NGUYEN TAT THANH UNIVERSITY NTT INSTITUTE OF INTERNATIONAL EDUCATION START – UP TOPIC: SECOND-HAND CLOTHING STORE BUSINESS PLAN Student made: Vu Diem Quynh Huong – 2000005694 Tran Dang Dan Tuong – 2000001295 Truong Vu Hao – 2000001316 Pham Thi Tuong Van – 2000005741 Instructor: Thd Huynh Thanh Phong ASSESSMENT TABLE OF PARTICIPATION ACTIVITIES Percentage Student of Member's Name Notes Code participatio n Part 1: Products Vu Diem Quynh 200000569 Part 2: Environmental 100% Huong (Leader) 4 analysis Part 7: Finance Synthesize + edit WORD Part 4: Business Pham Thi Tuong 200000574 100% activities Van 1 Part 5: Marketing Part 6: Human Resources Part 7: Finance Part 8: Conclusion - Irresponsible 200000131 Truong Vu Hao 20% - Failing to complete the 6 assigned part well - Teamwork attitude is not good Part 3: SWOT Part 4: Business activities Tran Dang Dan 200000129 50% (Copying too much, not Tuong 5 good teamwork attitude, and not completing the assigned part well) i TABLE OF CONTENT ASSESSMENT TABLE OF PARTICIPATION ACTIVITIES.i TABLE OF CONTENT.ii LIST OF FIGURES.v LIST OF TABLE.1 REASON FOR SELECTING THE SUBJECT.3 Source of goods.3 Information about the business.2 Technology - information environment.3 Political - legal environment.4 Social-cultural environment.4 Competitiveness of products in the market.3 Taking advantage of “Opportunities”.1 Making a business plan.3 Setting the operating budget.4 Add new products/product lines.8 Grateful to customers.1 Goods imported from abroad.1 Organizational chart of personnel.3 Requirements for each position.1 Estimate the total investment capital and capital.2 Estimate of initial month's revenue.3 Estimate of second month's revenue.4 Dự trù doanh thu tháng thứ ba.2 Direction of targets and tasks in 2022.57 LIST OF FIGUR iv Figure 1.2 "It’s old for him but new for me".3 Small corner at the second-hand market in Da Lat.4 The richness and uniqueness of 2nd hand goods.6 "Inside-out" quality products are available only at TVH.7 TVH always has items from well-known brands.8 Website of "The 2hand store TVH. 9TVH - the place to receive liquidation and consignment of old items. 10 Logo of "The 2hand store TVH".11 Address of "The 2hand store TVH" (Source: Internet).1 Gross domestic product growth in the first quarter of 2021-2022.1 Ground floor layout diagram.2 The 1st-floor layout diagram. 2Traditional advertising with mirrors and hangers.3 Advertising through social networks.1 Organizational chart of personnel.44 v LIST OF TABLE Table 1 Store decor cost (Unit: VND).46 Table 2 Cost of instruments and supplies (Unit: VND).47 Table 3 FIXED MONTHLY COST (Unit: VND).48 Table 4 Emplyee salary (Unit: VND).48 Table 5 Import costs of the first month (Unit: VND).49 Table 6 Marketing Cost and Discount for the first month (Unit: VND).50 Table 7 Profit in the first month (Unit: VND).51 Table 8 First - Month Inventory Revenue (Unit: VND).52 Table 9 Import costs of the second month (Unit: VND).53 Table 10 Marketing Cost and Discount for the second month (Unit: VND).54 Table 11 Profit in the second month (Unit: VND).54 Table 12 Second - Month Inventory Revenue (Unit: VND).55 Table 13 Import costs of the third month.56 Table 14 Marketing Cost and Discount for The Third Month (Unit: VNĐ).57 Table 15 Profit in the third month (Unit: VND).57 Table 16 Business plans for the next 6 months.58 vi GLOSSARY CATEGORY OF ACRONYMS Ordinal Designation Abbreviation Definitions Number 1 ON Ordinal Number 2 PPU Price Per Unit 3 IM Into Money 4 WP Wholesale Price 5 CGS Cost of Goods Sold 6 TR Total Revenue 7 QGS Quantity Of Goods Sold 8 QI Quantity of Inventory 9 QGE Quantity of Goods Entered vii PREFACE Money is not everything, not so much money, is happiness, it is.
But money is the means by which we can easily achieve happiness. Money develops conditions for us to have good health, to be assured of our peace so that we have the opportunity to learn and free us from so many of life's petty concerns. Therefore, the group never disregards the currency, that is the group's view after learning in the environment to become a businessman, a start-up, a manager with an intense desire to get rich and be proactive with its own currency. Self-employment, which represents the path to self-control, has the opportunity to enjoy a joyful and prosperous life.
Our team would like to express our sincere thanks to the lecturer Huynh Thanh Phong for advising the group on many valuable business lessons during the semester at Nguyen Tat Thanh University. We are grateful you have dedicated instructions, helping us complete the final essay: Second-hand clothing store business plan. 1 REASON FOR SELECTING THE SUBJECT Hiện nay, nền kinh tế thế giới nói chung và Việt Nam nói riêng đang có những biến động ảnh hưởng đến thu nhập và tiêu dùng của mọi người dân, đặc biệt là sự gia tăng giá cả hàng hóa và dịch vụ khiến người tiêu dùng bắt đầu hạn chế chi tiêu. Tuy nhiên nhu cầu tiêu dùng của người dân tăng cao, đặc biệt là nhu cầu về trang phục.
Theo thống kê, hơn 70% người dùng được khảo sát đã chọn mua những sản phẩm thời trang đơn giản, gần gũi với cuộc sống, giá cả phải chăng, dễ mua, đa dạng nhiều mẫu mã để lựa chọn. Một số người tiêu dùng mà nhóm nhắm đến là học sinh, sinh viên hoặc nhân viên văn phòng, yêu thích thời trang, có nhu cầu mua hàng hiệu nhưng chi tiêu bị hạn chế, chủ yếu phụ thuộc vào sự hỗ trợ của gia đình. Chính vì vậy đồ secondhand trở thành một trong những lựa chọn phù hợp với hầu hết người tiêu dùng. Những mặt hàng secondhand này thường có mẫu mã phong phú, đa dạng với giá cả rất rẻ chỉ bằng 2/10 giá đồ mới.
Đáng chú ý, mỗi món đều giới hạn số lượng nên không lo đụng hàng. Nhận thức được rằng có cầu thì ắt có cung, nhóm quyết định đáp ứng nhu cầu của nhóm khách hàng này. Bằng chứng cho thấy, rất nhiều người vững tài chính đã nhanh chóng sở hữu những món hàng hiệu đắt tiền cho mình nhưng rồi không còn hứng thú nữa với chúng nữa, đơn giản vì thời trang luôn có tuổi và “mốt” thì luôn không ngừng thay đổi. Vậy giải quyết như thế nào nếu một bên có nhu cầu mua đồ với giá rẻ mà chính hãng công ty và bên kia muốn thanh lý hàng cũ để tiết kiệm chi phí và kiếm thêm thu nhập.
Đó là lý do nhóm chọn đề tài kinh doanh cửa hàng quần áo secondhand.1 Business Ideas - Business project: Second-hand clothing store "THE 2HAND STORE TVH" Figure 1.1 Business Ideas Secondhand clothes (or business in crates, sida goods, and second-hand goods) have become an increasingly "hot" trend for many people to choose when starting a business. Because this item is relatively current among youthful persons, not only due to its uniqueness, rarely touch the goods but the cost of second-hand clothing is reasonably cheap and attractive, especially in the time of market price storm as today. Overcoming the varied opinions about used goods, making stores and online shops for the second-hand clothing business become a commonplace frequented by young humans. When quickly surfing a round of Facebook or a brief stroll in a market is not difficult for us to see many sites or groups like Classifieds, Liquidation of old items, Clean up warehouses.
With hundreds of thousands of participants, including many people to liquidate worn-out clothes, 3 inexpensive prices with the motto "It’s old for him but new for me" and the number of followers, buyers are extremely crowded.2 "It’s old for him but new for me" Figure 1.3 Small corner at the second-hand market in Da Lat 4 The fashion market now tends to favor brands and toxic goods, however, not enough economy to obtain new products entirely, secondhand items are the right choice. That way you can identify the consumer demand for this is considerably high. Capturing the general psychology of customers is interested in shopping for brands but requires inexpensive prices. Chiefly in Phu Nhuan area, there in common are not many local stores to accommodate the above needs or have not selected beautiful items or quality sources.
Leveraging our understanding of this market and item type, our team decided to invest and build a second-hand clothing store business plan called "The 2hand Store TVH". This business project has the advantage of abundant supplies, inadequate capital, quick turnaround, attractive sources of revenue, and fast payback time.2 Products/services Second-hand equally refers to old clothes, id est used goods. All kinds of old items are extremely diverse from clothes, bags, accessories, shoes, toys. even home furniture.
Most of these products were selected for good and sold at an extremely low cost compared to their actual price. It is the richness of design, unique, creation that is extremely preferred by customers.4 The richness and uniqueness of 2nd hand goods 1.1 Code samples Goods will be picked very often with a lot so almost every day with enough items. From the body dress, chiffon dress, flannel shirt, felt fashionable jackets, bomber garment, shirt, jeans, trousers. are enough, the number of up to a few dozen crates of merchandise with hundreds of different types of goods.
The distinctive feature over here is the "hot" fashion market "hot" items, only a short time later is "The 2hand Store TVH" has that kind of product with super quality and extremely cheap price. Because it is imported from abroad, there are many beautiful, unique, and strange models that rarely touch the goods, not to mention that many clothes are branded and quantity goods, so they give customers an extreme style.2 Quality The products at TVH are carefully selected from quality to design. All goods in stock are carefully tested for quality to merely ensure that they achieve standards. The shop's standard is that the goods must be over 85% new, there are new models over 95%, so just a quick cleaning is as good as new.
Any models that are too old or outdated are removed by the shop, so the goods here only range from beautiful to excellent. Specifically, instead of doing business on a large scale like some famous places in Ho Chi Minh City such as Hoang Hoa Tham market, Ban Co market, Ba Chieu market with many types of products, sizes, not clean, cannot be guaranteed. For the health and safety of consumers, TVH will carefully screen and prioritize select products (size, design, product type.) to evaluate the quality, then clean and then display them for sale.6 "Inside-out" quality products are available only at TVH 1.3 Source of goods All products sold at the store are products from famous brands such as Mango, Zara, H&M… even Dior, Gucci, Chanel, and Louis Vuitton are packaged directly from Japan and Korea, the US, Australia, Hong Kong. or the goods "worst" also originate from Chinese domestic goods.
TVH can firmly affirm to customers that: "If fake goods are detected, refund three times the amount".7 TVH always has items from well-known brands 1.4 Price The store's motto obtains "Price reduction but not value decrease" which means we will try our best to make the price as appropriate as possible so that customers can shop comfortably without worrying about the cost. Because we constantly want gorgeous clothes to come to our customers' hands.5 Sales method The store has two sales channels that are online and direct, making it convenient and easy for customers to shop. For online: we have built the official TVHstore.com website, to reach customers quickly and most effectively, the store also posted images of code samples to the most popular social platforms today such as Facebook, Instagram, Shopee, Lazada, and Tiki. They can stay at home, surf the web, choose models, and order, we will deliver to your place.
Ensure both convenience and safety for customers during the Covid-19 9 epidemic.