VIETNAM NATIONAL UNIVERSITY – HOCHIMINH CITY INTERNATIONAL UNIVERSITY SCHOOL OF INDUSTRIAL ENGINEERING & MANAGEMENT PROJECT MANAGEMENT Topic: ESTABLISHING SELF-SERVICE & SELF-STUDY COFFEE SHOP PROJECT IN HO CHI MINH CITY GROUP 05 % Contribution/ No. Student Name Student ID member 1 Bui Bich Hue (Leader) IELSIU20239 14.286% 2 Phan Thi Thanh Huyen (Monitor) IELSIU20168 14.286% 3 Doan Tran Thao Huong IELSIU20226 14.286% 4 Pham Thi Thuy Dung IELSIU20288 14.286% 5 Mai To Hao IELSIU20025 14.286% 6 Nguyen Thanh Thuy Truc IELSIU20205 14.286% 7 Nguyen Kieu Trinh IELSIU20448 14.286% Total 100% Course Name: Project Management (IS026IU) Advisor: M. Duong Vo Nhi Anh Class: G02_Sat_456 Ho Chi Minh City, Vietnam January/2024 INDIVIDUAL CONTRIBUTION IN GROUP No. Full name of students Scale/ member Voting Signature 1 Bui Bich Hue (Leader) 14.286% 7/7 Phan Thi Thanh Huyen 2 14.286% 7/7 (Monitor) 3 Doan Tran Thao Huong 14.286% 7/7 4 Pham Thi Thuy Dung 14.286% 7/7 5 Mai To Hao 14.286% 7/7 6 Nguyen Thanh Thuy Truc 14.286% 7/7 7 Nguyen Kieu Trinh 14.286% 7/7 Total 100% i|Page ABSTRACT This project, conceived within a Project Management course, aims to establish a self-service and self-study coffee shop in response to the evolving demands of Ho Chi Minh City, Vietnam.
Recognizing the impact of urbanization and technology, the venture seeks to harmonize productivity and relaxation, catering to the diverse needs of the urban populace. The project meticulously navigates through location selection, facility design, online platform development, and procurement logistics. Emphasizing team dynamics, functional descriptions, and requirements, the organizational structure aligns with project management principles. A detailed project plan, inclusive of Gantt charts and phase breakdowns, reflects strategic thinking, while risk mitigation through Failure Mode and Effects Analysis (FMEA) demonstrates proactive project management.
Financial planning, dissecting cost categories and break-even points, underscores fiscal responsibility, embodying principles instilled by the Project Management course. In conclusion, this project serves as a comprehensive response to urban challenges, showcasing the application of structured methodologies in project management. Keywords: Urbanization and Technology Integration; Project Management Methodologies; Financial Viability and Fiscal Responsibility ii | P a g e ACKNOWLEDGEMENT We wish to express our profound appreciation to our course advisor, M. Duong Vo Nhi Anh, for her exceptional guidance, unwavering support, and mentorship throughout the Project Management course.
Her profound expertise, insightful feedback, and motivational encouragement have been pivotal in shaping our project management skills, refining our methodologies, and ensuring the effective execution of the project from inception to completion. Additionally, we would like to acknowledge the invaluable contributions of industry experts, stakeholders, and course participants who generously shared their expertise, provided constructive feedback, and offered unwavering support throughout the course. Their collective insights, diverse perspectives, and collaborative efforts have enriched our learning experience and contributed significantly to the success of our project. Collectively, we have navigated through complexities, overcome challenges, and achieved milestones that have not only enriched our academic journey but also reinforced our dedication, teamwork, and commitment to excellence in project management.
iii | P a g e TABLE OF CONTENTS INDIVIDUAL CONTRIBUTION IN GROUP. iii TABLE OF CONTENTS. iv LIST OF FIGURES. vi LIST OF TABLES.
vii CHAPTER 1 INTRODUCTION. 2 CHAPTER 2 PROJECT SCOPE. Building an online platform. Scope planning process.
Where to Purchase and Leadtime. Freight and duty basis. 8 CHAPTER 3 ORGANIZATIONAL STRUCTURE OF PROJECT. 10 CHAPTER 4 WBS MODEL AND DESCRIPTION.
13 CHAPTER 5 GENERAL PLAN. Phase 4 Monitoring and Control. Monitoring and Control. Failure Mode and Effects Analysis (FMEA).
47 CHAPTER 6 BUDGET PLAN. Project cost categories. Bottom-up chart. Break-even point.
59 CHAPTER 8 DETAILED CONTRIBUTION. 62 v|Page LIST OF FIGURES Figure 3-1: The organizational structure of human resources. 9 Figure 4-1: The work breakdown structure of the project (WBS). 11 Figure 5-1: The project Gantt chart.
22 Figure 5-2: The detail of Gantt chart for 5 phases. 23 Figure 5-3: Example for Study Zones Categories. 33 Figure 5-4: Example for Self-service kiosk of coffee shop. 35 Figure 6-1: Bottom-up chart.
52 vi | P a g e LIST OF TABLES Table 4-1: Detailed WBS model. 11 Table 4-2: The WBS description of Initiation. 13 Table 4-3: The WBS description of Planning. 14 Table 4-4: The WBS description of Execution.
16 Table 4-5: The WBS description of Monitoring and Control. 18 Table 4-6: The WBS description of Closure. 19 Table 5-1: Main tasks of Phase 1 Initiation. 23 Table 5-2: Main tasks of Phase 2 Planning.
24 Table 5-3: Main tasks of Phase 3 Execution. 24 Table 5-4: Main tasks of Phase 4 Monitoring and Control. 25 Table 5-5: Main tasks of Phase 5 Closure. 26 Table 5-6: Detailed Project Charter of Self-Service & Self-Study Coffee Shop Project.
27 Table 5-7: A simplified Stakeholder Register for this project. 31 Table 5-8: FMEA of Self-Study Coffee Shop Project. 45 Table 5-9: FMEA Severity Table. 46 Table 5-10: FMEA Occurrence Table.
46 Table 5-11: FMEA Detection Table. 47 Table 6-1: Project cost categories. 50 Table 6-2: Detailed Bottom-up Calculations. 53 Table 6-3: Actual % week work (Week work/ actual duration).
55 Table 6-4: Earned value management (EVM). 56 Table 8-1: Detailed task of each member. 61 vii | P a g e International University of Ho Chi Minh City Industrial and Systems Engineering Department CHAPTER 1 INTRODUCTION 1.1 Business need of company The landscape of Ho Chi Minh City's (HCMC) coffee culture is experiencing a seismic shift driven by evolving consumer preferences, technological advancements, and cultural nuances. Traditional coffee shops, while abundant, no longer fully cater to the multifaceted needs of today's urban populace.
There's an emerging demand for spaces that seamlessly integrate leisure, productivity, and community engagement. Recognizing this gap, we perceive a compelling business need to innovate and redefine the café experience in HCMC. By embracing modernity, efficiency, and community-centricity, the company aims to carve a niche in a market ripe for disruption.2 Competitors While HCMC boasts a plethora of coffee shops, the majority adhere to conventional models characterized by basic amenities, standard menu offerings, and traditional service models. Notable competitors include established chains and local favorites that dominate market share but are increasingly perceived as outdated by discerning consumers.
However, emerging trends indicate a rising interest in innovative café concepts, specialty brews, and experiential spaces. We identify these competitors not as threats but as indicators of untapped potential, motivating the pursuit of a groundbreaking approach that differentiates them from existing players.3 Customers HCMC's demographic landscape is diverse, encompassing tech-savvy millennials, professionals, students, and a burgeoning expatriate community. Each segment possesses unique preferences, ranging from a desire for technologically integrated spaces to a need for quiet study environments, communal areas, or networking hubs. We aim to cater to this diverse clientele by offering a multifunctional space that adapts to varying needs throughout the day.
By prioritizing customer- centric design, technological integration, and community engagement, the project aligns with the evolving preferences and lifestyles of HCMC's dynamic populace. Problem Statement • SMART Problem Statement: “By January 2024, we endeavor to revolutionize the café landscape in HCMC by introducing a pioneering Self-Service & Self-Study Coffee Shop. The initiative aims to achieve specific milestones, including a 30% increase in foot traffic, 1|Page International University of Ho Chi Minh City Industrial and Systems Engineering Department a 90% customer satisfaction rate, and operational efficiency within a budget of 4 billion VND.” - Specific: Introduce a state-of-the-art coffee shop that integrates technology, ergonomic design, and community-centric amenities in HCMC. - Measurable: Target a 30% increase in foot traffic and attain a 90% customer satisfaction rate within the inaugural year.
- Achievable: Through strategic partnerships, cutting-edge technology implementations, and customer-centric design principles. - Realistic: Grounded in market research, feasibility studies, and an in-depth understanding of HCMC's evolving consumer landscape. - Timing: Aim for a comprehensive launch and operational readiness by January 2024. Goal Objectives - Customers Objectives: Target to attract a minimum of 500 daily customers within the first three months of operation, focusing on attracting diverse demographics such as students, professionals, and residents.
- Financial Objectives: Target a consistent monthly sales volume growth rate to exceed the break-even point after the 10th month. This could involve strategic marketing initiatives, customer retention programs, and exploring new product offerings. This target emphasizes optimizing operational efficiencies, implementing cost-effective strategies, and ensuring sustainable growth. - Location Objectives: Conduct a thorough market analysis to pinpoint an optimal location within Binh Thanh District that aligns with high-footfall areas, proximity to educational institutions, and residential communities.
Additionally, secure the location within the allocated budget of 1.5 billion VND, ensuring favorable lease terms and long-term viability. 2|Page International University of Ho Chi Minh City Industrial and Systems Engineering Department CHAPTER 2 PROJECT SCOPE The Self-Service & Self-Study Coffee Shop Project in Ho Chi Minh City encapsulates a transformative vision for the future of café culture, workspace design, and community engagement. By combining innovative strategies, customer-centric approaches, and sustainability principles, the project aims to redefine traditional boundaries, create synergies, and establish a flagship destination that resonates with HCMC's vibrant spirit, cultural richness, and forward- thinking ethos.1 Rationale for choosing location: Binh Thanh District • Demographic Data: Binh Thanh District has a population of approximately 500,000 residents, with a significant portion being between the ages of 18-35, the primary target demographic for the Self-Service & Self-Study Coffee Shop. • Educational Institutions: The district hosts over 15 educational institutions, including universities, colleges, and training centers, catering to an estimated 50,000 students.
This concentration ensures a consistent influx of potential customers seeking study-friendly environments. • Commercial and Residential Density: Binh Thanh District boasts over 1,000 commercial establishments, including shopping malls, retail outlets, and business centers, ensuring a steady flow of professionals and residents seeking refreshments and study/workspaces.2 Facilities • Study Zones: - Space Allocation: This will include a mix of individual study pots, collaborative tables, and seminar-style seating arrangements. With 300 𝑚2 for 2 floor-area, the study zone will make up of 250 𝑚2 - Amenities: + Noise-cancelling features to ensure a quiet environment. + Ergonomic furniture with comfortable chairs and study tables equipped with charging ports.
+ Dedicated high-speed Wi-Fi connectivity exclusively for study zone users. + Printing and scanning facilities for academic purposes. • Self-Service Kiosks: 3|Page International University of Ho Chi Minh City Industrial and Systems Engineering Department - Number of Kiosks: Incorporate 2 self-service kiosks strategically positioned across the café for efficient order placement and payment processing. - Features: + Touch-screen interfaces for user-friendly navigation.
+ Multiple language options to cater to diverse customers. + Quick order processing, aiming for a 4–5-minute turnaround time during peak hours. • Tech-Integrated Spaces: - Internet Connectivity: Ensure consistent high-speed internet access throughout the café, with download speeds averaging 100 Mbps. - Charging Stations: Scatter over 10+ charging stations across the café to facilitate patrons in recharging their electronic devices.
- Collaborative Workspaces: Designate specific areas with larger tables and interactive screens to accommodate group projects, meetings, or collaborative study sessions. • Lounge and Relaxation Areas: - Design: Incorporate cozy lounge areas with plush seating, creating a relaxed ambiance for patrons to unwind between study or work sessions. - Refreshments: Have a dedicated section offering a variety of beverages and snacks, ensuring patrons have easy access to refreshments while working or studying. • Outdoor Seating (Optional based on space availability): - Space Utilization: If feasible, allocate a small portion of the facility for outdoor seating, providing patrons with an alfresco experience, especially during pleasant weather conditions.
- Amenities: Equip outdoor seating areas with shade structures, comfortable seating, and ambient lighting for evening use. Building an online platform • Objectives of the Online Platform: - Customer Engagement: Facilitate seamless online ordering, reservation, and feedback collection. - Brand Awareness: Promote the café's unique offerings, facilities, and events.