Giáo trình Thư tín thương mại: Hướng dẫn viết thư thương mại hiệu quả

Người đăng

Ẩn danh

Thể loại

Giáo trình

2003

161
0
0

Phí lưu trữ

45 Point

Tóm tắt

I. Tổng quan về giao trình Business Correspondence

Giao trình Business Correspondence là một hướng dẫn toàn diện về viết thư từ trong kinh doanh hàng ngày. Sách cung cấp các kỹ năng và kiến thức cần thiết để viết các loại thư từ kinh doanh thông thường, giúp người đọc cải thiện khả năng giao tiếp trong môi trường làm việc. Với các chủ đề từ thư xin việc, thư trả lời ứng viên, đến thư khiếu nại và thư điều chỉnh, giao trình này đáp ứng nhu cầu của những người muốn nâng cao kỹ năng viết thư từ kinh doanh.

1.1. Giới thiệu về giao trình

Giao trình Business Correspondence được thiết kế cho những người muốn học cách viết thư từ kinh doanh hiệu quả. Sách bao gồm các chủ đề cơ bản và nâng cao, giúp người đọc nắm vững các kỹ năng cần thiết để giao tiếp thành công trong môi trường kinh doanh.

1.2. Mục tiêu của giao trình

Mục tiêu của giao trình Business Correspondence là giúp người đọc cải thiện khả năng viết thư từ kinh doanh, tăng cường kỹ năng giao tiếp và xây dựng mối quan hệ tốt đẹp với đồng nghiệp, khách hàng và đối tác.

II. Phân tích và vấn đề trong giao trình Business Correspondence

Giao trình Business Correspondence không chỉ cung cấp các kỹ năng viết thư từ kinh doanh mà còn giúp người đọc phân tích và giải quyết các vấn đề thường gặp trong giao tiếp kinh doanh. Việc hiểu rõ các vấn đề và cách giải quyết chúng giúp người đọc tự tin hơn trong việc giao tiếp.

2.1. Phân tích các vấn đề giao tiếp

Giao trình Business Correspondence giúp người đọc phân tích các vấn đề giao tiếp thường gặp, chẳng hạn như thư khiếu nại, thư điều chỉnh và thư từ chối.

2.2. Giải quyết vấn đề giao tiếp

Người đọc sẽ học được cách giải quyết các vấn đề giao tiếp một cách hiệu quả, thông qua các ví dụ và bài tập thực hành.

III. Giải pháp và phương pháp trong giao trình Business Correspondence

Giao trình Business Correspondence cung cấp các giải pháp và phương pháp hiệu quả để viết thư từ kinh doanh. Người đọc sẽ học được cách viết thư từ rõ ràng, ngắn gọn và chuyên nghiệp.

3.1. Phương pháp viết thư từ kinh doanh

Giao trình này giới thiệu các phương pháp viết thư từ kinh doanh hiệu quả, bao gồm cách cấu trúc thư, lựa chọn từ ngữ và sử dụng dấu câu.

3.2. Giải pháp cho các tình huống giao tiếp

Người đọc sẽ tìm thấy các giải pháp cho các tình huống giao tiếp thường gặp, chẳng hạn như cách viết thư xin lỗi, thư cảm ơn và thư từ chối.

IV. Kết luận và ứng dụng giao trình Business Correspondence

Giao trình Business Correspondence là một công cụ hữu ích cho những người muốn cải thiện kỹ năng viết thư từ kinh doanh. Với các kỹ năng và kiến thức được cung cấp, người đọc có thể ứng dụng vào thực tế và đạt được thành công trong giao tiếp kinh doanh.

4.1. Ứng dụng trong thực tế

Người đọc có thể ứng dụng các kỹ năng và kiến thức được cung cấp vào thực tế, trong các tình huống giao tiếp kinh doanh hàng ngày.

4.2. Kết quả đạt được

Bằng cách sử dụng giao trình Business Correspondence, người đọc có thể đạt được kết quả tốt đẹp trong giao tiếp kinh doanh, xây dựng mối quan hệ tốt đẹp và đạt được thành công.

22/04/2026

Trích đoạn nội dung tài liệu

CORRESPONDENCE CANTOR EEE. ROM POPE ae cớ vo A Guide to Everyday Writing. Longman ———cSộ longman.com BUSINESS CORRESPONDENCE A Guide to Everyday Wr INTERMEDIATE Lin Lougheed LONGMAN ON THE WEB Longman.com offers online resources for teachers and students. Access our Companion Websites, our online catalog, and our local offices around the world. Longman English Success offers online courses to give learners flexible study options. Courses cover General English, Business English, and Exam Preparation. Visit us at fongman.com and englishsuccess. Longman nee Poo Writing, Business Correspondence: A Guide to Everyday Second Edition Copyright © 2003 by Pearson Education, Inc. All rights reserved. , No part of this publication may be reproduced stored in a retrieval system , or transm itted nical, in any form or by any means, electronic, mecha photo copyi ng, record ing, or otherw ise, without the prior permission of the publisher. 10 Bank Street, White Plains, NY 10606 Pearson Education, Allen Ascher Vice president, director of instructional design: Development director: Penny Laporte Virginia L. Blanford Senior acquisitions editors: Marian Wassner, Development editor: Andrea Bryant Banker Vice president, director of design and production: Rhea Executive managing editor: Linda Moser Production manager: Ray Keating Production editor: Sasha Kintzler Director of manufacturing: Patrice Fraccio Senior manufacturing buyer: David Dickey Cover design: Pat Wosczyk Text design: Ann France Text composition: Preface, Inc. y Dressler, Photo credits: cover, digital illustration by Marjor Getty Images , 9: EyeWi re Collection / Getty 1: EyeWire Collection / Collection / Eye Wire Images; 19: Javier Pierim / Getty Images; 27: 43: EyeWire Collec tion / Getty Images ; Getty Images; 35: Eye Wire ; / Getty Images Collection / Getty Images; 51: Javier Pierini EyeWire Collection / 59: EyeWire Collection / Getty Images; 67: Images; 83: EyeWire Getty Images; 75: Eye Wire Collection / Getty / Getty Images; Collection / Getty Images; 91: EyeWire Collection re Collection / 99: EyeWire Collec tion / Getty Images , 109: EyeWi . All photos in the Getty Images; 121: Monica Lau / Getty Images ss boxes from Photo Disc / Getty Images. That’s Good Busine ISBN: 0-13-089792-2 Printed in the United States of America 567809 I0-CRK-06 05 CONTENTS A Letter to You iv Test Yourself v To the Teacher vi UNIT 1 Writing a Cover Letter. 1 UNIT 2 Replying to a Job Applicant . 9 UNIT 3 Requesting a Service . 19 UNIT 4 Confirming a Service . 27 UNIT 5 rdering Supplies . 35 UNIT 6 Confirming an 0rder . 43 UNIT 7 Requesting Information . 91 UNIT 8 Providing Information. 59 UNIT 9 Writing Claim Letters. 67 UNIT 10 Writing Adjustment Letters . 75 UNIT 11 Writing Reminder Letters and Collection Letters . 83 UNIT 12 UNIT 13 Writing Employee Relation Letters . 99 UNIT 14 Writing Customer Relations Letters. 109 UNIT 15 Writing Personal Business Letters . 121 Reference 131 Glossary 139 Answer Key 144 ii A LETTER TO YOU PEARSON EDUCATION P eer ELT DIVISION ucation 10 BANK STREET, SUITE 900 WHITE PLAINS, NY 10606-1951 TEL [914] 287-8000 August 2002 Dear Reader: you. I wrote the second edition of Business Correspondence for You will It will help you become a successful member of an office team. learn how to write clear and effective letters, faxes, memos, business. You You will learn common expressions and procedures used in will also improve your basic English skills. a aE0 This book provides many models of the most common types of preparing correspondence, with grammar exercises and lots of practice in Section, ra letters, faxes, memos, and e-mails. There is also a Reference which is a handy summary of key information for business Te correspondence. s You may use this book with or without a teacher. All the answer work and are in the Answer Key on page 144. You can correct your own build your business skills. Good luck! Sincerely yours, A Lin Lougheed i le kệ FR abe a Tay oF A aE BS LN 00 22 TEST YOURSELF Before you begin, see how much you know about business correspondence. Label the different elements of this letter. What is the format of this letter: block, semi-block, or indented? 3. The shaded boxes show fifteen errors. Write the correct word or punctuation above the errors. The answers are in the Answer Key on page 144. If you need help, look at the Reference section on page 131. After you finish this book, try the test again. You will see a big improvement! Polycomp Worldwide 459-34 Grand Hotel Avenue Taipei Taiwan (1), (2) august 15 20— ———— (3), (4) mr. Gilbert m Ramirez Vice President, Marketing (5) soup and Salads Restaurant 5632 Western Avenue (6) | Los angeles, California 90026 (7), (8), (9) dear Mr ramirez —— (10), (11) your letter of March 15 arrived this morning a b (12), (13) | Tell us your travel plans and we’ll meet you at the airport? Ÿ ~®———————- We appreciate your interest in our company. I look forward » to your visit next month. š a (14) | Sincerely yours/—__ Bill Chang — (15) | bill Chang President — TO THE TEACHER the board what is different between the letter on eaching Suggestions in pairs, and their own letters. They can do this of the whole class. small groups, or in front ga C= espondence earning how to write business corr ness not as difficult as students think. Busi Warm-up before Each Unit ulai c. Ther e are orrespondence is very form knowledge. - : ons that are Purpose: Let the students use previous ca tandard phrases and expr essi familiar Provide a basis for learning. When students become og OW title. vith these expressions, they will find it easy to Activity: Have the students read the unit pt ain why a pers on wou ld rite a business letter. Ask if anyone can expl ents write a phrases write that kind of letter. Have stud "hịs book teaches standard formats and t collect, correct, or ness letter on the unit focus. Don’ ised in letters for the most common busi them to ents will read the letters. The students should keep ituations. By following the book, stud oe ness correct during the course of the unit. Lave an excellent introduction to busi ey You can make their experience 'orrespondence. Here are Unit-Specific Activities Following are expansion richer by expanding the book activities in each unit. to enrich activities for the different sections some suggestions for expansion activities provides your students’ classroom experience. Getting Started The first page of each unit a reason to the context for the unit. There has to be General Activities Encourage your students to write or respond to a letter. The material on this access engage in real correspondence. If they have first page provides the reason. to the Internet, have them log on to format, and Center, then Tell your students that the language, www.com, click on Learning style in internal (interoffice) corr espo nden ce is ce. Your stude nts, click Business Corresponden much more informal than the lang uage used for the worl d, can post along with students around external correspondence. See if they can spot r way for stud ents their writing. There is no bette differences. For example, salutations are often not ty than by writi ng. to improve their writing abili used in e-mail, especially within a comp any. First Day of Class Sometimes subjects are dropped from espo nden ce This would never happen in corr Purpose: Establish a starting point. (Note: Some in English. addressed to a stranger or to a client. Activity 1: Have students write a letter Give style differences are explained in the Lang uage subject. All students must write on the same Style section on page viii.) interest them a subject that they might have some espondence og, applying for a job). There are generally two pieces of corr in (asking for a college catal with out grad ing them . On at the start of each unit followed by a form Then collect the letters with ents write a blanks. Students are required to read the the last day of class, have the stud If they original correspondence to complete the form. letter on the same subject. Return their accurately , they unde rstood uate their own complete the form letters to them and have them eval the material. It should be significant. handed in the Purpose: Provide context for letter writing. Activity 2: Once the students have in in detail, a letter Activity 1: Before students read the page English business letter, have them write ons about The have them skim it and make assumpti their own language on the same subject. is the much they the context. Ask questions such as: What purpose of this activity is to see how k the a business sender writing about? How do you thin know about the conventions of writing questions sender feels? How would you handle the letter in their own language. Ask them such as, “Where is situation/ correspondence? about the format of the letter, nted?” (Look at the date? Are the paragraphs inde Activity 2: Bring in real examples of business for help.) bring in the reference section in this book writing and discuss them. Have students whole write a writing that is relevant to the unit topic. Activity 3: Next have the class as a ct. As business letter in English on the same subje Models Well-written business corresponden ce the letter on the they compose the letter, you write comes quickly to the point. It is thor ough , concise, students board. When you are finished, have the and polite. Good business writ ing main tain s good their own compare the letter on the board with customer relations. With each mode l, point out and letters. Have them note what is the same vi To the Teacher how the correspondence clarifies the issue and Style Practices encourages a response. Purpose: Focus on common stylistic devices in In reality, it often takes more than two letters to business correspondence. There is sometimes a need for Activity 1: Have the students rewrite letters using further clarification. Sometimes, problems are solved a different opening/complimentary close. on the phone and then followed up in writing. Nonetheless, these models will serve as examples of Activity 2: Have the students write sentences in how to write clearly, concisely, and effectively. different business contexts using the phrases and expressions used in the model letters. Purpose: Establish a model. Teach students to “get the point.” Activity 3: Have the students write letters using the phrases in the Useful Language boxes. Activity 1: Have the students scan each letter to look for specific information such as date, sender, etc. Letter Practice 1 Activity 2: Have the students skim each letter to Purpose: Reinforce business communication look for key words and phrases. In small groups, vocabulary, phrases, and patterns. have them discuss the content and describe the Activity 1: Ask questions such as: Who wrote it? purpose of each letter. When was it written? What does the writer want Activity 3: Dictate the letter to the class or have done? pairs of students dictate to each other. Activity 2: If students are familiar with the parts Composing Your Message This section graphically of speech, have them examine the letter; determine illustrates the parts of a letter. Using this as a what kind of word could go in the blanks. guide, students will easily remember the parts Activity 3: Have the students try to fill in the when they start to compose a letter. blanks without looking at the word box. There are many ways a writer might express an Activity 4: If students are familiar with the parts idea in a letter. The most frequent activity in this of speech, have them identify words in the box by section gives students examples of these variations part of speech.

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