NATIONAL ECONOMICS UNIVERSITY FACULTY OF FOREIGN LANGUAGES DEPARTMENT OF BUSINESS ENGLISH ---000--- ` @ BUI NGOC TOAN ASTUDY ON REAL SITUATION OF THE BUSINESS RESOURCES OF A JOINT STOCK COMPANY IN HANOI AND SOME SUGGESTIONS FOR FURTHER DEVELOPMENT NATIONAL ECONOMICS UNIVERSITY FACULTY OF FOREIGN LANGUAGES DEPARTMENT OF BUSINESS ENGLISH BUI NGOC TOAN ASTUDY ON REAL SITUATION OF THE BUSINESS RESOURCES OF A JOINT STOCK COMPANY IN HANOI AND SOME SUGGESTIONS FOR FURTHER DEVELOPMENT Hanoi, April, 2023 Bui Ngoc Toan — 11195133 — Business English 61B ACKNOWLEDGEMENT First and foremost, I want to convey my heartfelt gratitude to my supervisor, Assoc. Pham Thi Thanh Thuy, for all of her encouragement and feedback, while I was writing my graduation thesis. Her insightful comments and advice are critical to the thesis-writing process, allowing me to complete the work in a productive and high-quality manner. In addition, during the internship, I personally received a lot of encouragement and help from teachers, family, friends, and the internship unit, Vietravel JSC, Hanoi branch.
I would also like to thank the teachers at National Economics University for teaching me a lot of useful knowledge about general subjects as well as specialized subjects, helping me to have a solid foundation of knowledge. Last, I want to thank all my loved ones, people who have been with me and supported me during this challenging period. Without their support, it would be impossible for me to finish my work. Bui Ngoc Toan — 11195133 — Business English 61B EXECUTIVE SUMMARY The intrinsic strength of each enterprise in general or enterprises in particular lies in the business resources of that enterprise.
In order for businesses to develop sustainably and long-term, it is imperative to constantly strengthen the company's own business resources. Vietravel Joint Stock Company, Hanoi branch needs to have the capacity, expertise and skills to improve human resources as well as change and innovate in maintaining and enhancing resources. both physical and invisible force to be able to increase the company's values from within, thereby developing the company in a sustainable way. The researcher separated the Vietravel Joint Stock Company's company resources into two groups: tangible resources and intangible resources.
The scholar has gained insight into the present state of the business resources of the company through document analysis, staff interviews, and his own internship at the company. The business resources of Vietravel Joint Stock Company, Hanoi branch are extraordinarily plentiful, high-caliber, and in-depth, and the company holds a place as one of the top businesses in the tourism and travel industry not only in the nation but also in Asia. Vietravel continues to hold a leading place in this "smokeless industry" thanks in part to the efficient operation of these resources, which have a number of noteworthy qualities. Positive aspects include the industry's top-notch, qualified, and seasoned human resources; large, complete, and contemporary facilities; a system of trip-selling networks; advanced internal management; and extensive, close links with service providers both domestically and internationally.
However, there are still some restrictions on company resources. There have been internal suggestions made to improve these business assets, boosting the company's competitiveness and assisting it in maintaining its top spot in the tourism industry. 1 Bui Ngoc Toan — 11195133 — Business English 61B LIST OF ABBREVIATIONS VRIN: Value - Rareness - Imitability - Non-substitutability MICE: Meetings, Incentives, Conferences and Exhibitions JSC: Joint Stock Company 1H Bui Ngoc Toan — 11195133 — Business English 61B LIST OF TABLES AND FIGURES Figure 3.1 Vietravel Joint Stock Company’s organizational structure .3 Agent management Software .- Án HH gi 25 Table 3.1 Vietravel Hanoi Human Resources AnalySis. -----«c++ 28 iv Bui Ngoc Toan — 11195133 — Business English 61B TABLE OF CONTENTS.
ii LIST OF ABBREVIATIONS.--- Án LH HH HH HH HH HH HH nh nưệt 1H LIST OF TABLES AND FIGURES. - Ăn SH ng iv IV. Research SCOPE na .-- 6 13 9 9191 1h HH HH Tnhh 3 6. Data collection methods .- óc c2 11191121 9111 ng ng ru 3 6.
Secondary data collection method. Primary data collection method. Data Analysis MethodsS.- --- 5 5 + kg ng rệt 4 7.- n9 HH HH Thun nh 4 CHAPTER 1: INTRODUCTION OF VIETRAVEL JSC.- - kg HH HH nh 8 1. Visions-Missions-Business Philosophy:.
Strategy and development direction of the company in the future. 13 CHAPTER 2: THEORETICAL FRAMEWORK. Definition of Business Ñ€SOUTC€S. Business Resources cÌaSSIÍICAfIOTI.
6 c1 SH ngưng 15 2. Business resources and sustainable competitive advanfages. 16 Bui Ngoc Toan — 11195133 — Business English 61B 2.-- Gv 9g TH HH Hà HH Hưng nh ng 18 CHAPTER 3: FINDINGS AND DISCUSSION. Current Situation of Business Resources of Vietravel JSC.
Intangible RÑ€SOUTC€S. Evaluating the Business Resources of Vietravel JSC. Improve the quality of human reSOUTC€S. Improve capital efẨICI€TCV.- --- 6 5x n HH n HH HH ng nưệt 34 4.
G9 9T TH HH HH nh nh nưệp 34 4. Strengthening promotion and advertising. Strengthen business cooperation and negotiate prices with suppliers. 40 vi Bui Ngoc Toan — 11195133 — Business English 61B INTRODUCTION 1.
Background After two years, it was almost completely frozen due to the impact of the Covid-19 epidemic, Vietnam's tourism has shown signs of improvement when the Government allowed the opening of tourism from March 15, 2022 and many international routes were restored. The State has had many innovative policies, creating conditions for tourism companies to reopen in order to develop strongly and meet the needs of tourists. Currently, travel businesses are trying to mobilize capital, be proactive and creative in building and marketing new products. to be able to restore their business.
Evaluating and improving the efficiency of travel agency business is an indispensable job and should be done regularly to take appropriate measures to promote business activities of enterprises. Because travel agents are the main business force that brings in revenue for travel businesses, the agency's business results have a direct impact and have a great influence on the business situation and efficiency of the enterprise. That is the reason why travel businesses need to recognize and analyze the reality of travel agency business in each period of the company. From there, find out strengths, weaknesses and causes to give strategic orientations and trends in tourism development in the future.
Rationale Today, tourism has become one of the key economic sectors of many countries around the world. In Vietnam, the tourism industry not only brings a significant economic source, creates jobs for workers, develops service industries and infrastructure in the country, actively contributes to the country's GDP, but this smokeless industry also helps promote peace and cultural exchange between countries. Deeply aware of this, the Resolution of the 9th Party Congress affirmed that "Develop the tourism industry into a spearhead economic sector". The strong development of the country's tourism has led to the birth and development of a series of tourism businesses, which has created fierce competition among these businesses.
Bui Ngoc Toan — 11195133 — Business English 61B In the market economy, it is difficult to avoid fierce competition between enterprises in the process of existence and development. It is the growth in both size and number of tourism companies in general or travel agencies in particular that, on the one hand, have created great turning points for the development of Vietnam's tourism, on the other hand, have created significant competitive pressures among tourism businesses. For a business to develop sustainably, resources play an important part, as inner strength helps that business have a solid foundation to conquer greater success gradually. Therefore, to be able to improve business efficiency, as well as position their business in the market, businesses always need to find solutions to increase business resources.
Deeply aware of those issues, as well as realizing the resource limitations of Vietravel Joint Stock Company, I choose the subject “A Study on Real Situation of the Business Resources of a Joint Stock Company in Hanoi and Some Suggestions for Further Development” to research and find solutions to help strengthen the business resources of Vietravel JSC, thereby maintaining the position of a leading enterprise in the tourism industry in Vietnam. Research objectives The study aims at some suggestions for further development of the Vietravel Joint Stock Company business resources. Therefore, the research focuses on the following three objectives: The first goal of the research is to review and evaluate the current situation of the business resources of Vietravel. Second, the study is aimed at pointing out some limitations of those business resources.
Last but not least, the research is to offer some suggestions for further development of the business resources of Vietravel, thus increasing the business efficiency of the company. Research scope Geographical scope: Vietravel — Vietnam Travel & Marketing Transports Joint Stock Company Bui Ngoc Toan — 11195133 — Business English 61B Time scope: Data collected from the responses of the survey conducted among the current customers and the staff of Vietravel Joint Stock Company in Hanoi in the period of 2020-2022 Content scope: The content of this research includes information about business resources in general and at Vietravel — Vietnam Travel & Marketing Transports Joint Stock Company, in particular, to investigate, analyze and give some recommendations. Research questions To achieve the research purposes, the study focuses on finding the answer to the following three research questions: Firstly, what is the current situation of business resources at Vietravel? Secondly, what are some problems (if any) with those resources that the company is facing? Thirdly, which measures can be taken to strengthen the business resources at Vietravel? 6. Data collection methods 6.
Secondary data collection method First of all, secondary data is a source of information that is already available, synthesized and pre-processed, not collected by oneself, has been widely published, so it is easy to collect without spending much time and money. It is conceivable that secondary data is collected for other purposes, we inherit and reuse it to serve our research. Data sources are collected from both inside and outside the company: (i) Data source inside the company: The data source provided by the company during the internship at Vietravel Company Hanoi branch, collected from a number of departments such as Accounting Department, Administration - Human Resources Department of the company. This includes financial statements, reports on business results, Bui Ngoc Toan — 11195133 — Business English 61B labor situation, salary, working capital situation, and customer market.
(ii) Data sources outside the company. In the thesis, some references are used such as textbooks, books, and previous graduation theses and collected information from a number of websites and social networking sites,. to research the topic. Primary data collection method Primary data is collected by different methods such as: observing the working process and collecting answers from managers and employees of the company.
In the thesis, I mainly used the method of direct interview and observation at Vietravel Company, Hanoi branch, specifically: (i) Interviewees: Ms. Do Thi Thoan (Administration - Human Resources Department), Ms. Hoang Thi Thu Phuong (Head of Sales Department, DV2) and some members of the Accounting Department, Operating Department.) (ii) Purpose of the interview: To collect actual information and data internally of the company to evaluate business performance and provide solutions and recommendations to improve the business performance of Vietravel Company. Data Analysis Methods 6.
Synthetic method Synthesize data related to the number of customers, business results of travel agents, labor situation, salary, capital. of the company during the research. Analytical method Perform analysis from calculated data and analyze through tables and diagrams to see the growth or decrease and the factors influencing the change. Research structure The research comprises five main chapters.
Chapter 1: Introduction of the company — includes general and specific information of Vietravel-Vietnam Travel & Marketing Transports Joint Stock Company Bui Ngoc Toan — 11195133 — Business English 61B Chapter 2: Theoretical Framework — provides a literature review and proposed research framework.