ACKNOWLEDGEMENT I want to express my sincere gratitude to all who have assisted me during my investigation and research session. This study not only means a great deal to me frankly, but it also promotes the sustainable long-term growth of Edutalk Consulting Assessment and Education Development Joint Stock Company (EDUTALK.,JSC) First and foremost, I really appreciate the National Economics University and the Faculty of Foreign Languages for enabling me to conduct my research and for their support. Additionally, my beloved instructor, Dr. Nguyen Thi Thanh Huyen devoted a great deal of valuable time and assistance when I was conducting my study.
I am really respectful of her tremendous support and constructive guidance during this study. It is a privilege for me to carry out the research with her instruction. Secondly, I would like to express the deepest appreciation to every staff and managers of EDUTALK.,JSC who offered support and gave me sound advice to enhance the fulfillment of my study. In addition, I desire to convey my gratitude to my loved ones for their warmth and assistance throughout my time at the institution.
Given the challenges Ihave faced in my daily life and academic career, their tolerance and empathy have greatly contributed to me. Last but not least, I really would like to show my thankfulness to all of my companions for encouraging me to complete the study and for mentioning the deadlines. Besides that, I want to thank everyone who took the time to provide feedback on my survey. They assisted me in data collection and research completion.
EXECUTIVE SUMMARY With the advancement of technology, there is increasing demand for using mobile-assisted language learning apps in learning a second language, especially English.,JSC can benefit from the utilization of IELTS Mentor The Learning App for their students. Both advantages for company and customer, which enhance learners’ motivation and learning outcomes, thereby better customers’ engagement with EDUTALK.,JSC in general and IELTS Mentor Center in particular, as illustrated by this study. In addition, app developers seems still far from to live up full expectation of users, as shown by findings collected. Therefore, the aims of this research to figure out the effects of IELTS Mentor The Learning App utilization for the motivation and retention of students in IELTS MENTOR CENTER towards vocabulary acquisition.
The study conducted through a quantitative research approach to measure the the perceptions of participants towards mobile-assisted language learning apps as well as the utilization of IELTS Mentor The Learning App. The study also investigate the impacts of using this app on students’ motivation and vocabulary knowledge thanks to using the app. With 80 respondents getting involved in the online survey, data analysis conducted using descriptive and inferential statistics to determine the impact of the app on the participants' motivation and retention. The results of this study would make a contribution to the understanding of the effectiveness of technology-based vocabulary learning in language centers, and provide insights for language instructors to design better teaching methods and materials for their students.
The findings revealed that mobile-assisted language learning apps, specifically IELTS Mentor The Learning App, in terms of emotional feelings, have a positive impact on users’ attitude towards utilizing this kind of app to build up their English vocabulary. This also shown that there is a paucity of inner motivation to engage users with the app. In addition, some of students struggled with understanding word usage, and the interface of the app also need to improve to bring better experience for users. Based on these findings, there are some recommendations for the company as well as app developers and instructors at IELTS Mentor Center to promote students’ motivation and retention in learning English vocabulary.
Firstly, providing more practice activities to help students revise and learn how to use newly learned words. This can be combined with features that allow users to learn La Thị Thiên Trang- 11195260 — Business English 61C-- vocabulary incidentally. Secondly, it is crucial to motivate students by offering a variety of latest and interesting materials in various themes and contexts. Additionally, the addition of interactive and gamification aspects that will encourage student engagement and enjoyment in vocabulary acquisition.
It is required for app developers to add a feature allowing students to accumulate points for successfully performing chores or answering exam questions, then exchange those points for incentives to buy in-game things or equipment. Finally, they also should take a consideration to redesign the app that can adapt to the individual learning needs of each student. La Thị Thiên Trang- 11195260 — Business English 61C-- LIST OF ABBREVIATIONS CALL: Computer-assisted language learning CEO: Chief Executive Officer CLT: Cognitive Load Theory EDUTALK.,JSC: Edutalk Consulting Assessment and Education Development Joint Stock Company EFL: English as a Foreign Language HR: Human Resources IELTS: International English Language Testing System IMLA: IELTS Mentor The Learning App IT: Information Technology ITU: International Telecommunication Union L2: Second Language MALL: Mobile-assisted language learning S-tech: Start-up technology La Thị Thiên Trang- 11195260 — Business English 61C-- LISTS OF TABLES Table 1: Participants’ perceptions of the utilization of IELTS Mentor The Learning App for English vocabulary aCQU1SIfIOT.-- 55555 + ++*vsseereeeeeesees 31 Table 2:The effects of using IELTS Mentor The Learning App on students’ motivation toward English vocabulary acqu1SItION.- -- «<5 «<+<< s52 33 Table 3: The effects of using IELTS Mentor The Learning App on students’ retention toward English vocabulary acquisition .ccccceeseeesseeeteeeeeeeeees 37 iv La Thị Thiên Trang- 11195260 — Business English 61C-- LIST OF FIGURES Figure 1.1 1: Organizational structure of EDUTALK.1 1: Time duration students spend learning English and their vocabulary I8 2001ì:1505)i134i1)0 2000777ẼẺ7.1 3: Students’ time allocation of learning English vocabulary on a daily 56 .1 4: The locations of students learning English vocabulary.1 5: Students’ English vocabulary learning routines.1 6: The frequency of using mobile-assisted language learning apps to learn English vocabulary of students .- -- cv ree 29 Figure 3.1 7: The frequency of using IELTS Mentor The Learning App to learn VOCADULALY 7. 30 La Thị Thiên Trang- 11195260 — Business English 61C-- TABLE OF CONTENTS EXECUTIVE SUMMARY.
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The definition and kinds of motivation in learning English vocabulary. Motivation in learning English vocqabUHlAary. cv e 16 vi La Thị Thiên Trang- 11195260 — Business English 61C-- 2. Mobile-assisted language learning (MA UL).QQQ SG Q TT ki ki ki ki ki v về 19 2.
The effects of MALL utilization ON HS€FS. BS ke 20 CHAPTER 3: ANALYSIS AND FINDINGS. Demographic data analysÏs. Students’ time duration of learning English and their vocabulary level.
Students’ attitude toward the magnitude of vocabulary acquisition in learning English 000000088000. Students’ time allocation for learning English vocabulary on a daily basis "¬. The locations for students learning English vocabulary. The period of time students devote to English vocabulary building up.
The frequency of using mobile-assisted language learning apps to learn English vocabulary of students. The frequency of using IELTS Mentor The Learning App to learn VOCADULATY 000. Students’ perspectives on using IELTS Mentor The Learning App to learn English vocabulary PP a4. The effect of using IELTS Mentor The Learning App on students’ motivation toward English vocabulary acquisition.
Interaction and Engagement .Ặ Gà nh KT Ki ki ki ki cv về 35 3. JMÍOFHVQ[OH. cect tee e eect TK Ki Họ Đ Bkkề35 3. The effect of using IELTS Mentor The Learning App on students’ learning and knowledge retenfion.- - - nọ HH re 36 CHAPTER 4: RECOMMENDATIONS.
For enhancing users engagement and motivation to use IELTS Mentor The Learning App “". Improve the app's user interface and user experience (UI/UX). Expanding the range of materials and keep them up-fo-date. Offering a clear guidance and learning path .scsssss> 41 vii La Thị Thiên Trang- 11195260 — Business English 61C-- 4.
For improving users’ vocabulary retention. The clarity and comprehensibility of word usage explanations. Practice ACtiVILIES OF €X€TCH€§.S- SG cece e cette teen ene e cece ee eeaeeeeanananaes42 CONCLUSION.ee cece eee e eee eeeenaneeeeeeeee eee eeecnaaaeaeeeeeeeeeesneesecnaaaeeeeeeeeeeeenes 43 .- - HH Họ ve 53 viii La Thị Thiên Trang- 11195260 — Business English 61C-- INTRODUCTION 1. Background Over the past decades, the cutting-edge development of technology has changed how students acquire knowledge, specifically in learning foreign languages.
According to Redd (2011), students currently have mobile technology "in the palm of their hands," enabling them to "start using tools that can increase their topic understanding" (p. Mobile-assisted language learning (MALL) technology can provide English learners with helpful new possibilities to facilitate vocabulary development in an engaging and useful manner has shown to be a potent instrument for enhancing English language teaching and learning in recently, according to academics (Panagiotis & Krystalli, 2020). Nowadays, there has been a significant number of studies and review papers on mobile-assisted language learning (MALL). Elaish et al.
(2017) indicated around 80% of MALL research demonstrates that employing mobile devices for language acquisition is successful (e., Agca & Ozdemir, 2013; Amer, 2010). Vocabulary development which was the most favorable subject in MALL with a number of review studies on MALL for vocabulary acquisition having been published, including those by Lin & Lin (2019) and Mahdi (2018). IELTS Mentor as a leading IELTS training institution has adopted modern learning and teaching models in order to support learners more effectively. Beside conventional teaching methods, EDUTALK.,JSC continously research and develop new techniques and methods, applying them into member centers in order to enhance students’ outcome.
With the launch of a mobile-assisted language learning app called IELTS Mentor The Learning App (IMLA), EDUTALK.,JSC in general and IELTS Mentor Center in particular makes a concerted effort to offer to learners a more effective learning method within the changes in the digital era. The app is designed to assist students in mastering essential vocabulary for the IELTS test by providing interactive exercises, quizzes, and interesting videos. Despite extensive research on the effects of mobile-based technologies on English vocabulary acquisition (Stockwell, 2010; Lin and Lin, 2019), there are still few extensive studies that have been conducted to date to examine the potential effects of MALL on vocabulary learning perceptions in ESL learners. In addition, the initial utilization of the IELTS Mentor The Learning App is still limited, meaning that there are some stills errors in operation.
Therefore, the researcher decided to carry out the study “A study on the effects of IELTS Mentor The La Thị Thiên Trang- 11195260 — Business English 61C-- Learning App utilization for the motivation and retention of students in IELTS MENTOR CENTER towards vocabulary acquisition” 2. Rationales There are a number of reasons why a study on the impacts of IELTS Mentor The Learning App (IMLA) usage for student motivation and retention in IELTS Mentor Center toward vocabulary acquisition is necessary. IELTS Mentor The Learning App (IMLA) is one of several language learning applications that have been created as a result of the rising need for English language ability in today's globalized society. The impact of these applications on language learners' motivation and retention for vocabulary learning has to be further examined, though.
Second, despite the widespread use of digital technologies in language instruction, little empirical data exists about how well they work to teach vocabulary.