NATIONAL ECONOMICS UNIVERSITY FACULTY OF FOREIGN LANGUAGES DEPARTMENT OF BUSINESS ENGLISH NGUYEN THI THU HOAI THE EVALUATION OF THE ELEMENTS OF COMPANY CULTURE INFLUENCING ON EMPLOYEE MOTIVATION AT ADECCO VIETNAM COMPANY- HANOI BRANCH NATIONAL ECONOMICS UNIVERSITY FACULTY OF FOREIGN LANGUAGES DEPARTMENT OF BUSINESS ENGLISH NGUYEN THI THU HOAI THE EVALUATION OF THE ELEMENTS OF COMPANY CULTURE INFLUENCING ON EMPLOYEE MOTIVATION AT ADECCO VIETNAM COMPANY- HANOI BRANCH Hanoi, March, 2023 Nguyen Thi Thu Hoai — 11192040 — Business English 61A ACKNOWLEDGEMENT During my time at the National Economics University, I received support and guidance from various unions, individuals, and teachers both within and outside the university. First and foremost, I express my sincere appreciation to all the lecturers who have diligently taught and guided me throughout the past three years. I would like to extend my heartfelt gratitude to MBA. Pham Thuc Anh, who actively led and assisted me during the internship and thesis writing process with a strong sense of responsibility and enthusiasm.
I am also grateful to Mrs. Le Bich Van (Payroll and Staffing Manager) of Adecco Vietnam company for facilitating my exposure to real-world work, providing me with the opportunity to apply theoretical knowledge to practical situations, and offering vital information and data for my research. Moreover, I would like to thank all of the employees and managers at Adecco Vietnam company for their helpfulness whenever I needed it. Without their assistance, I could not have accomplished my work.
Nguyen Thi Thu Hoai — 11192040 — Business English 61A EXECUTIVE SUMMARY The main purpose of this study was to thoroughly explore elements of company culture affecting the employee motivation Adecco Vietnam company. This descriptive study investigated the elements of expressions and components of company culture at Adecco Vietnam company. Existing literature was analyzed and reviewed to highlight some of the important concerns explored in this study. The investigation was handled deductively and quantitatively, with questionnaires used to perform a survey.
The population used for the study was 40. According to the findings, architectural features, symbols, logo, vision/mission, values, beliefs, and attitudes, management and business philosophy, operating procedures, movements, rituals, and ceremonies, organizational commitment, and job satisfaction all have a significant relationship with salespeople's performance, whereas symbols, logo and information exchange systems has no significant impact on employee motivation. In conclusion, the results of the survey are discussed in an attempt to suggest some recommendations on improving work motivation through company culture for employees at Adecco Vietnam company li Nguyen Thi Thu Hoai — 11192040 — Business English 61A TABLE OF CONTENTS ACKNOWLEDGEMERNTT,.-- HH HH HH TH HH ng i EXECUTIVE SUMMARY .ececccsceeseesseeseeeseceaeseceeseceaeceeecseceaeceaesaeeaeeeaeseaeeneeas ii IV. iii LIST OF TABLES AND FIGURES .ecececeseeseeseesececeseeeeeeceeeeeeeseeaeeaeeaeeaeeneens V Il)§)460)9)0i 909) XẦ”)”))”:.
Research object and SCOPE. - G1 TH HH HH HH nh 5 CHAPTER 1: INTRODUCTION OF THE ADECCO COMPANY.2 Characteristics of the market and customers of the Company. -- 7 CHAPTER 2: THEORETICAL FRAMEWORK — EMPLOYEE MOTIVATION AND COMPANY CUL/TURAL. 5 + + 1 1 TH TH HH 11 2.3 Employee motivation and company CuÏtUTC€.
Motivating through the expression of company culture. Motivating through the components of company culture. Criteria for evaluating the effectiveness of employee motivation. 18 CHAPTER 3: FINDINGS AND DISCUSSION.
Creating employee motivation through expressions of company culture.2 Creating employee motivation through the components of company culture —. Discussion Of the SfUY .- Gà HH HH HH HH nh nh Th n nnH 32 CHAPTER 4: RECOMMENDA TIONS. SH HH re 35 4.1 Development direction of the company in the near future. Viewpoint on motivating employees through company culture at the company.
36 11 Nguyen Thi Thu Hoai — 11192040 — Business English 61A 4. Some solutions to motivate employees through company culture at Adecco Vietnam - Branch HanOI.1 Emphasizing vision and Tm1SSIOH.2 Creating core values throughout the organization.3 Building a leadership culture, business management philosophy.4 Improving human resources DOÏICI€S.5 Promoting a culture of exchange.6 Changing to enhance and improve the quality of company culture to create ITOfIVAfIOH.- - G G << E115 kg 5k kkkkkkEEH 39 FN a od SAN) DD D, --L- Ă c1 1E 1111310 1S 1n KH kg kkErrr 44 1V Nguyen Thi Thu Hoai — 11192040 — Business English 61A LIST OF TABLES AND FIGURES Table 3.1: Survey results on workplace architecture and layout at the company 21 Table 3.2: Survey results on logo and symbol of the company .3: Survey results on vision and mission of the company.4: Survey results on core values, beliefs, and attitude.5: Survey results on philosophy of management and business.6: Survey results on procedures, regulations, polIC1es.7: Survey results on information exchange SysteM .8: Survey results on meetings, ceremonies, protOCoÏS.9: Employee Turnover of Adecco Vietnam company .10: Survey results on the company’s commifment.11: Survey results on the job satIsfaCtiON.1: Survey results on solutions for enhancing company culture within the COMPANY. G1 1k TT kh 37 Nguyen Thi Thu Hoai — 11192040 — Business English 61A INTRODUCTION 1.Research rationale Many economic studies have confirmed that, in the current global context, successful businesses are not determined solely by their capital or technology, but by how they organize their human resources and whether their workforce is strongly motivated or not. In addition to the convergence of resources, capital, and technology, there is also a diverse exchange of cultures that affects the working style and attitude of businesses and employee motivation.
People's needs have shifted towards focusing on cultural values. In today's flat world, competition in the labor market for job positions, salaries, benefits, and training systems is no longer the only criterion for retaining and motivating employees. Instead, the company culture in motivating the workforce is a critical issue because, unlike the aforementioned factors, company culture is difficult or impossible to copy entirely. It will create unique identities for the business, leaving a mark and motivation in the hearts of each employee working for the company as well as in the labor market.
Currently, in Vietnam, motivating employees through company culture is also being discussed. However, all activities are still not deeply specialized or given the appropriate attention. The vast majority of businesses have not yet realized the important role of building company culture in motivating the workforce, nor have they recognized employee motivation through company culture as a sustainable competitive advantage and a driving force for business development. Along with outstanding development and increased human resources, creating employee motivation with content through company culture can be considered an inevitable trend that each business needs to achieve, while also being a guideline for the development of companies in today's market.
Companies understand that a strong business requires motivated human resources, creating strong employee motivation through a strong culture and their unique cultural identity. The company culture at Adecco Vietnam's Hanoi branch is not be effectively motivating employees, leading to potential issues with employee retention, job satisfaction, and overall productivity. There is a lack of understanding of the key elements of company culture that positively impact employee motivation, or a Nguyen Thi Thu Hoai — 11192040 — Business English 61A disconnect between the stated culture and the actual experiences of employees. It is important to evaluate the current state of company culture at Adecco Vietnam's Hanoi branch to identify areas for improvement and ensure a positive work environment for employees.
Realizing the importance of this issue, Adecco Vietnam company, especially in Hanoi Branch, focuses on efforts to promote and motivate the workforce, especially through company culture, enhancing and constantly improving the employee motivation of human resources through its own unique cultural identity, developing sustainability, and asserting its name in the national market. From the theoretical gap and the practical necessity, the researcher chose the topic "The evaluation of the elements of company culture influencing on employee motivation at Adecco Vietnam company— Hanoi branch’. This chapter shows the theoretical basis of the topic, research objectives, research questions, research objects, research scope, and structure of the topic. Research objectives First, identifying elements that create employee motivation through the expressions and components of company culture at Adecco Vietnam company.
Second, assessing the motivation of employees through elements of company culture at Adecco Vietnam company. Thirdly, proposing recommendations for the company to adjust company culture to motivate employee 3. Research questions To achieve the aforementioned goals, research is carried out to discover the answers to the following research questions: Question 1: What are the elements that create employee motivation through the expressions and components of company culture at Adecco Vietnam company? Question 2: How specific elements of company culture at Adecco Vietnam company contribute to the motivation of its employees? Question 3: What solutions should be taken to improve the work motivation in the company? 4. Research object and scope 4.
Research objects This study concentrates on studying company culture, work motivation and the expressions and components of company culture. Nguyen Thi Thu Hoai — 11192040 — Business English 61A 4. Research scope Geographical scope: Adecco Vietnam company in Hanoi Time scope: Data were collected from the survey responses of all employees at Adecco Company in 2023 from January 3, 2023 to March 15, 2023. Content scope: The content of this study includes issues related to company culture, work motivation, such as a conceptual framework to make the identification, analysis, and evaluation of elements that create employee motivation through the expressions and components of company culture to motivate employees in Adecco Vietnam company.
Research methodology The dissertation has utilized various research methods combined as follows: Data collection methods Descriptive statistics method: The thesis uses many sources of statistical data provided from documents of.; These documents are collected and described by the author of the thesis to clarify the motivation through corporate culture at Adecco Vietnam in the North region. Methods of sociological research: - Primary data collection: Through survey by questionnaire. - Collecting secondary data: through documents, reports on Labor productivity of Sales department, Report on turnover rate in 2022-2023, Recruitment report of HR Department, Revenue report of Department Sales, Revenue Report Service Parts Department of the company. After collecting data, use Microsoft Excel software to analyze and process the collected data.
Research Design This study employs a descriptive survey research design to examine company culture, work motivation, and elements create employee motivation through the expressions and components of company culture to motivate employees. To achieve this, a descriptive survey research design will be employed, as defined by Orodho (2003) as a method of collecting data by administering questionnaires or conducting interviews with a sample of individuals. This approach enables the researcher to gather crucial information on the state of the phenomenon being studied and draw general conclusions based on the data collected. By utilizing a descriptive survey, the study aims to systematically collect Nguyen Thi Thu Hoai — 11192040 — Business English 61A and present data to examine the ways in which company culture can be used to motivate employees in Adecco Vietnam company.
Research Instruments The primary data collection tool utilized in this research is a questionnaire, which is divided into three parts based on the research objectives and administered using a drop and select method. The selection of a questionnaire as the preferred method of data collection is based on its significant management benefits, including the ability to uniformly stimulate a large number of people at the same time and easily investigate accumulated data (Borg & Gall, 1989). Additionally, the questionnaire allows respondents to freely express their thoughts and provide suggestions (Gay, 1992). The Mikita Compensation Questionnaire, utilizing a five-point Likert scale ranging from 1 ("Strongly disagree") to 5 ("Strongly agree"), was used to measure all factors under consideration.
Sampling Procedures and Sample Size Sampling is the process of selecting individual observations in a biased or random manner for the purpose of making statistical generalizations. For this study, a sample of 40 currently employed at Adecco Vietnam company employees was selected. The sample size was determined by Kothari (2004) to be sufficient for the study's objectives.