ASSIGNMENT 02 FRONT SHEET Qualification BTEC Level 5 HND Diploma in Business Unit number and title Unit 19: Research Project Submission date Date received (1st Submission) Re-submission date Date received (2nd Submission) Student Name Dam Tran Thanh Huy Student ID Class No. Assessor Name Student declaration I certify that the assignment submission is entirely my own work and I fully understand the consequences of plagiarism. I understand that making a false declaration is a form of malpractice. Student Signature Grading Grid P4 P5 P6 P7 M3 M4 D2 D3 i Summative Feedbacks Resubmission Feedbacks Grade: Assessor Signature: Date: Internal Verifier’s Comments: Signature & Date: ii ANALYZE VIETNAM E- COMMERCE TRENDS AFTER COVID-19 Student name: Dam Tran Thanh Huy Student ID: GBS200882 Tutor: Nguyen Thi Bich Diep Class: GBS0909B 3 Contents Abstract.
Define the online shopping method. Define online shopping behavior. the development of online shopping in Vietnam and other countries after. Problem statement/ rationale of the dissertation.
Research objective & research question. RESEARCH METHOD OVERVIEW. Limitations and research ethics:. 13 CHAPTER 2: LITERATURE REVIEW.
Overview of domestic documents. The pro and cons of e- commerce behavior affact shopping behavior. What factors impact e- commerce behavior?. Technology acceptance model (TAM).
Research design or research process. Research design - research process. The steps of the research process. Quantitative research strengths and weaknesses:.
Qualitative research strengths and weaknesses:. Data collection method. 35 CHAPTER 4: ANALYSIS & FINDINGS. Data description analysis.
Perceived ease of use. 44 CHAPTER 5 CONCLUSION AND SUGGESTION. 4 Abstract “Researchers and authorities are interested in forecasting consumer behavior after the pandemic, despite the fact that the COVID-19 epidemic is still difficult in many regions of the globe. In order to grow or transition to online buying, this research investigates the effects of herd psychology, resilience, and awareness on many factors: Affirming expectations, contentment, and the desire to go on with online buying.
This research intends to evaluate how Vietnamese consumers' online buying behaviors have changed in response to the COVID-19 outbreak. To do this, research hypotheses were developed using the SERVQUAL Model, PESTLE 5 Model, and Technology Acceptance Model (TAM). Over 100 students, office employees, and other Ho Chi Minh residents responded to a survey question online to test this theory. Regression analysis was used by the author to assess the viability of these study ideas.
The analysis and research in this study are centered on the internet buying habits of Vietnamese customers after the COVID-19 outbreak. Based on the study's results, the author will provide some recommendations to assist business organizations in expanding their online presence.” Summary “Consumer purchasing habits have significantly changed both internationally and in Vietnam in particular as a result of advancements in modern science and technology and the significant role of the internet. Customers have gradually started to replace traditional in-person, viewing-in-person methods of purchase with e-commerce platforms (online shopping or online shopping). Online shopping has becoming more popular, particularly after the Covid-19 epidemic.
Online shopping has several advantages, including time savings, accessibility from anywhere, convenience, availability around-the-clock, a wide selection of goods, and a number of ways to compare goods and brands. Financial loss, product performance risk, delivery risk, and psychological elements including website design, trust, and security are a few examples of perceived risks. These purportedly risky and psychological factors also affect how buyers behave 6 when making online purchases. The focus of this study is on the aspects of online shopping that influence consumers' perceptions about it.
The objectives of this study were to describe risk factors and psychology in the context of Vietnam as well as the age distribution of internet customers. The author of this study sent survey questionnaires to office workers, college students, and schoolchildren in Ho Chi Minh City using a quantitative technique. In order to gather data for the experiment, 100 respondents were chosen as the population. According to survey findings, design is the most important factor when respondents make online purchases (after researching the literature and examining actual data).
Risks associated with product performance and other factors, like trust and security, have a significant influence on consumer behavior when it comes to online purchases. dramatically impact how consumers perceive internet shopping). Define the online shopping method. “Online shopping refers to purchasing products and services from vendors on the web.
Since the advent of the World Wide Web, businesses have tried to reach online users with their goods. an of ad ae Online retailers allow customers to acquire a wide range of goods, and businesses who sell their goods online allow customers to buy almost anything. Consumers may purchase hundreds of items from an online retailer, including books, clothes, furniture, toys, hardware, software, and health insurance. The ease of internet shopping attracts a lot of customers.
When a person purchases in a physical and mortar store, for instance, she must drive there, find a parking space, and then wander all over the store until she finds the items she wants. Frequently, she will have to wait in line at the checkout register after discovering the products she wants to buy. The act of purchasing goods or services through the Internet is known as online shopping. It entails accessing a seller's website online, making a purchase, and setting up delivery.
A credit or debit card may be used to make an online purchase, or payment can be made in person at the time of delivery. (K T Solis, 2022)” “Michael Aldrich, a British inventor, created electronic shopping. He invented the first kind of e-commerce in 1979, allowing for the processing of both business-to-business and business- to-consumer online transactions. The second key factor driving the expansion of online commerce was the introduction of the first web browser, known as "World Wide Web," in 1990.
There wouldn't be an online market without a working internet connection. Tim Berners-Lee coined the name "WWW" to describe this incredible achievement. Because of just one person, millions of people utilize the internet, which is home to several e-commerce companies. Online commerce had its largest revolution in 1995.
A first-ever online market was established. 2022 (Donszem) In order to compete in areas that are very competitive, many businesses utilize online shopping to reduce their marketing expenses, which compels them to drop the pricing of their products. Through internet networks, businesses supply, connect, and distribute information and goods. Customers use it to assess product features, pricing, warranties, and delivery alternatives in addition to making purchases.
Utilizing the enormous potential of the electronic market can help businesses connect with both present and future clients more successfully. Consumer behavior is a challenge for e-commerce researchers and practitioners in general. According to Sailo, M. (2013) Forbes (2022), the following e-commerce models are examples:” Business-to-consumer (B2C) Businesses that sell their goods and services directly to customers.
The company most 8 associated with making a reputation for itself in the B2C market is Amazon. In general, B2C transactions are less value than B2B transactions; they also have a far shorter sales cycle and no repeatability. Customer-to-consumer (C2C) customer to customer (C2C) is a business technique whereby customers may interact with one other, frequently in an online context. Two implementations of C2C markets are auctions and classified advertising.
C2C marketing has soared in popularity with the introduction of the internet and corporations such as eBay, Etsy, and Craigslist. Business to Business (B2B) Business-to-business (B2B), commonly termed B-to-B, is a kind of transaction between companies, such as one between a manufacturer and wholesaler, or a wholesaler and a retailer. Business-to-commerce refers to business that is performed between corporations, rather than between a firm and individual customer. Define online shopping behavior “The process through which people look for, select, acquire, utilize, and dispose of products and services over the internet is known as online shopping behavior.
Online shopping has risen in popularity over the years, thanks to the convenience and simplicity with which consumers may haggle while purchasing from the comfort of their own home or workplace. Customers use the Internet not just to purchase things online, but also to compare costs, product characteristics, and the after-sales care they would get if they bought a product from a certain online retailer. (Raydiant, 2020) The behaviors themselves, such as spotting a problem or selecting to make a purchase, are based on continually shifting expectations and needs. While each shopper's wants are distinct, the new expectations that are presently driving online consumer behavior are anchored in commonalities.
Expectations such as product availability, delivery transparency, affordable shipping, and, more recently, an easy purchasing process all impact how consumers decide to buy things online (and whether or not they'll stay loyal customers after they've made a purchase)., 2022)” “Investigate online buying behavior to determine the elements that impact the buyer's attitude in the e-commerce sector and the degree to which it influences online purchasing behavior. foreign internet purchasing behavior to explain consumer online shopping behavior, however, there is hardly any study that can completely cover all elements but only focuses on a few essential factors.” “Furthermore, there is a great deal of research on the attitudes and behaviors of customers in many countries, such as India, Korea, China, and Taiwan, in studies on buying behavior. Online shopping is defined as the act of getting information as well as purchasing and selling. Because internet buying behavior is a complex social phenomenon in terms of technological, behavioral, 9 and psychological factors (Ngo & Gwangyong, 2014), studies on children are currently restricted in Vietnam.
the development of online shopping in Vietnam and other countries after. “Due to the repercussions connected to the Covid-19 outbreak, the majority of poll respondents reported that while they intended to return to brick-and-mortar retailers in the next months, most (73%) of them did not. want to remain long in the store. 65% of purchasers who participated in the poll were still anxious about getting into touch with others.
Some shoppers don't even want to enter the store to make a purchase.” “Nearly three-quarters (73%) of purchasers choose home delivery instead of in-store pickup or other location. More than three-quarters (77%) of purchasers claim they have ordered using a mobile device.” “About a third of respondents indicated they use a mobile device to check costs or visit internet sites to locate items when shopping. More than 70% of survey respondents agree that they have not recently remained at shops that don't have enough of the things they desire, and over half mentioned out of stock as the reason they didn't purchase at the store.”" “Next, 58% of customers claimed it was quicker to search up information on a smartphone than to ask a store staff for assistance. The majority of shop staff (64%) agree with this, leaving merchants ignorant that consumers are thinking of making an e-commerce purchase, maybe from a rival, while they are still are in the store.” “Christanto Suryadarma, Vice President of Sales Southeast Asia (SEA), Zebra Technologies Asia Pacific, said: “The pandemic is boosting demand for click-and-collect solutions.
& pickup) and home delivery expanded tremendously, particularly as merchants started to introduce more order fulfillment options and reward mobile commerce transactions. To meet these shifts in customer behavior, many retailers have modified their procedures and re-evaluated their views on the relevance of technology.” “According to Ninja Van report, Vietnam presently holds 15% of Southeast Asia's entire online purchasing industry, following only Thailand with 16% and equal the Philippines. According to the survey, Vietnamese individuals prefer online shopping and lead the area in a range of measures. More than 51 million Vietnamese will shop online in 2022, a 13.5% gain over the previous year, with a total expenditure of $12.
Customers indicated they use e- commerce shopping platforms often (73%), and 59% said they had frequently bought from or shopped on international websites.