HO CHI MINH UNIVERSITY OF TECHNOLOGY AND EDUCATION FACULTY OF ECONOMICS E-COMMERCE REPORT BUSINESS PROJECT FOR TAIWAN SPONGE CAKE Group 5 Lecturer: Ph.D Nguyen Phan Anh Huy HO CHI MINH UNIVERSITY OF TECHNOLOGY AND EDUCATION FACULTY OF ECONOMICS ��✍� PROJECT REPORT SCORE MAJOR …………………………COURSE… YEAR 201… - 201… Group: ……………………………………………… Class: ………………… Criteria Weak Medium Rather Great Score 0 - 0,4 0,5 - 1,0 1,1 - 1,6 1,7 - 2,0 2.0 Attitude Very little team Occasional Regular group Very often in coordination group coordination group coordination coordination 0 – 0,2 0,3 -0,5 0,6 – 0,8 0,9 – 1,0 0.5 Not following According to the According to According to the instructions instructions of the course the subject's of the subject the subject, but guidelines, there instructions Form of (structure of there are errors are some (no spelling presentatio chapters, in text spelling and errors in the n numbering of presentation, style errors. text, clear headings, font, tables and pictures and font size, line graphs have not tables, clear spacing, etc.) been numbered style, no obscure sentences, etc.3 Not related to the State the reasons Fully stated Fully state the content of the for choosing a content as contents report. topic but have required but not required, not yet presented really convincing some contents convincing. analysis such as objectives, scope and research methods.3 Only introduce About the The description Describe the basic information project but not is honest, actual state of about the project full content as complete, but the research in (location, required.
there is some an honest, development content that is complete, The description formation not yet detailed. logical, and is current but process) detailed way. incomplete, the Commenting on Highlight the Main Body The reality of the information is the strong and strengths and study has not yet not up-to-date. weak side of the weaknesses of been described.
research There is no link good research problem, There is no link between the and demo explaining the between chapters comments issues. causes and yet. section of giving solutions Shape some strengths, but not yet proposals to weaknesses of convincing. improve the situation.
the business and The analysis, the solution. logical arguments, is consistent with the reality and research objectives.3 The conclusion is The conclusion The conclusions Summarize the not related to the has not outline the highlights of content of the generalized the highlights of the the report, report. problem of report but are outline what Conclusion research. has been learned, learn during the project and outline the next research direction.
Year Lecturer grading papers LUCTURER'S COMMENTS ……………………………………………………………………………………………………………………………… ……………………………………………………………………………………………………………………………… ……………………………………………………………………………………………………………………………… ……………………………………………………………………………………………………………………………… ……………………………………………………………………………………………………………………………… ……………………………………………………………………………………………………………………………… ……………………………………………………………………………………………………………………………… ……………………………………………………………………………………………………………………………… ……………………………………………………………………………………………………………………………… ……………………………………………………………………………………………………………………………… ……………………………………………………………………………………………………………………………… ……………………………………………………………………………………………………………………………… ……………………………………………………………………………………………………………………………… ……………………………………………………………………………………………………………………………… ……………………………………………………………………………………………………………………………… ………………………………………… Lecturer signature TABLE OF CONTENTS ABSTRACT 1 CHAPTER 1: INTRODUCTION 2 1.1 Reason for choosing the topic 2 1.4 The key to success 4 1.1 About the product 4 1.2 About the staff 4 1.3 About the scale of operation 5 1.5 Time for the topic 5 CHAPTER 2: MARKET ANALYSIS 7 2.2 Advantages and disadvantages of PESTLE analysis 9 2.1 Advantages of PESTLE analysis 9 2.2 Disadvantages of PESTLE analysis 10 2.3 External factors: analysis the model FIVE FORCES 10 2.2 Human resource factor 14 2.6 SWOT analysis 18 CHAPTER 3: BUSINESS PLAN 20 3.1 Apply the 4P strategy 20 3.2 Overall Marketing Strategy 22 3.1 Strategies for the sales force 24 3.3 Method of application 38 3. Contingency plan 42 CHAPTER 4: SYSTEM SPECIFICATION 44 4. About the website 44 4.3 Digital Marketing tools 69 4.2 Using Pingdom Tools 74 4.3 Using the Google PageSpeed Insights tool 76 CONCLUSION 79 APPENDIX 81 TABLE OF FIGURE Figure 1. Google Trend analysis 2 Figure 1.
Logo of store 3 Figure 1. Timeline for topic 5 Figure 1. Gantt Chart timeline for topic 6 Figure 3. Viral video 23 Figure 3.
Flechazo's website interface on GoDaddy 24 Figure 3. Flechazo's website interface 25 Figure 3. Flechazo's website interface 25 Figure 3. Flechazo's website interface 25 Figure 3.
Buyer interface on Sendo 26 Figure 3. Buyer interface on Lazada 26 Figure 3. Buyer interface on Shopee 27 Figure 3. Flechazo interfaces on Facebook 27 Figure 3.
Flechazo interfaces on Youtube, Tiktok 28 Figure 3. Flechazo interfaces on Twitter 28 Figure 3. Flechazo interfaces on Pinterest 29 Figure 3. Founders of Flechazo 29 Figure 3.
Graph showing the subject's occupation 31 Figure 3. Graph showing the cost customers can spend for the product 31 Figure 3. Line chart showing snacks that customers like 32 Figure 3. Flowchart of import process 36 Figure 3.
Organization chart of activities 38 Figure 3. Facebook fanpage interface 40 Figure 3. Products of Flechazo 41 Figure 4. Hostinger login interface 46 Figure 4.
Interface after completion 46 Figure 4. Install WordPress and set up an account 47 Figure 4. WordPress is being installed 48 Figure 4. Successful WordPress installation 48 Figure 4.
The main interface of the WordPress admin page 49 Figure 4. Design selection interface 49 Figure 4. SSL Settings 51 Figure 4. Price list of SSL packages 51 Figure 4.
Comparison table of Hosting packages 52 Figure 4. GoDaddy's homepage 53 Figure 4. Account registration 54 Figure 4. Item selection 54 Figure 4.
Choose a page name 55 Figure 4. Change background image 55 Figure 4. Select the image in the camera 56 Figure 4.17 About the product 56 Figure 4. Turn on the messaging function on the website 57 Figure 4.
Publish website 57 Figure 4. WordPress's homepage 58 Figure 4. WordPress login interface 59 Figure 4. WordPress Naming Interface 59 Figure 4.
Domain Names on WordPress 60 Figure 4. The main interface of the WordPress admin page 61 Figure 4. Design Website 61 Figure 4. Google Sites’ homepage 62 Figure 4.
Creating a new website 63 Figure 4. Build the homepage interface 63 Figure 4. Choose layout 64 Figure 4. Add product and content 64 Figure 4.
Publish Google Site’ Flechazo 65 Figure 4. WIX’ homepage 66 Figure 4. Choose type of website 66 Figure 4. Star to create a website 67 Figure 4.
Choosing the template 67 Figure 4. Design and edit content 68 Figure 4. Publish the WIX’ website 68 Figure 4. Create a successful website 69 Figure 4.
Chatfuel’ homepage 70 Figure 4. Connect Facebook Account 71 Figure 4. Interface after successful login 71 Figure 4. Design CHATBOT 72 Figure 4.
Test your bot 72 Figure 4. Chatbot completed 73 Figure 4. Analysis results from Pingdom 74 Figure 4. Content size by content type 75 Figure 4.
Mobile site speed score analysis 76 Figure 4. Lab data on mobile 76 Figure 4. Opportunity and Diagnostics on Mobile 77 Figure 4. Mobile site speed score analysis 77 Figure 4.
Lab Data on Desktop 78 Figure 4. Diagnostics on Desktop 78 ABSTRACT The society is increasingly modern and machines and equipment suitable for the 4.0 technology trend appear more and more. Human life is gradually adapting and learning to keep up with modern innovations compared to before. People are increasingly civilized, busy with work all day, some people go to work at companies, stores, or a similar organization, some people spend all day practicing.
Focusing on studying at school, everyone is so busy that they forget to take care of themselves. Therefore, people's demand for time is increasing rapidly and deserves special attention when the time spent eating and drinking is less and less. It is a good opportunity for snacking services to appear, especially dishes with a variety of ghost samples, which do not need to be processed and are easy to preserve. Although it has been around for a long time, but due to the convenience, variety of designs and flavors, Taiwanese cakes are very popular with young people Today many young people have started a snack business and help them earn more.
Snacks are very attractive to young people, especially school age. It's great when just craving, there will be cakes ready to sip without having to prepare, sweet cakes, spicy cakes, salty cakes are all available but the price is extremely reasonable. It will be even better when now you just need to sit in one place. When you order, we will deliver to your hands a set of delicious mix cakes with a variety of cakes.
No need to be difficult to choose, but now a set of cakes has been selected by us with the most popular Taiwanese cakes in a bag to deliver to you. That's why our group chose the topic "Taiwanese cake business online" to make a summary report of the e-commerce course to be able to meet everyone's food needs without spending too much too much time.1 Reason for choosing the topic Nowadays, E-commerce has become an extremely important influence on economic growth. The development of E-commerce not only facilitates business activities but also provides many new values and meets the needs of consumers. Therefore, at present, most industries are interested in applying E-commerce to develop.
Besides, due to the constantly improving quality of life, the demand for snacks is increasing, on the market, there are countless snacks such as mixed rice paper, fruit bowl, dew-dried rice paper, etc. Along with that is the appearance of Taiwanese cake - a type of cake imported from Taiwan. This is not a new type of cake they have been around for 5 to 6 years but the hotness has not cooled down. Because of the convenience of use, variety of designs, flavors, eye-catching packaging and long shelf life make them always the choice of young people.
Google Trend analysis Source: Self-synthesizing Above is the analytical data table from Google Trend when searching for three keywords that are three popular dishes today: Taiwanese cake, salted egg cake, fruit yogurt. Although Taiwanese cake does not have the highest search volume, the cake level of Taiwanese sponge cake is always kept at an average level. Grasping these advantages, we have decided to sell Taiwanese snacks on an E-commerce platform.2 Store information Brand: Flechazo Figure 1. Logo of store Logo: The logo is designed by us with the main colors of pastel pink and white, in the center position is a very cute cake symbol that makes everyone looking at the logo will immediately know what the business product of the shop is.
The pink and white tone also brings a gentleness that is suitable for young people's trends. Brand name “Flechazo”, this word in Spanish means “love at first sight”, when choosing this name, our team hope everyone will love our products from the very first sight. Love and just want to enjoy these cakes. Time of establishment: 04/03/2021 Slogan: Enjoy the little things.
Positioning Statement: For young people who are passionate about snacking, Flechazo brings new and unique flavors in snacks Vision: Bringing a variety of new cakes to young people with convenience, food safety, nutrition and originality Mission: Become the brand that when people think of Taiwanese cake, people think of Flechazo. Core values: Quality – Safety – Respect Professional: We always take orders and deliver on time Creativity: Always update the latest models and always improve service quality Quality: Products are always guaranteed on packaging and expiry date.3 Product description Our shop sells cakes imported from Taiwan without intermediaries. Due to the variety of designs, the ingredients of the cakes are also very rich. Various ingredients like baking powder, butter, yogurt, etc.
Various types of cakes such as: sponge cake, banana cake, yogurt cake, etc. Easy to use, just peel off the cake and enjoy. Cheap price only from 2 000 VND to 10 000 VND a product.4 The key to success 1.1 About the product - The demand for snacks is increasing, the online business attracts a lot of customers, especially young people. -Taiwanese cakes are cheaper and easier to maintain than fresh cakes sold at stores - Variety of flavors - The product has its own design packaging, the brand's logo is eye-catchingly printed and pasted on each bag of cakes before being delivered to customers.
