Vietnam National University, Hanoi University of languages and international studies Faculty of Post - Graduate Studies ---***--- NguyÔn ThÞ Hµ Quyªn TEACHERS’ AND THE FIRST YEAR BUSINESS ADMINISTRATION STUDENTS’ evaluaTIONS OF THE MERITS AND DEMERITS OF THE ebp MATERIAL ‘MARKET LEADER’ IN HAIPHONG UNIVERSITY (Nh÷ng ®¸nh gi¸ cña gi¸o viªn vµ sinh viªn n¨m thø nhÊt khoa Qu¶n trÞ kinh doanh tr-êng §¹i häc H¶i Phßng vÒ gi¸o tr×nh kinh tÕ 'Market Leader') MA. Minor Thesis Field: English Teaching Methodology Code: 601410 Supervisor : NguyÔn minh Hµ, M.A HANOI - 2010 z TABLE OF CONTENTS CERTIFICATE OF ORIGINALITY OF THE THESIS TABLE OF CONTENTS ACKNOWLEDGEMENTS ABSTRACT LIST OF FIGURES, TABLES AND CHARTS LIST OF ABBREVIATION Part A: INTRODUCTION 1. Aims of the study. Significance of the study.
Scope of the study. Methods of the study. Design of the study. 3 Part B: DEVELOPMENT Chapter 1: LITERATURE REVIEW.
An overview of English for Business Purpose (EBP). English for Specific Purpose (ESP). English for Business Purposes (EBP). Materials in language teaching and learning.
Definition and roles of Teaching Materials. Types of Materials. Reasons of Materials Evaluation. Definition of Materials Evaluation.
Kinds of materials evaluation. Sources of the data. Models for Materials Evaluation. Criteria for material evaluation.
The research design. The research methods. The setting and the participants. 18 Chapter 3: DATA ANALYSIS AND DISCUSSION.
The Requirements of the Course. The Course Objectives. The Course Content. The Material Description.
The Survey Results. The Suitability of the Material in terms of Objectives of the Course. The Suitability of the Material in terms of Content Requirement. The suitability of the Material in terms of Course Objectives.
The suitability of the Material in terms of Content Requirements. The suitability of the Material in terms of Methodology. 39 CHAPTER 4: SOME SUGGESTIONS FOR THE MATERIAL ADAPTATION .47 APPENDIX 1: QUESTIONNAIRE FOR TEACHERS APPENDIX 2: QUESTIONNAIRE FOR STUDENTS APPENDIX 3: WRITING PRACTICE OF MEMOS, EMAILS AND FAXES z LIST OF ABBREVIATION ESP: English for Specific Purposes EBP: English for Business Purposes ELT: English Language Teaching BA: Business Administration HPU: Haiphong University z 1 PART A: INTRODUCTION 1. Rationale At the same time as English became the key to the international currencies of technology and commerce, it is married up naturally with the development of English courses for specific groups of learners called ESP (English for Specific Purpose).
Basing on the guiding principle of ESP: „Tell me what you need English for and I will tell you the English that you need‟ (Hutchinson, T & Waters, A 1987:8), it is very necessary and important for BA students (Business Administration) in Haiphong University to gain good knowledge of Business English, besides General English. In order to improve the learners‟ motivation and thereby make learning better and faster, any ESP course needs to select its own teaching materials that satisfy the learners‟ wishes, needs, interests and demands. Among the varieties of published textbooks, „Market Leader Elementary‟ has been the first time in use as the official textbook for the first year Business Administration students in Haiphong University. There were not any study to investigate the appropriateness and inappropriateness of „Market leader Elementary‟ to the certain teaching – learning context in Haiphong University.
Hence, this led the writer to choose the study titled: “Teachers‟ and the 1st year Business Administration Students‟ evaluations of the merits and demerits of the EBP Material „Market Leader‟ in Haiphong University. Aims of the study The writer‟s concern in this study includes: - Investigate the currently used EBP material „Market Leader‟ in terms of objectives, contents and methodology from the perception of both Teachers‟ and the 1st year Business Administration Students in Haiphong University. z 2 - Give some suggestions to make more advantages and fewer disadvantages of the application of „Market Leader‟ for both Teachers and the 1 st year Business Administration Students in Haiphong University. Significance of the study Many pre-researchers found materials evaluation a source of interest that a great number of writings on this branch have been written.