MINISTRY OF EDUCATION AND TRAINING HO CHI MINH CITY UNIVERSITY OF TECHNOLOGY AND EDUCATION GRADUATION THESIS INDUSTRIAL MANAGEMENT THE IMPACT OF ENTERPRISE SOCIAL MEDIA ON THE PSYCHOLOGY AND BEHAVIOR OF EMPLOYEES INSTRUCTOR: NGUYEN THI THANH THUY, PhD. STUDENT: NGUYEN HUU DU SKL012799 Ho Chi Minh City, May 2024 HO CHI MINH CITY UNIVERSITY OF TECHNOLOGY AND EDUCATION FACULTY OF INTERNATIONAL EDUCATION GRADUATION THESIS THE IMPACT OF ENTERPRISE SOCIAL MEDIA ON THE PSYCHOLOGY AND BEHAVIOR OF EMPLOYEES NGUYỄN HỮU DỰ Student ID: 20124170 Major: INDUSTRIAL MANAGEMENT Supervisor: NGUYỄN THỊ THANH THÚY, PhD. Ho Chi Minh City, May of 2024 THE SOCIALIST REPUBLIC OF VIETNAM Independence – Freedom – Happiness -------- Ho Chi Minh, May 20th, 2024 GRADUATION THESIS ASSIGNMENT Student name: Nguyễn Hữu Dự Student ID: 20124170 Major: Industrial Management Class: 20124CLA1 Supervisor: Nguyễn Thị Thanh Thúy, PhD. Phone number: 0382054919 Date of assignment: _____________________ Date of submission: _____________ 1.
Project title: The impact of Enterprise Social Media on the Psychology and Behavior of employees 2. Initial materials provided by supervisor: ___________________________________ 3. Content of the project: _________________________________________________ 4. Final product: ________________________________________________________ CHAIR OF THE PROGRAM SUPERVISOR (Sign with full name) (Sign with full name) THE SOCIALIST REPUBLIC OF VIETNAM Independence – Freedom– Happiness -------- Ho Chi Minh, May 20th, 2024 SUPERVISOR’S EVALUATION SHEET Student name: Nguyễn Hữu Dự Student ID: 20124170 Major:.
Content of the project:. Approval for oral defense? (Approved or denied). Ho Chi Minh City, May, 2024 SUPERVISOR (Sign with full name) THE SOCIALIST REPUBLIC OF VIETNAM Independence – Freedom– Happiness -------- Ho Chi Minh, May 20th, 2024 PRE-DEFENSE EVALUATION SHEET Student name: Nguyễn Hữu Dự Student ID: 20124170 Major:. Name of Examiner:.
Content and workload of the project:. Approval for oral defense? (Approved or denied) .) Ho Chi Minh City, May, 2024 EXAMINER (Sign with full name) THE SOCIALIST REPUBLIC OF VIETNAM Independence – Freedom– Happiness -------- Ho Chi Minh, May 20th, 2024 EVALUATION SHEET OF DEFENSE COMMITTEE MEMBER Student name: Nguyễn Hữu Dự Student ID: 20124170 Major:. Name of Defense Committee Member:. Content and workload of the project: .) Ho Chi Minh City, May, 2024 COMMITTEE MEMBER (Sign with full name) DISCLAIMER I affirm that I wrote the thesis on my own and that I have not submitted it for consideration for another degree or professional certification.
Except for material that has been included in publications co-authored by others, I certify that the work I have submitted is original to me. Below, I have specified specifically how I contributed to this work, as have the other writers. I certify that whenever credit to the work of others has been given in this thesis, it has been done so appropriately. The work by Nguyen Huu Du, titled “THE IMPACT OF ENTERPRISE SOCIAL MEDIA ON THE PSYCHOLOGY AND BEHAVIOR OF EMPLOYEES” was previously published and is given in five chapters.
The author conceived of this study. Nguyen Huu Du ACKNOWLEDGMENTS I would like to express my sincere gratitude to all those who supported and encouraged me during the process of completing this thesis. In particular, I would like to express my profound gratitude to my instructor, PhD. Nguyen Thi Thanh Thuy, for his guidance, patience, and constant encouragement.
I also want to thank my family, relatives, and friends who have always supported and encouraged me throughout the time of researching and writing this thesis. It is impossible not to mention the professional support and valuable contributions of my colleagues, along with the organizations, aid, and financial resources that I received to complete this research. Finally, I would like to express my gratitude to everyone who contributed to the completion of this thesis, even if only in a small way. You have made this journey more memorable and meaningful.
In this acknowledgment of my thesis, I extend my appreciation to all those who have been part of this journey. TABLE OF CONTENTS Contents Page LIST OF FIGURES .i LIST OF TABLES. ii LIST OF ABBREVIATION .1 Reasons for Choosing the Thesis Topic .2 Subjects and Scope of Research .3 Methods of Research .4 Structure of Research.1 The Concept of Using Enterprise Social Media .2 The Concept of Regulatory Focus Theory .3 The Concept of Conservation of Resources Theory.4 The Concept of ESM-related Exhaustion .5 The Concept of Employee Creativity .2 Summaries of Related Studies .1 Study of Wei et al.2 Study of Sun et al.3 Study of Luqman et al.4 Study of Wang et al.5 Study of Si et al.6 Study of Zhang et al.4 Research Model and Hypotheses of Research Paper .1 The Relationship between Using ESM, Interruption overload, and ESM-related exhaustion .2 The Relationship between Using ESM, Psychological transition, and ESM- related exhaustion .3 The Relationship between Using ESM, Interruption Overload, and Employee Creativity .4 The Relationship between Using ESM, Psychological Transition and Employee Creativity .5 The Relationship between Using ESM and Interruption overload in the case of Promotion-focused Employees.6 The Relationship between Using ESM, and Psychological transition in the case of Promotion-focused Employees .7 The Relationship between Using ESM, and Psychological Transition in the case of Prevention-focused employees .8 The Relationship between Using ESM and Psychological transition in the case of Prevention-focused employees.2 Instruments and Scales .3 Data Collection Procedures .4 Methods of Data Analysis .1 Sample Descriptive Statistics .2 Testing Research Model and Hypotheses.1 Demographics in Research .2 Research Model Estimation .1 Testing sample size using Smart PLS 4 .1 Implications for Research .2 Implications for Manager .3 Limitation of Research and Future Research Direction. xii LIST OF FIGURES Figure 2.1 Research Model of “Excessive Enterprise Social Media Use Behavior at Work: Role of Communication Visibility and Perspective of Uses and Gratifications Theory” Study .2 Research Model of “Does enterprise social media use promote employee creativity and well-being?” study .3 Research Model of “Effect of Enterprise Social Media on Employee Creativity: Social Exchange Theory Perspective” study .4 Research Model of “Excessive enterprise social media usage and employee creativity: An application of the transactional theory of stress and coping” study .5 Research Model of “Empirical Investigation of How Social Media Usage Enhances Employee Creativity: The Role of Knowledge Management Behavior” study 21 Figure 2.6 Research Model of this Thesis .1 The Flowchart illustrates the Steps of Research in this Thesis .1 Model Research is used to test PLS in Smart PLS.
48 Page i LIST OF TABLES Table 2.1 Variables Matrix which is related to Studies.1 Convert survey points .1 Demographics in this Thesis .2 Sample Size Recommendation in a Statistical Power of 80% .3 Evaluate the reliability.5 Average Variance Extracted .7 Hypothesis testing results. 57 Page ii LIST OF ABBREVIATION No. COR Conservation of Resources 2. EC Employee creativity 3.
EE ESM-related exhaustion 4. EFA Exploratory Factor Analysis 5. ES Using Enterprise Social Media 6. ESM Enterprise Social Media 7.
HR Human Resources Management 8. HTMT Matrix Heterotrait-Monotrait Ratio of Correlations 9. IO Interruption overload 10. PLS Partial Least Squares 11.
PRE Prevention-focus of employees 12. PRO Promotion-focus of employees 13. PT Psychological transition 14. RFT Regulatory Focus Theory 15.
SEM Structural Equation Modeling 16. VIF variance inflation factors Page iii CHAPTER 1.1 Reasons for Choosing the Thesis Topic The use of social media in the workplace has become increasingly common in recent years. Not only does it facilitate communication and collaboration among employees, but it also serves as a platform for sharing ideas and fostering creativity. Utilizing social media for work and social purposes helps to establish both instrumental and expressive ties among employees.
These connections, in turn, can enhance creativity within the organization by providing a supportive and inclusive environment for idea-sharing and collaboration. By leveraging the power of social media in a professional setting, companies have the opportunity to tap into their employees’ creative potential and drive innovation within the organization (Ali et al. The utilization of Enterprise Social Media platforms has been identified as a driver of employee creativity within organizations. Research has demonstrated that the use of social media channels fosters a conducive environment for creativity to flourish among employees.
This phenomenon can be attributed to various factors, including enhanced leader-member exchange and increased support for innovation initiatives. By leveraging social media tools effectively, organizations can tap into the creative potential of their workforce and drive innovation within the business system (Wang et al. The impact of social media usage on employee creativity and well-being has been a topic of interest in academic research. Work-related social media use has been found to enhance employee creativity by facilitating information sharing and reducing the risk of knowledge manipulation.
Furthermore, engaging in business social media activities has been linked to increased job satisfaction among employees. Both work-related and social- related social media usage contribute positively to the development of bridging and bonding social capital, with bonding social capital particularly enhancing job satisfaction among employees (Zhang et al. To summarize, enterprise social media adoption has been shown to boost employee innovation. According to studies, social media use boosts employee creativity through processes including leader-member exchange and innovation support.
Furthermore, adopting social media for both professional and social objectives develops instrumental and expressive links among employees, which increases employee creativity. Furthermore, work-related social media use has been shown to boost employee creativity by encouraging Page 1 information sharing and discouraging knowledge manipulation. In terms of employee well- being, using business social media has been connected to higher work satisfaction. Work- related and social-related use of social media both have a favorable influence on bridging and bonding social capital, with bonding social capital increasing work satisfaction.
For the reasons above, I have chosen to research the topic: “The impact of Enterprise Social Media on the Psychology and Behavior of employees” 1.2 Subjects and Scope of Research Research subjects: The impact of Enterprise Social Media on the psychology and behavior of employees. Research scope: -Spatial scope: Companies in Ho Chi Minh City (Vietnam); -Time scope: Survey period from January to the end of March 2024; -Scope of content: Research the impact of ESM on employee creativity.3 Methods of Research Quantitative: Although lab-based experiments cannot always properly imitate real-life events and actions, they are useful for investigating causal correlations among variables. Qualitative: Unstructured interviews often yield results that cannot be generalized beyond the sample group, but they give a more in-depth insight into participants’ perceptions, motives, and feelings.4 Structure of Research To analyze and clarify the research objects and objectives, this topic is divided into five Chapters: -Chapter 1: Introduction In this chapter, the research will introduce the following sections: reasons for choosing the topic, research objectives of research, subjects and scope of research, methods of research, and structure of research. -Chapter 2: Literature Review and Research Model.
In this chapter, the article will introduce the following sections: Theoretical foundation; short summaries of some related studies that have been used to construct research model, hypotheses, and measures; a matrix that shows related studies in which the factors (variables) have been proved valid; research model and hypotheses. Page 2 -Chapter 3: Research Methods. The research illustrates the following sections: the flowchart of the research process, the construction of measures and design of the questionnaire and sampling and collecting data; and steps of quantitative analysis. -Chapter 4: Research results.
Test and evaluate hypotheses and research models are used by Smart PLS 4, researchers can follow a systematic approach. First, research model by defining the relationships between variables and hypotheses to be tested. Next, they input data into Smart PLS 4 and estimate the parameters of the model to test the significance of these relationships. Researchers then assess the overall fit of the model using various criteria provided by Smart PLS 4, such as goodness of fit indices.
Hypotheses are tested to determine their statistical significance, and results are interpreted to conclude the research model. Smart PLS 4 is a valuable tool for structural equation modeling analysis, offering researchers the features needed to effectively test and evaluate their research models.