPENDIX2. QUESTIONNAIRE IN VIETNAMESE. SUMMARY RESULT OF ANALYSIS.
_APPENDIX 4: RESULT OF ANALYSIS. EXPLORATORY FACTOR ANALYSIS ABOUT KNOWLEDGE MANAGEMENT AND COMPETTIIVENESS. TBE APPENDIX 6: REGRESSION RESULTS ABOUT KNOWLEDGE MANAGEMENT AND COMPETTIIVENESS 1.ăicceninntie Ha tHerereeirerieeraerieieooue TẾ 3. cung Hee Hgengerrerrrroireoeooe TẾ APPENDIX 1.
QUESTIONNAIRE IN ENGLISH 82 APPENDIX2. QUESTIONNAIRE IN VIETNAMESE. SUMMARY RESULT OF ANALYSIS. _APPENDIX 4: RESULT OF ANALYSIS.
EXPLORATORY FACTOR ANALYSIS ABOUT KNOWLEDGE MANAGEMENT AND COMPETTIIVENESS. TBE APPENDIX 6: REGRESSION RESULTS ABOUT KNOWLEDGE MANAGEMENT AND COMPETTIIVENESS INTRODUCTION 1. Rationale Vieinam Posts and ‘Telecommunications Group (VNP'I) is the leading group in Vietnam in the segtnenl of telecormmunicalions and information technology. Brand of VNPT Vinaphone anked in the top 10 strongest brand in Vietnam (Financial Brand - 2017).
VNPT Software Company (VNPTSoftware) is the main unit of VNPT in the rescarch and development of software solutions, has won many prcstigious national awards in the field of information technology such as “Sao Khué”, ‘Nhan Tài Dat Vie VNPTSoflwarz is providing soflware producis and services to many national organizations, ministries and enterprises in the following fields: (1) Governmental foundation electronic, (2) Ministries’ Ministry of Health, Education, Environmental Resources,. and (3) Business and community. VNPTSuftware was established during (he stong lransfer of perezplions and the way people use, communicate with technology. Inheriting 70 years of development in VNPT's telecom market in Vietnam include 31.6 million mobile subsenbars (2016) and 3.8 million broadband Tnicrnct subscribers (2016), YNPTSofiwareis aware thai all sofware products developed and deployed are closely linked to the development of Vietnam, the social life and the development of enterprises.
The goal and vision of VNPTSoftwarc is to be No.1 in the scgment of providing software as a service (SaaS) in Vietnam Therefore, to achieve this goal, VKPTSoftware amust improve its competitiveness to lead the SaaS segment in the Vietnamese market The question is how to improve the competitiveness to meet the objectives? From many researchs, in organizations, knowledge is the key factor to the long- jerm development of the organization to be able to implement its new strategy. ‘To develop a knowledge management syslem, you must be developed the good knowledge management model. According to Dr. Chesebrough, the enterprise’s knowledge management model is influenced by four pillars: (1) leadership, (2) organization, (3) technology, and (4) learning in order to improve uvcrall organization performance (Figure LD.
TAST OF TABLES Table 1.1: Typioal Knowledge SoUCes,.2: What is knowledge management Table 1.3: Why do we have lo manage knowledge? Table 1.4: Technology Appropriate to Knowledge Management Approach.5: fhe Productivity Challenge: A Closer Look? ‘Table 1.6: Initiative for Knowledge Sharing and Dissemination Table 1.7: Document Managcment: KM Starting Point.8: Description of hypothesis Table 1.9: Scales of Leadership Table 1.10: §calzs of Organization.11: Scales of Technology Table 1.12: Scales of Learning Table 1.13: Scales of Competitiveness ‘Table 2.1: Data of VNPTSoftware’s Managers ‘Table 2.2: Statistics of activity status of FAW vnpt facebook. Table Restructuring of the company Table 2.4: List of Traiming Course of VNPTSottware from July to December, 201 Table 2.5: Market share of main services of VNPT Software.6: Market share of CA Service in 2016.7: Plan of development VNPT 1VAN service in the next 3 years.8: Reliability of the scales Table 2.9: Analysis results of knowledge management thetars affect competitiveness .10: Knowledge managsrnent faclors afTsct competitiveness.11: Results of regression of six factors of knowledge management effect compctitivensss 66 Table 2.12; The test results of the pair of hypoyheses.13: Statistical results of the servey Table 3.1: Price of VNPT-ERP HRM modilc. ACKNOWLEDGEMENT I would like to express my deeply thank to Assoe. Nguyen Ngoo Thang for his support since the beginning of my research with his advice about the very interesting research topic, then going through research oniline, wmtil the end of this research, From this rescarch, 1 can have a deep understanding of knowledge and Imowledge management impact to competitiveness of VNPT Software Company.
T would tike to thank everyone who are VNPTSoftware’s staffs and inanagers, who have assisted me to be fulfillment with this research’s aims and scopes. They also took the time to answer my questionnaire and the Managers gave thoughtful instructions so that everyone tosponded fidly. Through thal Twas ghlo lo collect the necessary responses Cor the analysis present status of knowledge management and its impact on the competitiveness of VNPTSotiware. Because limited time and ability so it cannot avoid some mistakes in my research, I look forward to reeciving comments from lecturers and colleagues in order have more completed and better achieved of research result, TAST OF TABLES Table 1.1: Typioal Knowledge SoUCes,.2: What is knowledge management Table 1.3: Why do we have lo manage knowledge? Table 1.4: Technology Appropriate to Knowledge Management Approach.5: fhe Productivity Challenge: A Closer Look? ‘Table 1.6: Initiative for Knowledge Sharing and Dissemination Table 1.7: Document Managcment: KM Starting Point.8: Description of hypothesis Table 1.9: Scales of Leadership Table 1.10: §calzs of Organization.11: Scales of Technology Table 1.12: Scales of Learning Table 1.13: Scales of Competitiveness ‘Table 2.1: Data of VNPTSoftware’s Managers ‘Table 2.2: Statistics of activity status of FAW vnpt facebook.
Table Restructuring of the company Table 2.4: List of Traiming Course of VNPTSottware from July to December, 201 Table 2.5: Market share of main services of VNPT Software.6: Market share of CA Service in 2016.7: Plan of development VNPT 1VAN service in the next 3 years.8: Reliability of the scales Table 2.9: Analysis results of knowledge management thetars affect competitiveness .10: Knowledge managsrnent faclors afTsct competitiveness.11: Results of regression of six factors of knowledge management effect compctitivensss 66 Table 2.12; The test results of the pair of hypoyheses.13: Statistical results of the servey Table 3.1: Price of VNPT-ERP HRM modilc.ăicceninntie Ha tHerereeirerieeraerieieooue TẾ 3. cung Hee Hgengerrerrrroireoeooe TẾ APPENDIX 1. QUESTIONNAIRE IN ENGLISH 82 APPENDIX2. QUESTIONNAIRE IN VIETNAMESE.
SUMMARY RESULT OF ANALYSIS. _APPENDIX 4: RESULT OF ANALYSIS. EXPLORATORY FACTOR ANALYSIS ABOUT KNOWLEDGE MANAGEMENT AND COMPETTIIVENESS. TBE APPENDIX 6: REGRESSION RESULTS ABOUT KNOWLEDGE MANAGEMENT AND COMPETTIIVENESS LIST OF FIGURES.
Figue 1; Enterprise knowledge management architecture Figure 1.1: Levels of conceptual development from data to knowledge.2: Interaction between of Tacit and Explicit knowledge - u Figure 1.3: Elements of a knowledge map.4: Contents must be management 2 Figure 1.5: Knowledge Capture and Sharing - 33 Figwe 1.6: Knowledge management model of the organization.7: Flowchart of the research process 35 Figure 1.8: Rescarch model of competitiveness of VNPTSolware.1; Top 10 most valuablc Vietnamese branđs 2017.2: Organizational chart of VNPT Software.3: Top 10 most valuable Vietnamese brands 2017 so Figure 2.4; The research model of "Knowlwdge management - Competitiveness" adjusted after the survey 65 Figure 2.5: Relationalship with “Knowlwdee mranagzrncni” and "Compolitiveno: 69 Figure 3.
