MINISTRY OF EDUCATION AND TRAINING UNIVERSITY OF ECONOMICS AND FINANCE FALCUTY OF ECONOMICS HUMAN RESOURCE MANAGEMENT Lecturer: MSc. Dang Thu Huong Course: 212.A24E Members: Le Thi Nhat Thu Do Yen Nhi Tran Thi Thuy Linh Do Thanh Tam Nguyen Tien Thanh SOMERSET - FELIZ HCMC Page 2 of 65 SOMERSET - FELIZ HCMC CONTENTS 1. Introduction about company.1 The process of formation and development. Introduction about Ascott Limited.
History and development about Somerset.6 Position Career Path. Planning (data, diagram, chart,.1 List of macro environment (PESTLE).2 List of micro environment (5 Forces’s Michael Porter).3 List of company environment:.4 HR policies is suitable for changing:.44 Page 1 of 65 SOMERSET - FELIZ HCMC 5.1 Recruitment Process Flow of Somerset.2 Explain Recruitment Process.1 Explain Selection Process.3 Screen CV: practice Group, results.4 Test: practice interviewee group, results. What is the STAR?. There are a few types of interviews that employers can apply.
How to make an impression in the selection of employees.1 Training need analysis.2 Design training course.3 Develop training course.4 Implementation training course.5 Evaluation training course. Group member rating.1 Page 2 of 65 SOMERSET - FELIZ HCMC 1. Introduction about company 1.1 The process of formation and development a. Introduction about Ascott Limited Illustration:https://cafeland.vn/tin-tuc/ascott-cung-cap-dich-vu-quan-li-van-hanh-voi- king-crown-infinity-104378.html The Ascott Limited (Ascott) is a Singapore company that has grown to be one of the leading international lodging owner-operators.
Ascott's portfolio spans more than 200 cities across over 30 countries in Asia Pacific, Central Asia, Europe, the Middle East, Africa and the USA. Ascott has more than 76,000 operating units and over 57,000 units under development, making a total of more than 133,000 units in over 800 properties. The company’s serviced apartment, coliving and hotel brands include Ascott The Residence, The Crest Collection, Somerset, Quest, Citadines, lyf, Préférence, Vertu, Harris, Citadines Connect, Fox, Yello, Fox Lite and POP! Ascott’s loyalty programme, Ascott Star Rewards, offers exclusive benefits to its members when they book directly with Ascott for their stays at its participating properties. Ascott, a wholly owned subsidiary of CapitaLand Investment, pioneered Asia Pacific’s first international-class serviced apartment with the opening of The Ascott Singapore in Page 3 of 65 SOMERSET - FELIZ HCMC 1984.
Today, the company boasts over 30 years of industry track record and award- winning brands that enjoy recognition worldwide The Ascott Limited appeared in the Vietnamese market since 1994. At that time, the group was known for its huge investments and international projects in central locations in Hanoi and Ho Chi Minh City. It is known that Vietnam is Ascott's largest investment market in Southeast Asia - where the demand for serviced apartments is very large. In Vietnam, Ascott is the largest international serviced apartment owner and operator with nearly 7,000 rooms in 27 serviced apartment complexes in Hanoi, Hai Phong, Ha Long, Nha Trang, and Ho Chi Minh City.
Ho Chi Minh City and Binh Duong. In Hanoi, Ascott currently manages Somerset Grand Hanoi, Somerset Hoa Binh and Somerset West Lake. In Hai Phong, Ascott manages Somerset Central TD Hai Phong City. In Ho Chi Minh City, Ascott manages Somerset Chancellor Court, Somerset Ho Chi Minh City, Somerset Vista, Vista Residences and Diamond Island Luxury Residences.
The Ascott Vietnam will also operate new apartment complexes in Vietnam in the next few years. These apartments include Ascott Waterfront Saigon, Citadines Bayfront Nha Trang, Citadines Regency Saigon, Citadines Central Binh Duong, Citadines Blue Cove Danang, Citadines Marina Halong City, Somerset West Point Hanoi, Somerset West Central Hanoi, Somerset Danang Bay, Somerset Dimension Ho Chi Minh City, Somerset Feliz Ho Chi Minh City, PentStudio and Diamond Island Luxury Serviced Residences In addition to building apartments, The Ascott Limited also focuses on building a suitable resort style for a variety of visitors. From busy businessmen, celebrities, active young people or families who love to travel… can find a suitable accommodation for themselves at the projects operated by The Ascott. Achievements and awards The Ascott Vietnam: ● 2017 World Travel Awards for “Top Brand of Condominiums” in Asia.
● DestinAsian Readers Award “Choice Awards 2017 for “Best Serviced Apartment Brand”. ● 2017 TTG China Travel Awards for “Best Apartment Operator in China”. ● 2016 Asia-Pacific Hotel Award for “Best Serviced Apartment Brand”. ● Award “Best Serviced Apartment Operator in China” awarded by TTG China Travel in 2016 and “Best Serviced Apartment Brand” award voted by readers of DestinAsian 2016.
● World Travel Awards 2015 for “Leading Serviced Apartment Brand” in Belgium, France, Germany, Hong Kong, Philippines Singapore, Spain, Thailand and Vietnam. Page 4 of 65 SOMERSET - FELIZ HCMC ● Award “Best Serviced Apartment Brand 2015” awarded by ‘Business Traveler Asia – Pacific’ magazine. ● Business Traveler UK Awards 2015 for “Best Serviced Apartment Group”. ● Business Traveler Middle East Awards 2015 for “The best serviced apartment group in the Middle East region”.
● 2015 Business Traveler China Awards for “Best Serviced Apartment Brand” and “Best Serviced Apartment”. History and development about Somerset SOMERSET In 1998, Pindemco Land built Somerset International, its new serviced apartment brand. The group also acquired Liang Court Holding, one of the largest serviced apartment suppliers in Asia at the time, and established Somerset Holding. Somerset Holding at that time owned more than 3200 rental units located in 15 major cities in Asia.
Around the same time, Scott Holding merged with Stamp Group - a subsidiary specializing in providing serviced apartments of DBS Land to become Ascott Ltd, owning 1500 rooms for rent in 8 cities. It should be added that DBS Land is a subsidiary of DBS Bank - the largest bank in Southeast Asia and was established by the Singapore government. Since 2000, Somerset Holdings has merged with Ascott Ltd. In 2002, Ascott Ltd acquired the shares of Citadines and became the largest group in Asia in the field of serviced rooms.
As the world's largest serviced apartment management group, Ascott is also just a member company of an even larger "giant" - Capitaland Group. Ascott is best known and best known for the Somerset brand. Since 1997, Somerset Grand Hanoi and Somerset Ho Chi Minh City officially came into operation, welcoming tourists and residents around the world, creating a name for themselves as a leading international standard serviced apartment management group. If Citadines is an attractive name for vibrant people, the Somerset brand is the favorite choice of families.
With the design of fully equipped apartments, Somerset gives visitors a feeling of peace and comfort like at home. Along with that, the hotel also regularly organizes activities to visit scenic spots, learn local dishes. not only to help save good memories, but also to be a highlight for family members. Families have more opportunities to bond and love.
Thanks to these advantages, Somerset has become a leading name in the list of resorts of travel-loving families and successful businessmen. Page 5 of 65 SOMERSET - FELIZ HCMC The Somerset brand management team ensures that the highest standards of service are maintained by each employee in all departments. The brand owns a great staff of the building, from the security department, customer care, room room to the gym consultant. Recipient of the “Top Serviced Apartment” award from the World Travel Awards for many years in a row, the Somerset brand of the Ascott Group has set industry standards and is recognized worldwide.
Some typical projects of Somerset: ● Somerset Grand Hanoi – Hanoi Tower – No. 49 Hai Ba Trung, Hoan Kiem, Hanoi. ● Somerset Hoa Binh – No. 106 Hoang Quoc Viet, Cau Giay, Hanoi.
● Somerset West Lake – No. 254D Thuy Khue, Tay Ho, Hanoi. ● Somerset Chancellor Court HCMC – No. 21-23 Nguyen Thi Minh Khai, Ben Nghe, District 1, Ho Chi Minh City.
● Somerset HCMC – No. 8A Nguyen Binh Khiem, Da Kao, District 1, Ho Chi Minh City ● Somerset Cam Ranh Bay – Lot D14C, North Peninsula Tourist Area, Cam Lam, Khanh Hoa. ● Somerset Feliz District 2 – Thanh My Loi Ward, District 2, Ho Chi Minh City. ● Somerset Danang Bay – Hai Chau district, Da Nang city.
● Somerset Central TD Hai Phong City – Area A, TD Plaza, Lot 20A, Le Hong Phong, Hai Phong city Business results: Starting to appear in Vietnam since the early 90s of the last century, Ascott is known for its large investments in Vietnam. The real estates under Ascott's ownership in our country are all of great value, located in the center of Hanoi or Ho Chi Minh City - the two largest centers in Vietnam. Total revenue of Ascott Real Estate Investment Fund, also known as Ascott Residence Trust (Ascott Reit) in Vietnam in 2012 reached more than 33 million USD (more than 600 billion dong). In which, Somerset Grand Hanoi alone in 2012 brought Ascott Reit more than 10 million USD (more than 200 billion VND) in room rental.
This is also the most valuable property of Ascott Reit when it is valued at more than 74 million USD (about 1,500 billion VND). In addition to the real estate directly managed by the company, Ascott also invests in many other projects such as Somerset Cam Ranh in Bai Dai, Somerset District 2 in Ho Chi Minh City, Somerset Danang Bay management, or management of public projects. Capitland parent company such as Somerset Vista HCM city,… Page 6 of 65 SOMERSET - FELIZ HCMC SOMERSET FELIZ HCM CITY Illustration:https://www.vn/Hotel_Review-g293925-d627073-Reviews- Somerset_Ho_Chi_Minh_City-Ho_Chi_Minh_City.html The Ascott Limited (Ascott), the accommodation business unit owned by CapitaLand Group, has just opened the 10th Somerset-branded serviced apartment building in Vietnam. Somerset Feliz Ho Chi Minh City consists of 154 apartments, located in the center of Thu Duc City, Ho Chi Minh City.
This is home to many high-rise buildings, office buildings as well as large shopping, entertainment and service centers such as The Factory Contemporary Art Area, MM Mega Market shopping complex, American International School TAS and Victoria Healthcare International Clinic. From Somerset Feliz Ho Chi Minh City, staying guests can easily move to Thao Dien area, District 1, District 7 and neighboring industrial zones in Dong Nai province, Binh Duong province and Vung Tau city. The launch of the 10th Somerset apartment complex in Vietnam, along with the recent signing of new management contracts, confirm Ascott's leadership position as both owner and operator. The largest international accommodation service business in Vietnam with more than 7,600 apartments in 31 buildings present in 10 cities in Vietnam including Ho Chi Minh City, Hanoi, Binh Duong, Cam Ranh, Da Nang, Hai Phong, Ha Long, Hoi An, Nha Trang and Vung Tau Lew Yen Ping, General Manager of Regions in Vietnam, Cambodia and Burma, said: “Somerset Feliz Ho Chi Minh City is aimed at corporate customers, entrepreneurs and families who want to experience an inspiring lifestyle.
inspiration, where they can Page 7 of 65 SOMERSET - FELIZ HCMC immerse themselves in local cultural values while enjoying all the comforts of a modern home. Guests can rest assured that they will experience Ascott's consistent international standards and quality, yet personalized to deliver exceptional value.” With a prime location, classy living space and active, community-oriented lifestyle, Somerset Feliz Ho Chi Minh City offers a combination of stay and resort experience in the heart of the city. The building offers apartments ranging from one bedroom to four bedrooms for groups of two to eight people. All apartments are equipped with modern furniture, rich entertainment system, comfortable kitchen and large balcony with views of Saigon River or busy Ho Chi Minh City.
Guests can freely use the 50m-long swimming pool, gym, relax at the spa tub, tennis courts or explore Ho Chi Minh City through programs exclusively for residents. Co-developed by CapitaLand and Thien Duc, Somerset Feliz Ho Chi Minh City is part of the Feliz en Vista luxury apartment complex - a milestone marking CapitaLand's eighth housing project in Vietnam.