MINISTRY OF EDUCATION AND TRAINING ‘Vole UEH UNIVERSITY UEH COLLEGE OF BUSINESS SCHOOL OF INTERNATIONAL BUSINESS — MARKETING UEH UNIVERSITY FINAL PROJECT SUBJECT: Applied Statistics for Business & Economics TOPIC: FACTORS AFFECTING THE INTENTION TO USE THE DIGITAL IDENTIFICATION APPLICATION - VNeID AMONG HO CHI MINH CITY STUDENTS Group members: Bui Hoang Nam - 31231024207 Nguyễn Thị Phương Nhi - 31231026544 Phan Thị Minh Ngọc - 31231027158 Đoàn Hữu Đức - 31231020096 Phạm Song Gia Bình - 31231023726 Class ID: 23CISTA50802906 Lecturer: Hoang Trong § Ho Chi Minh City, December 22" 2023 STATEMENT OF ORIGINALITY At this moment, we declare that this research paper is the orginal work of our research group. All data and results presented in this paper are authentic and have a clear source. The findings presented in this paper have not been published in any other research paper. ADO gg Vietnam is no exception in a time when digital technologies are rapidly transforming society.
The government has been actively promoting digital identification in recent years. VNeID 1s a national digital identification platform launched by the Vietnamese government to provide a secure and convenient way for citizens to access various online services. However, currently, a sizable number of people still do not like or limit the use of VNeID. To understand the reasons that affect how often students use VNelID, specifically in Ho Chi Minh City, the critical economic region of our country, and at the same time, through collected data, offer aid for developers and policymakers in the successful implementation and widespread adoption of digital identification technologies.
On top of that, the implications can assist future research and expand knowledge in the field of technology adoption and user behavior. Therefore, the research group has decided to carry out the research topic "Factors affecting the intention to use the digital identification application among Ho Chi Minh City students." The research analyzes factors affecting the Intention to use the digital identification application, including Performance expectancy, Social influence, Service quality, Perceived risk, and Facilitating conditions. The research group collected 164 valid responses and checked the reliability of the scales using Cronbach's Alpha, exploratory factor analysis (EFA), and confirmatory factor analysis (CFA) using SPSS software. The study found that Performance expectancy has the most substantial impact on the Intention to use VNeID among students in Ho Chi Minh City.
Other factors, such as Social influence, Service quality, 1 and Facilitating conditions, are also influential. Based on the study's results, recommendations for enhancing the Intention to use the VNeID application are enhancing the adoption of VNeID, improving usability, addressing security concerns, promoting benefits, and monitoring user experiences. CHAPTER 1: TOPIC INTRODUCTION 1.1 Rationale The digital transformation of the world is a remarkable achievement. Digital transformation is the process of changing individuals’ and organizations’ lifestyles, work, and production methods in a comprehensive way using digital technology.
An application of digital transformation in today's world is the introduction of digital identity (digSital-ID). Digital ID refers to the compiled information presenting a person or an organization. It is a form of identity authentication via digital media and technology in a digital environment. It facilitates people's access to their online information and the use of services provided by organizations and the government through the mediation- computer system.
Until now, many countries have used digital identification applications to administer their citizens, such as Estomia's pioneering chip-embedded electronic identification cards (e-ID), China's e-wallet Alipay, and many others. According to Juniper Research, as many as 3 billion citizens worldwide will be equipped with a government-initiated mobile [ID app by 2024. The Internet, which has dominated our world by enabling people to lead a more convenient and fulfilling life, is an essential element of this digital transformation. In light of that fact, Vietnam is in a favorable condition to launch a digital transformation campaign.
As Minh-Ngoc Nguyen (July 19, 2022), a researcher for the Southeast Asian region, stated, "Vietnam is among the countries with the most internet users in the Asia Pacific region. In 2021, out of its population of over 96 million people, internet users reached approximately 69 million. Internet usage in Vietnam is predominantly mobile- 2 based, thanks to the high smartphone penetration rate. Internet use has become a daily habit among many Vietnamese people, with multiple purposes including work, study, entertainment, and more”.
Based on this foundation, in addition to the National Population Database and Citizen Identification Database system, the Ministry of Public Security has built Vietnam's electronic identification (VNeID) and put the system into operation starting July 18, 2022. VNeID is an application designed to assist people in keeping track of their personal information by the government and offers a wide range of services, including: 1. Using electronic personal documents instead of traditional paper ones reduces the paperwork needed to carry out administrative transactions. Health declaration: Vietnamese citizens can easily declare medical information anywhere, as long as there is an internet connection.
This makes tracing FO, F1, and F2 patients easier and limits the outbreak of Covid-19. Stay informed: Through the VNeID application, the stay notification procedure is done quickly on the phone. Report on public order: Citizens can promptly and quickly report security and order violations to the Police through the VNeID application. Moreover, VNeID is oriented to become a super application that integrates additional functions such as E-wallet, non-cash payment, securities, etc.
"Vietnam is one of the earliest countries to apply digital identification and universalize digital identity. Accurate identification of individuals and organizations in the digital environment is a strong digital transformation step im implementing administrative procedures, public services, e-commerce, and service business platforms, contributing to successfully transforming the country's implementation", Colonel Vu Van Tan affirmed. However, only a minor percentage of the population frequently uses the application despite the benefits and wide dissemination by the government. As of August 31, 2022, 3 the total number of users is estimated to have reached 5.78 million, a modest number that accounts for only 6% of the total population.
According to a report by Airports Corporation of Vietnam (ACV) and Van Don Airport (July 2023), the average rate of passengers using VNeID accounts to fly from June to July 2023 is only 0. For those reasons, the awareness of what factors affect the intention to use the VNeID application among students in Ho Chi Minh City could help the local authorities to propose effective strategies to better respond to the needs of its citizens in general and students in particular, then increase the level of satisfaction and prompt the use of VNeID. That is why our group chose the research topic: "FACTORS AFFECTING THE INTENTION TO USE THE DIGITAL IDENTIFICATION APPLICATION - VNeID AMONG HO CHI MINH CITY STUDENTS.2 Objectives " Create research models to identify factors affecting students’ intention to use digital identification applications (VNeID) m Ho Chi Minh City. " Evaluate those factors and measure their impact level on students’ intention to use VNelID in Ho Chi Minh City.
" Propose recommendations for the application creators to encourage students to use this application.3 Research questions Based on the objectives, research questions have been formulated by our group: «" What factors affect the intention to use the digital identification application (VNeID) among Ho Chi Minh City students? " To what extent do those factors influence the research subject? Moreover, what is the most/least influencing factor? « What solutions can effectively influence the students’ intention to use VNeID? 1.4 Research methods =" Qualitative research method: The research group built a preliminary scale by referencing background models and previous research on similar topics. Afterward, to be more comprehensive about the practicality of the topic, we had direct discussions with other students and our instructors. Based on that, some adjustments were made to complete the questionnaire for our quantitative research. =" Quantitative research method: Our team collected data on influencing factors through 194 survey responses from students from various universities and colleges in Ho Chi Minh City.
Those submitted forms are then appropriately selected to serve the research’s synthesis, analysis, descriptive statistics, and deduction to evaluate the hypothesized factors. In this framework, we could offer appropriate recommendations for the local authorities to increase students’ application use frequency.5 Research subject and scope of research The research subject of the project is the factors affecting the intention to regularly use the digital identification application VNeID of students in Ho Chi Minh City. Scope of research: The scope of research is limited to students of various local universities in Ho Chi Minh City, most of whom are students of the University of Economics in Ho Chi Minh City. The research was conducted through an online questionnaire sent to students from several Ho Chi Minh City universities.
The surveying period lasted two months, from October 2023 to December 2023, and ended after the research reached the sample size of 209 respondents.6 Contribution of the research = In theoretical aspect: The research utilizes sources of scholarly information concerning the topic. Specifically, the research employed the Unified Theory of Acceptance and Use of 5 Technology (UTAUT) and Theory of Planned Behaviour (TPB), proclaiming the applicability of those theories in practical research. = In practical aspect: This research outcome is expected to interpret how some factors have affected the intention to use the digital identification application (VNeID) among Ho Chi Minh City students. Moreover, based on that, it is possible to deduce a comprehensive understanding of the use of this application throughout Vietnam.
With a relative understanding of constraints preventing citizens from using VNelID, its provider and the government would have some recommendations to improve users’ experience. Furthermore, based on positive influencing factors drawn from the research, they could develop progressive amenities to enhance users' trust and increase the intention to use.7 Development direction of the topic With limited research time and resources, our team has strived to complete the research and overcome any shortcomings as best as we could. However, like many other studies that have come before, the research inevitably has some limitations. Because of such constraints, we have proposed some suggestions for future research as follows: " The survey should be conducted with a larger sample size to produce more comprehensive and accurate results.
«" The survey should be conducted at a larger scale at many universities in other provinces and cities, especially in places considered to be economic development centers such as Hanoi, Da Nang. " Future studies should be more precise and develop more complete models. TABLE OF CONTENTS Content S STATEMENT OF ORIGINALTTY.5 Research subJect and scope ofresearch. -- c1 2121221211101 12115511011 11 1111101111101 1120111 8k 2xx rry 5 I X9 ao.7 Development direction of the †OpIC.
7 LIST OF TABLES. 10 CHAPTER 2: THEORETICAL BASTS.- Q QQQ Q22 2 SH SSS HH1 11235 1c cọ TH cv cEE 11 2.1 The definition of diptfal identification appÌICafIOH.2 The reality of using digital identification applications i Viet Nam.3 Theoretical basis relating †o users” beliaVIOT.2 Unified Theory of Acceptance and Use of TechnologV (1T). àà «+ xxx xxx seeeeexxe 14 2.3 Theory of Planned Behaviour (TPB) .5 Proposed research model and hypotheses.6 Proposed reseqFCh IO(ÍGÏL. Sa xnxx TTTT cọ Thìn TH 22 057.
1 21211121221 121 1121251101 1211 5211011012101 1 201211011 11111111 11 01K TH TH Hrkt 25 E0).6 Scales OÝ m€aSUT€THTI. LH nh H HH TH HT HT TH TH TH HT TT TH Tiết 25 KP co.2 Evaluating scql© r€liABiÏIRW. ào cc cu ng xo TT TT TT cv 29 3.3 EEA factor ANGLYSIS.4 Multivariate regression ANLYVSIS.1 Testing scale reliability with Cronbach AlDÌA. c«ccc nh tt nh nh ve 32 4.2 Testing scale validity with Exploratory Factor ẢHQÌV$Í.3 Evaluating the research model using Multiple repression analySIs.4 Testing the hypothesis of the multiple repression modelÌ.2 Assumptlon of No serial correlation (DMFBbIH-ÏÏfGÍSOHI).
an nen ch nen 4.3 Assumption of Normally distributed residuals (Kolmogorov Smirnov/Shapiro fesl).4 Assumption of No multicollinearity: VIP Lo.ccccccccccccccceeeeeceeeeeeeeen cece eeneeaeeeeceeeeeeeeeeaeenteeees `. c2 20222112 21121 121112 1121112111101 2511111111111 01 1191111111111 1 115 H11 Tkk TH nHxk nc ưu 5.2 Recommedations b6 nh ro in 2/2000. LHÍIGÍOHẨ.
