(IT) SEMESTER - I (CBCS) COMMUNICATION SKILLS SUBJECT CODE : USIT105 © UNIVERSITY OF MUMBAI Prof. Suhas Pednekar Vice Chancellor University of Mumbai, Mumbai. Prakash Mahanwar Pro Vice-Chancellor, Director University of Mumbai. IDOL, University of Mumbai.
Programe Co-ordinator : Mandar L. Bhanushe Head, Faculty of Science and Technology, IDOL, University of Mumbai – 400098. Course Co-ordinator : Gouri S. Sawant Assistant Professor, B.
IT, IDOL, University of Mumbai- 400098. Course Writers : Dr. Sachin Bhumbe Assistant Professor, Department of English, Smt. Doshi Women’s College, Ghatkopar (w), Mumbai.
Meghana Chatterjee Assistant Professor, Dept. of Humanities and sciences, Datta Meghe College of Engineering, Airoli, Navi Mumbai. Sachin Labade, Associate Professor, Department of English, University of Mumbai, Santacruz (East), Mumbai-98. Ramkishan Bhise Assistant professor of communication skills, Department of Humanities and Applied sciences, SIES Graduate school of technology, , Nerul, Navi Mumbai.
Sushila Vijaykumar Associate Professor, Karnataka Sangha’s Manjunatha College of Commerce, Kanchangaon, Khambalpada, Dombivli - 421201. June 2021, Print I Published by : Director Institute of Distance and Open Learning , ipin Enterprises University of Mumbai, Vidyanagari, Mumbai - 400 098. Tantia Jogani Industrial Estate, Unit No. 2, Ground Floor, Sitaram Mill Compound, DTP Composed : Varda Offset and Typesetters J.
Boricha Marg, Mumbai - 400 011 Andheri (W), Mumbai - 400 053.Pace Computronics "Samridhi" Paranjpe 'B' Scheme, Vile Parle (E), Mumbai - 57. Printed by : CONTENTS Chapter No. Title Page No Unit I Chapter 1 Understanding Business Communication.01 Chapter 2 Non-Verbal Communication, Seven Cs Of Communication. 13 Chapter 3 Cross-Cultural Communication, Technology-Enabled Communication.
32 Unit II Chapter 4 Writing Business Messages And Documents.44 Chapter 5 Career Building And Resume Writing. 63 Chapter 6 Developing Communication Skills For Business.72 Unit III Chapter 7 Meetings, Conferences & Group Discussions.87 Chapter 8 Team Presentations & Team Briefing.102 Chapter 9 Communication Across Functional Areas.113 Unit IV Chapter 10 Corporate Communication. 123 Chapter 11 Persuasive Strategies & Ethics In Business Communication. 149 Chapter 12 Business Communication Aids.
172 Unit V Chapter 13 Planning The Presentations. 190 Chapter 14 Executing The Presentations. 200 Chapter 15 Impressing The Audience By Performing. Sc (Information Technology) Semester – I Course Name: Communication Skills Course Code: USIT105 Periods per week (1 Period is 50 minutes) 5 Credits 2 Hours Marks Evaluation System Theory Examination 2½ 75 Internal - 25 Unit Details Lectures I I The Seven Cs of Effective Communication: 12 Completeness, Conciseness, Consideration, Concreteness, Clarity, Courtesy, Correctness Understanding Business Communication: Nature and Scope of Communication, Non-verbal Communication, Cross-cultural communication, Technology-enabled Business Communication II Writing Business Messages and Documents: 12 Business writing, Business Correspondence, Instructions Business Reports and Proposals, Career building and Resume writing.
Developing Oral Communication Skills for Business: Effective Listening, Business Presentations and Public Speaking, Conversations, Interviews III Developing Oral Communication Skills for Business: 12 Meetings and Conferences, Group Discussions and Team Presentations, Team Briefing, Understanding Specific Communication Needs: Communication across Functional Areas IV Understanding Specific Communication Needs: 12 Corporate Communication, Persuasive Strategies in Business Communication, Ethics in Business Communication, Business Communication Aids V Presentation Process: Planning the presentations, 12 executing the presentations, Impressing the audience by performing, Planning stage: Brainstorming, mind maps / concept maps, executing stage: chunking theory, creating outlines, Use of templates. Adding graphics to your presentation: Visual communication, Impress stage: use of font, colour, layout, Importance of practice and performance. Books and References Sr. Title Author/s Publisher Edition Year No.
Business Edited by Oxford Second Communica Meenakshi University tion Raman and Press Prakash Singh 2. Professional Aruna Koneru Tata Communica McGraw tion Hill 3. Rao Shroff 2016 for publishers improving and your distributors business communicat ion 4. Rishipal and SPD 2014 Communica Dr.
Jyoti tion Sheoran 5. Graphics for Ruth C. Clark, Pfeiffer, 2011 Learning: Chopeta Lyons, Wiley Proven Guidelines for Planning, Designing, and Evaluating Visuals in Training Materials 6. Basic Lesikar Tata 2005 Business Raymond V and McGraw- Communica Marie E.
Hill tion: Skills for Empowerin g the Internet Generation 7 Nonverbal Ruesh, Jurgen University 1966 Communica and Weldon of tion: Notes Kees California on Press the Visual Perception of Human Relations 8 Business Bovee, Pearson 2015 Communica Courtland Education tion L. Today 9 Communica Dr. Nageshwar Himalaya tion Skills Rao Dr. Sc (Information Technology) Semester – I Course Name: Communication Skills Practical Course Code: USIT1P5 Periods per week (1 Period is 50 minutes) 3 Credits 2 Theory Examination Hours Marks Evaluation System Practical Examination 2½ 75 Internal - 25 List of Practical Questions 1.
Communication Origami Guessing Game 2. Body Language, Follow All Instructions, Effective Feedback Skills 3. The Name Game, Square Talk (Effective Communication), Room 101 (Influential and persuasive skills) 4. Back to Back Communication, Paper Shapes (Importance of two-way communication), Memory Test(Presentation Skills) 5.
Exercises on Communication Principles 6. Exercises on communication icebreakers 7. Communication exercises For the following practicals, Microsoft Office, Open Office, Libre Office or any other software suite can be used. Use of word processing tools for communication 9.
Use of spreadsheet tools for communication 10. Use of presentation tools for communication. UNIT I 1 UNDERSTANDING BUSINESS COMMUNICATION Unit Structure 1.3 Concept of Communication 1.4 Concept of Business Communication 1.5 Nature of Communication 1.6 Process of Communication 1.7 Channels of Communication 1.8 Directions of Communication 1.10 Unit End Questions 1.1 OBJECTIVES After studying this chapter, you will be able to understand: • The concept of communication • Nature of communication • Process of communication • Channels of communication • Directions of communication 1.2 INTRODUCTION Dear students, welcome to the first chapter of this course. In this chapter, we will discuss the theoretical concepts of communication and the key components in the communication process.
Broadly speaking, the process of learning to communicate begins from an individual’s childhood and it continues as he or she grows up. Communication is a continuous process. It is used in both formal and informal situations. Every individual communicates to express his/her ideas, thoughts, and opinions or to meet his/her needs in different ways.
It is a unique and a significant activity of every individual. An individual learns to communicate in day to day life 1 with the help of parents, people around him, through school lessons etc. However, mere speaking ability doesn't help an individual to communicate effectively in professional life. An untrained person may speak well but may not communicate effectively at the workplace.
It may happen mostly because of his/her lack of knowledge about the basic concepts, process and modes and mediums of communication. After your graduation, you will be placed in different companies and you will have to communicate with your clients and colleagues in a professional manner. At that time, you should not feel the handicap of effective communication skills. To prepare yourself to face such situations, it is important to learn the skills of professional communication.
So, let’s begin with the basics of communication.3 CONCEPT OF COMMUNICATION Communication is a continuous and dynamic process. It involves dissemination and understanding of information in the right context. In day to day communication, people express ideas, emotions, opinions and thoughts in a casual manner by using colloquial language and non-verbal cues. In such communication, there is a great possibility of misunderstanding and misinterpretation.
Whether it is a formal or informal situation, communication should be meaningful, effective and correct. Effective communication requires appropriate use of words, correct pronunciation, speed in delivery of words, suitable tone and befitting body language. Appropriate use of tools to communicate the message makes communication meaningful. Effective communication motivates people to respond correctly to the messages and work together in tune with each other.
However, it requires intentional efforts to develop those skills. The word communication is derived from Latin word “communicare” that means "to share" (Matthew 2018). In general sense, communication is defined as a meaningful exchange of thoughts, opinions, ideas, views or messages between at least two or more than two people. It can also be interpreted as a transmission of ideas and information to develop common understanding for smooth functioning of business association.
In simple words, communication is an exchange of information among people to draw common understanding between them. In order to understand the concept of communication more clearly, let's refer to some of the definitions given by scholars in this field: 1. Merriam Webster’s Dictionary defines Communication as, “A process by which information is exchanged between individuals through a common system of symbols, signs, or behavior”. Louis Allen: “Communication is the sum of all the things one person does; when he wants to create understanding in the mind of another.
It involves a systematic and continuous process of telling, listening and understanding. Koontz and Weihrich: “Communication is the transfer of information from a sender to a receiver, with the information being understood by the receiver”. Katz and Kahn: “Communication is the exchange of information and the transmission of meaning. It is the very essence of a social system of an organization” 5.
Robert Anderson: “Communication is an interchange of thoughts, opinions or information by speech, writing or signs.” All the definitions mentioned above highlight the fact that communication is a continuous, dynamic, and systematic interaction initiated for a specific purpose. The main purpose of communication is to convey messages clearly and it becomes possible only when it is done systematically. Although communication is considered as a continuous process, there is difference in day to day communication and Business Communication. So, let’s understand the concept of business communication.4 BUSINESS COMMUNICATION Communication is considered as the backbone of every organization.
It enables the organization to exchange information between different parties and streamline the functioning of the organization. This very process of sending and receiving data from one person to another, within and outside the business organization is called ‘Business Communication’. It is an exchange of business related views, ideas, opinions, etc between business related people. Every organization is formed with certain objectives and the success of every organization lies in the collective efforts of its stakeholders that are put in to accomplish the organizational objectives.
It becomes possible only when the organization develops an effective communication system. Effective communication system means a process through which information is collected, analyzed and circulated through various channels. It includes various aspects like marketing, public relations, internal and external communication etc. As per the growth of the organization, it should be upgraded.
Speedy and systematic communication updates the employees about current happenings and that helps them achieve their goals. Through the communication system, all the updates about production, sale, financial status, needs, demands, obstacles, challenges etc are shared with employees. It gives a clear picture of the current situation and enables them to set goals. In addition to it, with an effective communication system, the daily operations can be streamlined and everyday results can be achieved.5 NATURE OF COMMUNICATION In the above discussion, we understood the concept of communication and its importance in the business organizations.
You must be wondering, how exactly communication is done, when it happens, what are its benefits and what is its nature? You can get answers to all 3 these questions after reading the following points. The nature of communication can be explained with some of its important aspects in the following manner. Interactive Process: Communication is an interactive process in which ideas, thoughts, opinions or messages are passed on by using signs, symbols and verbal and non-verbal expressions that are known to both sender and receiver. It requires more than two people.
An Unending Process: Communication is a continuous process. It goes on through verbal and non-verbal cues in personal and professional life. It could be intentional or unintentional. In different firms and organizations, information or messages are continuously exchanged to promote understanding.
In order to achieve desired results, one interaction is repeated after another and it goes on and on by using different modes and mediums of communication. Dynamic: The word dynamic means continuously changing. In the communication process, data, information, perceptions, perspectives, findings, recommendations etc are shared between people. The sharing and receiving of information depends upon the situations and moods of the sender and the receiver.