ISB-MBUS INFORMATION FORM 1. Name: Nguyễn Thị Đoan Thanh 2. Date of Birth: 30-Aug-1988 (Picture) 3. Course year: MBUS 7.
Email: thanhntd3008@gmail. Home address: 276/105/23 Thong Nhat, Ward 16, Go Vap, Ho Chi Minh 7. Occupation: Sales Manager Position: 8. Office name: UPM Raflatac 9.
Office location: Lot 1Pa4, Binh An Textile & Garment Industrial Zone, Binh Thang Ward, Di An District, Binh Duong Province 10. How have I changed after two years studying at ISB? ISB provides me chance to study relevant issues and intelligent insight on business trends, issues and the economy from a larger perspective. Programs are designed to utilize case studies from a variety of sectors: human resource, supply chain, finance from Vietnam to some well-known multinational companies to solidify business knowledge. More than that, I have very good friendship with my teammates.
Our group of 4 people looks like a family, we support and share the good and bad times in life. What I want to share with the juniors is: Don’t try to meet traditional expectations of what your career and lives ought to look like after graduation. You shouldn’t think that your MBA like an obligation but you should consider this is wonderful opportunity to develop yourself and expand your network. Moreover, you should seize chances to study how people resolve their problems as well as what you learn from every subject then apply these valuable lessons to your daily work.Last but certainly not least, remember to expand and connect your instructors, classmates and seniors because connection and network are powerful, essential and far-yielding.
WISHING YOU EVERY SUCCESS IN YOUR CHOSEN PATH! TIEU LUAN MOI download : skknchat@gmail.com CỘNG HÒA XÃ HỘI CHỦ NGHĨA VIỆT NAM Độc lập – Tự do – Hạnh phúc -----o0o----- BẢN CAM ĐOAN Họ tên học viên: Nguyễn Thị Đoan Thanh Ngày sinh : 30/08/1988 Nơi sinh : Vĩnh Long Ngày trúng tuyển đầu vào năm : 2016 Là tác giả của đề tài luận văn : The impact of social media on consumers. Do age and gender moderate the effect of social media on trust? Giáo viên hướng dẫn : Đoàn Anh Tuấn Ngành : Mã số : 22160043 Bảo vệ luận văn ngày : 12/11/2018 Điểm bảo vệ luận văn : 8 Tôi cam đoan đã chỉnh sửa nội dung luận văn thạc sĩ kinh tế với đề tài trên, theo góp ý của Hội đồng chấm luận văn thạc sĩ. Hồ Chí Minh, ngày tháng năm Người cam đoan Chủ tịch Hội đồng chấm luận văn (Ký và ghi rõ họ tên) (Ký và ghi rõ họ tên) Nguyễn Thị Đoan Thanh Hội đồng chấm luận văn 05 (năm) thành viên gồm : Chủ tịch :……………………………………………………………………. Thư ký : ……………………………………………………………………… Ủy Viên : …………………………………………………………………….
TIEU LUAN MOI download : skknchat@gmail.com CỘNG HÒA XÃ HỘI CHỦ NGHĨA VIỆT NAM Độc lập – Tự do – Hạnh phúc -----o0o----- TIEU LUAN MOI download : skknchat@gmail.com BẢNG TỔNG HỢP NỘI DUNG CHỈNH SỬA LUẬN VĂN SAU BẢO VỆ THE IMPACT OF SOCIAL MEDIA ON CONSUMERS. DO AGE AND GENDER MODERATE THE EFFECT OF SOCIAL MEDIA ON TRUST Số trang trong STT Nhận xét của Hội đồng Nội dung điều chỉnh luận văn 1 Check the grammar of the title of The impact of social media on consumers. Do age and gender 1 and 2 the thesis moderate the effect of social media on trust? 2 In the introduction session, the Add 3 more sentences to support the reason and research objectives 12 author should discuss how could the research objectives/goals had been set. The research objectives (on page 12) were given but do not strongly link to the previous paragraphs.
3 Why does the author investigate Add more 5 sentences to explain why the author investigate the 12 the moderating effect of age and moderating effect of age and gender gender? Does the investigation fill a research gap? This should be more in the introduction section. 4 H2a and H2b need to be argued Separated H2a and then H2b. At the same time, I also revised the 22&23 separately. H2a should show the hypotheses as below: direction of the moderating H2a: Relationship between social media and trust will be affected effect, negative or positive.
H2b should be stated more clearly. I’m not sure what does by age. “moderated by gender” mean. H2b: Relationship between social media and trust will be affected TIEU LUAN MOI download : skknchat@gmail.com by gender 5 The author uses social network Add more 4 sentences to support how to check legitimacy of the 33 to invite informants to sample (9 rows) participate in the survey using a convenient approach.
How can we check the legitimacy of the sample? 6 The sample and results of Remove office staff, students, household and manager. During 31 qualitative pilot study is a bit interview in person with respondents, the author also upload the link vague. It should be stated clearer in Facebook. Within short time (12 hours) more respondents in the opinions of 30 respondents Facebook answered questions than interview directly (office staff, students, household, manager) 7 The author should discuss the Add 1 sentence to predict the implication withdraw from the sample 40 sample characteristics.
What is characteristics the potential implication withdrawn from the sample characteristics. 8 The unsupported moderating Add 1 more sentence to discuss 49 hypotheses are not well- explained. The author should add more discussion on this result. 9 Why do age and gender do not Add 5 more sentences to discuss 52&53 moderate the effect of social media on trust? 10 Some typos and incorrect 1.
social media is for people connection social media are for 10 citations still exist in the thesis people connection 2. “activities, practices, and behaviors among communities of TIEU LUAN MOI download : skknchat@gmail.com people who gather online to share information, knowledge, 16 and opinions using conversational media”incorrect citationremove “ ” 3. social media is defined as a internet-based 16 applicationssocial media are defined 4. Constantinides and Fountain (2008) recommend classifying 16 social media into five categories “(i) blogs, (ii) social network sites (for instance, MySpace, Facebook, Twitter and Google+), (iii) content communities (for example, YouTube and Wikipedia), (iv) e-forums, and (v) content aggregators”incorrect citationremove “ ” 5.
Whilst social media is offer pull marketing Whilst social 17 media are offering pull marketing 6. Moreover, trust is consider as the source Moreover, trust is 19 considering as the source 7. “higher means for group-in-self and entertainment. Negative 21 collective self-esteem links with social compensation, propound that those who felt negatively about their social group used SNS as an alternative to communicating with other group members.
Males are more possibly than females to commentate negative collective self-esteem and use SNSs for social compensation” incorrect citationremove “ ” 8. “has been socialized to believe we live in a materialistic 23 orientation society”incorrect citationremove “ ” 9. “N>50+8m (where N is the number of sample size and m is 32 number of independent variables)” incorrect citation remove “ ” 10. “Exploratory Factor Analysis (EFA), Cronbach’s Alpha and 36, 37, 38, 41, Confirmatory Factor Analysis (CFA)”, “significant impact on 42, 43, 52 the influence of the dependent variables towards the independent variable”, “ranging from 0.
A low value of alpha could be due to a low number of questions, low inter-relation between items or heterogeneous constructs”, “if this correlation was equal 0.40 or above the item would be probably correlated with most of the other items and make a good element of this summated rating TIEU LUAN MOI download : skknchat@gmail. If the item – total correlation was negative or too low (less than 0.30)”, it was compulsory to pay more attention on “the item for wording problems and conceptual fit by modifying or deleting such items”, “in terms of its fit to the hypothesized population model”; its indices could be created to “help with model interpretation” , “insight into the relationships among independent variables in their prediction of the dependent measurement”, “linear relationship between each of the predictor variables”, the “suggested cutoff for the tolerance value was .10 (or equivalent to VIF of 10.0), which corresponds to a multiple correlation of .95 with the other independent variables”, “correlation of each specific item with total of the other items in the scale (Corrected Item- Total correlation)”, “better recovery of factor structure than do shorter tests, and when the correlation between the factors was very great”, “the items and factor loading for rotated factors with loading”, according to (McCloskey, 2006) age effects the initial decision with regard to “whether to purchase on the internet, but not the subsequent behavior of e-shoppers, such as the number of transactions or the amount spent”, “status of experienced e-shoppers, their behavior is indistinguishable, independently of their age, gender or income level” (Hernández et al, 2011) incorrect citation remove “ ” HỌC VIÊN (Ký, ghi rõ họ tên) UNIVERSITY OF ECONOMICS HO CHI MINH CITY International School of Business ------------------------------ Nguyen Thi Doan Thanh THE IMPACT OF SOCIAL MEDIA ON CONSUMERS. DO AGE AND GENDER MODERATE THE EFFECT OF SOCIAL MEDIA ON TRUST? MASTER OF BUSINESS (HONOURS) Ho Chi Minh City – Year 2018 1 TIEU LUAN MOI download : skknchat@gmail.com UNIVERSITY OF ECONOMICS HO CHI MINH CITY International School of Business ------------------------------ Nguyen Thi Doan Thanh THE IMPACT OF SOCIAL MEDIA ON CONSUMERS. DO AGE AND GENDER MODERATE THE EFFECT OF SOCIAL MEDIA ON TRUST? MASTER OF BUSINESS (HONOURS) SUPERVISOR: DR.
DOAN ANH TUAN Ho Chi Minh City – Year 2018 2 TIEU LUAN MOI download : skknchat@gmail.com Contents List of figure. 5 List of table. Literature review and hypothesis .1 Technology acceptance model (TAM) and theory of planned behavior (TPB) .2 Social media and trust. Age and gender.
Effect of trust on intention to buy and perceived usefulness. Perceived usefulness and intention to buy .2 Measurement of the constructs .3 Data analysis and method. 36 Exploratory factor analysis (EFA). 37 Multiple regression analysis.
Data analysis and results .2 The reliability test .3 Exploratory factor analysis (EFA).4 Confirmatory Factor Analysis (CFA) result. Research hypotheses test. Results of Multi-group analysis. Discussion and implications, limitations and directions for future research.
The main results. 53 Result contributions to theory. 53 Result contributions to management practices. Limitations and directions for future research.
58 TIEU LUAN MOI download3 : skknchat@gmail. 58 Appendix 1: Primarily questionnaire. 72 Appendix 2: Cronbach’s Alpha Reliability. 77 Appendix 3: CFA results and regression.
79 Appendix 4: SEM result. 83 Appendix 5: Moderating role of gender. 87 Appendix 6: Moderating role of age. 89 TIEU LUAN MOI download4 : skknchat@gmail.com List of figure Figure 1: Conceptual model.
28 Figure 2: SEM for suggestion model. 46 Figure 3: Multi-group result for female. 48 Figure 4: Multi-group result for male. 48 Figure 5: Multi-group result for Generation X.
50 Figure 6: Multi-group result for Generation Y. 50 TIEU LUAN MOI download5 : skknchat@gmail.com List of table Table 1: Guidelines for identifying significant factor loadings based on sample size. 38 Table 2: Characteristics of different fit indices demonstrating goodness-of-fit across different model situations. 39 Table 3: Sample characteristic.
40 Table 4: KMO and Barllett’s test result. 42 Table 5: Total variance explained. 43 Table 7: Rotated component matrix. 44 Table 8: Assuming model unconstrained to be correct_gender.
47 Table 9: Assuming model unconstrained to be correct_age. 49 TIEU LUAN MOI download6 : skknchat@gmail.com ACKNOWLEDGEMENT Firstly, I send my sincere thanks to all respondents who helped me finish questionnaires. Especially, I am grateful to have chance to work on my thesis under the direction of Dr. Doan Anh Tuan.
His guidance and intensive support were instrumental in my research journey. Moreover, his supervisor and joyful spirit helped me continue to write and research even during the most stressful moments. Besides, I would like to thank the thesis defense committee: Dr.