BIG DATA ANALYTICS Harnessing Data for New Business Models BIG DATA ANALYTICS Harnessing Data for New Business Models Edited by Soraya Sedkaoui, PhD Mounia Khelfaoui, PhD Nadjat Kadi, PhD First edition published 2022 Apple Academic Press Inc. CRC Press 1265 Goldenrod Circle, NE, 6000 Broken Sound Parkway NW, Palm Bay, FL 32905 USA Suite 300, Boca Raton, FL 33487-2742 USA 4164 Lakeshore Road, Burlington, 2 Park Square, Milton Park, ON, L7L 1A4 Canada Abingdon, Oxon, OX14 4RN UK © 2022 Apple Academic Press, Inc. Apple Academic Press exclusively co-publishes with CRC Press, an imprint of Taylor & Francis Group, LLC Reasonable efforts have been made to publish reliable data and information, but the authors, editors, and publisher cannot assume responsibility for the validity of all materials or the consequences of their use. The authors, editors, and publishers have attempted to trace the copyright holders of all material reproduced in this publication and apologize to copyright holders if permission to publish in this form has not been obtained.
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| Khelfaoui, Mounia, editor. | Kadi, Nadjat, editor. Description: First edition. | Includes bibliographical references and index.
Identifiers: Canadiana (print) 20210000074 | Canadiana (ebook) 2021009009X | ISBN 9781771889568 (hardcover) | ISBN 9781003129660 (ebook) Subjects: LCSH: Management—Data processing. | LCSH: Industrial management—Decision making. | LCSH: Business planning—Statistical methods. | LCSH: Sustainable development.
| LCSH: Big data. Classification: LCC HD30.4/038—dc23 Library of Congress Cataloging-in-Publication Data Names: Sedkaoui, Soraya, editor. | Khelfaoui, Mounia, editor. | Kadi, Nadjat, editor.
Title: Big data analytics : harnessing data for new business models / edited by Soraya Sedkaoui, PhD, Mounia Khelfaoui, PhD, Nadjat Kadi, PhD. Description: First edition. | Palm Bay, FL : Apple Academic Press, 2021. | Includes bibliographical references and index.
Subjects: LCSH: Business--Data processing. | Business--Technological innovations. | Sustainable development--Data processing. Classification: LCC HF5548.0557--dc23 LC record available at https://lccn.gov/2020055946 LC ebook record available at https://lccn.gov/2020055947 ISBN: 978-1-77188-956-8 (hbk) ISBN: 978-1-77463-786-9 (pbk) ISBN: 978-1-00312-966-0 (ebk) About the Editors Soraya Sedkaoui, PhD, HDR Senior Lecturer, University Djilali Bounaama, Khemis-Miliana, Algeria; Data Analyst and Strategic Business Consultant, SRY Consulting Montpellier, France Soraya Sedkaoui, PhD, is a Senior Lecturer, Data Analyst, and Strategic Business Consultant with more than 10 years of teaching, training, research, and consulting experience in statistics, big data analytics, and machine learning algorithms.
Leading the Big Data Analytic Consulting Practice at SRY Consulting in Montpellier, France, Dr. Soraya is focused on working with global clients across industries to determine how a data-driven approach can be embedded into strategic initiatives. This also includes helping businesses create actionable insights to drive business outcomes that lead to benefits valued in several fields. Soraya’s works have contributed to delivering analytics services and solutions for competitive advantage through the use of algorithms, advanced analytical tools, and data science techniques.
She worked as a researcher at TRIS Laboratory at the University of Montpellier, France (2011–2017). She contributed to the European project on “Internet Economics: Methods, Models, and Management (2017)” in collaboration with Pr. She also contributed to creating many algorithms for business applications, such as the algorithm of Snail 2016, in France and more. Her science-oriented research experience and interests are in the areas of big data, computer science, and the development of algorithms and models for business applications and problems.
Sedkaoui’s prior books and research have been published in several refereed editions and journals. Soraya also holds a PhD in economic analysis and an HDR in economic and applied statistics. vi About the Editors Mounia Khelfaoui, PhD, HDR Teacher-Researcher and Lecturer, University Djilali Bounaama Khemis-Miliana, Algeria Mounia Khelfaoui, PhD, is a teacher-researcher and Lecturer at the University Djilali Bounaama Khemis-Miliana in Algeria. With experience in research, she is a member of the research laboratory “Industry, Organizational Devel- opment of Enterprises and Innovation” of the University of Khemis-Miliana since 2008.
Her research focuses on sustainable development, especially corporate social responsibility (CSR), the sharing economy, and the circular economy. She has published in various journals and conferences dealing with the topic of CSR and sustainable development. Khelfaoui’s research proposes to demonstrate the role of the adoption of the CSR in organiza- tions in light of the principles of sustainable development. She graduated from the University of Algiers 3 with a PhD in economics and an HDR in environmental economics.
Nadjat Kadi, PhD, HDR Senior Lecturer, University of Djilali Bounaama Khemis-Miliana, Algeria; Manager, The Digital Economy Laboratory Nadjat Kadi, PhD, is a Senior Lecturer at the University of Djilali Bounaama Khemis-Miliana, Algeria. She is the Manager of The Digital Economy Labo- ratory. Her research relates to economic and statistical analysis and the field of demography. She graduated from the University of Oran, Algeria, with a PhD in demography and an HDR in economic and demographic analysis.xix PART I: BIG DATA: OPPORTUNITIES AND CHALLENGES.
Big Data: An Overview. 3 Malika Bakdi and Wassila Chadli 2. Big Data between Pros and Cons. 15 Djamila Cylia Kheyar 3.
Big Data Uses and the Challenges They Face. 25 Nadia Soudani and Djamila Sadek 4. Twitter’s Big Data Analysis Using RStudio. 33 Houssame Eddine Balouli and Lazhar Chine 5.
Big Data for Business Growth in Small and Medium Enterprises (SMEs). 43 Rabia Ahmed Benyahia PART II: BIG DATA AND BUSINESSES’ DECISION-MAKING PROCESSES?. The Role of Big Data in Strategic Decision-Making. 57 Amal Bensautra, Amel Fassouli, and Fella Ghida 7.
Data Mining and Its Contribution to Decision-Making in Business Organizations. 67 Nadia Hamdi Pacha, Fatma Zohra Khebazi, Nachida Mazouz 8. The Strategic Role of Big Data Analytics in the Decision-Making Process. 81 Yahia Benyahia and Fatima Zohra Hennane 9.
The Role of the Information System in Making Strategic Decisions in the Economic Institution: Case Study of Baticic in Ain Defla, Algeria. 93 Khedidja Belhadji and Abdellah Kelleche viii Contents 10. The Role of Big Data Analysis and Strategic Vigilance in Decision-Making. 107 Bakhta Bettahar and Abdellah Aggoun 11.
Big Data Analysis and Its Role in Making Strategic Decisions. 121 Ramdhan Sahnoun and Boulanouar Mokhtari PART III: BIG DATA APPLICATIONS: BUSINESS EXAMPLES. The Farthest Planning of Big Data in the Light of Information Technology: “Smart Cities: A World Not Yet”. 133 Noureddine Zahoufi and Abdelkader Dahman 13.
Blockchain Technology as a Method Based on Organizing Big Data to Build Smart Cities: The Dubai Experience. 145 Saliha Hafifi and Fethia Benhadj Djilali Magraoua 14. The Uses of Big Data in the Health Sector. 159 Fatima Mana, Redouane Ensaad, and Djazia Hassini 15.
The Role of Big Data in Avoiding the Banking Default in Algeria (The Possibility of Upgrading the Preventive Centers of the Bank of Algeria as a Source of Big Data). 173 Mohamed Ilifi and Hamza Belghalem 16. Marketing Information System as a Marketing Crisis Management Mechanism Through Big Data Analytics: A Case Study of Algeria Telecom in Bouira. 187 Rabah Ghazi and Fatima Zohra Soukeur 17.
Perspectives of Big Data Analytics’ Integration in the Business Strategy of Amazon, Inc. 201 Mustapha Bouakel and Amina Zerbout 18. The Hospital Information System: A Fundamental Lever for Performance in Hospitals. 221 Zineb Matene and Khalida Mohammed Belkebir PART IV: BIG DATA AND SUSTAINABLE DEVELOPMENT.
Big Data Analysis and Sustainable Development. 235 Dehbia El Djouzi 20. Big Data for Sustainable Development Goals: Theoretical Approach .247 Fatima Lalmi and Rafika Benaichouba 21. Using Big Data in Official Statistics for Sustainable Development.
261 Khadra Rachedi and Fatima Rachedi Contents ix 22. The Initiatives of the UN to Improve the Quality of Big Data and Support the Sustainable Development Goals for 2030. 271 Zahia Kouache and Nadia Messaoudi 23. Big Data and Its Role in Achieving the Sustainable Development Goals: Experiences of Leading Organizations.
281 Kamel Maiouf and Achour Mezrig Index. 297 Contributors Abdellah Aggoun Assistant Professor, Faculty of Economics, Business, and Management Sciences, University of Djilali Bounaama, Khemis Miliana, Algeria, Rue Thniet El Had, Khemis Miliana, Ain Defla, Algeria, E-mail: agg88abd@gmail.com Malika Bakdi Senior Researcher, National High School of Statistics and Applied Economics (ENSSEA), Koléa, Algeria, E-mail: bakdi_malika@yahoo.fr Houssame Eddine Balouli National High School of Statistics and Applied Economics (ENSSEA), Koléa, Algeria, E-mail: balouli.com Hamza Belghalem Temporary Assistant Professor, Faculty of Economics, Business, and Management Sciences, University of Djilali Bounaama, Khemis Miliana, Algeria, E-mail: hamzabelghalem44@gmail.com Khedidja Belhadji PhD student, Specialization in Production Management, Hassiba Benbouali University, Chlef, Algeria, E-mail: nafoula80@gmail.com Khalida Mohammed Belkebir HDR, Senior Lecturer, and Researcher, Faculty of Business Economics and Management, Djillali Bounaama University, Theniet El Had Street, Khemis Miliana, W. Ain-Defla, Algeria, E-mail: k.mohammed-belkebir@univ-dbkm.dz Rafika Benaichouba PhD in Economic Sciences, Senior Lecturer, University of Djillali Bounaama, Khemis Maliana, Algeria, E-mail: benaichoubarafika@yahoo.fr Amal Bensautra PhD Student, Faculty of Economics, Business, and Management Sciences, University of Djilali Bounaama, Khemis Miliana, Algeria, E-mail: bensautra.com Rabia Ahmed Benyahia University of Djilali Bounaama, Khemis Miliana, Algeria, E-mail: rabiebenyahia33@yahoo.com Bakhta Bettahar University of Abdelhamid Ibn Badis, Mostaganem, Algeria, E-mail: bakhta_48@hotmail.fr Mustapha Bouakel Associate Professor, Faculty of Economics, Commerce, and Management Sciences, University Center Ahmed Zabana, Relizane, Algeria, E-mail: mustapha.bouakel@univ-sba.dz Wassila Chadli National High School of Statistics and Applied Economics (ENSSEA), Koléa, Algeria E-mail: chadli.com Lazhar Chine Associate Professor, Boumerdes University, Algeria, E-mail: l.chine@univ-boumerdes.dz xii Contributors Abdelkader Dahman Assistant Professor, Faculty of Economics, Business, and Management Sciences, University of Djilali Bounaama, Khemis Miliana, Algeria, E-mail: abd19dah@gmail.com Dehbia El Djouzi Senior Lecturer and Researcher, Faculty of Business Economics and Management, Djillali Bounaama University, Theniet El Had Street, Khemis Miliana, Algeria, E-mail: raison81@yahoo.fr Redouane Ensaad Department of Commercial Sciences, University of Hassiba Ben Bouali, Chlef, Algeria, Pb. 02000, Algeria Amel Fassouli PhD Student, Faculty of Economics, Business, and Management Sciences, University of Djilali Bounaama, Khemis Miliana, Algeria, E-mail: Amelsabrine2018@gmail.com Rabah Ghazi Laboratory of Globalization, Politics, and Economics, University of Algiers 3, Dely Brahim, Algeria, E-mail: ghazi.rabah@univ-alger3.dz Fella Ghida Senior Lecturer, and Researcher, Faculty of Economics, Business, and Management Sciences, University of Djilali Bounaama, Khemis Miliana, Algeria, E-mail: fghida@yahoo.fr Saliha Hafifi Senior Lecturer, Faculty of Economics, Business, and Management Sciences, University of Djilali Bounaama, Khemis Miliana, Algeria, E-mail: hafifis18@yahoo.fr Djazia Hassini Department of Economic Sciences, University of Hassiba Ben Bouali, Chlef, Algeria Fatima Zohra Hennane PhD Student, University Ali Lounici-Blida 2, Route d’El Afroun, Blida, Algeria, E-mail: Hennane_fz@yahoo.fr Mohamed Ilifi Senior Lecturer, Faculty of Economics, Business, and Management Sciences, University of Djilali Bounaama, Khemis Miliana, Algeria, E-mail: m.ilifi@univ-dbkm.dz Abdellah Kelleche Senior Lecturer, Hassiba Benbouali University, Chlef, Algeria, Pb.
02000, Algeria, E-mail: kabd.com Fatma Zohra Khebazi Lecturer, Faculty of Economics, Business, and Management Sciences, Khemis Miliana University, Rue Thiniet El Had, Khemis Miliana, Ain Defla, Algeria, E-mail: fkhebazi@gmail.com Djamila Cylia Kheyar PhD Student, Faculty of Economics, Business, and Management Sciences, University of Djilali Bounaama, Khemis Miliana, Algeria, E-mail: kheyar.com Zahia Kouache Senior Lecturer, Faculty of Economics, Business, and Management Sciences, University of Djilali Bounaama, Khemis Miliana, Algeria, E-mail: z.kouache@univ-dbkm.dz Fatima Lalmi PhD in Economic Sciences, Senior Lecturer, University of Abdelhamid Ibn Badis, Mostaganem, Algeria, E-mail: lalmi.fr Contributors xiii Fethia Benhadj Djilali Magraoua Senior Lecturer, Faculty of Economics, Business, and Management Sciences, University of Djilali Bounaama, Khemis Miliana, Algeria, E-mail: magr_fati@yahoo.