1. PART I PREPARATION
1.1. Conventions or Alternatives?
1.1.1. Debates to resolve
1.1.2. Context of the debates
1.1.3. Simplicity and comparability
1.1.4. Political, professional and academic acceptance
1.1.5. Reasons for emergence of alternatives
1.1.6. Changing attitudes to the natural and social sciences
1.1.7. New research and technical methodologies
1.1.8. Resolving the debates?
1.1.9. The middle ground
1.1.10. The guiding principles
1.2. Principles for Selecting Appropriate Writing and Presentation Styles
1.2.1. Framework of principles
1.2.2. Dialogue with the data
1.2.3. Writing and presenting
1.2.4. Review
1.3. Adapting to Audience: Adjusting for their Aims
1.3.1. The value of an audience
1.3.2. Attitudes to audience
1.3.3. Assessing readers and listeners
1.3.4. Audiences outside academia
1.3.5. Academic and less specialist audiences combined
1.3.6. Acknowledging the power of readers and listeners
1.3.7. Review
1.4. Adapting to Audience: Adjusting for your Purposes
1.4.1. Defining your purposes
1.4.2. Overt purpose: enhancing knowledge
1.4.3. Covert purposes: careers and finance
1.4.4. The overt and covert combined: influencing policy
1.4.5. Review
1.5. The Arts and Craft of Writing
1.5.1. How easy is writing?
1.5.2. The writing process
1.5.3. Style and tone
1.5.4. Review
2. PART II SELECTION AND REDUCTION
2.1. Primary Data
2.1.1. Selection and reduction
2.1.2. How little do you need?
2.1.3. Using the guiding principles to select and reduce data
2.1.4. Using categorization to select and reduce data
2.1.5. Review
2.2. Literature and Methodology
2.2.1. Literature reviews and methodology surveys: definitions
2.2.2. Literature reviews and methodology surveys: locations and extent
2.2.3. Review
3. PART III PRODUCTION
3.1. Quantified Data
3.1.1. Quantified data presentation: purposes
3.1.2. Quantified data presentation: the challenges
3.1.3. Qualitative and narrative data quantified
3.1.4. Language and style
3.1.5. Review
3.2. Qualitative Data
3.2.1. Qualitative data writing and presentation: purposes
3.2.2. Qualitative data formats
3.2.3. Focus group data
3.2.4. Historical, literary and legal data
3.2.5. Review
3.3. Narrative Data
3.3.1. Review
3.4. Beginnings and Ends
3.4.1. Why beginnings and ends matter
3.4.2. Abstracts, executive summaries, key points, prefaces
3.4.3. Acknowledgements, appreciation, forewords
3.4.4. Author notes or bio-data
3.4.5. Bibliography, endnotes, references
3.4.6. Conclusions, summary, recommendations
3.4.7. Keywords or descriptors
3.4.8. Quotations at the beginnings and ends of texts
3.4.9. Titles and title pages
3.4.10. Review
3.5. Citations: Bibliographies, Referencing, Quotations, Notes
3.5.1. Uses for citations
3.5.2. Major citation systems
3.5.3. End-of-text citations: bibliography, references, works cited, further reading
3.5.4. In-text citations (what to put in those brackets)
3.5.5. Quotations in the text
3.5.6. Review
4. PART IV PUBLICATION: REFERENCE GUIDES
4.1. Becoming a Presenter
4.1.1. Challenges and opportunities
4.1.2. Conventions and alternatives
4.1.3. What’s effective for both conventional and alternative presentations?
4.1.4. Review
4.2. Getting into Print
4.2.1. Chapters in edited books
4.2.2. Success and rejection
4.2.3. Extending the audience for your research and publications: using the web
4.2.4. Ten top tips: publish or perish
4.3. Standing on the Shoulders of Giants – Without Violating their Copyright
4.3.1. Violation of copyright
4.3.2. Your own copyright
4.3.3. Libel and slander
4.3.4. Websites for reference
4.3.5. Authors’ bio-data
5. PART V VALEDICTION
5.1. Epilogue
5.1.1. How the protagonists line up
5.1.2. Where you and I fit in
5.2. Appendix: Research Method for this Book
5.2.1. Inception of the project
5.2.2. Data presentation
5.3. Bibliography
5.4. Index
