ENHANCING THE COMMUNICATION SKILLS OF EDUCATIONAL MANAGERS IN VINH PHUC PROVINCE: BASIS FOR A TRAINING PROGRAM A Dissertation Presented to the Faculty of the Graduate School Southern Luzon State University, Lucban Quezon, Philippines In Collaboration with Thai Nguyen University, Socialist Republic of Vietnam In Partial Fulfillment of the Requirements for the Degree of Doctor in Education Management By HOANG VAN BINH - PEACE March 2014 APPROVAL SHEET i DEDICATION This piece of work is dedicated To My Family i ACKNOWLEDGMENT The researcher wishes to extend her most sincere gratitude to the following people who made this piece of work a reality. Gascon, President of Southern Luzon State University, Republic of the Philippines, who made possible the linkage with Thai Nguyen University and the offering of Doctor in Education Management, through the ITC-TUAF; Dr. Dang Kim Vui, the President of Thai Nguyen University, who made the linkage with Southern Luzon State University, Republic of the Philippines and the offering of Doctor of Education Management, through the ITC-TUAF; Dr. Cruz, for her support and supervision throughout my graduate study program.
Her kindness and daily instructions in the last three years are greatly appreciated and this dissertation is as much her work as mine; Prof. Nordelina Ilano, Director, Office for International Affairs of URS for her support to the Ph. Tran Thanh Van, the Dean of the Graduate School of Thai Nguyen University, for his assistance and encouragement to pursue this study; Dr. Dang Xuan Binh, the Director of International Training Center, for his assistance and encouragement to pursue this study; Dr.
Nguyen Thanh Hai, the Vice Director of International Training Center, for his assistance and encouragement to pursue this study as Ph.M Class Manager; To all the SLSU and TNU Professors, for their support and guidance extended throughout the graduate studies in Thai Nguyen University, Vietnam; To his ever dearest friends for their kindness and remarkable support; To his family, for their support, encouragement for being the sources of greatest inspiration, which made his career a success. ii ABSTRACT In management psychology, humans are considered central factors, throughout the management process. People are the subjects as well as the objects of the management relationships. In management, the psychological contact between officials or managers (to communicate) and the major management objects - individual and collective (communication objects) is management communication, it is the basic content of the management.
To establish relationships with management objects, to deal with management tasks, to maintain management functions, management staff should have the psychological traits and communication ability in certain management in which communication ability are the most basic elements. In fact, there have not been studies on communication ability of leaders in general and Vinh Phuc province in particular. So the study focuses on communication ability of educational leaders is very useful. Vinh Phuc is a newly re-established province, but has rapidly developed and shown to be a dynamic province during the period of industrialization and integration.
One of the causes leading to the development is educational leaders in Vinh Phuc. It expresses that the educational leaders have vision, depth, leadership, communication ability to get the right policies to promote the education and socio-economic development in recent years; however there are some inevitable weaknesses. Therefore, improving the communication ability for educational leaders is necessary. Recognizing the problem, the researcher decided to conduct a study on communication ability of educational leaders to point out the strengths and limitations.
The researcher also gives solutions to improve psychological quality, leadership, communication ability of educational leaders to make a rapid development in Vinh Phuc province on the path of industrialization and international integration. Keywords: Education, Ability, Leaders, Skills, Interpersonal, Emotional, Sensitivity, Flexibility, Persuasive, Problem solving. iii TABLE OF CONTENTS TITLE PAGE Page APPROVAL SHEET .v TABLE OF CONTENTS.x LIST OF TABLES. xi LIST OF FIGURES.
xiii CHAPTER 1 INTRODUCTION………………………………………………………………1 Background of the Study.2 Objective of the Study .3 Hypothesis of the Study.4 Significance of the Study .4 Scope and Limitation of the Study.5 Definition of Terms.6 2 REVIEW OF RELATED LITERATURE AND STUDIES .54 Locale of the Study .54 iv Research Design.55 Population of the Study.56 Data Gathering Procedure.57 4 RESULTS AND DISCUSSION….60 Respondents' Perception about communication ability .63 Analysis of factors influencing communication ability of educational leaders.76 Comparison of respondent’s perception by personal profile .80 Proposal Training Programs .91 5 SUMMARY OF FINDINGS, CONCLUSIONS AND RECOMMENDATIONS.104 Summary of Findings .110 v ABBREVIATION ANOVA Analysis of Variance ES Emotional skills FS Flexibility skills IC Interpersonal communication PCS Persuasive communication skills PSS Problem solving skills SWOT Strengths-Weaknesses-Opportunities-Threats SPSS Statistical Package for Social Sciences SS Sensitivity skills VIF Variance inflation factor WM Weighted Mean vi LIST OF TABLES Table Page 1 Distribution of Respondents. 56 2 Title of the table. 56 3 Frequency and Percentage Distribution of Respondents Profile in terms of Age and Gender. 60 4 Frequency and Percentage Distribution of Respondents Profile in terms of Educational Qualification.
61 5 Frequency and Percentage Distribution of Respondents Profile in terms of Length of Work Experience. 61 6 Frequency and Percentage Distribution of Respondents Profile in terms of Number of Years in Management. 62 7 Reliability statistics on Interpersonal communication skills. 63 8 Mean Distribution of Respondents Perception in Terms of Interpersonal Communication skills.
64 9 Reliability statistics on Emotional skills. 65 10 Mean Distribution of Respondents Perception in Terms of Emotional skills. 11 Reliability statistics on Sensitivity skills. 67 12 Mean Distribution of Respondents Perception in Terms of Sensitivity skills.
68 13 Reliability statistics on Flexibility skills. 69 14 Mean Distribution of Respondents Perception in Terms of 70 vii Flexibility skills. 15 Reliability statistics on Persuasive communication skills. 71 16 Mean Distribution of Respondents Perception in Terms of Persuasive communication skills.
72 17 Reliability statistics on Problem solving skills in communication process. 73 18 Mean Distribution of Respondents Perception in Terms of Problem solving skills in communication process. 74 19 Mean distribution of respondents’ perception in terms of average evaluation following citizen. 80 24 Comparisons of respondent’s perception according to profile.
81 25 Test homogeneity of variances in term of age. 82 26 ANOVA analysis in term of age. 83 27 Test homogeneity of variances in term of work experiences. 84 28 ANOVA analysis in term of work experiences.
85 29 Test homogeneity of variances in term of number of years in management. 86 30 ANOVA analysis in term of number of years in management. 87 31 Test homogeneity of variances in term of Educational qualification 88 32 ANOVA analysis in term of Educational qualification. 89 33 The Independent Sample Test in term of gender.
90 viii LIST OF FIGURE Figure Page 1 Communication Process. 15 2 Face to face Communication. 16 3 Conceptual Framework Showing the Communication Ability of Educational Leaders in Vinh Phuc Province. 53 4 Map of Vinh Phuc Province.
55 ix Chapter 1 INTRODUCTION In management psychology, humans are considered central factors, throughout the management process. People are the subjects as well as the objects of the management relationships. In management, the psychological contact between officials or managers (to communicate) and the major management objects - individual and collective (communication objects) is management communication, it is the basic content of the management. To establish relationships with management objects, to deal with management tasks, to maintain management functions, management staff should have the psychological traits and communication ability in certain management in which communication ability are the most basic elements.
In fact, there have not been studies on communication ability of leaders in general and Vinh Phuc province in particular. So the study focuses on communication ability of educational leaders is very useful. Face with the changes of current management, management officials need to be trained regularly on business theory and management (including thematic communication management), to be standardized in all aspects especially communication ability in management. With the research "Enhancing the Communication Skills of Educational Managers in Vinh Phuc province: Basis for a training program", the researcher would like to contribute a part of the theory and practice in building communication ability for educational leaders.
2 Background of the Study Scientific revolution and modern technology have accelerated the pace of globalization, creating breakthrough, is a luggage for men to walk into the new millennium. It is said that globalization is an inevitable trend in the development of human society. With the rapid change and the diversity of society, communication behavior in general, and culture behavior in particular is an important issue in human activity in the relationship between the community and particularly in leadership management. Weaknesses in communication are the cause of society's opinion which is not good for public officials and employees in the system of government.
Vinh Phuc is a newly re-established province, but has rapidly developed and shown to be a dynamic province during the period of industrialization and integration. One of the causes leading to the development is educational leaders in Vinh Phuc. It expresses that the educational leaders have vision, depth, leadership, communication ability to get the right policies to promote the education and socio-economic development in recent years; however there are some inevitable weaknesses. Therefore, improving the communication ability for educational leaders is necessary.
Recognizing the problem, the researcher decided to conduct a study on communication ability of educational leaders to point out the strengths and limitations. The researcher also gives solutions to improve psychological quality, leadership, communication ability of educational leaders to make a rapid development in Vinh Phuc province on the path of industrialization and international integration. 2 Objective of the Study This study was conducted to assess the communication ability of the educational leaders in Vinh Phuc Province. Specifically, it aims to: 1.
Describe the profile of the respondents as to: 1. Length of work experiences 1. Number of years in management 2. Determine respondents’ perception about communication ability of the educational leaders in Vinh Phuc province in terms of: 2.
Interpersonal communication skills 2. Persuasive communication skills 2. Problem solving skills in communication process 3. Ascertain the relation of the profile of the educational leaders with their communication ability in terms of: 3.
Interpersonal communication skills 3. Persuasive communication skills 3. Problem solving skills in communication process 4. Develop a training program derived from the study hypothesis.
Hypothesis of the Study The following null hypotheses were tested in the study: There is no significant relationship between the profile of the educational leaders and the communication ability in term of: Interpersonal communication skills Emotional skills Sensitivity skills Flexibility skills Persuasive communication skills Problem solving skills in communication process Significance of the Study Educational leaders, it can help educational leaders to improve communication skills to make a contribution to the province’s socio-economic development. Future researchers, this study could provide references for future proponents who wish to venture a study similar to the nature of this research. Thus basic tenets on leadership styles and dimensions on instructional variables could serve as resources for other studies. Researcher, moreover, this study would be essential to the researchers since it would give them new learning experiences and applications of the theories and concepts.
4 Students, This study may benefit the students since they are the main concerns of the educators and any wholesome environment and relationship would create positive effect on the teaching and learning process. It is hoped that the findings of the study can bring understanding and harmonious relationship among members of the school systems. Teacher, the outcome of the study is of great help to teachers because they were aware of the communication different types of leadership that would affect changes and improvements of the school. Scope and Limitation of the Study The primary intent of this study was to further investigate the communication ability of educational leaders to the proposed training program.
There were two hundred forty-three (243) educational leaders used as respondents in this study. The communication ability are: interpersonal communication skills; emotional skills; sensitivity skills; flexibility skills; persuasive communication skills and problem solving skills in communication process.