NATIONAL ECONOMICS UNIVERSITY FACULTY OF FOREIGN LANGUAGES DEPARTMENT OF BUSINESS ENGLISH NGUYEN QUE ANH FACTORS AFFECTING JOB SATISFACTION OF SALESPERSON WORKING IN TID COMPANY NATIONAL ECONOMICS UNIVERSITY FACULTY OF FOREIGN LANGUAGES DEPARTMENT OF BUSINESS ENGLISH NGUYEN QUE ANH FACTORS AFFECTING JOB SATISFACTION OF SALESPERSON WORKING IN TID COMPANY Hanoi, April, 2023 Nguyễn Qué Anh — 11190330 — Business English 61C ACKNOWLEDGEMENTS First of all, I would like to thank my leaders, mentors, and coworkers at TID Company for their encouragement and provision of a professional work environment throughout my internship. Throughout my employment at TID Company. Regarding the area of my profession, I have learned smart sales techniques and got useful knowledge. I appreciate the chance to work as a salesman for TID Company.
The second person I want to thank for their significant contribution to my thesis is my thesis adviser, Ass. Pham Thi Thanh Thuy. She has been the most inspirational and sincere teacher I have ever had. Without her support and direction, I doubt I could have completed my thesis or met the deadline for my graduation project.
Last but not least, it is an honor to express my gratitude to NEU's Faculty of Foreign Languages. I would want to thank all of the professors in the business English program for giving me a strong foundation in both the linguistic and business administration sectors. This foundation has played a crucial part in both my professional life in the latter phases as well as my internship at TID Company. Nguyễn Qué Anh — 11190330 — Business English 61C EXECUTIVE SUMMARY As life becomes more evolved and personal demands converge with professional requirements, businesses are placing more and more emphasis on the job satisfaction of salespeople.
The issue of sales staff job satisfaction impacts almost all businesses, and it has a significant impact on other concerns including work motivation and overall company growth. Fundamentally, all of the firm's divisions are connected to one another, therefore understanding what influences employee happiness at a company is crucial. the investigation of the variables associated with comprehension of satisfaction level, from which the company's problem may be resolved. Due to the aforementioned, the author needs to do this research for TID Company.
59 salespeople currently employed in the Marketing and Sales department provided data for the study on the factors influencing the happiness of sales workers at TID. Forms are used by authors to facilitate outcomes. After researching a lot of previous studies, the author chose to study 6 main factors affecting job satisfaction of sales staff working at TID company, including: Nature of Work, Training and promotion opportunities, Leader, Co-worker, Salary and Working Environment. The author identified the most practical methods to appease the sales personnel at TID Company after researching the variables and doing an analysis.
Therefore, promoting the expansion and development of TID Company. il Nguyễn Qué Anh — 11190330 — Business English 61C TABLE OF CONTENTS ABBREVIATIONS. 050050008006 vi LIST OF TABLES. 000000 vii LIST OF FIGURES.
Research bj€CẦÏVS. Background to the study. Research Ou(ÏÏn€.0 4 CHAPTER 1: AN OVERVIEW OF TID COMPANY AND SALE INTERN. General information of TID Company.
Brief introduction about TID Company (TID Company’s website). Foundation and Development. TID Company s Vision, Mission and Core Walue. The Marketing and Sales Department at TID Company.
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ng 0000000900000 48 Nguyễn Qué Anh — 11190330 — Business English 61C 5.- cọ cọ Họ HH.-- 2G cọ Họ HH HH 0090 57 Nguyễn Qué Anh — 11190330 — Business English 61C ABBREVIATIONS JSC Joint-stock Company NEU National Economics University CHRO Chief Human Resources Officer CMO Chief Marketing Officer CFO Chief Finance Officer CPO Chief Production Officer vi Nguyễn Qué Anh — 11190330 — Business English 61C LIST OF TABLES Table 1. Basic information about TID Company. Job satisfaction of employee SCaÏG. Descriptive Statistics of factors affect job satisfaction level of salespeople working in TID Company.
Descriptive Statistics of Nature Of WOK. Descriptive Statistics of Training and Promotion Opportunities. Descriptive Statistics of L@adeT. 5 G3 SH ng ng 34 Table 4.
Descriptive Statistics Of CO-WOTK€T. 5G ng re 35 Table 4. Descriptive Statistics Of Salary. Descriptive Statistics of Working Environment.
Descriptive Statistics of Employee Satisfaction at WorK. Cronbach’s Alpha result. KMO coefficient and sig. value of the Bartlett tesf.
Encode Variable after EFA analysis. Rotated Component MatTIX. 44 vil Nguyễn Qué Anh — 11190330 — Business English 61C LIST OF FIGURES Figure 1. TID Company’s Organizational Structure (TID Company’s website).
TID Company’s internal document (TID Company’s website). Christen, Lyer and Soberman model of job satisfaction (Chistan ET. Lawler's and Porter's model of job satisfaction (Lawler and Porter, 1967) Hc''ẳ'ẳ'ẳẳẳẲỶẲỶÝỶŸỶ. Locke and Latham Model of job satisfaction (Locke and Latham, 1990) mm.
Error! Bookmark not defined.- - G5 11111 SH Họ HH 29 Figure U20. - - - ST HH HH nh 31 Figure 4. The rebuild Conceptual Framework .ccccecceeeseeeseceeeeeeeeeeneeeeeeseeeeees 46 Vili Nguyễn Qué Anh — 11190330 — Business English 61C INTRODUCTION Topic: Factors affecting job satisfaction of salespeople working in TID company 1. Rationale One of the sectors with the greatest growth has always been the telecoms trade sector.
Not only does it constantly innovate, but it also thrives on rivalry with other companies, retailers, agencies, etc. The telecommunications sector is gradually altering how cards are sold due to information technology advancements, which implies that salespeople in this sector must likewise adapt their goals and approaches. In order to recruit and keep employees, TID Company always seeks to develop its sales staff and employee engagement practices. This enhances both the fantastic experience for clients and the innovation of a more modern working environment.
With more than 50 seasoned salespeople on staff, TID Company is currently one of the top telecom providers in Vietnam. Due to the enormous number of employees of all ages and from all walks of life, establishing job satisfaction for sales personnel is critical when striving to enhance earnings and grow the firm. Nevertheless, according to the author's observations, 1-2 sales personnel quit every month, and especially after the Lunar New Year 2023 (February), the number of sales workers quitting is about 10. Whether it comes to making it impossible to perform job tasks, interfering with teamwork, or harming relationships with devoted consumers, this is a highly problematic issue.
Along with being exceedingly tough to replace new hires in a demanding workplace when there are not enough individuals with expertise, training is also challenging. It will take time to adjust to the position even if fresh sales employees are promptly replaced. The author is aware that factors like age, marital status, and others will all affect people's desires and levels of job satisfaction. Because of this, the author is engaged in the research into the satisfaction level of salesperson, factors affecting this level, the reasons why they dissatisfied when working in the company, then discover advice and proposals for ways to improve and build the operational infrastructure of TID Company.
All these contents will be included in the study “Factors affecting job satisfaction of salespeople working in TID company”. Nguyễn Qué Anh — 11190330 — Business English 61C 2. Research Objectives The study's primary objective is to determine the significance of salespeople's job satisfaction at TID Company. The research would look into the existing scenario in TID Company to evaluate the degree of salespeople's job satisfaction after having a thorough understanding of the word "job satisfaction," then decide and analyze the issue that the project is experiencing.
So, several suggestions would be made in order to increase salespeople's contentment with their employment with TID Company. (1) Determining the factors affecting the satisfaction of salespeople in TID Company. (2) Assessing factors affecting job satisfaction of salespeople at TID Company. (3) | Recommending solutions to overcome the challenges, boost up the sales index in TID Company.
Research Scope (1) Factors affecting satisfaction of salespeople in TID Company (2) Research scope: Only focuses on salespeople in TID Company (3) Contents: Satisfaction; factors affecting satisfaction. (4) Time: Data is collected within the period of one year from 01/03/2022 to 01/03/2023, applying to both Primary and Secondary data. Research Questions Question I: What are the factors that affect job satisfaction level of salespeople working in TID Company? Question 2: What is the job satisfaction level of salespeople working in TID Company? Question 3: What recommendations can be offered to enhance job satisfaction level of salespeople working in TID Company? 5. Methodology The research process, the model and variables, the data collecting method, tools, technique, and procedures supporting data analysis are described in chapter 3's research methodology in order to address the research questions.
The following figure shows the complete process of the study: Nguyễn Qué Anh — 11190330 — Business English 61C » Identifying the study's objectives and issues ¢ Identifying influencing elements by conducting an exploratory 2 research 3 - Constructing the models, premise, and variables for the study 1 Selecting the Study's Sample 5 - Scale construction and questionnaire design 6 Gathering data and conducting surveys 7 Statistical techniques are used to process the data. a Final issues with the study Diagram: Research procedure The author used both informal and formal research to address three research questions. The author conducted a preliminary study using publicly available information obtained from search engines. Studies and ideas pertinent to the research aims were included in the information, along with some acceptable scales and analytical techniques.
With the formal research, a survey was undertaken to collect responses from TID Company salespersons. There were multiple choice questions on the poll, but no one's personal information was requested. SPSS 22 would be used to analyze the survey's data. Background to the study Firstly, the researcher lists out all factors that might affect to satisfaction of salespeople through, consulting previous researchers about behavior theory, labor motive theory, other researchers, previous report analysis.
The following table list out summary of factors affecting to job’s satisfaction of salespeople in TID Company. Nguyễn Qué Anh — 11190330 — Business English 61C Table summary of factors affecting to satisfaction of salespersons in TID Company No | Factors affecting to satisfaction of salespersons in | Sources TID Company 1 | Overall job Churchill et al. (1974), 2 | Co-workers Smith et al.