MODULE O LESSON 1 How to Grow Your Business with YouTube FIRSTPAGEVIDEOS \/nII TIIlI6 YouTube Is a huge untapped source of targeted traffic. With the right system, It’s a traffic source that you can take advantage of. Google and Facebook are great sources of traffic. And there’s a good reason for that: these two sites can potentially bring In thousands of visitors every day.
The big downside of Google and Facebook is that everyone and their mom ts fighting tooth and nail on these platforms. Fg» Ăx đt vs og \/nII TIIlI6 That’s simply not the case with YouTube. WW/W;geiwsodo›com @ eMarketer Òal@§: Ï: Research Topics Product Tour Plai | qn f a ct, a stu dy by Small Businesses Are So-So About Social Ee M a 4 kete 4 TO L1 a © Percentage of small businesses using social for business declines % f April 14, 2015 | Social Media that only 9% o | | b. SHARE E2 E3 [7 E8 EMAIL @ PRINT Facebook and other social media sites ranked as the second most effective marketing method among US small and medium-sized businesses (SMBs) L1 S Ee YO L1 Tu b Ee.
surveyed in January 2015 by Thrive Analytics, but that doesn’t mean more are using it. Recent polling by Ebiquity for American Express OPEN found that small businesses generally hadn’t increased their social presence over the past year. Social Media Channels Used by US Small Businesses, More than four in 10 US small Fall 2012-Spring 2015 °. Kha businesses surveyed In So yes, there’s some competition on YouTube.
But its MUCH less than on Google or Facebook. even though the potential for generating traffic from YouTube Is massive. After all, you've probably seen some of these statistics before: List of websites Alexa top 100 websites Site ` Domain ° (As of December 28, 2016)Ì°Ì Google google.com 1 YouTube youtube.com 2 Facebook facebook.com 3 Baidu baidu.com 4 Wikipedia wikipedia.org 5 Yahool yahoo.com 6 Google India google.in 7 Amazon amazon.com 8 Tencent QQ qq.com 9 — © Google Japan google.jp YouTube ts the 2nd largest search engine. 55% of all Google searches contain a video result.
Do you think that having a presence ona platform of this size could helo you get more traffic and customers? You better believe it! WW/W;geiwsodo›com My presence on YouTube has led to a direct Increase In my number of visitors, email subscribers and online sales. WW/W;geiwsodo›com 10,000 9,000 8,000 YOUTUBE SUBSCRIBER GROWTH 7,000 DECEMBER JANUARY FEBRUARY | get emails every single day from new subscribers that said that they found me via YouTube. ian! Hey Brian! WW/W;geiwsodo›com My name is Christian, and I'm a photographer. | want to learn how to get my website to outrank my competitors, one niche at a time.
I'm rebuilding my website from scratch with the help of your wisdom! I've found your youtube channel to be very helpful, and | can't wait to delve into your blog. Thanks so much! Hi Brian, | just signed up. I'm a fan of your YouTube videos and I'm starting my own social media marketing company. | figured why not learn from someone who's doing it right? Thanks for the content your provide.
Hey Brian, | just signed up for you newsletter. | just registered my first domain name today and am beginning my first ever website/blog called The Podcast Connoisseur. | found your YouTube videos really helpful as | start to generate content. Looking forward to receiving more great content from you.
Thanks! Hi Brian! | just signed up. | do not have any idea About ,SƑO,and.| ,want to learn from the expert. :) | found your one of your youtube videos informative. Can't wait to read your newsletter soon! Take care.
Hello Bryan, I've been watching your youtube videos for a couple of months now. And i've learned quite a few things from you. But i would love to learn how to create backlinks Hi Brian! | watched some of your videos at YouTube and | really liked! So I'm searching if worth it do redirect 301 from PBNs to my websites. Do you believe this can help in the ranking? Or it's better just make backlinks from PBNs to my website? Or maybe both? Thanks! WW/W;geiwsodo›com of YouTube users watched % 6 8 YouTube to help make a purchase decision So what’s happening here? Just like with Google, millions of oeople use YouTube to learn how to do something.
whether it’s play guitar, do a pull-up or knit a sweater. When they see a video that helos them, they visit that channel’s website and sign uo as a lead or make a purchase. a KK = * WW/W;geiwsodo›com Thisalsoapples .” ne 31 Video Marketing Statistics to to BIB busIinesses. Inform Your 2017 Strategy [Infographic] In fact, HubSpot wrt reports that 75% ; of executives watch work-related videos at least once a week.
—_= As marketers find more innovative ways to grab people's attention, video has become a meaningful part of the strategic marketing conversation. WW/W;geiwsodo›com As you can see, YouTube is a legit source of targeted traffic and customers. Unfortunately, my first foray into YouTube didn’t go so well. In fact, | was this close to giving up on the platform altogether.
Here’s the full story of what went down: A few years ago | decided to give YouTube marketing a try. | didn’t want to go all-in on the platform before | saw evidence that it could actually helo me grow my business. WW/W;geiwsodoœ›com A few months after Primary Dimension: Source Landing Page Othe: oublishing MY first Secondary dimension ¥ Sort Type: Default * batch of videos, | took secuistion a look at my Google source Analytics. Sessions | only saw a handful of sro 000 (692,086) visitors come to my site from YouTube.00%) So | assumed that YouTube was a waste of time.
That is, until | saw something a few months later that changed my mind about YouTube. WW/W;geiwsodo›com As you may know, | send out a “welcome” survey to everyone that invests In one of my products. So one day last year | grabbed a cup of coffee, sat down, and read through the latest survey results. WW/W;geiwsodo›com | noticed something weird.
something l’d never seen in any welcome survey before. One of the questions in my welcome survey was: “What made you decide to sign up?” I've read your articles and watched most of your videos EOS an nd your philosophy seems to match my thinking, and after trying many other methods, | feel as if | am just missing the one or two key takeaways to really be able to boost traffic. I'm confident (hopeful) that your approach will be the catalyst I've been looking for. 11/14/2016 10:53 PM ~~ Viewrespondent's answers Categorize as.
v I'm a huge fan of your blogs and videos. Always want to learn more tricks. And maybe most importantly | get a ton of emails/newsletters in the space and you pretty much came out of nowhere and suddenly had a huge following which is awesome and the absolute proof that you're doing something exceedingly well. 11/15/2016 11:32 PM ~~ Viewrespondent's answers _ Categorize as.
v your videos /tutorial convinced me 3/21/2016 1:13 PM Viewrespondent's answers _ Categorize as. v | just need to grow and as a sole business owner with no employees it makes it difficult to collaborate with others and grow so | need to reach out to other resources. Your videos are interesting. 3/16/2016 12:36 AM View respondenfs answers _ Categorize as.
v | watched some of your videos , | read some of your articles, and | really liked and believed in your approach. | was out of ideas on what to do to rank better, so | decided to give it a try. 12/13/2015 4:38 PM View respondenfs answers _ Categorize as. v | had given up on YouTube months ago.
Because my videos didn’t get many views or bring in much traffic, | thought: “YouTube isn’t working for me. People WERE finding me from YouTube. And not just people. customers! All | needed to do was get more views and | was The only problem was: | had NO idea how to get more views.
WW/W;geiwsodo›com So | decided to do what anyone would do in this situation: Go g le how to get more YouTube views § Q Go gle YouTube SEO $ Q WW/W;geiwsodoœ:com -> tubularinsights VIDEO MARKETING PLATFORMS INDUSTRY GUIDES RANKINGS MORE TUBULAR Q SEARCH Home »> Featured Insights The Importance Of Publishing Video Frequently & Regularly — YouTube Creator Playbook RESOURCES / GUIDES CHRIS ATKINSON *® SEPTEMBER 19, 2011 JOIN TUBULAR INSIGHTS vy >») FXas:ele) @ulzeh Facebook Video Pp DATA-DRIVEN INSIGHTS & BEST PRACTICES Best Practices & our first video hits YouTube and you get lucky, and you get quite the audience. This Insights [Webinar is fantastic. People are coming to realize what you thought all along: that you are Replay] talented and have a perspective that is unique and entertaining. You get tons of.
YouTube's Watch- people to subscribe to your channel. They can’t wait to see what you make next. TOWATCH TIME YOUTUBE'S MOST IMPORTANT Time Algorithm RANKING FACTOR [Guide] The only problem is, you don't have a new video planned. Or if you do, it’s going to take weeks before you get it uploaded.
Or, you make a video on Thursday one week and then Tuesday the next week, and then Sunday, and no one knows when to visit your channel, or you aren't S7 Tips for a Winning 17 Video Marketing Video Marketing Strategy Strategies & Tips [Whitepaper] maximizing the potential views you could have had by releasing the video at the right time. Welcome to YouTube's Creator Playbook, which stresses the importance of a regular schedule and frequent uploads: | thought to myself: “This is YouTube.” | asked my friend with a DSLR camera to helo me film a bunch of videos. | didn’t put much thought into each one. WW/W;geiwsodo›com In fact as you can see In this shot, | didn’t even bother to get a much-needed haircut! ~~ `.% \ | had an outline of what | wanted to say.
But that was about It. So | rambled on and tripped over my own words. To top things off, | hired a random guy off of Uowork to edit them. WWW;geiwsodo›com WATCH TIME (MINUTES) VIEWS 18,890 9,915 Compare metric Y Weekly v Show growth ⁄ —e— Views 1,000 ^ ⁄ 750 =®= — = —c== a ® ® 500 o, 250 That’s when [ thought: “Maybe you re not optimizIing your videos the right way.” So | read blog oosts that outlined video SEO “best practices.” WwW/w„;geiwsodo›com Kissmetrics Blog A BLOG ABOUT ANALYTICS, MARKETING AND TESTING Built to optimize growth.
Track, analyze and optimize your growth cycle. Create A YouTube Traffic Jam With FREE EMAIL UPDATES These 4 Simple Optimization Tips Get the latest content first. Did you know that YouTube is the second largest search engine after Google? As a Google product, YouTube has climbed to the top with over 4 billion videos being viewed every single day and a staggering 60 hours of video getting uploaded every minute. Uploading and marketing your videos on YouTube can help give your ce content visibility in both YouTube and Google search.
| went back to my old videos and optimized my title, description and tags. Just like they sald. WW/W;geiwsodo›com WATCH TIME (MINUTES) VIEWS 11,656 3,714 Compare metric Y Weekly Y Show growth ⁄ —e— Views 1,000 ~* BA —=— o- a ® ® 500 250 Here was this massive source of untapped traffic staring me in the face. But | didn’t know how to take advantage of it.
Fortunately, | didn’t give up. | couldn't bring myself to turn my back on this HUGE source of targeted traffic. WW/W;geiwsodo›com | carefully studied my videos to see what DID work.