UNIVERSITY OF ECONOMICS HO CHI MINH CITY International School of Business ------------------------------ HUYNH THI HA VY INTERNAL COMMUNICATION PROBLEM IN AN ORGANIZATION MASTER OF BUSINESS ADMINISTRATION Ho Chi Minh City - 2017 1 LUAN VAN CHAT LUONG download : add luanvanchat@agmail.com UNIVERSITY OF ECONOMICS HO CHI MINH CITY International School of Business ------------------------------ HUYNH THI HA VY INTERNAL COMMUNICATION PROBLEM IN AN ORGANIZATION MASTER OF BUSINESS ADMINISTRATION SUPERVISOR: LE THI THANH XUAN Ho Chi Minh City - 2017 2 LUAN VAN CHAT LUONG download : add luanvanchat@agmail.com Individual Assignment Cover Sheet Subject Name Thesis Lecturer’s Name Le Thi Thanh Xuan Internal Communication Title of Assignment problem in an organization Class MBUS 6.1 Huynh Thi Ha Student Name_ Student Number Vy_22150082 huynhhavy@yahoo.com Contact Number or Email 47 sheets (include cover Length page) Due Date 25th Jan 2018 Date Submitted 25th Jan 2018 Declaration: I hold a copy of this assignment if the original is lost or damaged. I hereby certify that no part of this assignment or product has been copied from any other student’s work or from any other source except where due acknowledgement is made in the assignment. No part of the assignment/product has been written/produced for me by any other person except where collaboration has been authorized by the subject lecturer/tutor concerned. I am aware that this work may be reproduced and submitted to plagiarism detection software programs for the purpose of detecting possible plagiarism (which may retain a copy on its database for future plagiarism checking) Signature: …………………………………………………………………… ….
Note: An examiner or lecturer/tutor has the right not to mark this assignment if the above declaration has not been signed) Mark: Comments: LUAN VAN CHAT LUONG download : add luanvanchat@agmail.com Abstract Communication is a very important factor which effect to a corporation’s performance. Katherine stated in his study that communication is the method of sharing ideas, information, massages with others in a specific time and places. Communication is an important part of personal life and is also in business, education and other circumstances where people meeting each other (Encarta, 1998). This study examines the communication challenges between managers and employees in My Life Viet Nam, a start-up company, which is the main reason for the high turn-over rate in the company.
Employee turn-over is a very important factor to a successful organization especially a start-up business. We cannot development a sustainable organization without stable labor force. So, to reduce turn-over is an important thing that company need to solve. The consequences of high turn-over is that costly, take time to recruit the new one and impact on employee’s morale.
This study also included the solutions and action plans for the company to enhance My Life’s internal communication so that can help the company to keep their employee’s royalty and get higher performance. LUAN VAN CHAT LUONG download : add luanvanchat@agmail.com Table of contents ABSTRACT CHAPTER 1: COMPANY INTRODUCTION 1.3 Vision, Mission and Strategy CHAPTER 2: PROBLEM IDENTIFICATION 2.1 Methodology and Measure 2.2 Analysis and results: 2.3 Initial cause and effect map 2.4 Identify the potential problems: 2.2 The central problem 2.5 Definition of central problems: 2.2 Verify the important of the exist problems 2.7 Determine potential causes of problems: 2.2 Determine potential causes of problems CHAPTER 3: SOLUTIONS AND ACTION PLANS 3.1 Solution identification LUAN VAN CHAT LUONG download : add luanvanchat@agmail. For solution 5 CHAPTER 4: CONCLUSION CHAPTER 5: SUPPORTING INFORMATION 5.2 References LUAN VAN CHAT LUONG download : add luanvanchat@agmail.com CHAPTER 1: COMPANY INTRODUCTION 1.1 GENERAL INFORMATION My interest in communications when working for My Life Viet Nam, as I had never worked for a start-up company before. When beginning to work for My Life, I was so interesting with the company’s vision, mission and strategy which aim to help disability people to improve their life, and I found that all staffs in the company feel like this.
They eager to work, they accepted to do multiple tasks, or do whatever the CEO/manager asked them to do because they knew the company in start-up period. And they also liked the products of the company, organic products, which were good for life and environment. But after two months, more and more people wanted to leave the company and the number of leaved people increased dramatically compare with the number of people that the company want to recruited. From this day forward, I began to observe and find the reason for this high turn-over and I found that there are some problems between the CEO/manager of the company with employees that related to communications.
Employees they even agree to do multiples task, they do a lot but the job didn’t complete as the manager require. They didn’t understand each other and employees didn’t know what company/CEO/manager expect from them. Employees were not receiving enough information in the time they need or the information they got were not correct or incomplete. From this point, I became more interested in how organizations communicate with their employees.
I wanted to learn more about internal communication, what is the reason led to ineffective communication, its affect and the various methods that organizations use to enhance communication and the pros and cons of each method. From that propose the best solutions for the company to improve communication so that can help to reduce turn-over and make employees more and more interesting in their job and make them more loyal to the company. LUAN VAN CHAT LUONG download : add luanvanchat@agmail.2 COMPANY BACKGROUND Good Works is a Netherlands-based foundation established 2012 which dedicated to sustainable development, socially responsible business solutions for disadvantaged people around the world. The foundation penetrated in Vietnamese market in 2016 with the brand name WOO (Worlds of Opportunities).
WOO was launched by social entrepreneur Saskia de Knegt. She has a strong mission to create a positive impact on the lives of one million people within the next 10 years. In her own words, “Whether you are considered fortunate or not, nobody in this world has a choice over the economic class into which they are born. My aim is to build a bridge between all social tiers.
I want to cross borders to stimulate local economies and empower those born with fewer opportunities. I believe this will give people a real chance to take control of their lives.” Her brand concept was simple; bring quality to the lives of people purchasing the products WOO has nothing to do with charity. However, the foundation helps people to enrich their own lives by creating authentic handmade products.3 VISION, MISSION AND STRATEGY Vision: bring a better life for disadvantaged people around the world. WOO mission is to impact the lives of one million people in a positive way in the next 10 years.
It not only brings quality the lives of people who buy the products but also gives the benefits to the farmers and artisans that create the products. BUSINESS STRATEGIES Sustainable Development LUAN VAN CHAT LUONG download : add luanvanchat@agmail.com Good Works always build sustainable developed business models not just of delivering profit but creating more opportunities for disadvantaged people. WOO is about passion, quality and craftmanship. The way WOO produced is unique.
Instead of reducing the costs and producing a cheap product, WOO creates partnerships between people and a positive impact on the planet. WOO also creates outstanding products out of natural ingredients, using time-honoured techniques and brings special products to the customers. Why do we choose this strategy? “We believe that poor people living in developing countries have a great deal of inherent strength and potential and the only way out of isolation, stigma and poverty is through empowerment and development” said founder of GW. And poor people they need money for their living, pay for medical and their children school fee but much higher goal then getting money is to earn money themselves and want to be an appreciated part of the organization.
What we do? We engage, connect and empower all kinds of people around the world. We incubate and establish viable business venture. We create partnerships with multiple parties at an early stage to increase the success rate of the ventures. We create methods for on-going quality assessment, quality assurance, capacity development and monitoring and evaluation.
We create and disseminate knowledge in the field of sustainability and poverty and effective ways to make a better world. We create opportunities to change the imbalance in the market (company’s policy) How we do it? We combine economic opportunities with social and human capital. We create small- scale working environments that are better suited to vulnerable people and serve as a project model. This can then be used as a blue-print for similar social enterprises LUAN VAN CHAT LUONG download : add luanvanchat@agmail.com anywhere in the world.
We closely involve local and community-based organizations and development organizations to work together and implement projects effectively and successfully. We develop methods to predict, compare and planned and actual impacts. Products The way WOO produced is unique. WOO is so conscious about how to create products.
WOO concerns about a positive ethical, socially and environmentally responsible production. WOO products are created by collaboration between many people and communities all over the world. This is a perfect luxury gift to experience This Vodka mini Bottle deep luxury candle all exquise perfumes. Radiance, treasure, gives up to 25 hours of beautiful light and tranquilty, lime scents and a natural tea subtle scents.
This product is given up to 20 hours of beautiful light. Each tealight burns up to 4 hours. CHAPTER 2: PROBLEM IDENTIFICATION 2.1 Problem context: My Life Viet Nam (MLV) is a foreign own company and its strategy is to be a global organization. So, MLV recruited a diversity work force to adapt their strategy.
Their employees with different language, different culture, they learned how to work together. They used their own laptop working since the company didn’t have a cleared policy LUAN VAN CHAT LUONG download : add luanvanchat@agmail.com about this as its start-up. They were very enthusiastic at the beginning because of the they liked the strategy of the company, which help people with disabilities around the world. However, after one month, two months of probation or 8 months at most, employees quit their jobs.
They felt unhappy and have negative though with the company. The purpose of this proposal is to provide brief company background, define problem and its effect then find solution and plan to solve them.2 Symptoms: My life Viet Nam started up in July 2016. To build a sustainable organization, the company need a stable labor force and productivity to adapt the company’s strategy. MLV started to recruit employees from September 2016 and intended to recruit around 20 people and we got this number.
However, from September 2016 to Jan 2017, more than 20 people leaved the company after two-month probation. We have number of resigned employee base on the payroll from Accounting department Table 1: Number of resignation employees In the table we find that, total of resigned employees is 24. The number of employees in the company was not stable especial production department. The number of leaved staffs in this department was too high.
Total employees of this department were fifteen but total staffs leaved was sixteen. And total employees resigned in marketing department was high too, total employees hired was four, the same number of leaved staffs. LUAN VAN CHAT LUONG download : add luanvanchat@agmail.com Below chart will show very clearly about unstable labor force of the company in the period from Sep, 2016 to Jun, 2017. Number of employee 25 20 15 10 5 0 Sep-16 Oct-16 Nov-16 Dec-16 Jan-17 Feb-17 Mar-17 Apr-17 May-17 Jun-17 Chart 1- Number of employee change each month From above data and as observation at the current situation of the company, there are some symptoms occurred that the company need to study: high turn-over, multiple task, poor leadership skill, poor business plan, poor communication, negative working environment.